Internet Service Providers Association Research Articles

Acehnese's Digital Literacy Skills in Verification News from Social Media

Communication technology has recently become a new medium where society can choose information and the media they want to consume. The media can still influence their minds. Based on the National Survey of Internet User Penetration Data, in March 2019, by APJII (Internet Service Provider Association), the internet penetration rate in Aceh was recorded at 64.40% who accessed the internet. This research aims to find Acehnese's Digital Literacy Skills in Verification News from Social Media. The data collection method used for this study is a questionnaire instrument via Google Form to people in Nanggroe Aceh Darussalam (NAD) province. Meanwhile, secondary data was collected through literature studies and previous research. The result shows that the people of Aceh, especially millennials and Generation Z, have enough digital literacy skills to access digital media, understand content, and verify news.

MOTIVASI DAN PENGALAMAN REMAJA DALAM MELAKUKAN PERUNDUNGAN DI MEDIA SOSIAL

A survey conducted by Polling Indonesia in collaboration with the Indonesian Internet Service Providers Association (APJII) found that around 49% of netizens had been the target of bullying on social media. Both traditional bullying and that occurred in cyberspace, arose as a result of imbalance of power between the perpetrator and the victim. The Uses and Gratification theory is used to see what reasons or motivations bullies have for carrying out bullying in cyberspace. Data was collected using a survey method with an instrument in the form of a questionnaire. The data was then analyzed descriptively by looking at the average of each question item. The underlying motivation for perpetrators to bully on social media is anonymity, it is a fun thing to do, it relieves boredom, jealousy, and it is also a form of self-defense from unpleasant acts they experience on social media. From the victim experiences of bullying on social media is being harassed by hurtful sentences in the form of hate speech, ridicule/insults, and sentences that make them uncomfortable. On the other hand, what bullies most often do is upload other parties' chats without the owner's permission

Maximize The Use of Internet To Improve Sales of Small Businesses: Evidence from Indonesia

In today's digital era, businesses must harness the internet’s full potential to improve their sales and remain competitive. Unfortunately, not all small businesses in Indonesia can improve their sales on internet. An official survey by APJII (Indonesia Internet Service Provider Association) found that estimates of sales growth of small businesses using the internet are not maximal, and some of them haven’t grown in sales. On the other side, case studies showcasing successful internet-driven sales technique implementations. Therefore, this study analyzes how small businesses can maximize internet use to optimize their sales performance and explores strategies and best practices. A comprehensive analysis of literature, secondary data, usage and user behavior of the internet in Indonesia was used. By understanding and applying the insights presented in this research, small businesses have the ability to take advantage of the internet and achieve considerable increases in their sales figures.

Increasing Ethical Understanding of the Use of Information Technology Through Digital Literacy Proficiency Training

Since the beginning of the 21st century, the development of information technology in the world has continued to develop massively. Hootsuite and We Are Social as of January 2020 as many as 59% of the world's population can already access the Internet. A similar phenomenon occurs also in Indonesia. In the same survey, Hootsuite estimated that the internet is already accessible to 64% of Indonesians, or around 175.4 million people. Meanwhile, a survey conducted by the Indonesian Internet Service Providers Association (APJII) in the second quarter of 2020 showed that internet penetration in Indonesia reached 73.7% or was already accessible to 196.71 million Indonesians (APJII, 2020). The high number of digital viewers has an impact on the increasing number of users of digital services and changes in people's lifestyles. In terms of practicality and efficiency, it is the reason for accessing information. But behind all the sophistication that exists in today's digital world, it certainly has a positive and negative impact on humans. Understanding of proficient ethics Digital literacy is needed as a reference in the use of technology that is growing to be more targeted. The purpose of community service activities (PKM) is to increase understanding of the ethics of using information technology through digital literacy skills training for the community based on digital safety aspects. Training to increase understanding and application of digital literacy ethics will allow the younger generation to participate in today's modern world era. The training was carried out in 3 sub-districts in Serang Regency with a total number of training participants of 172 participants with resources sharing, mentoring, and workshop method approach. Activities (PKM) consist of 5 stages, namely 1). Problem Identification Stage; 2). Preparation of PKM programs; 3) Pkm team debriefing; 4) implementation of PKM and 5). Evaluation based on pretest and posttest questionnaires. The results of the evaluation of PKM activities based on the digital security pillar have increased understanding of the ethics of trainees from the aspect of digital security based on 5 indicators.

Profile of online drug purchasing in marketplace by students at a Faculty of Medicine and Health Sciences in Jakarta, Indonesia

Background: Digitalisation has increased the level of expenditure on online healthcare products. Various drug categories, ranging from over-the-counter to prescription-required drugs, are available online. Currently, no data on drug purchases in the Indonesian marketplace can be found. However, data from the Indonesian Internet Service Providers Association (APJII) in 2019 shows that 92.1% of students are internet users. Objective: The study aimed to investigate drug purchasing trends in Jakarta, with a particular focus on students enrolled in the Faculty of Medicine and Health Sciences. Methods: A descriptive-analytic approach with a proportional stratified sampling technique was applied. The data collection period was between February – May 2022. Results: Approximately 52.6% of the respondents reported having purchased drugs in the marketplace, especially vitamin or supplement products, comprising 47.4% of the purchases, followed by over-the-counter drugs at 36.8%, and finally, prescription-required drugs at 16.8%. In addition, only 10.5% of respondents said there was a request for a doctor's prescription by a supplier. The information provided by suppliers, age, and availability of various drug products correlated with drug purchases in the marketplace (p<0.05). Conclusion: Healthcare students often purchase drugs in the marketplace, including prescription-required drugs that should only be available with a doctor's prescription. To ensure safe drug purchasing, strict regulations and supervisory functions are necessary.

Promosi Melalui Media Sosial untuk Meningkatkan Pembelian Produk di Prima Freshmart Surabaya

The development of science and technology has changed people's lifestyles and consumption patterns quickly and practically, one of which is by consuming frozen food products. Prima Freshmart (PFM) is a specialty store that sells fresh, processed and ready-to-eat food ingredients derived from chicken products, such as frozen food. PFM is part of Charoen Pokphand Food (CP Food). The Indonesian Internet Service Providers Association Survey (APJII) stated that Internet users in Indonesia in 2014 reached 88.1 million users or about 34.9 percent of the total population of Indonesia. In addition, with the increasing number of competitors of similar companies and the unknown Prima Freshmart as a whole, consumer buying interest is still low. Therefore, the purpose of this study is to determine the effectiveness of social media promotion in introducing Prima Freshmart, to analyze the influence of social media on product purchases at Prima Freshmart. The method used in data collection is by observation, distributing questionnaires and interviews. The analysis used is the EPIC model to determine the effectiveness, and multiple linear regression analysis to determine the effect of social media in introducing Prima Freshmart. The results showed that the results of measuring the effectiveness of promotions with the EPIC Model showed the final result of the EPIC rate value was 3.92 which was included in the effective category. As for the results of multiple linear regression analysis on the t-test for social media websites of 0.282 > 0.05, on social media Instagram of 0.000 < 0.05, and on social media WhatsApp of 0.021 < 0.05. for the f test value, the significance value is 0.000 <0.05, which means that all independent variables jointly affect purchasing decisions. Meanwhile, for the determination test the R Square value is 0.55 which means that purchasing decisions are influenced by social media websites, Instagram, and WhatsApp by 55.5% and the remaining 44.5% is influenced by other variables not examined.

Analisis Regresi Loyalitas Pengguna E-Commerce Bukalapak Dengan Variabel Technology Acceptance Model

Online shopping is the activity of purchasing goods and services through the internet. Through online shopping, customers can preview the goods and services they want to buy on the web promoted by the seller. E-commerce and online shopping activities are becoming very popular among internet users. Customers who shop online can be classified into different purchase orientations. The purchasing orientation can influence both user loyalty Behaviour and intentions in shopping online on Bukalapak as e-commerce. Based on the results of a survey by the Indonesia Internet Service Providers Association (APJII) regarding the profile of Indonesian internet users in 2018, 34.60 per cent of the reasons for not shopping online are afraid of fraud and 21.5 per cent of them stated that they cannot directly buy the goods. The explanation above indicates that user loyalty is still quite low in online shopping. Through the Perceived Usefulness towards the loyalty Behaviour of Bukalapak users, the result of the research proves the first to fourth hypotheses that all Technology Acceptance Model (TAM) variables have a positive and significant effect on the loyalty Behaviour of Bukalapak users and through the TAM test, it is concluded that all variables used in conducting an information system analysis, most respondents answered strongly agree with the percentage of 40% and agree with the percentage of 46.50%..

Quality Improvement Program for Colocation Data Center Services Using Quality Function Deployment (QFD)

When a product is launched, it's always been expected by the company that the product is going to be sold out in the market. But, after three years of selling XYZ colocation data center services, the sales of this product still hasn't achieve its target. Therefore, an evaluation is needed to know how costumers value the product in the market and what's needs to be done to improve its value. XYZ Data Center Management has conducted a preliminary analysis through discussion with customers, a comparative study with competitors, and discussion with internet service provider association. It's concluded that there is quality in XYZ Data Center, both in features and services that don't satisfying enough. Further analysis then conducted with Quality Function Deployment or QFD as a research method. The reason behind the use of QFD is because of its ability to identify what customers want, and translate it into the company's need in terms of technical responses. The result obtained from this research is the attributes that customers need and the technical responses required to answer it. Examples of attributes are the availability of the working room, the availability of site visit procedure, the accuracy of time needed for installation, etc. And for technical response, the examples are making a portal for trouble handle monitoring in integration with a call center, an improvement on IT Hall layout building a portal for installation monitoring, etc.

Decision Making System Internet Addiction in Children Aged 7-17 Year Use Forward Chaining Method (Case Study : Terik Village – Krian, Sidoarjo)

Based on a survey conducted by the APJII (Indonesian Internet Service Providers Association) team in 2018 with a percentage of more than 64.8% using the internet. The highest percentage is at the age of 7-19 years, which is 91%, this shows that the number of internet users is getting higher every year. This study aims to help treat children who are addicted to the Internet and as advice or a reference for making decisions on how to deal with people who are addicted to the Internet. The method used was to collect data on the distribution of questionnaires or questions that were carried out directly on children aged 7-17 years in the blistering village. The results of external application testing with Likert scale calculations get a percentage result of 78.36% (very useful).

Knowledge Sharing in Peer Group: An Alternative of Internet Literacy Education Media for Children

The data of the Indonesian Internet Service Provider Association in 2018 mentioned that children and teenagers aged 15-19 years old are the majority internet users in Indonesia. The first time the children access to the internet is also getting earlier from year to year. In that context, parents’ role to guide and protect their children from the online risk is getting stronger. The problem is that the parents’ internet literacy level is often lower than the children. Such a condition then push the children to search other source of information when having difficulties in accessing to the internet. The previous research mentioned that elder brothers or sisters and friends often become the reference for children related to the digital media usage. Departed from this condition, the research is conducted to explore the opportunity of utilizing peer group in literacy internet education for children. This research has been conducted in eight months involving 40 students of SMPN 2 and 40 students of SMP Al Irsyad Purwokerto as respondents. The data are collected via the survey, FGD, and indepth interview. Data analysis is conducted using descriptive and interactive analysis. The result of research shows that 61.4% of respondents admit that they prefer to choose their friends to ask and to do the knowledge sharing when having difficulties in accessing to the internet. Some reasons appearing are because the parents’ technical skill are lower than the children’s, uncommunicative talk with parents, high level of parents’ busy activities, and children’s need to socialize with their friends as amusement especially in the middle of pandemic

Assessing The Quality of Lapors! Using E-Govqual Theory in User’s Perspective

LAPOR! Is an e-govemment project that is used to manage the aspirations and complaints of the Indonesian people with online system. This information system is expected to minimize the gap between citizens and the government in carrying out various aspects of government. According to the results of a survey conducted by the Indonesian Internet Service Providers Association (APJII) in 2017 LAPOR!’s users still around 0.2% of the total population of Indonesia, 143.26 million. Applications that were booming in 2013-2014 are now neglected in 2019. In addition to the policy changes that underpin the implementation of the information system, LAPOR! declared not as effective and efficient as before. Complaints about public services in LAPOR! now many are neglected and the follow-up is not as intensive as it once was under the supervision of UKP4. The application of a service-based information system requires continuous measurement of an information system evaluation. The measurement results are needed to overhaul the better implementation steps. This study uses an e-govqual approach with quantitative methods that are supported by qualitative data. Quantitative methods were carried out using SPSS 24 and Smart PLS 3. Qualitative data used were interviews with several key informants. The results of this study found that the biggest key to success in implementing LAPOR! is the content and appearance of Information factor.

Pendampingan Kelompok Mahasiswa dalam Memanfaatkan Marketplace dan Online Shop Sebagai Media Pemasaran Produk Inovasi Pesantren

Based on the results of a survey report from the Indonesian Internet Service Providers Association (AP JII) on June 2-25, 2020, the total number of Indonesian internet users is 73.7 percent or 196,714,070.3 million people from the total population in Indonesia of 266,911,900 people. . Fenomina is currently using the internet as a means of promotion for online marketing. Many companies are so implementing online sales that it has had an impact on the decline in the turnover of otheer companies that are still offline. The purpos of this activity is to improve the skills and knowledge of companies and students so they can implement marketplace-based online sales. The essence of this activity with one day of training to create a marketplace account and online marketing asistance for a full month. It is hoped that with this training, partner companiies and students can advance and develop their online marketplacee-based sales independently. The training model with one day followed by one month of mentoring is expected to be areference for similar activities.

Analisis Komunikasi Pemasaran Terpadu PT. Laxo Global Akses Dalam Membangun Brand Association

PT. Laxo Global Akses, which is better known as LAXO, is an Internet Service Provider (ISP) that has an official license to operate nationally in Indonesia. LAXO is also registered as an active member of APJII (Indonesian Internet Service Providers Association). Internet services provided by LAXO include all internet services such as network installation, browsing, email, streaming (video / voice), hotspots, VPN (Virtual Private Network), conference meetings, CCTV (closed circuit television), Online Live, and VoIP ( InternetProtocol Voice offer). This study discusses the Integrated Marketing Communication (IMC) carried out by LAXO to build the brand image of the company. The author takes this topic because the author thinks that LAXO is a new ISP company, but already has quite a lot of client references and comes from large companies. Even though competition in the ISP world is not easy, because the main competitors are BUMN. Keywords : marketing; communication; LAXO; Internet; brand.

MENGEMBANGKAN JIWA KEWIRAUSAHAAN MILENIAL DENGAN MEMANFAATKAN INTERNET DI KELURAHAN TIMBANGAN, KOTA PADANGSIDIMPUAN

Based on data released by the Indonesian Internet Service Providers Association in 2018, 64.8% of Indonesia's population is internet users. The use of the internet is dominated by millennial, namely the age group born from the 1980s to the early 2000s. The high number of internet use apparently does not contribute to millennial to be creative in entrepreneurship. The Central Statistics Agency released data in 2019 which revealed that various types of unemployment were actually dominated by millennial. Based on the existing analysis, millennial in Timbangan Village has mobile devices but they have not been used to increase income. Therefore, the implementation of this Community Partnership Program needs to be held by conducting training in developing a millennial entrepreneurial spirit by utilizing the internet in Timbangan Village. The desired achievement targets in this PKM activity are: building youth independence in Timbangan Village by encouraging their intention to become entrepreneurs and maximizing youth knowledge in utilizing the internet for entrepreneurship.

Implementation of Ecommerce on Small and Medium Enterprise

The trend of information system development and technological developments is continuously increasing. Every person or business actor must continuously update the technology. Based on the published results of a survey conducted by Indonesian Internet Service Providers Association at the end of 2018, internet users in Indonesia reached 171.17 million from 264.16 million people or 64.8% of the total population.. Related to this, the researchers conducted research on the implementation of e-commerce in Small and Medium Enterprise. Testing of this study uses the User Acceptance Test. The method that the authors do is by making a system that is applied to Small and Medium Enterprise. Untuk mengetahui mengenai penerimaan sistem dan kegunaannya yang berkaitan dengan e-commerce penulis menggunakan metode kuesioner. Based on the black box examiner all test results show valid, while the examiner using the User Acceptance Test produces a number of 80.5% with good criteria. The answers used in this study may be 39 people

The internet of things (iot) for flood disaster early warning in dki jakarta: prospect and community preparedness

Flooding is the most frequent disaster in the last ten years in Jakarta and has occurred since the colonial era. Jakarta’s geographical location is partly below sea level, and its dense population causes Jakarta’s vulnerability increases. The study aims to determine the potential of use and development of IoT in flood disaster mitigation systems as an early warning to the public through cell phones, that have become the needs of the urban community to reduce material and non-material losses. This study uses data elaboration methods, using secondary data from the Central Statistics Agency (BPS) on the Information and Communication Technology Development Index (ICT Development Index) published in 2018, survey data from the Indonesian Internet Service Providers Association (APJII) on internet user profiles in Indonesia published in 2015. The results of this study indicate that internet penetration reaches up to 56%, the highest compared to other regions in Indonesia. The ICT Development Index shows that DKI Jakarta is the highest ICT Development Index, with 7.41 out of 10. It indicates that IoT based on flood disaster mitigation has the potential to be applied in DKI Jakarta.

THE FRAMEWORK MODEL OF DIGITAL COOPERATIVE TO EXPLORE ECONOMIC POTENTIAL IN HIGHER EDUCATION

In February 2020, the Indonesian Ministry of Cooperatives and SMEs noted that in the last four years, 81,686 cooperatives were dissolved, leaving 123,048 active cooperatives. This case is a huge challenge for the government to overcome. Indonesian Internet Service Providers Association (APJII) stated that the number of internet users in Indonesia reached 196.7 million in the middle of 2020. Meanwhile, data from Google & Temasek showed purchasing products via e-Commerce in Indonesia reached US$ 10.9 billion in 2017 and continuously increased in 2020. Most cooperatives in Indonesia run business conventionally with manual transactions, limited time, traditional logistics, and conventional membership administration. Nowadays, the institution with tens of thousands of members no longer effectively runs cooperative conventionally in a disruptive era. A conventional cooperative at a private university in Jakarta was observed in the study. There are tens of thousands of students and staff at the university. Three research questions arise, such as what can not be adequately solved in a traditional cooperative, what tools are used in digital cooperatives, and what shape can be used in the digital cooperative system model to solve issues. This study proposes a framework model in developing a digital cooperative to accommodate a huge amount of membership and enhance business scope. The research identified technology needed to overcome matters cannot be dealt with in a conventional cooperative. It provided a digital cooperative frameworks model that impacts value creation, value capture, and value delivery, especially in higher education.

Hubungan Karakteristik Remaja Dengan Tingkat Kecanduan Gadget di Kota Bukittinggi

<div><strong><em>Background:</em></strong><em> Heavy addiction to gadgets has a biological and psychological impact. According to the Indonesian Internet Service Providers Association (APJII) the prevalence of adolescents playing online games is 44.10% and in adolescents aged 10 to 24 years approximately 18.40% in the year 2016. In 2020 the results of research in the city of Bukittinggi showed 75% of adolescents used gadgets to play games. The purpose of this study was to determine the relationship between children's characteristics and the level of gadget addiction. <strong>Method</strong>: Research method This research is descriptive analytic using cross sectional approach. The study population was adolescents in the city of Bukittinggi. The sample technique is stratified random sampling of 130 people. Data collection used a questionnaire. Data were analyzed univariately and bivariately using the chi_square test and nonparametric correlation. <strong>Result: </strong>The results and discussion showed that there was a significant relationship between the duration of waking up and the use of gadgets on the level of gadget addiction in adolescents with results (P value 0.013). There is no significant relationship between age and the level of gadget addiction with value (P value = 0.323). There is no significant relationship between gender and the level of gadget addiction (P value = 0.579). <strong>Conclusions: </strong>It needs continuous efforts from public health nurses, involving cross-sectoral education for schools and families related to gadget addiction.</em></div><div><em><br /></em></div><div><p><strong>Keywords: </strong><em>Characteristics, Gadget Addiction, Adolescents</em><em></em></p></div>

DIGITAL LITERACY AMONG CHILDREN IN ELEMENTARY SCHOOLS

The use of digital devices by children is on the rise and a better understanding of their usage behaviour can be helpful in designing better ways of imparting education. As per data from the Indonesia Internet Service Provider Association (APJII), in 2018, almost 50% of elementary school children were using the internet. However, an introduction to digital technologies is not included under the topics covered in state elementary schools in Indonesia. Field work involving teachers and children in state and non-state elementary schools, officials in ministries, ICT vendors, parents were conducted through interviews, observations and workshops related to the use of digital technology to better understand the digital behaviour of children. It was found that elementary school children get exposed to digital technology at a very early age and while the duration of use varies according to parental involvement and awareness, the content consumed by children is, in most cases, not appropriate for their age. This study illustrates that monitoring digital use among children is currently a challenge for parents, and digital literacy, which includes introduction to both positive and negative effects of digital devices as well as appropriate digital use behaviour, should become an important part of the theme of learning in elementary schools in Indonesia to ensure digital technologies help in the shaping of children's attitudes and character, in a manner that is valued and beneficial to the society.
 Kata Kunci: literasi digital, pemanfaatan digital oleh anak sekolah dasar, pengenalan digital pada anak
 
 Abstract – Use of digital devices by children is on the rise and a better understanding of their usage behaviour can be helpful in designing better ways of imparting education. As per data from the Indonesia Internet Service Provider Association (APJII), in 2018, almost 50% of elementary school children were using the internet. However, an introduction to digital technologies is not included under the topics covered in state elementary schools in Indonesia. Field work involving teachers and children in state and non-state elementary schools, officials in ministries, ICT vendors, parents were conducted over a six-month study period to better understand the digital behaviour of children. It was found that elementary school children get exposed to digital technology at a very early age and while the duration of use varies according to parental involvement and awareness, the content consumed by children is, in most cases, not appropriate for their age. This study illustrates that monitoring digital use among children is currently a challenge for parents, and digital literacy, which includes introduction to both positive and negative effects of digital devices as well as appropriate digital use behaviour, should become an important part of the theme of learning in elementary schools in Indonesia to ensure digital technologies help in the shaping of children's attitudes and character, in a manner that is valued and beneficial to the society.

DEVELOPMENT OF DIGITAL MARKETING STRATEGY IN THE EDUCATION INDUSTRY

Indonesia Internet Service Providers Association (APJII) in 2018 released data that internet users in Indonesia amounted to 64,8 %. An increasing number of internet usage is used by marketers to market their products or services through the internet. Digital marketing strategy is needed by companies in order to survive and compete. Marketing strategy planning in this study uses IE matrix approach by combining the SWOT and AHP methods. The purpose of this research is to determine the company’s position and choose alternative priority strategies. The result of this study indicates that the company a strong internal position and responds well to opportunities and threats that exist. The company’s position is in quadrant IV, meaning that the right strategy is to grow and develop and alternative priority strategies that have the highest weight is strengths – opportunities (SO). SO strategy, maximize its strength to seize opportunities, then the company’s strategy is to have lots of customer satisfaction testimonials displayed on website and social media & the opportunity to make products easy to find, because the dissemination of information through the internet can quickly spread and reach all consumers. Keywords: Marketing Strategy, Digital Marketing, Strengths, Weaknesses, Opportunities and Threats, Analytic Hierarchy Process JEL Classification: M310 DOI: https://doi.org/10.32479/irmm.10023