Medicinal and aromatic plants have been used for centuries for food, medicine, cosmetics, and spices. Due to increasing human and environmental health problems, interest in organic products is increasing day by day. The use of organic fertilizers not only improves crop quality but also improves soil and utilizes waste. The aim of the study is to conduct a SWOT analysis of the use of organic fertilizers in medicinal and aromatic plant production and to identify strategies. The SWOT analysis showed that strengths and opportunities outnumbered weaknesses and threats. Strategies (SO, ST, SW, WO, WT, WT, OT) were identified. Weaknesses and threats can be reduced by government incentives and training. The most notable weakness is that the use of organic fertilizers leads to low yields. Someone who aims to produce not only yield-based but also quality-based products should use organic fertilizers instead of chemical fertilizers. Organic fertilizer produces healthy, quality crops, improves the physical, chemical and biological properties of the soil and, if produced from organic waste, reduces environmental pollution and the amount of waste to be managed. The state should further promote the use of organic fertilizer to protect human and environmental health and to increase domestic/foreign markets. Producers should be trained in the effective production and use of organic fertilizer.
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