Intention Formation Research Articles

Shared leadership and team creativity: Examining effects of shared leadership level and concentration and the countervailing mechanisms.

Integrating insights from team hierarchy literature and shared leadership research, we propose and test a model that illuminates the positive and negative team processes through which shared leadership relates to team creativity. We use a social network lens to examine both shared leadership level (indexed by team density of informal leadership ties) and shared leadership concentration (indexed by team centralization of such ties). With a sample of 136 work teams and three waves of surveys, we found that shared leadership concentration weakens the positive effect of shared leadership level on team creativity. We explicated the positive and negative mediating roles played by team information elaboration and team status conflict, respectively. Our findings show that shared leadership concentration serves as an enabler or inhibitor on which mediating mechanism is at play, such that when shared leadership concentration is higher, there is a negative indirect effect of shared leadership level on team creativity via team status conflict. By contrast, when shared leadership concentration is lower, shared leadership level has a positive indirect effect on team creativity via team information elaboration. Our work provides nuanced insights into how to maximize the potential benefits of shared leadership in enhancing team creativity. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

University-related Factors influencing Technological Entrepreneurial Intentions of Science, Technology, Engineering and Mathematics (STEM) Students: A Comparative Study of Private and Public Universities

This study aims to establish university-related factors that influence the formation of technological entrepreneurial intentions (TEIs) among STEM students in Zambia. The article extends the Ajzen Theory of Planned Behavior (TPB) model by including environmental factors that were tested using a comparative study of public and private students, with quantitative data obtained from a sample of 400 STEM students and analyzed using structural equation Modelling (SEM). This paper contributes to emerging literature on TEIs by incorporating environmental variables into the TPB model to explain the formation of STEM students' TEIs. This study provides insights into the significance of pressure from friends, family and other networks and positive perception of technological entrepreneurial activities on the formation of TEIs in students. To the best of our knowledge, this is the first study to utilize the extended TPB on STEM Students in Zambia. This research also contributes to the existing literature on technopreneurship by comparing the formation of TEIs of STEM students in private and public universities. The findings suggest that attitudes towards entrepreneurship (ATE), subjective norms (SN) and perceived behavioral control (PBC) have a direct impact on TEIs for private university students and ATE and PBC for public university students. University support (US) influences TEIs through (SN) for both private and public university students. Additionally, the university environment affects TEIs through three antecedents (ATE, SN and PBC) for private university students, while teaching methods (TM) show no association with TEIs.

Encouraging water-saving behavior during a "Moment of Change": the efficacy of implementation intentions on water conservation during the transition to university.

Water saving behavior is of substantial importance in climate change mitigation and resilience, including reducing time spent in the shower. However, water use is, for many, a strong habit, and, as such, incorporating new water saving behaviors into one's domestic routines may be unsuccessful. In this study, we consider the extent to which a composite behavior change intervention (of water-saving information, implementation intention formation, and monitoring using a shower timer) is effective in reducing the domestic water consumption of new university students who have recently moved into university accommodation. We focus on aspects of the habit discontinuity hypothesis, namely that a natural moment of change facilitates behavior change by weaking existing habits. The intervention was found to be effective, increasing the frequency of self-reported water-saving behavior over behavior measured in a control group. However, shower times, and water usage (measured at the residential level), were not affected by the intervention, and strength of existing habits, readiness to change water behavior, and recency of starting university were each not significantly associated with the effectiveness of the intervention. However, all participants (irrespective of intervention) increased water-saving behavior and reduced shower time during the study, with residential water usage being less for residences with more participating students. Contrary to expectations, the timing of the intervention did not show a clear effect upon the efficacy of the intervention. We discuss these findings with respect to moments of change and habit discontinuity theory as well as implications for practical behavior change interventions.

The Effects of Climate Change Meta-Knowledge on Selective Exposure, Selective Elaboration, and Behavioral Intentions

This experiment investigates how individuals’ meta-knowledge (the self-perception of one’s knowledge) influences selective exposure to and elaboration of information about climate change with climate change self-schema as possible mediator. Participants’ ( N = 510) meta-knowledge was manipulated by receiving fake feedback after a climate change knowledge test. There were no group differences in selective exposure and selective elaboration. Correlational evidence tentatively speaks for a “rich-get-richer” process of information selection and elaboration. This could be explained through climate change self-schemas which differed significantly between conditions ( d = 0.26) and correlated positively with selective exposure ( r = .36) and elaboration ( r = .28).

A REVIEW OF THE LITERATURE ON DIGITAL ENTREPRENEURSHIP

Objective: This study aims to comprehensively review digital entrepreneurship (DE) research, identifying key themes, trends, and future research directions. Theoretical Framework: The review draws upon frameworks including entrepreneurial ecosystem theory, digital platform theory, and theories of entrepreneurial intention formation to understand DE dynamics. Method: A systematic and bibliometric analysis of 276 English-language articles published between 2000 and 2023 from the Scopus database was conducted. VOSviewer software analyzed publication trends, keywords, and citations. Results and Discussion: DE research has significantly grown, particularly in the last five years. Five thematic clusters emerged: DE ecosystems, cultivating digital entrepreneurs, entrepreneurship in the digital economy, exploring new frontiers, and sustainable, competitive digital enterprises. The study highlights influential works and emerging areas such as digital platforms, entrepreneurial intention, and DE education. The discussion contextualizes these findings within the theoretical frameworks and their implications. Research Implications: This research provides valuable insights for researchers, educators, and policymakers. It emphasizes the need for further research on the impact of digital technologies on entrepreneurial ecosystems, individual entrepreneurial intentions, and the role of education in fostering DE. Originality/Value: This study contributes by offering a comprehensive and up-to-date overview of DE research, identifying knowledge gaps, and proposing a future research agenda. The systematic approach utilizing bibliometric techniques provides a robust analysis of the DE literature, enhancing understanding of this evolving field.

Examining the Impact of Digital Economy on Consumer Preferences in the Metaverse Era: An Empirical Study on the Role of NFTs and Tokenization in Changing Purchase Intentions

This study aims to investigate the impact of the digital economy on consumer preferences in the Metaverse era, focusing on the role of Non-Fungible Tokens (NFTs) and tokenization in changing purchase intentions. Using a mixed-methods approach, this study combines quantitative and qualitative analysis to gain a comprehensive understanding of the key determinants of consumer purchase intentions in a rapidly evolving digital context. The results of the quantitative analysis show that perceived value, trust in blockchain technology, and user experience significantly influence consumer purchase intentions towards NFTs. Qualitative analysis through in-depth interviews reveals that scarcity, digital ownership, and community involvement are the main factors driving NFT adoption, while lack of technological understanding and regulatory uncertainty are the main barriers. This study also introduces novelty through the use of machine learning-based sentiment analysis and social network analysis to explore the role of social interactions in the formation of purchase intentions. These findings make important contributions to the literature on the digital economy by offering new insights into consumer dynamics in the Metaverse and highlighting the need for marketing strategies that focus on creating community value and immersive user experiences. Practical implications of this study include the need for consumer education and clear regulations to increase NFT adoption, as well as marketing strategies that leverage the emotional value and scarcity of digital assets. This research contributes to a better understanding of consumer behavior in the digital age and offers recommendations for further research in this area.

Racially Diverse Leadership and Sustainable Alliance Portfolios

In my research, the effects that the racial diversity of firms’ leadership has in deciding the sustainable composition of firms’ alliance portfolios is investigated, defined as the distribution of exploratory, exploitative, and mixed alliances. Grounded in social categorization, information elaboration, and social contact mechanisms, racially homogeneous leadership has a J-shaped relationship with sustainable alliance portfolio composition. Very racially homogeneous or heterogeneous leadership leads firms towards maintaining more exploratory alliances in their portfolio as opposed to moderately diverse leadership, which prefers the safety of exploitative alliances. Further, I explore how racially homogeneous leadership differs from racially heterogeneous leadership in that the former has a higher propensity to maintain more exploratory alliance portfolios compared to the latter. A two-stage analysis on a panel of 128 pharmaceutical and software firms, accompanied by response surface analysis, yields support for our theorizing. This study encourages scholars to further investigate the different weights that social categorization, information elaboration, and social contact exercise on leadership diversity and how they are elemental in firms’ sustainable alliance decision-making.

Linguistic variation in mediated diplomatic communication: a full multi-dimensional analysis of interpreted language in Chinese Regular Press Conferences

The integration of corpus linguistics within translation studies has revolutionised our understanding of mediated language. This study endeavours to advance this burgeoning field by employing a full multi-dimensional analysis to investigate linguistic variation in interpreted language within the specialised context of diplomatic discourse. Specifically, the research examines the co-occurring patterns of linguistic features in interpreted diplomatic language vis-à-vis its non-interpreted counterpart. Employing a multivariate statistical technique, this investigation conducted a factor analysis of 113 linguistic variables, yielding five distinct linguistic dimensions: (1) Involved vs. Informational Production, (2) Objective vs. Addressee-focused Narration, (3) Literate-Oral Continuum, (4) Information Elaboration, and (5) Narrative vs. Non-narrative Concerns. The resulting patterns demonstrate that interpreted diplomatic language tends to be more informative, objective, less elaborated, non-narrative, and aligns more closely with formal registers compared to its non-interpreted counterpart, although both navigate the literate-oral continuum. This study delineates the prevailing co-occurrence patterns in interpreted and non-interpreted diplomatic languages and seeks to elucidate the potential factors shaping these linguistic variations by situating these patterns within the context of diplomatic communication. In doing so, it contributes to a nuanced understanding of how specialised contexts influence mediated language use. The findings have significant implications for corpus-based interpreting studies, shedding light on the multi-dimensional nature of interpreted language and informing the development of targeted pedagogical approaches for diplomatic interpreter training.

The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior.

Despite the rapid expansion of China's RV (recreational vehicle) tourism industry, research on RV tourist behavior remains limited. This study develops an extended model of goal-directed behavior (EMGB) that more comprehensively explains the formation of tourists' intentions to engage in RV tourism. The EMGB incorporates critical factors, including the perception of infection (PI), social media influence (SM), infrastructure perception (IP), and perceived advantages of drive tourism (PAD), into the original goal-directed behavior model (MGB). Results from a survey involving 545 RV tourists reveal that the EMGB achieves a satisfactory fit with the data and explains a larger proportion of variance in behavioral intentions. Notably, all variables within the original MGB remain significant predictors of both desire and intention. Furthermore, this study identifies factors such as Time and Economy capability, age, and region as significant moderators of the decision-making process for RV tourists. These findings offer valuable insights to marketers and governmental bodies, empowering them to make more reasonable decisions and devise strategies that cater to the diverse needs and preferences of RV tourists in the future.

Народжуваність та сімейна політика у країнах Європи у період пандемії COVID-19

The study of shifts in the fertility dynamics during crisis periods along with changes in the system of family policy in European countries is a relevant direction of research for the further development of Ukraine’s demographic policy, increasing its effectiveness, especially in the period of post-war reconstruction. In this regard, the purpose of our paper is to find out the changes in trends and structural characteristics of fertility in the first years of the COVID-19 pandemic in European countries in combination with the analysis of change in family policy, effectiveness of current and implemented during this period policy measures. The main methods used in the paper were systematization and generalization of statistical information from various sources, structural-logical and comparative analysis and critical assessment of measures implemented to counter crisis situations in developed European countries. The scientific novelty consists in generalizing fertility characteristics and family policy measures to counteract the negative impact of COVID-19 pandemic on family wellbeing in European countries. The grouping of European countries was based on the changes that occurred in the fertility dynamics on the eve of the COVID-19 pandemic and in 2020—2021. In most countries, there was a decrease in the total fertility rate in 2020 followed by a rather sharp rise in 2021. This became possible due to the increase in childbirth among women of middle and older reproductive age. The countries in which there was a long period of decline in the total fertility rate before the epidemic but in 2021 fertility increased despite the complexity of the epidemiological situation (Ireland, the Netherlands, Iceland, Norway) have drawn the most attention. Consistency, comprehensiveness, adherence to principles, variety are key characteristics of family policy that strengthen reproductive resilience. Along with providing financial assistance to families with children, in many countries, parents were given additional paid leave, measures were introduced to counter the dismissal of employees who have children, support was provided to institutions that continued to provide childcare services, and remote employment opportunities were expanded. The issues of the influence of population’s trust in the government (especially in periods of crisis) on formation of reproductive intentions and their realization need further study.

Sustainable Entrepreneurship: Key Competencies Determining Entrepreneurial Intention in Peruvian Secondary Students

In the current global context, characterized by increasing competitiveness and dynamism, entrepreneurship has emerged as a fundamental driver of economic development and job creation. This study aims to compare the levels of entrepreneurial competence and intention among fifth-year high school students in Chepén and Pacasmayo, Peru, as well as to identify the key entrepreneurial competencies that significantly influence entrepreneurial intention. Additionally, it seeks to examine the moderating roles of self-assessed entrepreneurial capabilities and perceived risk in starting a business on the relationship between competencies and entrepreneurial intention. Additionally, it seeks to examine the moderating role of self-assessment of entrepreneurial capabilities and the perception of risk in starting a business in the relationship between competencies and entrepreneurial intention. The study is based on Ajzen’s theory of planned behavior. The sample included 305 students, divided between 205 from Chepén and 100 from Pacasmayo, who participated in a structured survey. The results of the structural equation modeling (SEM) analysis revealed that creativity, risk-taking, and initiative significantly influence students’ entrepreneurial intentions. However, competencies such as problem solving, networking, achievement orientation, teamwork, and autonomy did not show significant relationships with entrepreneurial intention. Moreover, neither the self-assessment of entrepreneurial capability nor the perception of the risk of starting a business had significant moderating effects on the relationship between entrepreneurial competence and intention. The discussion highlights that these findings contribute to understanding the psychological mechanisms underlying the formation of entrepreneurial intentions among high school students and offer valuable guidance for designing educational programs that enhance key entrepreneurial competencies. In conclusion, this study represents a significant advancement in comprehending the role of entrepreneurial competencies in shaping entrepreneurial intentions among secondary school students and opens new avenues for future research in this field.

Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners

This study used a mixed-methods design combining qualitative interviews (30 respondents: pet owners and nonpet owners) and quantitative questionnaires (832 valid samples) based on the extended theory of planned behavior (TPB) to explore the formation of behavioral intentions in pet owners and nonpet owners in pet-friendly tourism destinations. This study found that the green environment of tourism destinations significantly affects behavioral intention, specifically for pet owners. In contrast, perceived constraints had no significant effect on behavioral intentions. In addition, although pet owners and nonpet owners showed consistency in their attitudes toward pet tourism, there was a significant difference in the importance they placed on a green environment. This finding not only enriches the application of the TPB in the field of pet tourism, but also emphasizes the importance of the green environment in pet tourism planning and provides the industry with targeted recommendations for improvement.

Development of an integrated conceptual framework for the entrepreneurial intention and nascent entrepreneurial behavior

PurposeThis study aims to identify the themes of entrepreneurial intention and develop an integrated conceptual framework for the antecedents and outcomes of entrepreneurial intention.Design/methodology/approachA Systematic Literature Review (SLR) is conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses approach (PRISMA). In total, 185 articles from six databases between 2010 and 2023 are included. A bibliometric analysis is performed using VOSviewer.FindingsUnearthed are five pivotal themes, namely, personality traits, educational, contextual and cognitive factors, that profoundly influence entrepreneurial intention to deepen the understanding of nascent entrepreneurial behavior and illuminate new avenues for research in this domain.Research limitations/implicationsThis study relied on six databases and 185 papers from scholarly journals written in English. Articles published before 2010 and after 2023 are not considered. It proposes an integrated conceptual framework incorporating personality traits and educational, contextual and cognitive factors for intention formation. The incremental aspect of augmenting Social Cognitive Career Theory (SCCT) theory is also explained.Practical implicationsArms practitioners with the crucial insights needed to embark on nascent entrepreneurs’ entrepreneurial journey early in crafting effective policies, empowering them to spearhead economic growth and innovation at both the firm and national levels.Originality/valueThis study shows the nexus among personality traits, educational, contextual and cognitive factors, entrepreneurial intention and nascent entrepreneurial behavior with a solid theoretical foundation under one integrated conceptual framework while augmenting SCCT, offering a fresh and innovative perspective on nascent entrepreneurial behavior.

I Am Match with Teams: How Person-Team Fit Facilitates Team Creativity?

As diversity becomes more widespread within teams, it is crucial to examine the dynamics of person-team fit and its effect on team creativity. By exploring the interplay between complementary fit and supplementary fit, this study aims to shed light on how these two dimensions of person-team fit contribute to the creative processes within teams based on the optimal distinctiveness theory (ODT). A two-wave field survey was conducted among 363 frontline employees within 113 teams in hotels. The regression results indicated a positive association between complementary fit and team creativity. Furthermore, the mediating role of information elaboration in this relationship was observed. Supplementary fit played a positive moderating effect between complementary fit and team creativity whereby teams with higher levels of complementary fit demonstrated higher levels of team creativity, particularly when supplementary fit was also high. Our findings thus provide significant implications for organizations seeking to enhance team creativity, that is, ensuring an inclusive climate that promotes the emergence of shared perceptions regarding both complementary and supplementary fit.

Pengaruh Ease of Use dan Information Quality Terhadap Repurchase Intention Pengguna Aplikasi Grabfood Di Kota Mataram

This research aims to determine the effect of Ease of Use and Information Quality on Repurchase Intention of Grabfood application users in Mataram City. The population in this study were all Grabfood application users in Mataram City, while the sample for this study was 100 Grabfood users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination (R2) were carried out. Based on the research results, it shows that: (1) Ease of Use has a positive and significant effect on Repurchase Intention (2) Information Quality has a positive and significant effect on Repurchase Intention

SNS화장품 광고에서 화장품구매행동, 소비성향, 외모관심도가 추천의도에 미치는 영향에 관한 연구 : 광고모델 매력성의 조절효과를 중심으로

The increasing use of social media is having a significant impact on online and offline purchasing behavior, as consumers share content they are interested in and exchange information. Businesses are responding to this shift by increasing their social media advertising, which has a positive impact on brand purchase behavior. This study aims to empirically investigate the influence of consumers' spending behavior and appearance interest on recommendation intention in cosmetics advertisements on SNS and the moderating effect of advertisement model attractiveness. For this study, an online survey was conducted among 568 consumers who have purchased cosmetics on SNS. SPSS 28.0 was used for statistical analysis, and factor analysis, reliability test, and multiple regression analysis were conducted. The results of this study were as follows First, the experience of purchasing cosmetics on SNS and the frequency of information acquisition were found to have a positive effect on recommendation intention. Second, spending behavioral attitudes such as sympathy and impulsivity were found to have a static effect on recommendation intent. Third, appearance orientation has a static effect on recommendation intention. Fourth, advertisement model attractiveness moderated the relationship between SNS cosmetics purchase frequency and YouTube cosmetics information acquisition frequency and recommendation intention, and advertisement model attractiveness moderated the relationship between impulsivity and appearance orientation and recommendation intention. The study found the propensity of splurge and agreeableness on spending behavioral suggests that consumers use social media to show off their social status and tend to imitate the behavior of others. In addition, the effect of appearance orientation on recommendation intention highlights the importance of appearance as a factor in consumer behavior. The moderating effect of advertisement model attractiveness suggests that it is important to consider the personality of the model to fit the cosmetics brand image when considering the influence of advertisement model attractiveness. This study aims to contribute to consumer behavior theory by deepening our understanding of the effectiveness of social media advertising and proposing an integrated model of recommendation intention formation. Future research should expand to a wider range of products to confirm the persistence of social media advertising effects. The results of this study can be used as a useful basis for companies to establish social media advertising strategies.

Understanding Reasons Farmers to Adopt Mina Padi Farming on Rainfed Swamp Land: A Planned Behavior Theory Approach

This study uses the planned behavior theory to investigate why farmers practice Mina Padi farming (rice-fish integration) on rainfed swamp land. The research will focus on attitudes, subjective norms, perceived behavioral control, and intents. This research was conducted 2023 on 75 farmers who carried out Mina Padi farming (rice-fish integration) on rainfed swamp land in South Konawe Regency, Southeast Sulawesi Province, Indonesia. Descriptive analysis and structural equation modeling (SEM) analysis are the methods of data analysis used, and SmartPLS 3 software is utilized. The study's findings indicate that the intention variable for engaging in Mina Padi farming (rice-fish integration) positively and substantially affects attitudes, social norms, and perceived behavioral control. The most important factor influencing the formation of intentions is the attitude variable. A favorable and substantial influence was also identified for the intention variable on the behavioral variable of engaging in Mina Padi farming (rice-fish integration). Meanwhile, the behavioral control perception variable on the Mina Padi farming behavior variable (rice-fish integration) has a positive but insignificant influence.

Hallyu pop culture and the motivation of generation z in visiting South Korea

<p>Popular culture is known to have an influence in building human behavioral intentions. Moreover, now, popular culture from South Korea or often referred to as "Hallyu" has become a phenomenon among Generation Z in Indonesia. Along with the "Hallyu" phenomenon that is occurring, data shows that there is an increase in the tourist trend to South Korea. This then raises the question of whether there is an influence of "Hallyu" on intentions to visit South Korea. Thus, this research aims to build a model and find out the influence of involvement in South Korean popular culture on the formation of intentions to visit South Korea. Data collection was carried out by distributing questionnaires online to 361 respondents from the population who like "Hallyu" popular culture in West Java. The data collected was then analyzed using Structural Equation Modeling (SEM). The findings of this research indicate that visiting intentions can be built by factors involving South Korean popular culture. Situational involvement has a significant influence on the formation of individual visiting intentions, but lasting involvement does not have a significant influence.</p>

Determinants of tweens’ saving intentions: a cross-sectional study

PurposeChildren are beginning to socialize as consumers earlier than ever, highlighting the importance of their saving behavior as an effective form of consumer protection. The paper explored the influence of parents, peers, attitudes, knowledge, past behavior, allowance and self-efficacy on saving intention.Design/methodology/approachWith the aim to explore a range of determinants of adolescent saving and to specify the potential mechanisms through which different determinants operate, we adopted a multitheoretical approach based on theories of planned behavior, consumer and financial socialization, and self-efficacy. The paper investigates the formation of the saving intentions on a sample of 1,476 children 10–15 years old in Croatia.FindingsThe results indicate strong importance of parental influence and self-efficacy, implying that saving intention among tweens requires a supportive family structure as well as beliefs in the tweens themselves that they are able to save money and face difficulties.Originality/valueThis paper investigates the very nature of saving intention formation at a crucial developmental stage; it investigates the interplay of mechanisms through which determinants of savings operate at that developmental stage; and it explores the age-variance of the mechanism and the interplay of relevant variables, shedding light on the nature of the mechanism of development.

Process evaluation of two large randomized controlled trials to understand factors influencing family physicians’ use of antibiotic audit and feedback reports

BackgroundUnnecessary antibiotic prescriptions in primary care are common and contribute to antimicrobial resistance in the population. Audit and feedback (A&F) on antibiotic prescribing to primary care can improve the appropriateness of antibiotic prescribing, but the optimal approach is uncertain. We performed two pragmatic randomized controlled trials of different approaches to audit and feedback. The trial results showed that A&F was associated with significantly reducing antibiotic prescribing. Still, the effect size was small, and the modifications to the A&F interventions tested in the trials were not associated with any change. Herein, we report a theory-informed qualitative process evaluation to explore potential mechanisms underlying the observed effects.MethodsOntario family physicians in the intervention arms of both trials who were sent A&F letters were invited for one-on-one interviews. Purposive sampling was used to seek variation across interested participants in personal and practice characteristics. Qualitative analysis utilized inductive and deductive techniques informed by the Clinical Performance Feedback Intervention Theory.ResultsModifications to the intervention design tested in the trial did not alter prescribing patterns beyond the changes made in response to the A&F overall for various reasons. Change in antibiotic prescribing in response to A&F depended on whether it led to the formation of specific intentions and whether those intentions translated to particular behaviours. Those without intentions to change tended to feel that their unique clinical context was not represented in the A&F. Those with intentions but without specific actions taken tended to express a lack of self-efficacy for avoiding a prescription in contexts with time constraints and/or without an ongoing patient relationship. Many participants noted that compared to overall prescribing, A&F on antibiotic prescription duration was perceived as new information and easily actionable.ConclusionOur findings indicate that contextual factors, including the types of patients and the setting where they are seen, affect how clinicians react to audit and feedback. These results suggest a need to test tailored feedback reports that reflect the context of how, where, and why physicians prescribe antibiotics so that they might be perceived as more personal and more actionable.Trial registrationClinical Trial registration IDs: NCT04594200, NCT05044052.