Scientists, policy-makers, entrepreneurs, and citizens are strongly concerned about the harmful consequences of climate change. Individual beliefs about social norms and economic and political orientations regarding trust and social relationships call into question values such as care for the environment, autonomy, freedom of choice, and risk. Given the influence of the media on public perceptions, it is essential to consider how, with what means, and towards which issues citizens orient themselves to address this epochal phenomenon. Using quantitative and qualitative methods of analysis, the present study investigates the characteristics and reasons of the individuals who are skeptical of the evidence of global warming in Italy and how the Italians inform themselves about this issue. Quantitative analysis was performed on two representative samples of 1011 and 1030 individuals from Observa Science in Society in 2022 and 2023 through a structural equation model (SEM) to study the dimensions associated with climate change skepticism. Qualitative research on a panel of 93 Italians selected by gender, cultural level, and area of residence further highlighted the information channels, methods of use, and the main dimensions of interest in climate change. This robust mixed-mode methodology, which ensures the credibility and reliability of the study's findings, is a key strength of this research. Our results confirm that less trust in science and older age are associated with skepticism. Furthermore, traditional media are the primary means of information despite the growing importance of social relations - including social networks - in shaping opinions on the environment and climate change. The conclusions also reveal that experts influence the public, even if personal experience often mediates this effect. These findings have practical implications for understanding and addressing climate change skepticism in Italy, equipping researchers, policymakers, and individuals interested in this issue with the knowledge to make informed decisions and take effective action.
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