Usage Of Internet Technology Research Articles

Exploring the influence of internet technology adoption on the technical efficiency of food production: insight from wheat farmers

Digital technology plays a crucial role in advancing sustainable farming and ensuring food security, especially in developing countries. This study evaluates the impact of Internet technology usage on technical efficiency in crop productivity, using data from 600 wheat farmers in rural Pakistan. It addresses the imperative need to enhance agricultural practices within the context of sustainable food production. To achieve this, a matched sample of Internet users and non-users was formed through propensity score matching. The study employs the stochastic frontier method with sample selection adjustment, ensuring a robust evaluation of technical efficiency between these groups. The findings reveal a positive influence of Internet usage on efficiency, persisting even after mitigating self-selection bias from observed and unobserved factors. Internet users exhibit a technical efficiency score of 0.62, surpassing the 0.55 score of non-users. Quantile regression analysis exposes varying impacts of Internet usage on technical efficiency, with less efficient farmers experiencing substantial improvements. Widespread Internet adoption holds the potential to significantly enhance agricultural production for growers. The research underscores the role of promoting Internet utilization to stimulate growth and improve farming efficiency within the evolving digital economy. Policymakers are advised to promote the adoption of modern technology to enhance crop production and support economic growth.

Does internet technology usage improve food production? Recent evidence from major rice-producing provinces of China

ICTs play an increasingly crucial role in ensuring food security and sustainable agricultural production, particularly in emerging economies. The majority of survey-based literature focuses on Internet use and farmers' income, technical efficiency of agricultural production, the economic well-being of smallholder farmers, and market information, respectively. The present study, on the other hand, investigates explicitly the long-term effects of Internet use on rice production using panel data from the main rice-producing provinces of China for the period 2011–2020. Other key factors of rice production included in this study are chemical fertilizer, sown area, power consumption, public spending, and labour force. Using the cross-sectional time-series FGLS approach to control endogeneity issues, the results show that Internet use improves rice production in the long run, while the remaining determinants (chemical fertilizer, sown area, power consumption, and public spending) stimulate rice production in the long run. The D-K-SE and MMQR approaches confirm the substantial impact of important factors of rice production. Policymakers should improve Internet access and encourage the use of modern techniques to increase rice output in China.

Internet technology usage and female employment: Evidence from a Chinese general social survey

This study empirically analyzes the effect of internet technology usage on female employment and their wage income by constructing logit and quantile regression models to examine the moderating effect of years of education. The results show that internet technology usage significantly suppresses the likelihood of female employment and reduces their wage income before their years of education reach the target requirement but has a differential effect on the wage income of females at different levels. After females have reached their years of education target, internet technology usage significantly increases their likelihood of obtaining employment and improving their wage income. The positive effect of internet technology usage on female employment and their wage income is more obvious as the years of education increases. Therefore, this study proposes that females should be encouraged to strengthen their internet technology usage skills and improve their education level.

An Evaluation on The Knowledge and The Level of Internet Technology Usage Among Tertiary Students

An Evaluation on The Knowledge and The Level of Internet Technology Usage Among Tertiary Students

Exploring preservice mathematics and social studies teachers’ internet addiction as connected with gender and grade point average

"No doubt the internet has become a globally recognized conduit for information trading and schmoozing. However, there is a rising case of internet addiction among young adults of which preservice mathematics and social studies teachers are implicated. This study investigated the correlation between preservice mathematics and social studies teachers’ internet addiction and their grade point average (GPA). Likewise, the study examined the influence of gender on internet addiction. A descriptive survey research design was implemented in the study with 300 preservice mathematics and social studies teachers and primary data collected with Internet Addiction Test (IAT, Cronbach alpha coefficient=0.92) were analysed using mean, standard deviation, independent samples t-test, Pearson product moment correlation coefficient and simple linear regression analysis. The results showed that preservice mathematics and social studies teachers’ internet addiction had statistically significant negative relationship with their GPA. More so, internet addiction contributed significantly to the prediction of preservice mathematics and social studies teachers’ GPA. Gender contributed significantly to the prediction of preservice mathematics and social studies teachers’ internet addiction. In addition, there was a significant influence of gender on preservice mathematics and social studies teachers’ internet addiction with males showing higher internet addiction than their female counterparts. In line with the above findings, it was recommended that preservice mathematics and social studies teachers should lower their usage of internet and follow examples of good usage of internet technology to improve their scholastic achievement in the university. "

Influence of mobile phone and internet technology on income of rural farmers: Evidence from Khyber Pakhtunkhwa Province, Pakistan

Mobile phone and Internet technology usage (MPITU) in organizational systems are rapidly escalating. MPITU has advanced agricultural structures and has considerably revolutionized agricultural activities to enhance smart agriculture. The main objective of this research was to effectively evaluate the impact of MPITU on the selection of sales productivity and marketing channels and examine if MPITU helps increase the incomes of growers. It is crucial to understand whether MPITU can ultimately increase the incomes of rural farmers. This study used data set of 580 wheat growers from four districts in the Khyber Pakhtunkhwa Province (KPK) of Pakistan. We used propensity score matching (PSM), ordinary least squares (OLS), and Heckman's two-step regression (HTSR) techniques to achieve the research goals. The larger the MPITU, the more substantial and positive the impact on agricultural income. After applying the PSM and Heckman regression methods, it was found that MPITU significantly improved the efficiency of selecting sales channels. Its impact on agricultural profits was also leading (about 41%), with support and non-agricultural profits exceeding 31%. Finally, the results showed a significant impact of the choice of favorable auction and marketing channels on the rural farmer’s income. It is recommended that government and non-governmental organizations improve the rural and agricultural development policies. In addition, the authorities should expand MPITU training services for farmers, including wheat growers, which may help improve growers' ability to increase agricultural productivity and household income.

ЗАСТОСУВАННЯ ІНТЕРНЕТ-ТЕХНОЛОГІЙ У ПРОЦЕСІ РЕАЛІЗАЦІЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ СФЕРИ ТУРИЗМУ ТА ІНДУСТРІЇ ГОСТИННОСТІ

The article investigates the use of Internet technologies in the process of implementation of communicative activities of tourism enterprises and hospitality industry enterprises. It was noted that at the current stage the information and technological progress is not only one of the main factors in ensuring the effective functioning of the tourism market and hospitality industry, but also the most important condition for the process of its sustainable development. The intensification of development of the tourism and hospitality industry is characterized first and foremost by radical changes in the communication strategy of enterprises. Competition forces enterprises to spend efforts not only on the creation of fundamentally new unique goods and services, but also on the creation of unique technologies for their promotion, so priority attention should be given to informational technologies whilst forming and implementing communication policy. In course of the conducted research the analysis of theoretical provisions regarding the definition of "Internet technology" has been carried out. The practical aspects of the usage of Internet technologies by tourism enterprises and hospitality industry enterprises are highlighted. The advantages and disadvantages of using Internet technologies in the activities of tourism and hospitality industry enterprises have been determined. It is established that the main difference between Internet technologies and other mass media is a multi-vector communicative model "many to many", in which each party has the opportunity to contact with one another and provide a feedback. It is specified that due to the active development of informational technologies, in particular the Internet, a new communication tool - Internet technologies in the field of marketing - has been opened for enterprises. It is determined that the marketing policy is aimed at the development of their communicational activities. The classification of means of the marketing Internet communications by the nature of contact with the target audience has been carried out. As a conclusion, it is stated that the application of Internet technologies in the process of implementing the communication policy of tourism and hospitality industry enterprises is an important aspect of ensuring high efficiency of their activities and an effective means of selling a tourist product or service.

Design of Digital Image Watermarking Technique with Two Stage Vector Extraction in Transform Domain

Multimedia data in various forms is now readily available because of the widespread usage of Internet technology. Unauthorized individuals abuse multimedia material, for which they should not have access to, by disseminating it over several web pages, to defraud the original copyright owners. Numerous patient records have been compromised during the surge in COVID-19 incidents. Adding a watermark to any medical or defense documents is recommended since it protects the integrity of the information. This proposed work is recognized as a new unique method since an innovative technique is being implemented. The resilience of the watermarked picture is quite crucial in the context of steganography. As a result, the emphasis of this research study is on the resilience of watermarked picture methods. Moreover, the two-stage authentication for watermarking is built with key generation in the section on robust improvement. The Fast Fourier transform (FFT) is used in the entire execution process of the suggested framework in order to make computing more straightforward. With the Singular Value Decomposition (SVD) accumulation of processes, the overall suggested architecture becomes more resilient and efficient. A numerous quality metrics are utilized to find out how well the created technique is performing in terms of evaluation. In addition, several signal processing attacks are used to assess the effectiveness of the watermarking strategy.

Cyber bullying perspectives for children and adolescents

The usage of internet technology explodes and becomes more a favorite method of contact. While most online encounters are neutral or positive, the Internet provides children and young people a new kind of bullying. The aim of this grounded theory method was to explore technology, virtual relationships and cyber intimidation from a student viewpoint. Seven focus groups were conducted with 38 children between the fifth and eighth grades. Because of the anonymity involved, cyber bullying was found to be a significant issue and online bullying was sometimes characterized as more intense than traditional bullying. While the students portrayed anonymity as the key to cyber intimidation, the findings suggest that most cyber intimidation occurred in their social circles. In the results, five important topics were identified: younger technology, the primary medium for communication; cyber bullying ideas and perspectives; cyber bulling causes; cyber bullying kinds; and adult information. The findings indicate that the Internet is difficult to assume anonymity and how cyber bullying may influence it. The study gives children and teenagers a better grasp of the implications of online connections.

The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

(1) Background: The importance of this article is to analyze the technological developments in the field of the Internet and Internet technologies and to determine their significance for sustainable development, which will result in the emergence of Society 5.0. (2) The authors used automated content analysis for the analysis of 552 articles published in 306 scientific journals indexed by SCII and/or SCI - EXPANDED (Web of Science (WOS) platform). The goal of the research was to present the relationship between the Internet and sustainable development. (3) Results: The results of the analysis show that the top four most important themes in the selected journals were “development”, “information”, “data”, and “business and services”. (4) Conclusions: Our research approach emphasizes the importance of the culmination of scientific innovation with the conceptual, technological and contextual frameworks of the Internet and Internet technology usage and its impact on sustainable development and the emergence of the Society 5.0.

The Advertising in Enterprises Marketing Communications Activity in the Internet

The communication activities of enterprises are becoming a priority direction in the marketing development in the context of Internet technologies implementation. The development, daily and comprehensive dissemination of Internet technologies make changes of technological and substantive nature in all enterprise management areas. Therefore, it is important to consider the impact of Internet technologies usage on advertising. Advertising products of enterprises on the Internet has features, which are the subject of deep and comprehensive researches by scientists and practitioners from Ukraine, Europe, Japan, and the USA. Summarizing, the study of domestic and foreign experiences is significant and relevant. Key words. Marketing communications, advertising, contextual advertising, Internet advertising, mobile device, Internet technologies. DOI: 10.15276/mdt.4.2.2020.7 Statista. Available at: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales (accessed 21 April 2020). Kotler F. (2018) Marketing 4.0. View traditional to digital. Kyiv: Vidavnitstvo Kraina mriy. Oklander, M.A., Oklander, T.O., & Yashkina, O.I. (2017). Tsyfrovyi marketynh – model marketynhu ХХІ storichchia [Digital Marketing – The Marketing Model of the 21st Century]. Oklander, M.A. (Ed.). Odesa. [in Ukrainian] 4. Oklander, Oklander T., Yashkina O., Pedko I., Chaikovska M. (2018) Analysis of technological innovations in digital marketing. Eastern-European Journal of Enterprise Technologies, no. 5/3 (95), pp. 80–91. Oklander, M.A., & Romanenko, O.O. (2015). Spetsyfichni vidminnosti tsyfrovoho marketynhu vid Internet-marketynhu. [Specific differences between digital marketing from Internet marketing]. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy «Kyivskyi politekhnichnyi instytut» [Zbirnyk naukovykh prats - Economic Herald of the National Technical University of Ukraine "Kyiv Polytechnic Institute". Collection of scientific works], no. 12, pp. 362–371. (in Ukrainian) Shafaliuk, O.K. (2017). Metodolohichni problemy i mozhlyvosti rozvytku Internet-marketynhu [Methodological problems and possibilities of development of Internet marketing]. Marketynh i tsyfrovi tekhnolohii [Marketing and digital technology], no. 1, pp. 55-73. (in Ukrainian) 7. Natorina, A.O. (2019) Tranzytyvna biznes-model tsyfrovoho biznesu: sutnist ta mekhanizm rekonfihuruvannia [Transitive business model of digital business: the nature and mechanism of reconfiguration]. Visnyk ahrarnoi nauky Prychornomoria [Ukrainian Black Sea region agrarian science], vol. 3 (103), pp. 36– Available at: https://visnyk.mnau.edu.ua/statti/2019/n103/ n103v3r2019natorina.pdf (in Ukrainian) (accessed 10 May 2020). Pylypchuk V.P. (2018) Socialjni merezhi v procesi prosuvannja poslugh pidpryjemstva [Social networks in the process of promoting enterprise services]. Scientific Bulletin of Mukachevo State University, vol. 2, no. 10, pp. 60–65. 9. Vox recode: Available at: https://www.recode.net/2018/3/26/17163852/online-internet-advertisers-outspend-tv-ads-advertisers-social-video-mobile-40-billion-2018 (accessed 21 April 2020). Digital Marketing Trends in 2020. URL: https://www.business2community.com/ infographics/digital-marketing-trends-in-2020-infographic-02283628 (accessed 21 April 2020). Gartner Special Reports. URL: http://www.gartner.com/technology/research/digital-business/ (accessed 21 April 2020). The digital-report-2019. URL: https://wearesocial.com/global-digital-report-2019 (accessed 12 May 2020). Digital Marketing by the Numbers: Stats, Demographics & Fun Facts. URL: https://www.omnicoreagency.com/digital-marketing-statistics/ (accessed (25 April 2020). 14. Pometun, A.G. (2017). Marketing po lyubvi. 70 sposobov zapoluchit serdce klienta navsegda [Love marketing. 70 ways to get a customer's heart forever]. Moskow: Eksmo. (in Russian)

15 Years of Stanca Act: Are Italian Public universities websites accessible?

With the increasing spread and usage of Internet technologies, the challenge of ensuring Web accessibility for all, including anyone with a form of disability, has become an hot issue, pursued both by the World Wide Web Consortium (W3C) and by governments in different countries. In particular, W3C has developed technical Web accessibility guidelines (WCAG), while governments have legally addressed the problem, by emanating specific laws and policies. In Italy, the Stanca Act, a law regulating the design and creation of governmental and public sector websites, recently updated according to last WCAG 2.1 was enacted in 2004. To analyze its impact, this paper presents a study about the accessibility of Italian public universities websites, by particularly analyzing their conformance to the Stanca Act. The reported analysis shows that, despite that the Stanca act dates back 15 years ago, Italian public universities are still struggling to satisfy all its requirements.

The Use of Internet Technologies for Mobilizing the Voter Base: Features, Subjects and Prospects

The article analyses the role of internet technologies in the process of voter base mobilization. One of the consequences of the reforms carried out in Russia will be mediatization of the electoral process. Modern approaches to understanding electoral mobilization are based on classical elitist concepts and the theory of mass society. Such perspective fails to identify individual actors of mobilization impact and analyze their own strategies. The author suggests a different way of looking at the problem: from the perspective of the neo-institutional approach. “Mobilization impact” can be interpreted as a form of subject-object interactions between different participants of the electoral process. The author identifies three main goals of mobilization interactions: attracting new supporters, encouraging a specific form of political activity, and prompting the choice of a certain position in the ballot. The author’s other objective is to assess the pattern of Internet technologies usage in the process of electoral mobilization. In the conclusion, the author pinpoints possible tendencies in the development of the voters’ Internet mobilization technologies. The perspective suggested by the author allows him to draw conclusions about what forms work with voters will assume as a result of the development of Internet communication technologies.

Studying the Moderating Effect of a Respondent’s Locality in M-commerce Adoption Intention

Introduction: The present research was conducted at the University of Delhi in 2018. Problem: With the increase in usage of internet technology through wireless devices, the relevance of m-commerce has amplified. In a developing country like India, the rural and urban population is not equally divided on the use of m-commerce and this demands a detailed study regarding this problem. Objective: The study aims to determine the factors that influence the m-commerce adoption intention of customers and how the effect varies over rural and urban populations. Methodology: This study combines the TAM and UTAUT model to consider the determinants as perceived ease of use, perceived usefulness, perceived risk, perceived cost, social interaction, and facilitating conditions, taking the endogenous variable as intention to adopt m-commerce. Results: The results of PLS-SEM accepted the hypotheses underlying the model and also validated the moderating role played by a respondent’s locality over the intention to adopt m-commerce. Conclusion: The proposed model was validated by using PLS-SEM approach on a sample size of 200 collected from the urban and rural areas of Delhi NCR. Moreover, the moderating effect of a respondent’s locality was observed over adoption intention. Originality: With the advancement in technological infrastructure and improvement in mobile data facilities, customers have shown enthusiasm towards making online transactions using their phones. The advantage of mobile commerce over computer based electronic commerce is its mobility. Extant research has shown interest in studying the adoption intention of mobile commerce, based on determinants from the TAM or UTAUT model or their combinations. This study combines both models to choose the determinants of mobile adoption intention. Limitation: Further studies can be conducted by considering other combinations of determinants and extending the model to incorporate the loyalty measures.

Impact of Technology Adoption and Its Utilization on SMEs in Ghana

The study used a quantitative approach to identify technology adoption and its utilization effect on market performance of small and medium enterprises in Ghana, La-Nkwantanang municipality. The study combined the construct Of Technology Acceptance Model and Innovation Diffusion Theory to identify some factors which influence small and medium enterprises to adopt and use internet technology. Furthermore, the study examined some factors which also hinder the adoption and utilization of internet technology among small and medium enterprises. Finally, the study determined the relationship between in internet technology usage among small and medium enterprise and market performance. A sample size taken by the researchers was 100 from the small and medium enterprises in Madina La-Nkwatanang municipality. The researchers used structured questionnaires to gather primary data which was analyzed using smart PLS and SPSS and the following results were obtained perceived ease of use, perceived usefulness of internet technology, compatibility and cost effectiveness are some of the factors that influence the adoption and utilization of internet technology, however, there is a positive relationship between internet technology usage and market performance.

Determinants of Web-Based E-Training Model to Increase E-Training Effectiveness of Non-Formal Educators in Indonesia

The industrial revolution 4.0 era creates changes in all fields, including education with internet technology usage and the implementation. Electronic training (e-training) as a training medium is one aspect to achieve effective and efficient training goals for educators. This study purpose was to examine the web-based e-training determinant model to increase the e-training effectiveness of professional non-formal educators. It uses quantitative method with survey approach to 120 non formal educators who follow competence improvement training. Data was analyzed by confirmatory factor analysis and Structural Equation Modelling (SEM) using AMOS software. These study findings revealed that e-training model is more effective than face-to-face training. It is probed by the improvement of nonformal educator increase the professional competence. The SEM usage confirms that e-training providers leadership, e-training work climate, e-training learning methods and e-training principles learning indirectly have positive and significant effect on e-training effectiveness mediated by e-training implementation. Keywords : e-training model, e-training effectiveness, non-formal educator competence DOI: 10.7176/JEP/10-24-05 Publication date: August 31st 2019

ВИКОРИСТАННЯ НОВИХ ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ У ПЕРСОНАЛІЗАЦІЇ ВІДНОСИН З КЛІЄНТАМИ ТУРИСТИЧНИХ ПІДПРИЄМСТВ

Purpose: scientific substantiation of new ways to improve personalized interaction with tourist companies' clients based on the use of modern Internet technologies. Methods. A theoretical synthesis of scientific sources concerning of usage of Internet technologies in the framework of relations with clients (I. Reshetnikova, S. Ilyashenko, E. Pan, P. Gumble, R. Johnson and D. Ford, S. Melnichenko, M. Boyko, V. Lukyanov, G. Munin, Yu. Pravyk). An analysis of the activities of domestic and foreign tourist enterprises regarding the personalization of relations with clients shows that at the present stage there is a tendency to switch from a strategy of concentrated marketing to a strategy of personalization, where each client is offered an individualized service complex. Results. Personalizing relationships with clients for the tourism industry is an extremely important factor in the development and profit making, since communication in tourism involves close interaction with consumers and their individual requests and wishes. Ukrainian companies that implement the principles of personalization often face the lack of scientifically based methods for preparing and adopting managerial decisions using modern information technologies. As a result of the scientific search, there have been offered various innovative ways and means of optimizing the work of tourism company managers for personalized interaction with customers through Internet technologies, which include modern analytics services, information collection and processing, as well as tools that allow the creation of personalized emails, promotional advertisement, content, etc. The scientific novelty lies in the complexed integrated differentiated assessment of the use of IT-technologies for the formation of personalized relations of a tourism enterprise with customers. The practical significance. The integrated implementation of modern personalized marketing tools ensures effective and long-lasting relationships with customers, which is the key to the successful operation of the company's tour in the market.

APPLICATION OF INNOVATION INFORMATION TECHNOLOGIES IN ORGANIZATION OF STUDENT PRACTICE

Introduction: The information society generates new forms of organization of the educational process, including the process of passing student practice. Organization and passing of practice requires both practitioners and students to take certain actions that can be accelerated and optimized with the usage of modern information and computer technologies. Recently,the considerable attention has been given to the issue of organizing the process of student practice by both Ukrainian and foreign scholars. However, the very use of information technology in the organization of student practice data from scientists was not considered. The authors of the article focused on the study of the Internet technologies usage in the organization and practice of students of higher education institutions. The article proposes a new approach to improving the quality of information support for the organization and conducting of student practice.
 Purpose: Research of the problem with organizing the students' practical training in the system of professional training students at educational levels "Bachelor" and "Master"; Demonstration of the functional capabilities of the created web-based information system "Practice" as an example of the application of modern technologies for information support, analysis and optimization of organizational decision making while undergoing internship in a higher educational institution.
 Methods: The method of parsing analysis and the method of social modeling for analyzing problem issues in the organization of the student's practice process and the creation of an appropriate IT project has been applied.
 Results: A variant of innovative solution and optimization of information provision of the process of organizing various types of student practice with the use of modern information technologies is offered - web-oriented information system. The functionality of the created web-based information system "Practice" has been prepared, tested and described. Web-IP Practice is developed as a web application, the server part of which is implemented on the basis of the AMP software package, which includes: Apache, MySQL, PHP. The components of this complex are distributed with free licenses, thus, the Web IP Practice can function without the usage of expensive software. The modular structure of the system makes it possible to set up access, registration and authentication and manage user data, manage events and generate reporting documents for organization and practice. The proposed web-IP Practice provides opportunities for the following tasks:
 - informing students about organization and passing of practice;
 - preparation of documentation package on organization and passing of practice;
 - management and control of the process of passing the practice;
 - formation of reporting materials.
 Conclusion: Application of information technology in the organization of student practice is effective and provides the ability of automatically formation and control the database, manage and control the process of organizing practices using web technologies. Monitoring the practice of remote access provides cost savings and time optimization. Elaboration of all worksheets (journal of practice) in electronic form and by sharing allows to supervise and effectively organize the close cooperation of the leader and the student during the practice.

Slumdog romance: Facebook love and digital privacy at the margins.

Facebook has consolidated its position as the one-stop-shop for social activity among the poor in the global South. Sex, romance, and love are key motivations for mobile and Internet technology usage among this demographic, much like the West. Digital romance is a critical context through which we gain fresh perspectives on Internet governance for an emerging digital and globalizing public. Revenge porn, slut-shaming, and Internet romance scams are a common and growing malady worldwide. Focusing on how it manifests in diverse digital cultures will aid in the shaping of new Internet laws for a more inclusive cross-cultural public. In specific, this article examines how low-income youth in two of the BRICS (Brazil, Russia, India, China and South Africa) nations – Brazil and India – exercise and express their notions on digital privacy, surveillance, and trust through the lens of romance. This allows for a more thorough investigation of the relationship between sexuality, morality, and governance within the larger Facebook ecology. As Facebook becomes the dominant virtual public sphere for the world’s poor, we are compelled to ask whether inclusivity of the digital users comes at the price of diversity of digital platforms.

E-Communication in Personal Sales: Internet Usage and Performance

Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels. The study explores whether usage of Internet technologies for communication with customers brings benefits or extinguish performance of direct selling individual distributors. The research is based on the quantitative analysis of country-wide paper based survey from 5694 respondents. The statistical analysis of total sample revealed that usage of Internet in general does not give advantages for distributors. However, usage of person-to-person Internet communication tool, such as e-mail, allows achieving better performance as measured by earnings per hour worked and earning per month. Surprising is the fact that the most successful young distributors (at the age under 35 years) do not use Internet for communication with customers at all. For distributors over 35 years old neither Internet nor e-mail usages have got impact on performance. In rural areas users of Internet communication tools show lower influence on performance. In big cities usage of e-mail provides significantly higher performance, but general usage of Internet does not. Consequently, the effects from usage of Internet technologies for communication with customers are achieved in case of person-to-person communication. Moreover the most productive sellers give priority to the live communication.