Reviewed by: The Sports Revolution: How Texas Changed the Culture of American Athleticsby Frank Andre Guridy David K. Wiggins The Sports Revolution: How Texas Changed the Culture of American Athletics. By Frank Andre Guridy. Texas Bookshelf. ( Austin: University of Texas Press, 2021. Pp. x, 418. $29.95, ISBN 978-1-4773-2183-6.) I like this book very much. Frank Andre Guridy, utilizing a nice combination of secondary and primary source material, provides a very interesting and insightful analysis of sports in Texas and, by extension, in American culture more generally. Although some might be overwhelmed by its 353 pages of text and disappointed by its limited coverage of interscholastic athletics, the book provides important and detailed information largely about the role and [End Page 590]changing pattern of college and professional sports in the Lone Star State from the end of the Jim Crow era to the 1980s. I have no doubt readers of The Sports Revolution: How Texas Changed the Culture of American Athleticswill gain a better appreciation of the large number of outstanding athletes and culturally significant sporting events that took place in Texas during a rapidly changing and tumultuous period in American history. Guridy covers some frequently told stories such as the integration of football at Southern Methodist University and the subsequent scandal that rocked its gridiron program, the well-known Battle of the Sexes tennis match between Billie Jean King and Bobby Riggs at the Houston Astrodome, the enormous success of the University of Houston's basketball program popularly referred to as Phi Slama Jama, the football dominance of the University of Texas Longhorns, and the emergence and ultimate success of the San Antonio Spurs professional basketball team. He also examines some stories not as well known, including perhaps most important the origin and cultural significance of the Dallas Cowboys cheerleaders. In the process, Guridy provides interesting details on the athletes, coaches, owners, and support personnel who contributed to the vibrant and nationally prominent sports programs in Texas. He furnishes significant details and background information, for example, on perhaps the greatest woman athlete of all time, Mildred Ella "Babe" Didrikson; the University of Texas's great running back Earl Campbell; Jerry LeVias, who integrated the Southern Methodist University football program; coach Guy Lewis, who masterminded the University of Houston's highly successful basketball team; oil tycoon Lamar Hunt, who co-founded the American Football League (AFL); Gussie Nell Davis, who led the highly skilled Kilgore Rangerettes drill team; tennis legends Rosemary "Rosie" Casals and Gladys Medalie Heldman; the Dallas Cowboys' famous coach Tom Landry; Texas Rangers owner Robert E. Short; and University of Houston football coach Bill Yeoman. Adding immeasurably to the effectiveness of the book is the fact that Guridy places sports in Texas in proper historical context and consistently draws connections to what was taking place in the industry on a national scale and how sport in the state both impacted and was impacted by larger societal changes and movements. Virtually every page of the book is filled with engaging details about the business side of athletics and how smart, wealthy, and imaginative entrepreneurs transformed how sports were organized, viewed, and financed. Guridy effectively connects sports in the Lone Star State to the larger civil rights struggle and explains how Black athletes increasingly found their way into intercollegiate and professional sports while still suffering the pangs of racial discrimination and being viewed as commodities in institutions still controlled largely by white men. Guridy also effectively connects sports in Texas to the second-wave feminist movement and illuminates how women athletes negotiated for better treatment while at once struggling to overcome the sexist views and gender stereotypes so rampant in a culture that continued to trivialize their efforts at bodily excellence and skill development. In all, there is much to recommend about Frank Guridy's The Sports Revolution. It is a nicely written, compelling, and thoughtful book that provides an awareness of and appreciation for the changing nature of sports in [End Page 591]Texas specifically and American culture more broadly. I expect it to have a long shelf life and to be of interest to those who want to learn more...
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