Based on this phenomenon that the number of internet users are showing exponential growth, the network language in new media has also shown a rapid expansion trend. At the same time, the Internet language is developing rapidly, gradually becoming a social dialect with a large number of speakers. Under the background of social language environment, as a typical language variant, network language has become a social product. In this situation, network language not only has the characteristics of change, but also has the characteristics of social dialects. Through the analysis of the sociolinguistics of network language, this paper seeks the variant characteristics, attributes and future development laws of network language in the new media environment.