Intention-behavior Relationship Research Articles

Bridging the gap between entrepreneurial intentions and behavior: examining the role of mindfulness

PurposeThis study investigates the role of mindfulness in the relationship between entrepreneurial intention and behavior.Design/methodology/approachTo investigate the effect of mindfulness on entrepreneurial intention and behavior, we adopt a conceptual framework based on the theory of planned behavior and develop our hypothesis, anticipating that mindfulness has a moderating effect on the entrepreneurial intention–behavior relationship. We conduct an empirical study by administering a survey questionnaire with 329 respondents who attended a training program organized by one of the leading management institutes in India.FindingsWe find a positive effect of entrepreneurial intention and mindfulness on entrepreneurial behavior. Further, mindfulness has a moderating effect on the entrepreneurial intention–behavior relationship.Research limitations/implicationsThe study has a few limitations. It was conducted among unemployed youth who participated in a government-sponsored training program for the promotion of entrepreneurship. Although not all the participants in the program were automatically eligible for government funding for starting a business, their entrepreneurial intention–behavior relationship may vary based on their conditions after the training concluded. This study emphasizes only the relationship between mindfulness and entrepreneurial intention behavior, considering EI and well-being implicit in mindfulness. Other contingent factors might also influence the entrepreneurship intention–behavior relationship, but our argument is that, ultimately, all emotional and rational factors can be subordinated to mindfulness. Hence, future research could be carried out to study the effect of mindfulness practice, entrepreneurial intention and the effectiveness of implementation behavior. Further longitudinal studies could be designed to understand how mindfulness training bridges the gap in the entrepreneurial intention–behavior relationship.Practical implicationsThrough this study, we offer empirical evidence on the role of mindfulness in moderating the intention–behavior relationship in entrepreneurship. Mindfulness makes people more aware of their internal and external environment when they pay attention with a purpose that helps them to regulate their emotions, cognition, novelty seeking and social contexts to sustain the ups and downs in starting a business.Originality/valueThe findings of the study offer new insights into the nuanced association between entrepreneurial intention and behavior through the lens of mindfulness.

Examining the psychosocial drivers of handwashing behaviour among school children

ABSTRACT Aim Handwashing with soap remains the single most cost-effective strategy for reducing the spread of infectious diseases. From our scoping search, no study was identified which examined the predictors of children’s handwashing behaviour within the context of the Health Belief Model (HBM) and Theory of Planned Behaviour (TPB) combined. This paper contributes to bridging this gap in literature. We sought to examine variables emanating from the HBM and TPB which could potentially predict handwashing behaviour; determine whether behavioural intention will potentially predict behaviour; and identify school children’s motivation for proper handwashing behaviour. Subject and Methods Data were collected from 717 school children recruited from four basic schools. A structured questionnaire was used for data collection. Data were analysed using multi-variable linear regression models. Results Participants’ knowledge of hand hygiene failed to predict behavioural intention and handwashing behaviour. As regards participants’ perception of severity, there was an association with behavioural intention in a crude model, but this was not so in an adjusted model. Also, perception of severity was not associated with handwashing behaviour. Attitude to handwashing (β = 0.120, 95% CI [0.00, 0.24] p = 0.046), possession of handwashing skills (β = 0.037, 95% CI [0.01, 0.07] p = 0.008), and subjective norms (β = 0.263, 95% CI [0.20, 0.33] p < 0.001) were among the psychosocial variables that showed potential for predicting both behavioural intention and behaviour. The TPB’s intention-behaviour relationship was corroborated by our results. Among others, motivation for adherence to proper handwashing behaviour included the desire to make hands smell better. Conclusion Interventions targeting the handwashing behaviour of school children should consider strategies that move beyond mere knowledge improvement, but rather target attitude and skill enhancement strategies implemented in partnership with ‘significant others’ such as teachers, and adult peers.

Exploring a mother's engagement in team sport: An application of an extended theory of planned behaviour

ObjectivesMothers of young children are at-risk for low physical activity. Organised team sport provides additional social and mental health benefits above that of physical activity. To better understand engagement in team sport, this study aimed to apply the theory of planned behaviour, with the addition of maternal identity and social support. DesignA prospective two-part online study was conducted two weeks apart to collect data from 122 mothers in Australia (M = 32.22, SD = 4.42). MethodsTwo hierarchical multiple regression analyses were conducted to predict intention and engagement in team sports. A moderation was conducted to determine the effect of social support on the intention–behaviour relationship. ResultsResults indicated that 65.1 % of the variance in intention was explained, with years since previously played (β = −0.17), attitudes (β = 0.20), subjective norms (β = 0.41), and perceived behavioural control (β = 0.16) being significant, and level of team sport social support, and maternal identity being non-significant. Additionally, 65.7 % of the variance in behaviour was explained, with perceived behavioural control (β = 0.28) and intention (β = 0.50) being significant, and years since previously played and social supportbeing non-significant. Social support moderated the relationship between intention and engagement, such that social support facilitated engagement. ConclusionsThe findings show support for the predictive ability of the theory and mothers within a sporting context. Behaviour change techniques related to strengthening intention and personal agency could be used to inform interventions intending to increase team sports participation.

The moderating effect of entrepreneurial motivation on the relationship between entrepreneurial intention and behaviour: An extension of the theory of planned behaviour on emerging economy.

The study investigates the influence of antecedents of the theory of planned behaviour (TPB) and personality traits on entrepreneurial intention and behaviour among engineering students in an emerging economy. It employs the extension of the TPB model by focusing on the intention-behaviour gap, an under-researched area in research. Furthermore, it investigates the moderating effect of entrepreneurial motivation on the relationship between intention and behaviour to improve conceptual model predictability. A structured questionnaire was used to gather data from 1,564 engineering students, and the data were analyzed using structural equation modelling (SEM) with Amos software. The results revealed that subjective norms were the strongest predictor of entrepreneurial intention and behaviour, followed by entrepreneurial alertness, perceived behavioural control, attitude towards entrepreneurship, need for achievement, and risk tolerance. Moreover, the moderation analysis showed that entrepreneurial motivation was crucial in moderating the relationship between intention and behaviour. The present conceptual model contributes to the existing TPB model by improving predictive power to understand the intention-behaviour relationship. The results of the study will assist policymakers, academicians of higher education institutions, and universities in developing policies, strategies, and curricula to engage more students in entrepreneurial activities.

Assessing Farmers' Knowledge, Attitudes, And Behavioural Intentions in Relation to The Transfer of Alternative Wood Preservation Technologies in Rural Ethiopia

Alternative wood preservative technology prevents wood damage and enhances wood service life for local construction in contact with the ground contact. Hence, the promotion of wood preservative technology and the evaluation of knowledge, attitude, and behavioral intention necessitate a causal effect relationship assessment in rural Ethiopia. Farmers were invited for the training in rural kebele, where subterranean termites highly affected local construction with ground contact. During the training, theoretical, demonstration, and group discussion were used as methods for technology transfer. Accordingly, the causal effect relationship of knowledge, attitude, and behavioral intention was evaluated using PLS_SEM using Smart PLS 4 version software. The study results show that, due to local experience, using used motor oil is better preferred over others chemical preservatives. The practical method demonstration influences the attitude of farmers toward future applications. The causal effect analysis result shows that knowledge directly influences attitude (β = 0.609; P-value = 0.000), and subsequently, an attitude directly influences behavioral intention (β = 0.822; P-value = 0.000). Thus, attitude mediates the causal effect relationship between the knowledge and behavioral intention of the farmers. Therefore, the study implies that expanding knowledge of local experience and practical training on technical skills for rural farmers should be given primary attention for forest product technology promotion in rural areas.

They approve but they don't act: promoting sustainable minority behavior with (conflicting) social norm appeals.

Social norm appeals are effective in promoting sustainable majority behavior but could backfire when the target behavior is only performed by a minority of people. However, emphasizing that an increasing number of people have started engaging in the behavior or that the majority approve the behavior might prevent such negative effects. However, only a few studies have investigated the combination of descriptive minority and injunctive majority social norm appeals, with inconsistent results. Some studies of minority behavior suggest that the characteristics of recipients might determine the inconsistent results regarding the impact of minority social norm appeals and that social norm appeals could have a greater impact on individuals with weaker environment related dispositions. Two two-wave studies investigated how descriptive minority appeals, injunctive majority appeals, and their combination can be used to motivate sustainable minority behavior and what role environment related dispositions play in this context. In the first part, perceived social norms, environment related dispositions, behavioral intentions, and pre-attitudes were measured. Two weeks later, respondents participated in a 3 (descriptive social norm appeal: static vs. dynamic vs. absent) × 2 (injunctive majority social norm appeal: present vs. absent) between-subjects experiment and watched an explainer video on voluntary carbon offsets that included various social norm appeals. In both studies, we found that social norm appeals influenced perceived social norms. However, persuasive effects were only observed in the first study, and an injunctive majority appeal increased persuasive outcomes, but there were no differences between the descriptive conditions and no differences in their impact depending on individuals' environment related dispositions in either study. A single exposure may be insufficient to exert persuasive effects and the change in perceived social norms may first need to be internalized. In online explainer videos, the effects of social norm appeals could be amplified by algorithm-based suggestions and when social norm appeals draw attention to norm-conforming content. However, further research is required on the long-term effects and their possible amplification via social media.

The contribution and interplay of implicit and explicit processes on physical activity behavior: empirical testing of the physical activity adoption and maintenance (PAAM) model

The adoption and maintenance of physical activity (PA) is an important health behavior. This paper presents the first comprehensive empirical test of the Physical Activity Adoption and Maintenance (PAAM) model, which proposes that a combination of explicit (e.g., intention) and implicit (e.g., habit,, affect) self-regulatory processes is involved in PA adoption and maintenance. Data were collected via online questionnaires in English, German, and Italian at two measurement points four weeks apart. The study included 422 participants (Mage= 25.3, SDage= 10.1; 74.2% women) from Germany, Switzerland, Italy, Canada, and the U.S. The study results largely supported the assumptions of the PAAM model, indicating that intentions and habits significantly mediate the effects of past PA on future PA. In addition, the effect of past PA on future PA was shown to be significant through a mediation chain involving affect and habit. Although the hypothesis that trait self-regulation moderates the intention-behavior relationship was not supported, a significant moderating effect of affect on the same relationship was observed. The results suggest that interventions targeting both explicit and implicit processes may be effective in promoting PA adoption and maintenance.

A Longitudinal Theory-Based Investigation of How Environmental Aesthetics Predicts Home-Based Exercise.

Environmental aesthetics is a recognized macro environmental correlate of physical activity participation. Extrapolating this effect, we hypothesize this variable to also function as a determinant of exercise participation in the microenvironment , such as the home. Specifically, we predict that the environmental aesthetics of the location of cardio and resistance training equipment will predict determinants of exercise participation within the integrated behavior change model. Adult owners of exercise equipment ( N = 231) completed measures on the environmental aesthetics of their cardio and resistance training equipment, exercise time, and constructs from the integrated behavior change model across three consecutive monthly surveys. Study hypotheses were tested using multilevel structural equation modeling with participants (level 2) nested within time (level 1). The model revealed predictive effects of intention, habit, and planning on exercise participation over time. The findings indicated a total effect of autonomous motivation on intention and habit. In addition, environmental aesthetics of cardio and strength training equipment predicted autonomous motivation, along with habit and intention when accounting for indirect effects. Finally, planning moderated the intention-behavior relationship, indicating that participants who scored higher on planning were more likely to translate their intentions to behavior. These findings provide informative notes for designing effective home-based exercise programs, which have increased in popularity over the past recent years. Specifically, experimental studies that provide exercise equipment should ensure that the location of the equipment is appealing to the participant to increase the likelihood equipment use and exercise engagement.

Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Green marketing in the hotel industry is no longer just an option. As awareness of environmental issues has increased, more consumers have began to prefer eco-friendly products, the so-called “green option” in relation to their behavioral intentions despite higher cost. Previous literatures focused on the relationship from green marketing to value, belief, and norm separately. However, this research applied green marketing to VBN simultaneously. The purpose of the study is to clarify whether hotels’ green marketing activities have a significant effect on the actual behavioral intentions and decision making. The eleven 5-star hotels located in Seoul, South Korea were selected for the survey. The survey was via online due to COVID-19 (coronavirus disease) from August 15, 2020 to August 30, 2020. A total of 318 responses were used for analysis. This study conducted an empirical analysis using SPSS 22 and Amos 22. The result shows that hotels’ green marketing has a positive impact via the VBN theory at large, though the relationships from recycling to norm and pro-environmental programs to value are less significant. In other words, variables such as recycling and energy saving as they pertain to direct behavioral intentions influence hotel customers’ value and belief in psychological perspectives and indirect variables such as pro-environmental programs also influence customer’s belief and norm but not as significantly for value. The results of this study are expected to help us understand which attributes affect behavioral intentions, especially in the hotel industry which is conducting green marketing.

An Empirical Study on the Effectiveness of E-commerce Entrepreneurial Learning: The Mediating Effect of Social Media Flow Experience

This study investigated students’ flow states and attitudinal beliefs in a social media-mediated e-commerce entrepreneurship education (EE) context that mediates the entrepreneurial intention-behavior relationship by a structural equation model using the theory of planned behavior (TPB) and the flow theory. This study collected questionnaire data from students to examine the conceptual model. Such learning environments enhanced students’ perceived behavioral control, increased their flow experience, improved attitudes toward social media-assisted entrepreneurial learning, and facilitated the intentions, which led to learning behavior performance achievement in a digital economy. Notably, the flow and attitudes constructs mediated the linkage between students’ perceived entrepreneurial feasibility and the intention-behavior relationship in the social media-assisting EE context. This study contributed to theory by emphasizing the importance of digital entrepreneurial learning in facilitating prospective entrepreneurs’ TPB cognitions, by identifying the mediation effects of learners’ flow and attitudes on the intention-behavior relationship, and by adding the flow concept into the TPB to understand the mechanism through which EE influences students’ exploratory behavior. The findings highlighted EE practices in computer-mediated environments that facilitate students’ active and meaningful learning for flow experience and attitude enhancement, which likely increases their entrepreneurial intentions and behavior in a digital business environment.

User behaviour in sustainable technology: an exploration of endorsement strategy

ABSTRACT Given the lethargic acceptance behaviour of sustainable technologies (STs) by the public, the most crucial factor to contemplate is the influential form of organization endorsement strategy that can effectively enhance user intentions and behaviour. Using the social identity theory (SIT) and source credibility theory (SCT), this research examines the moderating potential of an attractive celebrity (CET) and social media influencer (IET) on user intention and behaviour in low- and high-involvement sustainable technologies (LISPs and HISPs). Based on an SEM-ANN analysis of data from 605 Chinese respondents, our empirical findings show that in the LISPs context, IETs moderate the intention-behaviour relationship positively whereas CETs have the opposite impact. In contrast, the moderating effect of CETs on HISPs is positive, whereas the effect of IETs is negative. Furthermore, it was shown that HISP users’ income level significantly influenced their behaviour, while education level had no significant impact on either category. These outcomes have both theoretical and practical implications in developing resilient strategies to retain users and provide guidance on how to efficiently optimise, integrate, and evaluate the STs.

Why we don't eat as intended: Moderators of the short-term intention-behaviour relation in food intake.

A healthy diet is essential for preventing chronic disease and promoting overall health. Translating one's intention to eat healthy into actual behaviour has, however, proven difficult with a range of internal and contextual factors identified as driving eating behaviour. We leverage Temporal Self-Regulation Theory to examine these momentary determinants' direct and moderating effects on the intention-behaviour relation with Ecological Momentary Assessment (EMA). Eighty-seven healthy participants (mage = 24.1 years; 59 women, 28 men) reported, 5 times daily for 10 weekdays, their intentions to stick to a self-set dietary restriction goal for the next 3 hr, the goal congruency of their eating behaviour in the past 3 hr, and a range of factors potentially influencing food intake, such as stress, emotions and environmental eating cues. Two-part multilevel modelling revealed that craving, availability of goal-incongruent foods, social eating cues, giving in to other temptations and weaker momentary intentions directly increased the risk and severity of goal-incongruent intake within the next 3 hr. Social cues, stress and craving further influence behaviour through altering intention implementation. Results imply that people regularly fail to implement intentions for 3-hr periods and that a range of factors influences this, both directly and by disrupting intentional processes. While for some barriers, fostering strong intentions throughout the day could be beneficial, others require different strategies for dietary adherence.

Examining Personal Values Influence on Purchase of Green Foods in Egypt: Sustainability-Based Perspective

The study aimed to examine the green food purchase behavior in Egypt. Considering the theory of planned behavior (TPB), the study tested the impact of personal values (egoistic, altruistic, and bio-spheric), intention to pay a premium, and green food availability on green food purchase behavior. In addition, the study tested the impact of green food availability as a moderator between green food purchase intention and green food purchase behavior. A total number of 366 survey questionnaires were collected online from customers who buy green food in Egypt. The data were analyzed by structural equation modeling to test the research hypotheses using Smart PLS 4.0. The findings showed that biospheric values positively influenced green food purchase behavior, while egoistic and altruistic values don’t have that significant impact. Additionally, the willingness to pay more for readily available green food options increased eco-friendly purchasing behavior. However, green food availability as a moderator does not significantly impact the green food intention-behavior relationship. Nonetheless, the study supported the TPB by showing that positive attitudes towards green food successfully translate into the intention and the act of purchasing it. This study tried to explain green food purchase behavior in Egyptian society from a holistic perspective. It provided insight for marketers to help them understand customer behavior and build suitable strategies for green food purchases.

PAPEL DAS EMOÇÕES NA REDUÇÃO DO DESPERDÍCIO DE ALIMENTOS

ABSTRACT This study analyzes the role of emotions in the food waste reduction behavior of Brazilian consumers. Based on a survey with 235 respondents and employing PLS-SEM as the analysis technique, it was found that consumers who feel more guilty about waste have more favorable attitudes toward mitigating food disposal in domestic environments. Similarly, anticipated pride directly impacted attitudes toward reducing food waste. These emotions also had indirect effects on waste reduction intention and behavior. In this study, psychological distance moderated the intention-behavior relationship, demonstrating that consumers are more likely to engage in sustainable practices when they perceive waste as a problem close to them. This study offers insights into strategies that can be used to mitigate wasteful behaviors.

Impact Of The Germane Load On Students’ Behavioral Intention On Online Courses During Covid-19: Mediating Role Of Instructional Design And Moderating Role Of E-Learning Personalization

The study is carried out to examine the impact of the germane load on the Students’ Behavioral Intention of students studying in the public universities of China. Meanwhile, the study has also examined the mediating role of instructional design and moderating role of e-learning personalization. The study has used the SEM-PLS is to examine the relationship between and among the variable. The current study has investigated the relationship between germane load and instructional design, future behavioral intentions and instructional design, and future behavioral intentions with the germane load. The survey was conducted among the university students of China who participated in online learning programs during the COVID-19 pandemic. Moreover, the mediation influence of germane load on the relationship of future behavioral intentions and instructional design has been studied. It was found that all the relationships were positively correlated. The mediation influence of instructional design was found between the relationship of future behavioral intentions and instructional design. The study has examined the instructional design as a mediator. The analysis of an instructional design focusing on setting course plans results in improved germane load, which improves the process of learning, and future behavioral intentions among students are increased. It is important to note that usage intention and germane load are benefited through an effective instructional design. Therefore, the association between usage intention and germane load is important to be examined for analyzing a good understanding of the content among students and their plan for continuing e-learning in the future. In literature, studies have worked on instructional design, which results in improved learning and intention to continue e-learning and among students. However, there is a need to explore instructional design that focuses on general course planning to improve behavioral intention in the future based on the previous learning experience. The study is among the pioneers on the issues related to e-learning mechanisms in eastern Malaysia.

The moderating effect of entrepreneurial motivation on the relationship between entrepreneurial intention and behaviour: An extension of the theory of planned behaviour on emerging economy

Background: The study investigates the influence of antecedents of the theory of planned behaviour (TPB) and personality traits on entrepreneurial intention and behaviour among engineering students in an emerging economy. It employs the extension of the TPB model by focusing on the intention-behaviour gap, an under-researched area in research. Furthermore, it investigates the moderating effect of entrepreneurial motivation on the relationship between intention and behaviour to improve conceptual model predictability. Methods: A structured questionnaire was used to gather data from 1,564 engineering students, and the data were analyzed using structural equation modelling (SEM) with Amos software. Results: The results revealed that subjective norms were the strongest predictor of entrepreneurial intention and behaviour, followed by entrepreneurial alertness, perceived behavioural control, attitude towards entrepreneurship, need for achievement, and risk tolerance. Moreover, the moderation analysis showed that entrepreneurial motivation was crucial in moderating the relationship between intention and behaviour. Conclusions: The present conceptual model contributes to the existing TPB model by improving predictive power to understand the intention-behaviour relationship. The results of the study will assist policymakers, academicians of higher education institutions, and universities in developing policies, strategies, and curricula to engage more students in entrepreneurial activities.

Investigating consumer's buying behaviour of green products through the lenses of extended theory of planned behaviour

PurposeThe study aims to predict the drivers of green purchase in extended theory of planned behaviour (TPB) by investigating direct and indirect role of consumers' attitude toward green purchase along with moderating effects of green trust and willingness to pay on purchase behaviour in an emerging market.Design/methodology/approachA total of 417 useable responses were recorded from three different states of north India to resolve the issues related to demographic diversity in country by using a structured questionnaire. Structural equation modelling, mediation and moderation analyses were used to investigate the hypothesised relationships.FindingsThe research unveiled that environmental concern, subjective norm have significant direct and indirect influence on green purchase intention via attitude. Furthermore, this study also elucidates that green trust significantly moderates attitude–behaviour, and intention–behaviour relationships, whereas willingness to pay does not significantly moderate these relationships in proposed model.Practical implicationsThis study provides interesting insights regarding consumers of emerging market toward green purchase. These insights are useful for marketers to design more focused strategies for enhancing the consumers' preferences for green products and promotion of pro-environmental behaviour in emerging markets.Originality/valueThe novel insights of this study are the mediating role of attitude in an emerging market in extended TPB model and exploration of the moderating role of green trust and willingness to pay premium to reduce the attitude–behaviour and intention–behaviour gaps for enhancing the consumers' preferences for green purchase.

From intention to behavior: Within- and between-person moderators of the relationship between intention and physical activity

Intention is a proximal predictor of behavior in many theories of behavior change, but intentions to be physically active do not always translate to actual physical activity. Little research has examined intensive longitudinal changes in physical activity and corresponding within-person moderators needed to elucidate the mechanisms, hurdles, and facilitators of individuals' everyday physical activity behaviors. The present study set out to evaluate the possible moderators of the intention-physical activity relationship across within-person and between-person levels, including cross-level interactions. Data comprise the first intensive measurement burst (14 days) of the longitudinal prospective Healthy Aging in Industrial Environment (HAIE) study, with N = 1135 participants (N = 10,030 person-days), aged 18–65. Physical activity was operationalized as step counts measured objectively using Fitbit Charge 3/4 fitness monitor. Intention, barriers to physical activity, and social support for physical activity were measured daily via smartphone surveys. Stable characteristics, i.e., physical activity habit and exercise identity, were measured using an online questionnaire. A multilevel moderation regression model with Bayesian estimator was fitted. At the within-person level, the relation between intention and steps was weaker on days when barriers were more severe than usual for a given person (Estimate = −0.267; CI95 = [−0.340, −0.196]) and social support was below average for a given person (Est = 0.143; CI95 = [0.023, 0.262]). Additionally, the daily intention-behavior relationship was stronger for people with lower average severity of barriers (Est = −0.153; CI95 = [−0.268, −0.052]), higher exercise identity (Est = 0.300; CI95 = [0.047, 0.546]), men (Est = −1.294, CI95 = [−1.854, −0.707]), and older individuals (Est = 0.042, CI95 = [0.017, 0.064]). At the between-person level, only physical activity habit strengthened the intention-behavior link (Est = 0.794; CI95 = [0.090, 1.486]). Our results underscore the need to separate the between-person differences from the within-person fluctuations to better understand the individual dynamics in physical activity behaviors. Personalized interventions aimed at helping individuals translate intentions to actual physical activity could be tailored and become more intensive when there is a higher risk of intention-behavior gap on a given day for a specific individual (i.e., a day with more severe barriers and less social support), by increasing the dosage or deploying more precisely targeted intervention strategies and components. In addition, interventionists should take gender and age into account when tailoring everyday strategies to help individuals act on their intentions.

The relationship between entrepreneurial intention and behavior: A meta-analytic review

A vibrant literature studying antecedents of entrepreneurial intentions is largely motivated by an often implicit assumption that they will be followed by subsequent entrepreneurial behaviors or actions. A much smaller number of studies actually test this assumption. Their results suggest that while the entrepreneurial intention–behavior relationship is usually present, its strength turns out highly contextual. This meta-analysis intends to integrate and summarize the available research base on the entrepreneurial intention–behavior relationship, assessing the moderating impacts of environmental, demographic and methodological factors. Data from 75 studies (150,703 individuals) were included in the analysis. Our results indicate that the focal relationship is robust across environmental contexts, populations, and methodologies except for the measures used for entrepreneurial behavior, the use of a database compared to collecting new data, and the duration of time between intention and behavior. Additionally, entrepreneurial intentions were found to account for only 17% of the variance in entrepreneurial behaviors as opposed to the commonly expected and cited 37%. Our findings suggest theoretical and methodological considerations for future work aimed at exploring and overcoming the non-trivial intention–behavior gap and we encourage the discovery of cognitive and behavioral factors reinforcing the intention–action translation at different levels of analysis and over time.

Adopt or abandon: Facilitators and barriers of in-service teachers’ integration of game learning analytics in K–12 classrooms?

Game learning analytics (GLA) is an emerging technology that facilitates teachers’ evidence-based pedagogical design and assessments. Despite its affordances and potential in K–12 classrooms, teachers’ integration of GLA in teaching practices remains largely unexplored. This study implemented an educational game on collaborative problem solving (CPS) and a GLA system for assisting K–12 teachers in evaluating students’ CPS skills and processes and quest performance and engagement. Based on the integrative model of behavioural prediction, this study aimed to examine 1) the extent to which personal, environmental, and technological factors affected teachers’ usage intention and behaviour towards the GLA system, 2) the effects of moderators on the intention–behaviour relationship, and 3) how the structural model relationships differed across teachers with various individual characteristics. Survey data from 300 in-service teachers from Chinese primary and secondary schools were collected and analysed using partial least squares structural equation modelling. Results indicated that our model demonstrated strong in-sample and out-of-sample predictive power. In particular, teachers’ attitudes, subjective norms, and self-efficacy influenced their behavioural intention, while technological pedagogical content knowledge, school support, and behavioural intention predicted their actual behaviour. In addition, technostress acted as a significant moderator of the intention–behaviour relationship. Moreover, teachers’ gaming preferences, teaching subjects, and years of teaching explained the heterogeneity of their GLA usage. This study contributes to a theoretical understanding of and methodological advancements in studying teachers’ usage intention and behaviour on GLA and yields practical implications for the design and implementation of GLA in K–12 classrooms.