This article examines the frequency of use of Russian, Kyrgyz and other languages in private medical centers in the capital of Kyrgyzstan, identifies the features of printed advertising texts and Internet resources that facilitate the functioning of these organizations. The article presents factual data collected during a sociolinguistic study, which are the basis for the formation of grammar language planning in one of the post-Soviet republics. Methods of social linguistics were used to collect the material. The work is of interest to linguists, sociologists, cultural scientists and historians as a source for analyzing the modern socio-linguistic situation in the former republics of the Soviet Union and the modern area of the Russian-speaking space located outside the Russian Federation. In addition, the work allows doctors from different countries to form an idea of communication between colleagues and patients in private medical centers in Bishkek, which directly affects the ability to find work in this region. The scientific article provides an analysis of texts posted on websites and in the Internet space, as well as in advertising brochures, manuals, bulletins, where the dominant role of the Russian language is noted. It should be noted that the article contains an analysis of the graphics used by private medical centers when registering with the Ministry of Justice, in the media and the Internet. In this case, cases of merging Latin and Cyrillic graphics are noted, which indicates a desire to use international medical vocabulary in characterizing the specifics of many centers.
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