International Research Journal Research Articles

Editor's welcome to the international journal of cardiovascular research and innovation

Editor's welcome to the international journal of cardiovascular research and innovation

Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals

Purpose This study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of interdisciplinary marketing knowledge and identify prominent scholars, universities, countries, and articles that warrant further scholarly exploration. Design/methodology/approach This paper uses bibliometric methods to analyze the publications of eight top-tier journals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Science, Journal of Retailing, Journal of Consumer Psychology and International Journal of Research in Marketing) between 1996 and 2021, as found in the Scopus database. Findings The findings indicate that North American hegemony in the marketing discipline continues and that the impact of marketing on other disciplines remains controversial. Some universities have a deeply rooted tradition of marketing departments. Some articles from 26 years ago are still frequently cited. Research limitations/implications The study covers the period from 1996 to 2021. It includes only articles, uses a single database and is cross-sectional. Future research should explore longer time periods by using various databases for comprehensive analysis. Originality/value To the best of the authors’ knowledge, this study constitutes one of the first attempts to understand the scholarly contributions of the marketing discipline by considering eight top-tier journals.

An Analysis Of Social Discrimination Forms Of Workplace Inclusion For People With Disabilities: A Literature Study

Article 67, paragraph 1, of Law Number 2, Year 2022 states that every company is obliged to provide protection in accordance with the type and degree of disability. However, in reality, there are still many companies that accept people with disabilities as workers without providing appropriate services. There is still discrimination, stigma, prejudice, and bad stereotypes about people with disabilities who work. Therefore, researchers want to know the forms of discrimination experienced by workers with disabilities. Researchers used a literature review approach by searching for data related to social inclusion for people with disabilities in the workplace through supporting data sourced from national and international research journals. From the results that have been obtained, researchers found that the form of discrimination that arises in the work environment is that there are still many non-disabled employees who look down on them, such as considering that employees with disabilities are childish, incompetent, dangerous, cannot complete tasks optimally, and have deviant sexual disorders. In addition, employers impose restrictions on working hours for people with disabilities, lack of access to flexible transportation, and assigning tasks that are in a quiet and monotonous place make employees with disabilities uncomfortable, not invited to discuss and left to sit in the chair alone. From several cases that have been obtained by researchers, it can be concluded that social inclusion in the field of employment for people with disabilities is still not fully inclusive. And the laws that have been made by the government still cannot be implemented perfectly.

Bibliometric insights into the evolution of digital marketing trends

This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024. An examination of scholarly productivity indicates an upward trend, as evidenced by the increase in publications from one in 2003 to 115 in 2022 and citations from 79 in 2003 to 1131 in 2021, as determined by keyword, citation, and authorship analyses. A review of citation patterns reveals that publications with significant impact are primarily found in prestigious academic journals, such as Industrial Marketing Management and International Journal of Research in Marketing. Prominent contributors hail from Jordan, Finland, Spain, the United Arab Emirates, and Saudi Arabia; among other regions – the United States, the Middle East, Europe, and Asia. Keyword analysis revealed an emphasis on emerging technologies such as artificial intelligence and traditional digital marketing techniques (e.g., social media, content marketing, internet marketing). Co-occurrence theme analysis highlighted digital marketing strategy, digital marketing audiences, the digital transformation of business and marketing, and the acceleration of digital adoption as a result of COVID-19. Further areas of investigation encompass optimizing the utilization of emergent social media platforms, implementing virtual and augmented reality technologies to enhance the customer experience, and capitalizing on the potential of artificial intelligence and machine learning to augment the efficacy of digital marketing. By utilizing data-driven insights, this study offers guidance for curricular enhancements, scholarly agendas, and digital marketing practice. AcknowledgmentThe author thanks everyone who helped make this study possible, but especially those at the Ho Chi Minh University of Banking, Vietnam.

Anveshana's International Journal of Research in Engineering and Applied Sciences Anveshana's International Journal of Research in Engineering and Applied Sciences

Anveshana's International Journal of Research in Engineering and Applied Sciences Anveshana's International Journal of Research in Engineering and Applied Sciences

Matrix-Closed Weak Topologies and the Intersection of the Line-Open Topologies in Rn

In the paper published by the authors in the International Journal of Research and Scientific Innovation (IJRSI), in September 2024, titled Hyperplane-Open Weak Topologies in Rn, a general procedure for constructing hyperplane-open weak topology on Rn was revealed. The process led to, among other things, the formulation of matrix-open weak topology on the Cartesian plane. In the present work, we are to construct a matrix-closed topology on the Cartesian plane. Also, in the first work we constructed horizontal and vertical line-open weak topologies of the plane and showed that the usual topology (of the plane) is actually weaker than the intersection of these two topologies. Then we made a conjecture that the usual topology is actually equal to this intersection; and our reviewers opined that a definite proof (or disproof) of that conjecture was necessarily important, in order to answer an unsettled question regarding the entire work. This task is what we have in addition undertaken in the present work: We have supplied here a definite proof that the usual topology of R2 and indeed of Rn is actually the intersection of the horizontal line and the vertical line-open weak topologies of R2 (or Rn).

Effect of Combination Herbal Plants Extracts on Diabetes Mellitus

Diabetes is a non-communicable disease with metabolic dysfunction characterized by high glucose levels due to damage to pancreatic β cells so that insulin cannot be secreted normally by the body. Diabetes mellitus cannot be cured, but it can only be controlled with appropriate treatment. Most of the available synthetic antidiabetic treatments have serious side effects and are quite expensive. Therefore, traditional herbal medicine is an alternative which is used for some people in maintaining normal blood sugar levels. The use of herbal therapy with a combination of plant extracts has the potential to be more effective in lowering blood sugar when compared to single plant extracts. The aim of this article review is that to compile and provide a scientific overview of the various studies which have been conducted previously regarding the effectiveness of combinations of herbal plant extracts in diabetes mellitus. A comprehensive literature study was conducted by using various electronic search databases with the keyword “Combination of antidiabetic extracts” and 30 international research journals which were combined into review articles were obtained which shows that combinations of plant extracts proved to be more effective in lowering blood glucose levels compared to single herbal plant extracts.

Environmental and human toxicology studies on explosive chemicals leaking from submerged munitions

AbstractThis review provides an overview of 15 years of munitions research by the Institute of Toxicology and Pharmacology for Natural Scientists, University Medical School Schleswig‐Holstein, Kiel, Germany. As early as 2009, it was possible to detect the TNT metabolite 4‐ADNT in a quantity of 250 ng/g (wet weight) in blue mussels collected directly on munition items in the Kolberger Heide dumping area (Bight of Kiel, Baltic Sea, Germany). Based on these results, biomonitoring with blue mussels was established, in which uncontaminated mussels were exposed at certain distances from munition items and then retrieved after a few weeks in order to then be analyzed in the laboratory for energetic compounds (EC) including TNT and metabolites thereof. In following studies – in addition to mussels – also fish, sediments, water samples and passive samplers from specific locations were examined for the presence of EC. The study areas included dumping site regions from both the Baltic Sea and the North Sea, and were then extended to appropriate shipwrecks in the North Sea. The field studies were completed with laboratory investigations, which dealt with the development of a molecular biomarker as a kind of “early warning system” and with aspects of microbial degradation of EC. Finally, risk assessments for the marine environment and the human seafood consumer were carried out. The sections below are based on results from more than 10 scientific research projects and more than 20 publications in primary international research journals.

Occupational Safety and Health: A Systematic Literature Review (SLR)

The purpose of this literature review is to find and examine various definitions of conflict management based on the broad context of previous research. This research was conducted qualitatively using the literature study method with the help of the Google Scholar and Mendeley databases. The type of data used in this literature review is a type of secondary data in the form of articles and research journals totaling 36 articles and international research journals with a publication range of 2015-2022. The results of this literature review are based on the results of bibliometric data analysis through the context of previous research which shows that there are 6 definitions of occupational safety and health (OSH), 3 antecedents of occupational safety and health (OSH), 6 consequences of occupational safety and health (OSH) and 12 sectors. occupational safety and health (OSH)

Penurunan Intensitas Nyeri Pada Pasien Pasca Operasi Melalui Teknik Relaksasi Genggam Jari Literatur Review

The Finger Grip Relaxation Technique is an easy and simple technique that anyone can do. Its application is related to the fingers and the flow of energy in the body. This relaxation can then heat the entry and exit points of energy in the meridians (body or energy pathways) in the fingers, thereby causing reflex stimulation (spontaneous) when gripping. The finger tapping relaxation technique helps the soul, mind, and body relax. When conditions are relaxed, it triggers the natural release of endorphins, this is the hormone that naturally acts to relieve pain. Writing this proposed scientific article aims to determine the effectiveness of finger grip relaxation techniques in reducing pain intensity in postoperative patients. This study used a descriptive method with a literature review approach. The data source is secondary. Articles and some magazines serve as sources of information. The literature search strategy uses the PICO framework. The inclusion criteria are national and international research journals that discuss reducing pain intensity in postoperative patients using finger grip relaxation techniques, as well as articles or journals published after 2018 in English and Indonesian. An approach consisting of presentation methods and analytical methods is used for data analysis. The results obtained in this study regarding the effect of hand-held relaxation techniques on reducing pain intensity. Of the five research publications reviewed, all of them are effective in reducing pain using finger grip relaxation techniques. The interventions used were the results of five studies where there was a decrease in pain. This proves that finger-held relaxation techniques can reduce pain intensity in postoperative patients.

From the Editors: Engaging with generative artificial intelligence technologies in innovation management research—Some answers and more questions

Journal of Product Innovation ManagementEarly View EDITORIAL From the Editors: Engaging with generative artificial intelligence technologies in innovation management research—Some answers and more questions Jelena Spanjol, Corresponding Author Jelena Spanjol [email protected] Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany Correspondence Jelena Spanjol, Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany. Email: [email protected]Search for more papers by this authorCharles H. Noble, Charles H. Noble Department of Marketing, University of Tennessee Knoxville, Knoxville, Tennessee, USASearch for more papers by this author Jelena Spanjol, Corresponding Author Jelena Spanjol [email protected] Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany Correspondence Jelena Spanjol, Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany. Email: [email protected]Search for more papers by this authorCharles H. Noble, Charles H. Noble Department of Marketing, University of Tennessee Knoxville, Knoxville, Tennessee, USASearch for more papers by this author First published: 20 June 2023 https://doi.org/10.1111/jpim.12689Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL REFERENCES Bouschery, S. G., V. Blazevic, and F. T. Piller. 2023. “Augmenting Human Innovation Teams with Artificial Intelligence: Exploring Transformer-Based Language Models.” Journal of Product Innovation Management 40(2): 139– 53. COPE (Committee on Publication Ethics). 2023. “Guest Editorial: The Challenge of AI Chatbots for Journal Editors.” February 23, 2023 https://publicationethics.org/news/challenge-ai-chatbots-journal-editors Kasneci, E., K. Seßler, S. Küchemann, M. Bannert, D. Dementieva, F. Fischer, Urs Gasser, et al. 2023. “ChatGPT for Good? On Opportunities and Challenges of Large Language Models for Education.” Learning and Individual Differences 103: 102274. Korneeva, E., T. O. Salge, T. Teubner, and D. Antons. 2023. “Tracing the Legitimacy of Artificial Intelligence: A Longitudinal Analysis of Media Discourse.” Technological Forecasting and Social Change 192: 122467. Noble, Charles H., and Jelena Spanjol. 2019. “Opening Thoughts from the New Editors.” Journal of Product Innovation Management 36(1): 2– 4. Peres, R., M. Schreier, D. Schweidel, and A. Sorescu. 2023. “On ChatGPT and beyond: How Generative Artificial Intelligence May Affect Research, Teaching, and Practice.” International Journal of Research in Marketing 40(2): 269–75. Roose, Kevin. 2023. “A.I. Poses ‘Risk of Extinction,’ Industry Leaders Warn.” The New York Times, May 30 2023 https://www.nytimes.com/2023/05/30/technology/ai-threat-warning.html Staiman, Avi. 2023. Academic Publishers Are Missing the Point on ChatGPT https://scholarlykitchen.sspnet.org/2023/03/31/guest-post-academic-publishers-are-missing-the-point-on-chatgpt/ Štiglic, Gregor, and Roger Watson. 2023. Guest editorial: the challenge of AI chatbots for journal editors https://publicationethics.org/news/challenge-ai-chatbots-journal-editors The Editors. 2023. “Editorial: Tools Such as ChatGPT Threaten Transparent Science; Here Are our Ground Rules for their Use.” Nature 613: 612. Early ViewOnline Version of Record before inclusion in an issue ReferencesRelatedInformation

Representation of Aged Female Fans in Select Malayalam Films: An Intersectional Feminist Perspective

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsParvathy NParvathy N is an Institute Fellow at the Department of Humanities and Social Sciences, Indian Institute of Technology, Patna, India.Priyanka TripathiPriyanka Tripathi is an Associate Professor at the Department of Humanities and Social Sciences, Indian Institute of Technology, Patna, India.Notes1 The 1913 release of Dadasaheb Phalke’s Raja Harishchandra heralded the commencement of the Indian film industry, which includes a vast range of regional industries producing films in languages including Hindi, Malayalam, Tamil, Kannada, Bengali, etc. Often, these industries are known by their sobriquets, such as Bollywood (Hindi), Mollywood (Malayalam), Kollywood (Tamil), Sandalwood (Kannada), and Tollywood (Bengali), etc.2 Racial categorization of women from the “African continent” or the “growing African diaspora” (Macaulay 1996 Macaulay, Delia Jarrett, ed. 1996. Reconstructing Womanhood, Reconstructing Feminism: Writings on Black Women. New York and London: Routledge. [Google Scholar], ix). From the Euro-centric narrative, Black women are marginalized as an ethnic minority/“other.” Crenshaw’s work identified that the discrimination of Black women in the US is an overlap of race as well as gender.3 Beginning in 1928 with J.C. Daniel’s silent film Vigathakumaran (The Lost Child), the Malayalam film industry popularly known by the sobriquet Mollywood is established regional film industry under the umbrella of Indian cinema. The significance and distinction of this regional cinematic industry is in its fervent engagement in themes of “social realism in its representational systems than Hindi and other regional language films” (Nair 2015 Nair, P. K. 2015. “Gender Equations in Malayalam Cinema.” In Women in Malayalam Cinema: Naturalising Gender Hierarchies, edited by Meena Pillai, 40–57. New Delhi: Orient Blackswan Private Limited. [Google Scholar],40; Nair, Ramanathaiyer, and Shoesmith 2000 Nair, Lalitha, Sundar Ramanathaiyer, and Brian Shoesmith. 2000. “Frail Bodies, Fighting Spirit: Images of the Elderly in Malayalam Cinema.” South Asia: Journal of South Asian Studies 23 (sup1): 31–42. doi:10.1080/00856400008723397[Taylor & Francis Online], [Web of Science ®] , [Google Scholar], 32).4 Popularly known as the “celluloid queen of Malayalam cinema,” Sheela began her cinematic career in the Tamil film Paasam (Affection, 1962) opposite M.G. Ramachandran. From 1962 to 1985, Sheela acted in more than 400 films before taking a break until 2003, when she returned to the silver screen in Sathyan Anthikad’s Manasinakkare. Besides the four Kerala State Awards and the J.C. Daniel Award, Sheela also holds the Guinness record for being paired opposite the same actor (Prem Nazir) (Johnson and Niveditha 2016 Johnson, Seena, and D. Niveditha. 2016. “Female Stardom: An Analysis of the Star Image Construction of Malayalam Actress Sheela.” International Research Journal of Multidisciplinary Studies 2 (9): 1–8. [Google Scholar], 3–4).5 Affectionately referred to as Lalettan (Brother Lal) by Kerala’s (India) cinephile community, Mohanlal has established himself as a “household” name and “trope” via his dynamic depictions, instilling in the “heterogeneous” culture of Kerala’s (India) a culturally “homogenous” identity of Ettan or brother (Pillai 2015 Pillai, Meena, ed. 2015. Women in Malayalam Cinema: Naturalising Gender Hierarchies. New Delhi: Orient Blackswan Private Limited. [Google Scholar], 102).6 Recognized as Malayalam cinema’s Nithyaharitha Nayakan (Evergreen Hero) (V.N 2017), Abdul Khader, who adopted the stage name Prem Nazir, is one of the most influential contributions from Kerala to the oeuvre of Indian cinema. Beginning his career in the 1952 film Marumakal (Daughter-in-Law), Prem Nazir holds the Guinness record for acting opposite the same costar (Sheela, 107 films) (Johnson and Niveditha 2016 Johnson, Seena, and D. Niveditha. 2016. “Female Stardom: An Analysis of the Star Image Construction of Malayalam Actress Sheela.” International Research Journal of Multidisciplinary Studies 2 (9): 1–8. [Google Scholar], 4).

International Journal of Research in Applied Sciences, Innovations and Technology VOL 2 (1) April 2023

International Journal of Research in Applied Sciences, Innovations and Technology VOL 2 (1) April 2023

International Journal of Research in Applied Sciences, Innovations and Technology VOL 2 (1) April 2023

International Journal of Research in Applied Sciences, Innovations and Technology VOL 2 (1) April 2023

Advancing the marketing‐operations interface in omnichannel retail

Advancing the marketing‐operations interface in omnichannel retail

Computer-Aided Dynamic Evolution Analysis of Roof Decoration Art in Northern Jiangsu Based on Low-Frequency Remote Sensing Image Technology

In the application of remote sensing image fusion based on wavelet packet, the wavelet packet frequency shifting algorithm used to adjust the frequency sequence of wavelet packet decomposition is introduced to solve the frequency aliasing phenomenon caused by interval sampling. The roofs of ancient residential buildings in northern Jiangsu have a unique art. Features: Discusses the roof decoration art of residential buildings in northern Jiangsu, aiming to provide some references for modern architecture. It shows that the roofs of residential buildings are deeply influenced by the land culture and marine culture, and have both normative, delicate and exaggerated factors. . The roof ridge of the folk houses embodies the uniqueness and rich connotation of Nantong culture, and we need to actively explore the beneficial elements in it. By examining the overall trend of international computer-assisted language testing research, high-yielding countries, authors, institutions and high-cited journals, research hotspots and high-innovation literature.

Improving English Reading Comprehension Ability through Directed Activities Related To Texts (DARTs) Learning

The present research investigated the effect of using Directed Activities Related to Texts (DARTs) on reading comprehension among the students of secondary school. This research was conducted on class X students of Senior High School of Ummulqura Indonesia, Aceh with the number 25 students. This research was designed in the form of classroom action research. This research was done in two cycles. Then the instruments of this research were test field notes, observation check list and interview script. The data analysis uses both qualitative and quantitative descriptive approaches. The results showed that students' reading comprehension had significantly increased from an average value of 70.32 in the first cycle and 85 in the second cycle. Completeness of classical study in the first cycle is 52% and at the end of the second cycle was 80%. It showed that there was an improvement on the students' reading comprehension after applying the Directed Activities Related to Texts (DARTs) strategy during teaching learning activity.Brown, H. D, (2007), Teaching by Principles, New Jersey: Prentice HallMarpaung, A. P., Yanti, I., & Marzuki, Y. (2019).Developing Students’ Reading Comprehension Using STAD Strategy: A Classroom Action Research at SMA Negeri 7 Pekanbaru. REiLA : Journal of Research and Innovation in Language, 1(1), 10-16 https://doi.org/10.31849/reila.v1i1.2775Klingner, J. K., Vaughn, S., & Boardman, A. (2015). Teaching reading comprehension to students with learning difficulties, 2/E. Guilford Publications.Hameed, S. (2017). Effect of Intervention of Directed Activities Related to Text (DARTs) on Undergraduates’ Writing Skill. Pakistan Journal of Educational Research and Evaluation, 2(1), 77-103.Silitonga, S.A.R.Y, (2016). “The Effect of Applying Directed Activities Related to Text (DART) to Improve Students’ Reading Comprehension. Undergraduate Thesis. Medan. UMSU. Sugiarti, U. (2012). Pentingnya Pembinaan Kegiatan Membaca Sebagai Implikasi Pembelajaran Bahasa Indonesia. Jurnal Basastra, 1(1).Celce-Murcia, M. (2001). Teaching English as a second and foreign language, 3rd ed. Boston: Heinle and Heinle Thomson Learning Inc.Presetyo, W., & Abbas, M. F. F. (2017). The Use Of Questioning The Author (Qta) Strategy In Improving Students’ability In Reading Descriptive Text At The Seventh Grade Students Of Smp Islam Plus Jannatul Firdaus Pekanbaru. ELT-Lectura, 4(2)Mikulecky, B. & Jeffries, L (2004). More reading power. Pearson ESL. Ma’mur, I. (2006). Pijar-pijar pemikiran bahasa dan budaya. Jakarta: Diadit Media.Ulfianda, F. (2018). The Effect of Directed Activities Related to Text (DART) Method in Improving Students’ Reading Comprehension. Undergraduate Thesis. English Education Departement, Faculty of Teacher Training and Education. Medan: UMSU.Shamsulbahri, M. M., & Zulkiply, N. (2021). Examining the effect of directed activity related to texts (DARTs) and gender on student achievement in qualitative analysis in chemistry. Malaysian Journal of Learning and Instruction, 18(1), 157-181. https://doi.org/10.32890/ mjli2021.18.1.7Harrison, Colin. 2004. Understanding Reading Development. London: SAGEDavies, R. and Green, F. 1984. Reading for Learning in the Sciences. Edinburg: Oliver and Boyd.Zainab, K. (2012, November). Innovative approaches in teaching Science at secondary level: Focus on reading and writing in Science classrooms [Paper presentation]. Search of Relevance and Sustainability of Educational Change: An International Conference, at Aga Khan University Institute for Educational Development, Karachi, Pakistan.Supardi & Suharjo. (2012). Strategi Menyusun Penelitian Tindakan Kelas. Yogyakarta: ANDI Offset.Nunan, D. (2003). Practical English language teaching McGraw Hill/Contemporary.Purwanto (1996), Psikologi Pendidikan, Remaja Rosdakarya, BandungSyamsuar and Reflianto (2018) ‘Pendidikan dan Tantangan Pembelajaran Berbasis Teknologi Informasi di Era Industri 4.0’, Jurnal Ilmiah Teknologi Pendidikan, 2(2). doi: https://doi.org/10.24036/et.v2i2.101343.Trianto. (2009). Mendesain Model Pembelajaran Inovatif Progresif, Jakarta: Kencana Prenada Media GroupWahyuni, D. and Abdillah, D. (2019) ‘Analisa Pembelajaran Dan Penilaian Di Perguruan Tinggi Dengan Metode Student Centered Learning Berbasis Teknologi Informasi’, in Prosiding Seminar Nasional Era Industri (SNEI) 4.0, pp. 136–141.Rosyada, D. 2007. Paradigma Pendidikan Demokratis: Sebuah Model Pelibatan Masyarakat dalam Penyelenggaraan Pendidikan.Jakarta: Kencana Prenada Media Grup.Rouhani, Maryam and Behzad Pourgharib. (2013). The Effect of Games on Learning Vocabulary. International Research Journal of Applied and Basic Sciences Vol, 4 (11):3540-3543 Science Explorer Publications.Richards, J. C. (2001). Curriculum development in language teaching. Cambridge: Cambridge University Press.

THE ROLE OF WOMEN'S COFFEE COOPERATIVES (KOKOWA) TOWARD THE WELFARE OF COFFEE FARMERS IN BUKIT DISTRICT, BENER MERIAH REGENCY

The existence of cooperatives in coffee production, centers is expected to support and help the economy of coffee farmers. One of the best coffee producing areas in Indonesia is Aceh Province, this is proven because coffee produced in Aceh has been exported to various countries such as Europe. America and countries in Asia. Aceh coffee which is better known internationally is the type of Gayo Arabica coffee because it has a distinctive aroma and taste. (Tambarta, 2016) The name Gayo Arabica coffee arises because the best-tasting Arabica coffee comes from the Gayo highlands, namely Central Aceh and Bener Meriah districts.
 This research uses descriptive quantitative research methods. Quantitative descriptive is a method that describes the research topic with variables that can be measured quantitatively (Sugiyono, 2011). The research was conducted at the Women's Coffee Cooperative (KOKOWA) Bener Meriah Regency. This location was determined intentionally or purposively because the KOKOWA Cooperative is the only cooperative whose members are all housewives and coffee farmers (having dual roles). The method used in analyzing the data is descriptive qualitative analysis using a Likert scale instrument, which describes several question items arranged in a questionnaire and each question is given a score equal to the respondent's choice. Likert scale is a scale used to measure attitudes, opinions and perceptions of a group of people about social events or phenomena. This research produces TKT 1 with output targets in the form of (1) scientific publications in international research journals with accepted status, (2) HKI research reports with granted status, (3) publication of activities in print or online media.

ARABICA COFFEE PROCESSED PRODUCT DEVELOPMENT STRATEGY IN CENTRAL ACEH DISTRICT

Gayo coffee is quite famous in the world because it has a distinctive aroma and enjoyment and if it is cupped or taste tested . Aspects of coffee marketing can be viewed in terms of the type of commodity, actors, supply and demand. In general, the types of coffee marketing products are: (a) coffee grain /labui; (b) arabica coffee beans; (c) coffee grounds, and (d) other processed products. Central Aceh Regency generally produces coffee in the form of Arabica coffee beans (Green bean) while nowadays, the conditions of competition are getting tighter where each country develops their coffee processed products. The strategy for developing Arabica coffee commodities today is expected to be no longer how to increase production, but how a commodity can be processed so that added value is obtained from the processing process. The development of added value in coffee commodities is expected to produce diversified processed coffee products, such as roasted coffee, instant coffee, coffee mix, decaffeinated coffee, soluble coffee, coffee beer (coffee beer), ice coffee which has an important meaning, because it can become a leading commodity that have high competitiveness in the international market. This research was conducted in Central Aceh District. This is because Central Aceh Regency is the main location for processing coffee products in Aceh Province . The research method used is descriptive quantitative research method. The data collection method used was in-depth interviews with several key persons, namely: the trade department, the agriculture office, coffee expert staff, Gayo arabica coffee farmers and four coffee agroindustry green been and coffee powder which has the largest export quota in Bener Meriah Regency, namely KBQB Baburrayyan, Cooperative Oro Coffee, and PT Olam Coffee. The data analysis method used to calculate the added value is the Hayami method. This research resulted in TKT 1 with the output target in the form of (1) scientific publications in index international research journals crossreff with the status accepted, (2) HKI research reports with the status granted, (3) publication of activities in print or online media.

Disney's Dilemma: Public Response to Pixar's Soul

Disney's Dilemma: Public Response to Pixar's <i>Soul</i>