The Object of the Study is the sociocultural values of the Russians. The Subject of the Study is the dynamics of sociocultural values of Russians based on data from international cross-cultural studies in 1990 - 2011. The Purpose of the Study is to interpret theoretically and empirically the notion of sociocultural values of Russians on the basis of World Values Survey data, to identify the transformation processes (dynamics) of sociocultural values of Russians. The Main Provisions of the Article. The theoretical side of the subject of study: a description of the vector of the dynamics of sociocultural values of Russians. The empirical side of the subject of study: revealing the empirical trajectory of the dynamics of sociocultural values of Russians. The article provides a theoretical overview of the sociological source base of the concept of "sociocultural values of Russians" in different perspectives (in the materials of Russian and foreign authors). The information base of the research is quite variable and is represented by various sources (abstracts of dissertations, monographs, articles, etc.). The theoretical and methodological basis of the study are the concepts of R. Inglhart and A.Maslow. The main method of obtaining empirical information in the study is the secondary analysis of documents (analysis of data from the World Values Survey project). The main results of the work. «Pioneering» works related to the topic of transformation of socio-cultural values have been identified. The author defines the term «sociocultural values». Theoretical interpretation and operationalization of the concept of "sociocultural values" have been made. The concept of operationalization of the concept of «sociocultural values of Russians» is presented. The dominant and least popular sociocultural values of the Russians during the studied period are revealed. The trajectory of the value priorities of the Russians has been formed. The conclusion is made about the Russians' commitment to traditional values in the context of permanently occurring transformation processes. Scope of the research results: formation of the concept of transformation of socio-cultural values of Russians; to innovate training courses in the discipline «Sociology of Culture».