Interest In Tourism Research Articles

Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting

Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.

Revitalisasi Objek Wisata Situ Gede dalam Pengembangan Wisata Alam Kota Tasikmalaya

Tasikmalaya City is one of the cities in West Java Province which is a development area of ​​East Priangan with the leading sectors of the craft industry, processing industry and tourism. The many tourism potentials in Tasikmalaya City have not been able to attract tourists to visit Tasikmalaya City. One of the interesting tourist attractions, which has natural beauty that is still pristine as well as historical value and many tourism potentials and is supported by a location that is easy for tourists to reach is the Situ Gede natural tourist attraction. In 2022, Situ Gede underwent revitalization carried out by the government in order to develop tourism in Tasikmalaya City. The results of the study showed that the revitalization program in the Situ Gede natural tourist area had shown progress with improvements in infrastructure such as culinary tourism spots, parking areas, and public facilities. destination promotion has also been carried out. Local communities are involved through training, and periodic socialization is carried out to ensure positive results and continuous improvement. Keywords: Nature Tourism, Revitalization, Tourism Development

The Influence of Attractiveness, E-Wom, and Social Factors on Interest in Visiting Tugu Khatulistiwa, Pontianak City

This study discusses the influence of attractiveness, Electronic Word of Mouth (E-WOM) and social factors on the interest in visiting Tugu Khatulistiwa of Pontianak City in the tourism sector. This research is focused on the people of Pontianak City who have an interest in visiting Tugu Khatulistiwa. In this research, the type and data to be used is quantitative research with a survey method approach to achieve research objectives, namely identifying the role of e-wom appeal and social factors on visiting interest at the Tugu Khatulistiwa, Pontianak City. Using purposive sampling method involving 150 respondents. Hypothesis testing of this study was carried out with Structural Equation Modeling (SEM-PLS) with the Warp-PLS version 8.0 analysis tool. The results of this study reveal the important role of Attractiveness, E-WOM and Social Factors in influencing tourist interest in visiting a tourist destination. From the calculation of the coefficient value and significance value, there is a positive influence between Attractiveness and E-Wom on the interest in visiting the Pontianak Tugu Khatulistiwa, while the coefficient value and significance value of Social Factors do not have a positive influence on the interest in visiting the Pontianak Tugu Khatulistiwa. These findings provide valuable insights for the tourism industry in developing more effective and attractive marketing strategies. The practical implications of this research can help related parties in increasing attractiveness, promotion and factors that can shape a person's interest in visiting Tugu Khatulistiwa

Pengaruh Media Sosial Instagram terhadap Minat Berkunjung Wisatawan ke Museum Prabu Geusan Ulun Sumedang

This study aims to determine the effect of Instagram social media on tourist interest in visiting the Prabu Geusan Ulun Sumedang Museum. The sample in this study amounted to 100 respondents who were tourists at the Prabu Geusan Ulun Sumedang Museum. The research method used is a descriptive quantitative method with a correlational design that analyses the effect of Instagram social media (X) on tourist interest (Y). The data analysis technique used is simple linear regression to measure the influence and strength of the variable relationship in the study. Hypothesis testing was carried out using the simultaneous f test to determine whether or not there was an influence. The results of this study state that Instagram social media has an influence of 63.2% on tourist interest, with a muscular relationship strength of 0.795. Researchers hope that Prabu Geusan Ulun Sumedang Museum can further develop its Instagram social media to attract tourists, and further research can be conducted with the same theme to develop Prabu Geusan Ulun Sumedang Museum.

Pengembangan Produk Merchandise dengan Teknologi Audio Visual sebagai Produk Unggulan Muatan Pendidikan Kampung Industri Tempe Sanan

Developing local creative industries through product innovation is an important strategy to increase the economic and educational value of communities. This research aims to develop merchandise based on audio visual technology as a means of education about the production process and uniqueness of tempeh in the Sanan Tempe Industrial Village. The research method involves collecting data through observation, interviews with industry players, and questionnaires to visitors. The product developed is in the form of an action figure as a mascot in the form of merchandise. The research results show that this merchandise is effective in increasing visitors' understanding of the tempe making process and increasing interest in educational tourism. Visitors become more interested and understand the ins and outs of tempeh production after interacting with this informative merchandise. Apart from that, this merchandise also helps promote Kampung Sanan as an attractive educational tourist destination. The conclusion of this research is that the integration of audio visual technology in merchandise can be used as an effective educational tool while increasing the attractiveness of local products. This innovative product not only functions as an educational tool but also as a promotional tool that can increase the economic value of local communities. This kind of innovation proves that a creative approach to product development can provide significant benefits to local communities.

Analisis Konten Website CV. MyPangandaran dalam Penerapan Strategi Komunikasi Pemasaran

Communication plays a crucial role in marketing, serving as a tool to inform, remind, and bridge companies with the public in introducing products. CV. MyPangandaran, with a wider target of tourists outside Pangandaran Regency, faces challenges in reaching audiences through www.mypangandaran.com website. To maximize the reach of a website, an effective marketing communication strategy is needed. This study uses a qualitative method with a content analysis approach, focusing on documentation studies as primary data. The goal is to review the marketing communication strategy implemented by CV. MyPangandaran in an effort to expand the reach and increase the effectiveness of promotion. The results of the study show that the marketing communication strategies implemented include advertising, content marketing, direct marketing, and social media marketing. In the application of marketing mix theory, the communication aspect is the most dominant. Meanwhile, the most prominent AIDA (Attention, Interest, Desire, Action) model is the interest aspect. CV. MyPangandaran adjusts the advertising strategy to the characteristics of the products sold. Direct marketing is directed at the target market aged 25-35 years. The company also utilizes social media as a supporting marketing communication tool, including Facebook, Instagram, Twitter/X, and TikTok.This integrated marketing communication strategy aims to expand reach, increase engagement, and maximize the effectiveness of CV product and service promotions. MyPangandaran to potential tourists outside Pangandaran Regency. By integrating various communication channels, the company seeks to build brand awareness and increase tourist interest in Pangandaran destinations.

Night tourscape in streets: Scale development and validation

Night tourscape is vital in attracting tourist interest and shaping their experience, which affects the vitality and sustainability of night tourism. Nonetheless, how to measure night tourscape remains unclear. This study thus used mixed research methods to develop a measurement scale of night tourscape. Results confirmed a night tourscape measurement scale with 19 items and four dimensions: spatial environment, culture display, employee representation, and business atmosphere. The scale has high reliability and convergent, construct, and discriminant validity. We also found the criterion validity of night tourscape by demonstrating its positive influence on recommendation intention. This study develops a night tourscape scale and contributes a valuable tool for comprehensively understanding the night tourism environment, which advances prior qualitative findings and paves the way for future quantitative research. The findings also have managerial relevance for optimal night tourscape design and achievement of night tourism competitiveness.

지역관광추진조직(DMO)에 대한 이해관계자 인식 유형화 연구 - 정책설계자, 공급자, 참여자를 중심으로

As the public interest in tourism grows and travel becomes more common, local tourism is also gaining importance. In particular, revitalizing local tourism by attracting more living population has received much attention as a solution to the depopulation issue, and resultingly, policy interest and support for local tourism have also become greater. Now there are more intermediate organizations and destination management organizations (DMOs) that focus on attracting tourists and managing tourist destinations. Focusing on policy designers, suppliers, and DMO participants, this study examines and categorizes the DMO stakeholders' perceptions of DMO's roles and suggests future directions and plans for the development of Korean-style DMOs. To this end, Q-methodology, a type of factor analysis, that can objectively capture individuals' subjective views on social phenomena, was used. Results suggested that based on stakeholders' perceptions of DMO's functions and features, DMOs can be classified into the following four types: ‘local tourism leader type,' ‘governance-oriented type,' ‘marketing-oriented type,' and ‘nurture and support type., It was also found that DMOs need time to establish governance and consensus and it is important to differentiate the positioning of DMOs by region. Results further revealed that a DMO is not only a leader who manages local tourism but also an intermediate support organization focusing on governance. The empirical finding of this study can be used to set the practical directions of Korean-style DMOs and to identify, position, and foster the DMO types that fit the characteristics of different regions.

Digital Technology-Based Marketing For Neglasari Tourist Village Bogor Regency

Tourist villages are currently becoming an alternative form of tourism by promoting the concept of interaction between nature, culture, and local wisdom. Bogor, as one of the regencies in West Java province, has various interesting tourist destinations to visit, both by local and international tourists. The location of Bogor Regency, surrounded by mountains such as Gunung Gede Pangrango, Gunung Halimun, and Gunung Salak, has various natural tourism potentials. One of the tourist villages in Bogor Regency that offers nature tourism is the Neglasari tourist village. The Neglasari tourist village is traversed by the Cisasa River. The flow of the Cisasa River is utilized by the managers of the Neglasari Tourist Village to offer water tourism packages such as body rafting and river tubing. This river tourism business has been operating since 2021. The Neglasari tourist village is not yet very popular and is not frequently visited by tourists. The average visitation rate is only 4-5 groups of visitors or 20-50 people each month. This is due to the lack of massive promotion and marketing. To increase tourist awareness, digital marketing needs to be carried out with a good concept and done sustainably by utilizing digital marketing platforms such as websites and social media. The community service team from the Faculty of Economics and Business, Pakuan University, conducted training and mentoring programs related to digital marketing for Neglasari Tourism Village. The results of this community service activity include the Neglasari Tourism Village website, social media promotion flyers, content marketing guide modules, and promotional videos for Neglasari Tourism Village.

Minat Berkunjung Wisatawan ke Objek Wisata Ramah Muslim (Studi pada Objek Wisata Geopark Bayah Dome)

This study aims to identify factors that influence tourist interest in visiting Muslim-friendly tourist attractions, which include Electronic Word of Mouth (e-WoM), Religiosity, Destination Attraction, and Interest in Traveling. The population in this study were domestic tourists who knew the Bayah Dome Geopark tourist attraction. Bayah Dome Geopark is a natural tourist area in Lebak Regency, Banten, with a Muslim-friendly concept. This destination offers natural beauty through beaches, sites, and mountain views and integrates Islamic values ​​into its management. Sampling was carried out using a non-probability sampling technique, namely purposive sampling. The data analysis method used is the robust and widely accepted Structural Equation Modeling.

Event Concept Planning Based on Marine Tourism in Mallasoro Village, Jeneponto Regency

This study aims to identify the potential of marine tourism and design an event concept that can enhance the welfare of the local community in Mallasoro Village, Jeneponto Regency, South Sulawesi. Using a qualitative approach with descriptive methods, data was collected through in-depth interviews, observations, and documentation. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) assessed the strengths, weaknesses, opportunities, and threats involved in developing the event concept. The analysis reveals that Mallasoro Village has significant strengths, including natural beauty, a strong local culture, and community support. However, challenges were identified, such as inadequate infrastructure and limited tourism promotion. Opportunities include the growing interest in marine tourism and regional government support through policies and capacity-building programs. Threats, such as climate change affecting beach and ocean conditions and competition with other destinations in South Sulawesi, must be anticipated. With proper planning, Mallasoro Village has the potential to become a leading marine tourism destination by developing Leisure Events and Cultural Events that incorporate diverse attractions and innovative programs, including sports, tours, education, workshops, exhibitions, culinary festivals, and sustainable marine conservation activities. These efforts can increase tourist visits while strengthening environmental awareness.

Super Priority Destination Mandalika: Quality of Sport Tourism Services

Sports tourism is here to provide added value for the intrinsic and extrinsic elements of destinations in an area which has implications for increasing the number of visitors. In Indonesia, there are several regions that promote sports tourism to boost tourist visits and the regional economy, including NTB Province with Mandalika. Mandalika has now become a super priority destination in NTB Province and the center of attention in the development of sports tourism. To ensure this development runs well, it is necessary to understand the factors that influence the quality of service in this destination. Therefore, this research is needed to assess the quality of sport tourism services in Mandalika. The data collection technique uses scraping and crawling then creates a questionnaire and the results are analyzed using statistical tests. The results of the analysis show that event management has the most significant influence on the perception of service quality at sports event destinations with an influence of 97.7%. Besides that, the importance of event management in improving service quality, destination managers must utilize social media and online advertising as an effective marketing strategy and collaborate with sports influencers to increase tourist interest and participation.

Design of Travel Route Planning Model Based on Deep Learning

Tourism route planning is affected by the factors such as tourism destination and tourists’ preference, which leads to poor automatic matching of routes. A mathematical model of tourism route planning based on deep learning is proposed. Under the condition of total route constraints, according to the historical tourism preference information and prior information of tourists, a big data model for the distribution of personalized characteristics of tourists is established, spatial constraints and time constraints parameters are input, and the feature matching of geographic location information and tourist interest parameter information is carried out by using the deep learning method, and the statistical feature quantity of the parameters of the tourism route planning model is extracted. Under the control of the deep learning and geographic information data set, Carry out multi-constraint and multi-objective hierarchical analysis of tourists and tourism destinations, and realize the optimization design of tourism route planning algorithm. The simulation results show that the accuracy of this method is high and the deviation is small. It improves the satisfaction level of tourists and helps users complete a series of visual analysis tasks such as route mining, route planning and destination analysis.

Pengembangan Desain Miniatur Aktivitas Produksi Tempe Sebagai Buah Tangan Unggulan Kampung Industri Tempe Sanan

The development of miniature design of tempe production activities as a flagship souvenir for Sanan Tempe Industry Village aims to enhance tourism appeal and local economic value. This program integrates cultural elements and tempe production processes into educational and aesthetic miniatures. Methods include design research, prototype creation, technical training for local craftsmen, and product evaluation through tourist feedback. Results show a significant increase in tourist interest and satisfaction with tempe miniatures. The implementation of this program is expected to support local cultural promotion and strengthen the economy of Sanan Tempe Industry Village.

Pola Penerapan FRAGGLE dalam Produksi dan Pelatihan Produksi Boardgame sebagai Strategi Peningkatan Wisata Edukasi di Sanan

The application of the FRAGGLE model in boardgame production and production training as a strategy to enhance educational tourism in Sanan aims to integrate education and entertainment through boardgame media. This program utilizes the FRAGGLE model to develop educational and engaging boardgames while involving production training for the local community. Methods include boardgame design and development, technical production training, and effectiveness evaluation through user feedback. Results show significant improvement in production skills and visitor interest in boardgame-based educational tourism. The implementation of this strategy is expected to support the development of innovative educational tourism and empower the local community in Sanan.

Spatial Blue Economy: Coastal Tourism Efficiency As an Application of Blue Economy in Jepara Region, Central Java, Indonesia

Coastal tourism is the oldest, most important, and rapidly growing segment of the tourism industry, but it is also a fragile and seasonal sector. The blue economy is significant in achieving sustainability and resilience to face challenges. During COVID-19 the tourism sector suffered a loss of 75% in 2020, recovery efforts continue to be carried out, but the lack of research in Indonesia, a country that is geographically majority oceanic, highlights a significant research gap. Using a quantitative method approach of efficiency analysis with data envelopment analysis (DEA), it focused on 12 centers of the central decision-making unit of the Jepara, Central Java tourism center to test the hypothesis. The results show that most coastal tourism is efficient and can continue its tourism management activities. The advice can make innovations to increase the number of tourists who visit locally and abroad. However, there are four inefficient tourism centers, namely Jepara Ourland Park, Blebak Beach, Mandalika Island, and Panjang Island. The government and investors are advised to focus on these inefficient tourism centers, by focusing on the distribution of the use of areas and coastlines, reviewing the investments given, and improving accommodation facilitation to increase tourist interest.

Luo Cultural Shrines: The Hembko of Got Ramogi, Kenya

Got Ramogi in Kenya is a hill shrouded with many mysteries and awe-inspiring cultural beliefs and practices. He hill has attracted the interests of archeologists, geologists, historians, ethnographers, foresters, herbalists, worshippers, politicians and tourists in equal measure. Ramogi Ajwang’, the founder father of the Luo nation, is believed to have settled on the strategichill when his people arrived in Kenya through Uganda from the southern Sudan. The objective ofthe study was to establish the number of cultural sites and shrines (hembko) at the hill, the cultural beliefs and practices associated with them, and the spiritual significance of each shrine on the spirituality and he future of the Luo community in Kenya and the diaspora. The information discussed in his paper was obtained through internet library research using the Google search engine. Google is considered to be the most popular and the best search engine due to its advanced algorithms and vast database. The search was able to identify nine (9) cultural shrines or hembko in Dholuo. Each of these shrines had unique name and function in the cultural and spiritual heritage of the people. The Luo offered spotless animal rituals to their God Nyasaye to propitiate or placate the supernatural world for continued prosperity and posterity. Further research should be conducted on Ramogi Hill to discover even more unearthed shrines.

Exploration of Sustainable Potential Sports Tourism in Sumedang, Indonesia Using Multi-Criteria Decision-Making

Objective: This research aims to explore sports tourism, which has the greatest potential for the development of sports tourism, economic quality, regional image and human resources Theoretical Framework: Sport Tourism is a form of special interest tourism in the world of tourism and is widely developed in various regions because it can encourage tourists to visit. Method: The method used in this research is the qualitative method, a Multi-criteria decision-making (MCDM) approach withusing the Analytic Hierarchy Process (AHP) method to determine potential sport tourism. Criteria AHP using the concepts of Marketability, Sustainability, Participation, and Disaster Mitigation (MSPDM). Results and Discussion: The results of this research, based on the Analytic Hierarchy Process (AHP) analysis utilizing the MSPDM indicator, the three most promising sports tourism activities among the eight currently operating in Sumedang were identified: paragliding, golf, and rafting. Among these top contenders, paragliding and rafting emerged as priorities for further development. While golf also holds potential, it is managed by a private company, which might limit its reliance on government funding due to its own revenue streams from the resort business. Research Implications: The implications of this research are discussed. The ranking of potential sports tourism activities provides valuable insights for the government in determining which areas to prioritize for development. Originality/Value: This study use A multi-criteria decision-making (MCDM) approach, employing the Analytic Hierarchy Process (AHP) method, was utilized to assess the potential of various sports tourism activities. The AHP criteria were based on the concepts of MSPDM.

Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services

The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism

Indonesia, as a country rich in natural resources and biodiversity, has a great opportunity to develop an environmentally friendly tourism sector. In the last two decades, there has been an increasing interest in tourism development, especially with regard to green tourism. This study aims to empirically test the effect of green tourism differentiation and green marketing on tourists’ decisions to visit certain destinations. The independent variables for this analysis are green tourism differentiation and green marketing. The dependent variable is visit decision. The intervening variable is visit interest. The sample for this research draws from tourists who are visiting or have already visited Paharangan Village Agrotourism. The engineering method, non-probability sampling, was used for the sampling. Data collection was carried out by distributing questionnaires directly to respondents, totalling as many as 130 questionnaires, and multiple linear regression and path analyses were conducted. The results show that while green tourism differentiation and green marketing significantly positively affect visit decision and visit interest of tourists, visit interest does not affect visit decision, and visit interest is not proven as an intervening variable between green tourism differentiation and green marketing on visiting decisions. Keywords: green tourism differentiation, green marketing, visit interest, visit decision