Outdoor imaging systems, affected by low-light conditions, generally produce low-quality images with poor visibility. Low-quality images can directly influence high-level tasks such as surveillance and autonomous navigation systems. Enhancing the images captured under inadequate lighting conditions aims to generate higher visual quality in these images. However, current low-light enhancement methods may result in color unnaturalness, information loss, and strange artifacts. We propose a new color channel-driven physical lighting model (NCC-PLM) to respond to these issues to improve image quality. More concretely, we first apply a gamma correction to the input image according to its darkness degree, which is determined by its average intensity value. Then, we introduce a new color channel prior to estimate the environmental light (EL) and light scattering attenuation rate (LSAR). Finally, the enhanced image is obtained through the estimations and physical lighting model. Experimental results on various datasets demonstrate the proposed method's effectiveness and superiority over the compared methods both visually and qualitatively. Specifically, we enhance the visual quality of low-light images by revealing intricate details and maintaining color consistency, leading to a natural appearance.