Internet Keyword Research Articles

Island ferry travel during COVID-19: charting the recovery of local tourism in Hong Kong

ABSTRACT With stringent immigration controls implemented by governments around the world, the year 2020 has seen global aviation and tourism industries grind to a complete halt. However, COVID-19 seems to have been the catalyst for the rise of local tourism around the globe. While the literature has long focused on the demand and supply of international tourism, the significance of local tourism should not be overlooked. This paper uses a novel and comprehensive mixed methods approach that considers 1) internet keyword search trends for tourist destinations, 2) news announcements on social media platforms, 3) ridership data provided by ferry companies and 4) participant observations in the field to examine the growth of local tourism in Hong Kong during the city's first and second waves of COVID-19, shedding light on the growth of rural, island destinations in the city. By investigating the trends and patterns of local tourism in Hong Kong, this article offers recommendations for policymakers and tourism stakeholders not only in Hong Kong but also around the world to facilitate the development of local tourism. The paper concludes by asking readers to consider the myriad possibilities of repositioning tourist destinations to offer alternative tourism forms that are more sustainable and can be resilient to negative events such as COVID-19.

Inventory of real world data sources in Parkinson\u2019s disease

BackgroundReal world data have an important role to play in the evaluation of epidemiology and burden of disease; and in assisting health-care decision-makers, especially related to coverage and payment decisions. However, there is currently no overview of the existing longitudinal real world data sources in Parkinson’s disease (PD) in the USA. Such an assessment can be very helpful, to support a future effort to harmonize real world data collection and use the available resources in an optimal way.MethodsThe objective of this comprehensive literature review is to systematically identify and describe the longitudinal, real world data sources in PD in the USA, and to provide a summary of their measurements (categorized into 8 main dimensions: motor and neurological functions, cognition, psychiatry, activities of daily living, sleep, quality of life, autonomic symptoms and other). The literature search was performed using MEDLINE, EMBASE and internet key word search.ResultsOf the 53 data sources identified between May and August 2016, 16 were still ongoing. Current medications (81%) and comorbidities (79%) were frequently collected, in comparison to medical imaging (36%), genetic information (30%), caregiver burden (11%) and healthcare costs (2%). Many different measurements (n = 108) were performed and an interesting variability among used measurements was revealed.ConclusionsMany longitudinal real world data sources on PD exist. Different types of measurements have been performed over time. To allow comparison and pooling of these multiple data sources, it will be essential to harmonize practices in terms of types of measurements.

Integrated landscape initiatives in Europe: Multi-sector collaboration in multi-functional landscapes

Landscapes are linked to human well-being in a multitude of ways, some of which are challenged by global market forces and traditional management approaches. In response to this situation there has been a rise in local initiatives to sustain the values of landscape. The aim of this paper is to provide a systematic analysis of the spectrum of these initiatives in Europe in terms of patterns of organisation, participants, resources, problems, and landscape values addressed. This review collects examples of integrated landscape initiatives from all over Europe through systematic internet key word searches and canvassing of European umbrella organisations; followed by an online survey of representatives from the identified initiatives (n=71). Our results show that the most relevant characteristics of integrated landscape initiatives in Europe are: a holistic approach to landscape management (acting in multifunctional landscapes and combining different objectives), the involvement and coordination of different sectors and stakeholders at many levels, and the role as agents of awareness raising and learning hubs. Integrated landscape initiatives mainly depend on impulses of local civil society. Identified barriers to their work include a lack of funding and institutional support. Therefore, political and societal action is needed to increase their effectiveness.

Metadata Effectiveness in Internet Discovery: An Analysis of Digital Collection Metadata Elements and Internet Search Engine Keywords

This study analyzed digital item metadata and keywords from Internet search engines to learn what metadata elements actually facilitate discovery of digital collections through Internet keyword searching and how significantly each metadata element affects the discovery of items in a digital repository. The study found that keywords from Internet search engines matched values in eight metadata elements and resulted in landing visits to the digital repository. Findings of the study indicate that three specific metadata elements are effective in enhancing discoverability of digital collections through Internet search engines, including Dublin Core metadata elements Title, Description, and Subject.

Internet keyword advertising and consumer search intentions: The mediating effects of advertising attitude and keyword perception

The applications of the Internet have grown so rapidly that it has already replaced magazines, radio and newspapers and become the largest media after TV. The emergence of keyword advertising has grown fastest in the online advertising market, and is considered the most promising new market. This study examines the relationship between Internet consumers and keyword search intentions focusing on Internet users and using the Partial Least Squares method. The study results indicate that advertising involvement, cognition and value positively influence keyword attitude and perception. Moreover, advertising attitude and perception in turn positively influence keyword search intentions. In the meantime, they also have complete mediation.

Annual variation in Internet keyword searches: Linking dieting interest to obesity and negative health outcomes

This study investigated the annual variation in Internet searches regarding dieting. Time-series analysis was first used to examine the annual trends of Google keyword searches during the past 7 years for topics related to dieting within the United States. The results indicated that keyword searches for dieting fit a consistent 12-month linear model, peaking in January (following New Year's Eve) and then linearly decreasing until surging again the following January. Additional state-level analyses revealed that the size of the December-January dieting-related keyword surge was predictive of both obesity and mortality rates due to diabetes, heart disease, and stroke.

Seasonal Variation in Internet Keyword Searches: A Proxy Assessment of Sex Mating Behaviors

The current study investigated seasonal variation in internet searches regarding sex and mating behaviors. Harmonic analyses were used to examine the seasonal trends of Google keyword searches during the past 5years for topics related to pornography, prostitution, and mate-seeking. Results indicated a consistent 6-month harmonic cycle with the peaks of keyword searches related to sex and mating behaviors occurring most frequently during winter and early summer. Such results compliment past research that has found similar seasonal trends of births, sexually transmitted infections, condom sales, and abortions.

Interest in Anesthesia as Reflected by Keyword Searches using Common Search Engines

Since current general interest in anesthesia is unknown, we analyzed internet keyword searches to gauge general interest in anesthesia in comparison with surgery and pain. The trend of keyword searches from 2004 to 2010 related to anesthesia and anaesthesia was investigated using Google Insights for Search. The trend of number of peer reviewed articles on anesthesia cited on PubMed and Medline from 2004 to 2010 was investigated. The average cost on advertising on anesthesia, surgery and pain was estimated using Google AdWords. Searching results in other common search engines were also analyzed. Correlation between year and relative number of searches was determined with p< 0.05 considered statistically significant. Searches for the keyword "anesthesia" or "anaesthesia" diminished since 2004 reflected by Google Insights for Search (p< 0.05). The search for "anesthesia side effects" is trending up over the same time period while the search for "anesthesia and safety" is trending down. The search phrase "before anesthesia" is searched more frequently than "preanesthesia" and the search for "before anesthesia" is trending up. Using "pain" as a keyword is steadily increasing over the years indicated. While different search engines may provide different total number of searching results (available posts), the ratios of searching results between some common keywords related to perioperative care are comparable, indicating similar trend. The peer reviewed manuscripts on "anesthesia" and the proportion of papers on "anesthesia and outcome" are trending up. Estimates for spending of advertising dollars are less for anesthesia-related terms when compared to that for pain or surgery due to relative smaller number of searching traffic. General interest in anesthesia (anaesthesia) as measured by internet searches appears to be decreasing. Pain, preanesthesia evaluation, anesthesia and outcome and side effects of anesthesia are the critical areas that anesthesiologists should focus on to address the increasing concerns.

키워드 검색 광고 운영 DB 데이터 분석을 통한 CPM와 CPC방식의 광고효과 연구

최근 키워드 검색 서비스를 제공하는 검색매체들은 CPM 광고방식에서 CPC 광고방식으로 전환하고 있는 실정이다. 그러나 CPC 광고방식이 CPM 광고방식에 비해 어떠한 측면에 서 효과가 있는가에 대한 체계적 연구는 미흡한 편이다. 이에 본 연구는 CPM 광고방식과 CPC 광고방식의 효과를 DB(Database)로부터 실 사례 데이터를 수집하여 두 광고방식 간 차이가 있는지에 대해 비교분석을 시도하였다. CPM 광고방식과 CPC 광고방식의 광고노출 영역은 상이하여 두 방식을 직접적으로 비교하기 어려우므로 분석단위를 동일하게 하기 위해 원본 데이터에 대한 전처리 과정을 수행하였다. 대상 데이터에 대한 분석결과 CPC 광고방식이 CPM 광고방식보다 총 노출 수 대비 클릭률이 약 1.3% 가량 높게 나타났으며, 1광고에 대한 클릭 당 단가가 약 51원 저렴한 것으로 나타났다. 즉 CPC 광고방식이 CPM 광고방식에 비해 광고효과 측면(CTR)과 광고비용 측면(CPC)에서 보다 우수한 것으로 나타났다. 향후 본 연구를 통해 키워드 검색 광고를 이용하고자 하는 광고주 및 마케팅 담당자에게 근거 있는 자료로서 마케팅 의사결정, 전략수립 및 예산편성에 도움이 되길 기대해 본다. Recently Internet keyword search service providers tends to use CPC advertizement method rather than CPM method. However researches how much the CPC method is beneficial to advertisers than CPM method in certain perspectives are insufficient and not performed systematically. So this paper tries to do comparative analysis about the two methods by analyzing the real transactional DB data from an advertizement agency. Due to the difficulties of direct comparison between the two methods because of their different expose positions on the Web and different types of attributes in DB, we did some preprocessing step for the transactional data. From the result of analysis, the click rate of CPC is higher than CPM by 1.3% and the unit cost for the CPC per one click is lower than CPM method by 51 Won. It shows the CPC method is more effective than CPM method for advertizement from the point of advertizement effectiveness (CTR) and advertizement cost (CPC). We hope this research would give useful information to advertisers and marketing managers in making advertizement strategy, marketing decision and budgeting.

Will Google's Keyword Searching Eliminate the Need for LC Cataloging and Classification?

ABSTRACT Google Print does not “change everything” regarding the need for professional cataloging and classification of books; its limitations make cataloging and classification even more important to researchers. Google's keyword search mechanism, backed by the display of results in “relevance ranked” order, is expressly designed and optimized for quick information-seeking rather than scholarship. Internet keyword searching does not provide scholars with the structured menus of research options, such as those in OPAC browse displays, which they need for overview perspectives on the book literature of their topics. Keyword searching fails to map the taxonomies that alert researchers to unanticipated aspects of their subjects. It fails to retrieve literature that uses keywords other than those the researcher can specify; it misses not only synonyms and variant phrases but also all relevant works in foreign languages. Searching by keywords is not the same as searching by conceptual categories. Google software especially fails to retrieve desired keywords in contexts segregated from the appearance of the same words in irrelevant contexts. As a consequence of the design limitations of the Google search interface, researchers cannot use Google to systematically recognize relevant books whose exact terminology they cannot specify in advance. In contrast, cataloging and classification do provide the recognition mechanisms that scholarship requires for systematic literature retrieval in book collections.

Evidence based practice guidelines for the nutritional management of chronic kidney disease

The purpose of these guidelines is to provide dietitians in Australia and New Zealand with a summary of evidence based clinical guidelines related to the dietetic management of adult patients with chronic kidney disease. The patient target group is any adult patient fulfilling the definition and diagnostic criteria of Chronic Kidney Disease (CKD), excluding those with nephrotic syndrome. These guidelines by definition also exclude acute renal failure and transplantation. The clinical questions were as follows: • At what level of glomerular filtration rate (GFR) should patients be referred to the dietitian in order to maximise nutritional intervention opportunities? • Which specific measures best reflect nutritional status or change in nutritional status in CKD? • What are the goals of nutrition intervention for CKD? • What is (are) the appropriate nutritional intervention(s) to optimise nutritional status in CKD and prevent malnutrition? • What is the optimal method of implementation and follow up to ensure nutritional status is maintained or improved? These guidelines are meant to serve as a general framework for handling patients with particular health problems. It may not always be appropriate to use these guidelines to manage clients because individual circumstances may vary. The independent skill and judgement of the health care provider must always dictate treatment decisions. These guidelines for practice are provided with the express understanding that they do not establish or specify particular standards of care, whether legal, medical or other. 1

Internet Categorization and Search: A Self-Organizing Approach

The problems of information overload and vocabulary differences have become more pressing with the emergence of increasingly popular Internet services. The main information retrieval mechanisms provided by the prevailing Internet WWW software are based on either keyword search (e.g., the Lycos server at CMU, the Yahoo server at Stanford) or hypertext browsing (e.g., Mosaic and Netscape). This research aims to provide an alternative concept-based categorization and search capability for WWW servers based on selected machine learning algorithms. Our proposed approach, which is grounded on automatic textual analysis of Internet documents (homepages), attempts to address the Internet search problem by firstcategorizingthe content of Internet documents. We report results of our recent testing of a multilayered neural network clustering algorithm employing the Kohonen self-organizing feature map to categorize (classify) Internet homepages according to their content. The category hierarchies created could serve to partition the vast Internet services into subject-specific categories and databases and improve Internet keyword searching and/or browsing.