Development Of Internal Market Research Articles

The Study on The Development Trends of Cross-Border E-Commerce Platforms

With the continuous deepening of globalization and digitalization, cross-border e-commerce (CBEC) has become a critical driving force in promoting international trade and global market development. CBEC not only reshapes traditional trade models but also provides unprecedented internationalization opportunities for small and medium-sized enterprises (SMEs), significantly enriching consumer choices and fostering the prosperity and diversification of the global market. Despite the rapid development of e-commerce, there remain numerous challenges in various areas that require further in-depth research and exploration. For instance, how technology can continuously drive the development of CBEC, how consumer behavior adapts to this emerging model, how trade processes can be optimized to accommodate digital transformation, and how CBEC can promote sustainable development and brand internationalization. The answers to these questions are crucial for a comprehensive understanding of CBEC and are the focus of both academic and industry attention. This paper aims to review and analyze the development trends of CBEC, delving into six aspects: technological drivers, consumer behavior, trade process reconstruction, challenges faced, sustainable development, and brand internationalization. The goal is to provide valuable insights and experiences for the further development of cross-border e-commerce.

ANALYSIS OF INFORMATION DEMAND FOR MEDICAL SERVICES ABROAD IN THE RUSSIAN FEDERATION (2018-2023)

The authors analyzed information of the demand for treatment abroad in search engines Yandex and Google the Russian audience of Internet users over the period from 2018 to 2023, covering the 3 stages of the development of international medical tourism market: before pandemia (2018-2019), pandemia (2020-2021) and sanctions (2022-2023). Based on dynamic indicators, a forecast is given for strengthening the positions of individual countries in the information Internet space of the Russian medical tourism market, and the main directions of integration processes in the medical tourism market in the space of the member states of the Commonwealth of Independent States are outlined.

International Market Development Strategy in Companies

International Market Development Strategy in Companies

Research on International Marketing Strategy of Chinese Export Enterprises

In the complex and changing international environment, Chinese aquatic product export enterprises need to fully consider all aspects of influencing factors when carrying out daily business activities, and formulate targeted international marketing strategies based on the current status of international market development and national policies and regulations. Based on the analysis of the current development status of the international market of aquatic products, this paper points out the advantages and disadvantages of the export of aquatic products represented by Chinese aquatic products export enterprises, and puts forward corresponding countermeasures for international marketing optimization.

How SMEs Develop International Markets

With the acceleration of the globalization process and the intensification of market competition, SMEs are gradually realizing that the development of international markets is crucial to their future development. However, due to their relatively limited capabilities, SMEs face many challenges in the process of international market development, including financial and resource constraints, asymmetric market information, legal and policy barriers, cultural differences and language barriers. In response to these challenges, SMEs' internationalization requires identifying suitable international markets, customizing product and marketing strategies, ensuring product quality and compliance, cross-border cooperation and resource integration, and establishing reliable logistics and supply chain systems.

International Market Development Strategies for Enhancing Global Expansion in the Export Industry

This research paper explores a range of international market development strategies that companies can adopt to enhance global expansion in the export industry. The study emphasizes the significance of conducting comprehensive market research, which enables businesses to identify target markets with high demand and subsequently improve market penetration and increase export sales. Furthermore, the findings highlight the importance of market segmentation in tailoring offerings to meet specific market needs, resulting in higher customer satisfaction and a larger market share. The research also reveals that conducting competitive analysis is crucial for companies to differentiate their offerings, develop competitive advantages, and improve their market positioning, ultimately leading to increased market share. The study underscores the importance of selecting the appropriate entry mode, such as direct exporting, licensing, or joint ventures, as it significantly impacts the success of global expansion efforts. Additionally, the research emphasizes the significance of developing efficient distribution channels to ensure timely and cost-effective delivery of products, thereby enhancing customer satisfaction and facilitating market penetration. The findings also stress the importance of adapting branding and marketing strategies to align with local cultural preferences and linguistic nuances, which helps establish a strong brand presence, foster customer loyalty, and gain market acceptance. Moreover, the research highlights the role of government support, trade agreements, and financial incentives in facilitating global expansion. Leveraging these resources provides companies with valuable market insights, resources, and financial assistance, thereby bolstering their international expansion endeavors.

The Present Situation and Development Trend of Maternal and Infant Nursing Industry

In this paper, the status quo and development trend of maternal and child care industry were deeply studied. First, it analyzes the industry overview, market size and structure, as well as current problems, such as product quality and safety issues, service standardization and professionalism issues, and imperfect supervision. Then, it discusses the changing trend of consumer demand, the impact of technological and scientific progress on the industry, and the impact and guidance of policies and regulations. Then, the future development opportunities and challenges of the maternal and child care industry are analyzed, including the impact of China's population structure and fertility policy, consumption upgrading and international market development and cooperation opportunities. Finally, strategic suggestions are put forward to improve product quality and safety, strengthen industry norms and supervision mechanisms, promote product innovation and service upgrading, and strengthen cooperation and international exchanges. The conclusion of this study provides a useful reference for the sustainable development of maternal and child care industry.

The development of regulation of medications turn-over in the EU and the USA in 1992-2020. Report I. The formation of normative legal base of pharmaceutical activities in the USA

The article considers trends that reflected process of development of globalization of pharmaceutical market at the turn of the 1990s. The expansion of pharmaceutical industry, intensification of research and development in new direction of biopharmaceutics contributed to internationalization of activities of large pharmaceutical manufacturers and to their entrance to foreign markets. The integration of pharmaceutical business of regions with powerful pharmaceutical industry (USA and Western Europe) began, both through international trade and investments into industry and research, as well as due to cooperation between pharmaceutical companies. The obstacle to development of common international pharmaceutical market was discrepancy between national regulatory systems of European countries and the United States. The article highlights most important moments of development of the USA pharmaceutical legislation from 1906 to 2020s. The characteristics of American regulatory system are given. The key provisions that form basis of regulatory framework in the field of circulation of medications are defined.

International Financial Markets of the Future: Technological Innovations and Their Impact on the Global Financial System

Today, international financial markets are becoming not only catalysts for global economic growth but also a spectrum of unpredictable challenges and opportunities. The presence of technological revolutions has always determined and influenced the development of the financial sector, determining its ability to adapt to new conditions and changes. Today, among modern innovations, technological progress plays a central role in transformational changes in international financial markets, creating opportunities for efficiency and innovative solutions. The purpose of the study is to establish the theoretical, conceptual, and practical foundations of the impact of technological innovations on the global financial system in the context of international financial market development. To achieve this goal, the study defines the essence of the concepts of “technological innovations” and “international financial market”, systemises the main types of modern technological innovations; provides a perspective overview of the evolution of technological innovations in the context of the international financial market formation, analyses the impact of modern technological innovations on the global financial system, and identifies the main trends that predict the development of technological innovations in the context of the international financial market formation in the future. For the purpose of the study, general scientific methods of cognition were used, including a critical analysis of the existing scientific literature on the topic, comparative analysis, systematisation of practical experience of introducing technological innovations, and the method of establishing cause and effect relationships. The research includes the identification of modern types of technological innovations in the international financial market (blockchain technologies, artificial intelligence of fintech platforms, electronic money and digital currencies, crowdfunding, and PR projects). The study offers its own view on the stages of development and formation of technological innovations in the international financial market, as well as an assessment of the development of modern technological innovations in the financial market, including a forecast for the future. The study presents the main trends that determine the future development of technological innovations in the global financial market. Artificial intelligence, open banking, hyper-personalised banking, blockchain, the Internet of Things, cybersecurity, immersive technologies, digital robots and bots, and quantum computing are defining a new dimension of the financial sector, opening up new opportunities for improving services and optimising processes. The adoption of these technologies will contribute to a more innovative and competitive international financial market that can better meet customer needs and ensure the stability and security of financial transactions. Future research in this area could include a deeper analysis of the impact of specific technological innovations on different segments of the international financial market and the development of adaptation strategies for financial institutions. The research could also expand its scope and explore the relationship between innovation in finance and the global economy.

The Development History of International Housing Rental Market and Implication for China

Since the industrial revolution in the 18th century, under the background of different historical stages, this study chose the representative typical regions or countries of that period to analyze the origin, background and policy process of the development of the rental housing market. From the perspective of time evolution, it presents the “epitome” of the development of the rental housing market in each region under different stages of social development. Based on the perspective of international comparison, this paper summarized the general rules of the development of international rental housing market, with a view to forming useful experience and inspiration for the development of China’s housing rental market. At present, China’s housing rental market is under construction, and in the process of development, it is necessary to focus on balancing three pairs of relationships, namely, the relationship between foreign experience and domestic reality, the relationship between social market and the government, and the relationship between housing and people􀆳s livelihood. In this regard, it is recommended that the top-level policy design of policies for the housing rental market in line with the national conditions be accelerated and supporting measures be improved; the synergistic development of government-subsidized rental housing and market-oriented rental housing be strengthened, and the responsibility of employers be brought into play; and the housing rental market be in accordance with city-specific policies to meet the housing needs of different types of citizens.

Construction of Evaluation Index System for Coordinated Development of Economy, Energy and Environment of Coal Enterprises Based on Low-carbon Economy

As a special industry, the impact of coal enterprises on the earth and environment is inevitable. On the basis of conforming to China's sustainable development strategy, coal enterprises must be consistent with the development of international coal market. Energy development, energy production, transportation and conversion are limited. Especially, fossil energy is a non-renewable resource which is consumed once. There is a distance between the speed of energy development and production and people's daily life and economic development demand for energy, and this distance tends to expand. Energy and environment are the two major factors restricting the development of human society and economy, and energy is the basis of world economic development. Human beings are facing severe challenges of energy shortage, resource depletion and environmental deterioration. How to solve the increasingly urgent contradiction between energy, environment and rapid economic growth is a social development problem faced by all mankind. Based on the perspective of low-carbon economy, this paper analyzes the problems related to the coordinated development mode of energy and environment of coal enterprises.

FORMATION OF INTERNATIONAL MARKETING STRATEGY

The article examines the process of forming an international marketing strategy and its determinants, describes the relationship between the phases of international marketing development and the level of application of an international marketing strategy. Based on this analysis, a set of elements of the company's international marketing strategy was developed, the application of which should contribute to ensuring a systematic approach to its planning, implementation and control. A structural and logical scheme of strategic decision-making regarding the selection of foreign markets and segments is proposed, and the factors that determine the geographical diversification of the enterprise are analyzed. PJSC "Concern Khlibprom" is one of the largest enterprises of the Ukrainian bread market, which daily produces up to 160 tons of products - bread, bakery, confectionery and dough semi-finished products. The Company's structure includes 5 processing enterprises located in Lviv and Vinnytsia regions. The analysis of segments and the search for the target market should be based on the following criteria: market capacity, availability of sales channels, trends of growth or decrease in the size of the segment, profitability of activities per segment, chances of success in competition. In 2023, PJSC "Concern Hlibprom" is proposed to conduct a wide advertising campaign. The presented advertising objects are new types of products of PJSC "Concern Hlibprom" (croissants, toaster bread for breakfast).

Stocks, Bonds and the US Dollar - Measuring Domestic and International Market Developments in an Emerging Market

Stocks, Bonds and the US Dollar - Measuring Domestic and International Market Developments in an Emerging Market

Management of foreign economic activities of business subjects

The article summarizes the essence and content of the enterprise's foreign economic activity. The main advantages and disadvantages of managing foreign economic activity by business subjects of economic relations in modern international market development are determined. Methodical approaches and methods of managing the foreign economic activity of companies are systematized. The economic analysis of the current development state of foreign economic activity in Ukraine, the dynamics of the scale of export-import operations, the geographical and commodity structure of foreign trade operations of business entities of the national economy are conducted. It was determined that the most active participants in foreign economic activity in Ukraine are business entities operating in the sphere of industry and the agricultural sector. In terms of territory, management of foreign economic activity is focused on the countries of the European Union, China, and Turkey. The main trends of world trade in the context of strategic cooperation with EU countries have been studied. Poland is the main trading partner of Ukrainian companies conducting foreign trade operations. The key objects of management of foreign economic activity in terms of corporate management have been determined. It was found out that the management of foreign economic activity under modern conditions faces a large number of challenges and threats, the main of which are: foreign culture and national traditions, currency relations, macroeconomic instability of the world market, difficulties in geopolitical international relations, the difficulty of forming an international team of personnel in the companies. The system of specific international indicators, which testify to the state of development and the level of attractiveness of the country's economy for the implementation of foreign economic activities, has been studied. Problematic aspects of the management of foreign economic activity in Ukraine from the standpoint of ratings by world agencies have been identified. The key areas of state regulation and management of foreign economic activity at the level of business entities are substantiated, taking into account the principles of the global concept of sustainable development. Keywords: foreign economic activity, management, management of foreign economic activity, business entities, export-import operations, international market, efficiency.

The impact of international trade on the price of solar photovoltaic modules: empirical evidence

PurposeOver the past decades, the global solar photovoltaic (PV) market has experienced an unprecedented development associated with a substantial decline in solar PV module prices. A body of literature has attempted to identify and evaluate the different sources of price variation. However, the impact of international trade on the price of solar PV modules has not yet been empirically examined. This paper contributes to filling this gap in the literature by providing a comprehensive empirical examination on the relationship between international trade and solar PV module prices.Design/methodology/approachThe author uses a sample of 15 countries over the period 2006–2015 and proposes a linear dynamic panel data model based on a new specification, including a number of relevant factors influencing solar PV module prices.FindingsThe empirical analysis reveals that an increase in imports of solar PV cells and modules is associated with a decline in solar PV module prices. This finding suggests that international trade could lead to further price reductions, thus fostering the deployment of solar PV technology. The study reveals several other important findings. Market and technological development are key factors explaining the decline in solar PV module prices. Moreover, government policies such as public budget for R&D in PV and feed-in tariff for solar PV are effective in reducing the price of solar PV modules.Originality/valueThis paper examines the influence of international trade, government policies, market development and technological development on solar PV module prices. The results may be of interest to both academic research and policy analysis.

Developing a Competitive and Sustainable Model for the Future of a Destination: Iran’s Tourism Competitiveness

ABSTRACT As one of the most ancient and attractive tourism destinations in the Middle East and South Asia, Iran seeks to maximize its competitive identity to compete more effectively at international level. This study examines the major factors influencing Iran’s competitive identity as a tourism destination from a supply-side perspective. The paper is divided into two phases using qualitative and quantitative techniques. First, we determined Iran’s major competitiveness factors using thematic content analysis. Second, we examined the relationships between the identified factors, Iran’s competitive identity, and its international tourism market development. The findings of this study suggest that factors including information technology, politics, products and services, spatial and infrastructure, structure and organization, economic and sociocultural factors significantly impact the destination’s competitive identity. This paper also outlines the key theoretical and practical implications of this study.

The influence of international capital flow on China’s economic growth rate

Recently, with continuous expansion of social globalization, the scale of international capital flow has been increasing. Moreover, international capital has increasingly become one of the important factors affecting the development of world economy and international market. Capital flow has far-reaching influenced on payments balance, international reserves, exchange rate stability, currency supply, etc. Combined with the trend of economic globalization, this paper mainly analyzes that under the background of the post epidemic era, central banks continue to print money in response to inflation, thus increasing the total amount of international capital flows and providing the possibility for market expansion. Based on this, this paper focuses on the impact of this change on China's economic growth rate. To predict the future development trend of China's financial market.

International expansion or stagnation: market development for mature products

PurposeThe purpose of this paper is to explore international market development for mature products and practices used in a novel business context.Design/methodology/approachTaking a qualitative approach, the case study method was chosen to investigate how firms develop markets in relation to a new international business context. Critical international decisions are analysed using a managerial perspective.FindingsThe success of international ventures depends on managerial learning and effectiveness. In this paper, the authors argue that decisions about international market development can add significantly to the understanding of how business firms enter and develop markets in novel business contexts. Two case studies show different approaches for meeting challenges in distant markets. Four propositions are developed.Originality/valueA theoretical contribution of this study is the importance of factors that explain international market development decisions in novel business contexts. The balance between incomplete knowledge and making resource commitments is of central concern to international managers. Some of this is tacit knowledge that a firm achieves and learns during the process of market development and other knowledge can only become available after an actual market entry. A second theoretical contribution of this study is the significance of contextual market knowledge in a novel business context.

Structural power in Russia's gas sector: The commoditisation of the gas market and the case of Novatek

Over the last 20 years, Russia has taken several initiatives in order to become an LNG producer of global relevance. Failing to achieve this status for long while being instead a natural gas producer and exporter, Moscow has undertaken an ambitious reform process of the domestic gas system. Challenged by international market developments, including the commoditisation of gas and the transformation of historical features of the international gas trade, Russia has allowed new companies to surge and fulfil Kremlin’s strategic goals. By the means of supporting productive and technologic innovations through a number of policy initiatives, Moscow has altered historical structures of the gas system, extending unparalleled fiscal and institutional measures in the Russian energy context. Therefore, the traditional primacy of state-owned Gazprom is increasingly challenged and a new private company, Novatek, has emerged as the main advocate of Russia’s LNG strategy. Through the application of production and structural power concepts, the article provides insights on the power dynamics over the configuration of country’s LNG production and export policies, both between the Russian state and the gas companies, and between the same companies. From this, Novatek rises as the institutional winner and legitimate promoter of country’s interests. Also, it favours company’s interests in other structures, like in the Russian gas export policy. These findings could be relevant to the study of state and market relations in other LNG producers, in particular those countries where the state has a long history of involvement in energy policy and strategy formulation.

INTERNATIONAL MARKET OF ICT GOODS: CURRENT TRENDS AND DEVELOPMENT FEATURES OF THE CHINESE SEGMENT

The article contains an analysis of the current trends in the development of international market of ICT goods. It is noted that Eastern Asia and the Pacific remain the leader among the regions in terms of share of exports and imports of ICT goods. It is predicted that the future of the ICT market for the next 10 years is connected with the implementation of the accumulated technological potential of the Asian market, which will push the markets of European countries and the USA. It is noted that the priority areas of scientific and technological development of the PRC, designated by the Chinese government, require significant investment and computing power. For their implementation, internal production of ICT goods is created and developed, and significant scientific discoveries have been achieved. It is proved that China is rapidly creating a digital economy, seeing in it a long-term prospect of dominance in the world economy, forming a stable demand from the state for ICT products and goods of domestic producers.