Internet-enabled Handheld Devices Research Articles

M Commerce: Experiencing the Phygital Retail

Emergence and evolution of information technologies paved way for the online transactions, termed as e-commerce. E-commerce was soon rechristened as wired e-commerce due to the rapid rise of mobile phone and other handheld devices facilitating access to internet while on the go and this led to the coining of the term m-commerce, the wireless avatar of e-commerce. Term Mobile commerce or simply m-commerce has been attributed to the collection of location based commercial services that are delivered by various internet enabled handheld devices such as mobile phones, tablets and palmtop devices. Though, essentially, both-e-commerce and m-commerce- are similar as the transactions are electronic in nature and are facilitated by internet but the element of mobility is one big differentiator between the two. Now, it has become difficult for the people to imagine e-commerce without the mobility dimension appended to it. In today’s online business environment, m-commerce is growing as next stage of e-commerce. Further, M-commerce has opened up new vistas for marketing the products, for targeting the customers at multiple points, for offering customized services using location based features and for enabling enhanced shopping and service experiences. It also offers opportunities for services that are more efficient and more user-friendly. The marketers may also offer new approaches, apps, and in-store solutions for enhanced customer engagement after researching the needs, roles and use contexts of the customers. Marketers have already started talking about mobile conversion funnel besides desktop conversion funnel. It is quite interesting to note that in mature markets, shape of the funnel is different and has higher purchase conversion rate.

Impact of Social Media among the PG Students of Karnatak University, Dharwad: A Study

Advancement in technology and the increased availability of Internet enabled handheld devices have significantly increased students’ access and use of the Internet. The use of social media is enhanced by the availability and access to Internet. Social media has gained acceptability and has become a tool for communication and social unity amongst students. The use of this assortment of social media has diverse effects on the user's life, some of which are negative and others, positive. This study is aimed at investigate the impact of social media on the [Post Gradution] (PG) students of Karnatak University, Dharwad. The study sampled 180 students. The study focused on key impact areas: the time spent on social media and the frequency of visiting social media. The study adopted a structured questionnaire. results indicate that when most PG students use social media and spend many hours checking social media sites, there was a positive aspect to PG students’ use of social media.

Browsing the mobile Internet

There has been plenty of hyperbole about the wireless Internet and the possibility that millions of users will soon access e-mail and Web pages on a smart phone, PDA, or pager. However, little attention has been paid to a technology that is key to the wireless Internet's success or failure: the microbrowser. As wireless networking improves and the demand for Internet-enabled handheld devices grows, it will be equally important for microbrowser technology to move forward. Developers will face the challenge of improving microbrowser technology while maintaining the small footprint necessary to work with low-resource handheld devices.