Today's Interaction Research Articles

Research on Using the SICAS Model to Analyse the Zara Marketing Strategy

The rapid evolution of the fashion industry in recent decades has been characterised by the rise of fast fashion, which challenges the traditional bi-annual fashion cycle by producing and disseminating new styles in a much shorter timeframe. Fast fashion democratises the fashion world, making trendy clothing accessible and affordable to a broader audience. A principal player in this transformation is Zara, conceptualised by Amancio Ortega, which grew from a small shop in A Coruna to a worldwide retail empire, epitomising the ethos of "instant fashions". This transition in the industry parallels shifts in consumer behavior models. Historically, the AIDA model suggested a progression from Attention to Interest, Desire, and Action. However, with the advent of the Internet, this model has evolved. The AISAS model, proposed in 2005, adjusts for the digital age by including the Search, Action, and Share stages. This was further modified to the SICAS model in 2011, encompassing stages of Sense, Interest and Interactive, Connection and Communication, Action, and Sharing. This model delineates the steps of brand-consumer interaction in today's digital age, emphasising the significance of connectivity, communication, and sharing in the consumer's purchasing journey. The article introduces the Zara marketing strategy based on the SICAS model.

The Influence of Social Media on Adolescents' Self-Esteem

In this study, we explored the intricate relationship between teenage social media use and self-esteem, using data from a broad sample of 500 individuals ranging in age from 13 to 17, who represented a variety of demographics. Our research found a substantial inverse relationship between the number of hours teenagers spend using social media each day and their self-esteem, suggesting that greater usage is linked to lower self-esteem levels. Additionally, compared to their friends who mainly viewed images and videos on social media, those who engaged with text-based content more frequently showed somewhat higher self-esteem levels. The effect of social media use on self-esteem was confirmed by a multiple regression analysis, which controlled for variables like age, gender, socioeconomic status, and starting levels of self-esteem. These results are consistent with previous research, highlighting both the potential advantages and disadvantages of social media in developing adolescent self-esteem. Fostering digital literacy and encouraging candid conversations about self-worth and body image is essential for promoting healthy digital involvement. This study highlights the necessity for a balanced approach to online interactions in today's connected society by shedding light on the complex relationship between social media and teenage well-being.

Analysis of Phatic Expressions Using Greetings & Salutations In English

Phatics expressions are vital in our day- to-day interactions with the society. They are intended to create ties of union among the people who interact with each other in the form of minitalk. The aim of the study includes (1) the reasons why phatic expressions are important in English, (2) the way how the pathic expressions are classified, (3) what makes them different from interjections. The data used are the greetings and salutations commonly used in English by employing some references regarding phatic particles, words and phrases. This is a descriptive research approach by collecting secondary data, analysing and classified accurately. This is just a preliminary survey without deeply analysing the data. The writer describes the phatic expressions based on the observations and examples by Beare, Kenneth and Nordquist, Richard on thoughtco.com. The data show that the beginning of a conversation, letter, email, or another form of communication, a salutation is a polite greeting, an expression of goodwill, or other sign of recognition. Salutation terms are an important part of a conversation to tell the other that we feel friendly toward them, and they are maybe the start of a longer conversation. The writer found that the phatics expressions are in the form of particles, words and phrases phatically. Based on the analysis it is concluded that the phatic pressions are purposed at strengthening solidarity and ties of union while interjections convey emotion and they are emotive while the phatic expressions are content-free and context-based. Syntactically the phatic expressions can be positioned either in the beginning, in the middle or in the end of the sentences or utterances while the interjections are only put in the beginning.

'Walking Into a Fire Hoping You Don't Catch': Strategies and Designs to Facilitate Cross-Partisan Online Discussions

While cross-partisan conversations are central to a vibrant deliberative democracy, these conversations are hard to have, especially amidst unprecedented levels of partisan animosity we observe today. We report on a qualitative study of 17 US residents who engage with outpartisans on Reddit to understand what they look for in these interactions, and the strategies they adopt. We find that users have multiple, sometimes contradictory expectations of these conversations, ranging from deliberative discussions to entertainment and banter. In aiming to foster 'good' cross-partisan discussions, users make strategic choices on which subreddits to participate in, who to engage with and how to talk to outpartisans, often establishing common ground, complimenting, and remaining dispassionate in their interactions. Further, contrary to offline settings where knowing more about outpartisan interlocutors help manage disagreements, on Reddit, users look to actively learn as little as possible about them for fear that such information may bias their interactions. However, through design probes, we find that users are actually open to knowing certain kinds of information about their interlocutors, such as non-political subreddits that they both participate in, and to having that information made visible to their interlocutors. However, making other information visible, such as the other subreddits that they participate in or their past comments, though potentially humanizing, raises concerns around privacy and misuse of that information for personal attacks especially among women and minority groups. Finally, we identify important challenges and opportunities in designing to improve online cross-partisan interactions in today's hyper-polarized environment.

Cyberbullying Detection With Fairness Constraints

Cyberbullying is a widespread adverse phenomenon among online social interactions in today's digital society. While numerous computational studies focus on enhancing the cyberbullying detection performance of machine learning algorithms, proposed models tend to carry and reinforce unintended social biases. In this study, we try to answer the research question of “Can we mitigate the unintended bias of cyberbullying detection models by guiding the model training with fairness constraints?” For this purpose, we propose a model training scheme that can employ fairness constraints and validate our approach with different datasets. We demonstrate that various types of unintended biases can be successfully mitigated without impairing the model quality. We believe our work contributes to the pursuit of unbiased, transparent, and ethical machine learning solutions for cyber-social health.

What Are Meaningful Social Interactions in Today’s Media Landscape? A Cross-Cultural Survey

As we increasingly integrate technology into our lives, we need a better framework for understanding social interactions across the communication landscape. Utilizing survey data in which more than 4,600 people across the United States, India, and Japan described a recent social interaction, this article qualitatively and quantitatively explores what makes an interaction meaningful. A qualitative analysis of respondents’ own words finds that meaningful interactions are those with emotional, informational, or tangible impact that people believe enhance their lives, the lives of their interaction partners, or their personal relationships. A quantitative analysis predicting respondents’ ratings of recent interactions finds the attributes most likely to facilitate meaningfulness include strong ties (e.g., friends and family), community ties (e.g., neighbors), shared activities, and synchronicity; meaningful social interactions are also more likely to be planned in advance and memorialized with photos or videos. These attributes are consistent across cultures. Although popular rhetoric often juxtaposes people’s online lives against their offline lives, this research finds in-person interactions can be just as meaningful as technology-mediated interactions. We conclude with a new framework for thinking about social interactions more holistically.

Let the Computer Say NO! The Neglected Potential of Policy Definition Languages for Data Sovereignty

When using today's internet services and platform ecosystems, data of consumers is often harvested and shared without their consent; that is, consumers seized to be sovereigns of their own data. Due to the rapid and abundant nature of interactions in today's platform ecosystems, manual consent management is impracticable. To support development of semi-automated solutions for this problem, we investigated the use of policy definition languages as machine-readable and enforceable mechanism to re-establish data sovereignty for consumers. Based on an expert literature review, we develop a framework of the chances and challenges of leveraging policy definition languages as central building blocks for data sovereignty in platform ecosystems.

Earth science: An extended yardstick for climate variability.

Decoded and precisely dated information encrypted in stalagmites from a cave in China reveal past climatic changes and provide insight into the complex interactions in today's climate system. See Letter p.640 Prior records of the Asian monsoon have revealed cyclic variations over hundreds of thousands of years, probably driven by variations in insolation caused by the precession of Earth's orbit. Hai Cheng and colleagues now provide a speleothem record from Chinese cave samples that extends earlier records to 640,000 years ago, close to the maximum age possible with uranium/thorium dating. This spectacular record confirms that the characteristic '100,000-year' ice age cycle corresponds to an integral number (four or five) of precession cycles, and that insolation influences millennial-scale variations in monsoon strength.

Autonomy, Filial Piety, and Parental Authority: A Two-Year Longitudinal Investigation

ABSTRACT A 2-year longitudinal study was conducted to test 3 causal models about adolescent autonomy, filial piety, beliefs about parental authority, and obedience in terms of personal, prudential, and multifaceted issues. Four hundred and thirty-six students from 10 junior and senior high schools in Taiwan (boys, n = 223; senior high school, n = 211) participated in the study. Hypothesis 1 predicted that autonomy (individuating autonomy vs. relating autonomy) would positively correlate with beliefs about authority legitimacy and obligation to obey, but was not supported. Hypothesis 2 predicted that filial piety (authoritarian piety vs. reciprocal piety) would positively associate with authority beliefs, and was partially supported. Authoritarian piety showed the positive relation with authority beliefs. Hypothesis 3 predicted that beliefs about authority legitimacy and obligation to obey would positively associate with obedience, and was supported. Hypothesis 4 predicted that age might moderate the structure models across domains, but the results indicated that age did not moderate the structural model in the prudential and multifaceted domains. The overall findings of this study reveal that adolescent beliefs about authority serve as a mediator between authoritarian piety and obedience, suggesting that traditional piety still has an influence on parent–child interaction in today's society.

Text Relationship dalam Jejaring Sosial di Kalangan Dewasa Muda (Studi Awal dengan Pendekatan Fenomenologis)

This study is a preliminary study about social networking and text relationship among young adulthood. The purpose of this study is to get information or description about text relationship through social networking. Method of this study is qualitative method with phenomenology approach. The phenomenon of using social networking to build relationship with others is growing popular especially among young adulthood. Observing this phenomenon accurately, there is a changing in interaction pattern. It was a physically interaction or face to face interaction. But as growing popularity of technology or internet access, today interaction can do through online and without face to face interaction. Surprisingly, this online interaction and without face to face interaction is very popular at the present. From this preliminary study, the findings are social networking become a media to share emotion, opinion openly among people. Text relationship through social networking also need emotional setting which is substituted electronically and it is virtual emotional and not the real emotional. Social networking still give a chance to people to gather face to face, not only virtual gathering.

A student centered methodology for the development of a physics video based laboratory

The design and development of good quality software is not, in itself, an easy task. In the context of Educational Software development, another major problem is introduced: the user's goal is to learn. Unfortunately, learning is not a task that might be modeled and represented on a computer system. This paper intends to provide some answers to this problem: a Student Centered Methodology for the Development of Educational Software is presented. The methodology makes explicit how the different design choices were made, in order to obtain a final product that not only takes advantage of today's interaction technologies, but also makes an effective use of them.

Conversing Privately in Public: Patterns of Interaction in Today Show Co‐op Conversations

The Journal of Popular CultureVolume 25, Issue 3 p. 151-162 Conversing Privately in Public: Patterns of Interaction in Today Show Co-op Conversations Deborah Schaffer, Deborah Schaffer Deborah Schaffer received her Ph.D. in linguistics from The Ohio State University, and is now Associate Professor of English at Eastern Montana College in Billings. Her special research interest is conversational analysis, but she is also an inveterate media-watcher.Search for more papers by this author Deborah Schaffer, Deborah Schaffer Deborah Schaffer received her Ph.D. in linguistics from The Ohio State University, and is now Associate Professor of English at Eastern Montana College in Billings. Her special research interest is conversational analysis, but she is also an inveterate media-watcher.Search for more papers by this author First published: Winter 1991 https://doi.org/10.1111/j.0022-3840.1991.00151.xCitations: 1AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Citing Literature Volume25, Issue3Winter 1991Pages 151-162 RelatedInformation

Plasma surface interaction processes and possible synergisms

The process determining the plasma surface interaction in today's high temperature plasma experiments are investigated following several lines. First, in plasma devices, the particle and energy fluxes to the different first wall areas the fluxes from the walls back into the plasma are measured and the boundary plasma parameters are determined. The surface composition and structure of the walls, limiters and divertor plates are analyzed following exposure to many discharges. Secondly, the different surface processes which are expected to contribute to the plasma surface interaction (particularly to hydrogen particle balance and impurity introduction) are studied in simulation experiments using well defined particle beams.