Intense Users Research Articles

EFFECT OF “PERMATA-KU” EXERCISE ON THE AMPLITUDE OF ACCOMMODATION AND COMPUTER VISION SYNDROME SCORE IN COMPUTER USERS

Background and Objective: Intense and long-term computer users are at risk of suffering health problems known as computer vision syndrome (CVS) which can have an impact on physical, mental, and economic health. One of the alternative therapies developed is "PERMATA-KU" exercise to reduce complaints related to CVS. The aim of the study was to reveal the effect of "PERMATA-KU" exercise on amplitude of accommodation (AA) and Computer Vision Syndrome scores on computer users.
 Method: The study of a quasi-experimental with pre-post control design was done. The research subjects were divided into the “PERMATA-KU” exercise group (21 people) and the control group (19 people) with treatment for 4 weeks. CVS scores were measured using the CVS-Questionnaire and monocular AA scores were measured using the push-up method using a Berrens ruler. Mann-Whitney difference test analysis was performed.
 Results: The exercise group experienced a significant increase in monocular AA value (p=0.010) while the control group experienced a significant decrease in AA (p=0.025). The mean delta of monocular AA values between groups was significantly different after the intervention (p=0.001). There was a significant difference in CVS scores between the postintervention groups (p=0.006) with the mean delta CVS scores between groups being significantly different (p=0.002). There was no correlation between AA scores and CVS scores (p=0.126).
 Conclusion: "PERMATA-KU" exercise for 4 weeks was shown to significantly increase the value of amplitude of accommodation and decrease CVS scores, but the increase in accommodation amplitude did not correlate with a decrease in CVS scores.

Categorizing Vaping Intensity Among Youth.

Increasing electronic cigarette use among youth has led to a need for a novel intensity measure of e-cigarette use and its association with nicotine addiction variables. Using a cross-sectional study of the 2018-2019 PATH Wave 5 Youth survey, a new intensity metric of e-cigarette use, the average number of puffs per month as a function of frequency (days of use per month), number of uses per day and number of puffs per use, was developed for adolescent e-cigarette users. Using logistic regression, standard addiction measures were tested for association with higher quartile (Q) of e-cigarette intensity: Q1 (1-5 puffs), Q2 (6-50 puffs), Q3 (51-528 puffs), and Q4 (529 + puffs). Among 1051 current youth e-cigarette users, cravings were associated with greater intensity of use (Q2: aOR = 1.90, 95% CI: 0.94-3.87; Q3: aOR = 6.91, 95% CI: 3.25-14.69; and Q4: aOR = 21.48, 95% CI: 10.03-45.97). Craving associations exceeded the corresponding aORs for the identical regression using the frequency of use. Higher intensity was significantly associated with being an older adolescent (aOR = 1.85), best friend use (aOR: 3.35), not thinking about quitting (aOR: 2.51), and lower perceived addiction (aOR: 1.95). This study found that an intensity metric (puffs per month) was strongly associated with cravings, best friend use, harm perception, and lack of intention to quit. This metric provides a more accurate picture of the intensity of youth e-cigarette use than other commonly used measures and may be important for understanding the current and future impact of the youth e-cigarette epidemic. Adolescent addiction to e-cigarettes affects learning, memory, and attention. However, it is unknown whether the intensity of use, puffs per month, differs from frequency, days of use per month, and in relation to addiction measures. This study provides evidence that high-intensity use characterized by puffs per month has a stronger association with cravings compared to frequency, which suggests puffs per month may be a better measure of nicotine exposure. This new intensity metric may give insights into youth e-cigarette use patterns, addiction, and appropriate treatment of intense but intermittent users.

Social media, conspiracies, and political partisanship must be accounted for during the pandemic

Abstract Background The infodemic accompanying the COVID-19 pandemic made us aware that many factors not directly associated with the public health system can influence society's adherence to preventive measures. This study aimed to analyze the effects of social media use (SMU), generic conspiracist beliefs (GCB), and political sympathies (PS) on the compliance with general preventive measures (GPM) recommended during the pandemic and uptake of vaccination against COVID-19 (UC19V). Methods Data were obtained during an Internet-based survey performed 1.5 years from the beginning of the COVID-19 pandemic in Poland in a representative sample. The effects of SMU, GCB, and PS on the GPM score (wearing the mask, washing hands, and keeping a distance) were analyzed with multivariable linear regression (MLiR) model. The role of these variables in the UC19V was assessed with the multivariable logistic regression (MLoR) model. For MLiR, B coefficients and 95% confidential intervals (95%CI) were reported, and for MLoR, odds ratio (OR) and 95%CI. Results Among 2189 respondents, those who accepted COVID-19 vaccination were 73.5%. Users of social media were 93.6%. All three independent variables were significantly associated with the GPM score and UC19V. GCB score was adversely associated with UC19V (OR, 95%CI: 0.42; 0.36-0.48) and with the GPM score (B; 95%CI: -0.15; -0.23 - - 0.76). The most intense SM users were less likely to adhere to GPM than non-users (B, 95%CI: -0.20; -0.37 -0.02). They were also 40% less likely to receive vaccination than non-users (OR, 95%CI: 0.59; 0.43-0.81). The extreme right-wing party supporters less frequently complied with GPM (B, 95%CI: -1.01; -1.28 -0.75) and were 50% less likely to get vaccinated than supporters of the ruling party (OR, 95%CI: 0.47; 0.31-0.70). Conclusions The SMU, GCB, and PS remain independent negative predictors of accepting COVID-19 vaccination and adherence to general preventive measures. Key messages • Effective implementation of preventive measures during the pandemic requires incorporating several circumstances outside health and public health systems. • Political sympathies, general conspiracist thinking, and immersion in social media independently decrease compliance with preventive measures and vaccination during epidemic threats.

Associations between smartphone use and mental health and well-being among young Swiss men

Background and aimsIntense use of smartphones is associated with mental health problems and low well-being. However, little is known about the mental health and well-being of non- and low-level users. This study investigated the possibly non-linear associations between time spent using a smartphone, including non-users, and mental health and well-being among young adults. MethodsBetween 2016 and 2018, 5315 young Swiss men (M = 25.45 years old, SD = 1.25) completed a questionnaire assessing smartphone use, daily time spent using a smartphone, mental health and well-being (i.e. depression, social anxiety, attention deficit hyperactivity disorder, life satisfaction, stress) and potential confounding variables (social capital, personality, education). The associations of smartphone use and time spent using a smartphone (linear and quadratic associations) with mental health and well-being were tested using regression models. ResultsNon-users (4.3%) reported worse mental health and well-being than smartphone users on all outcomes. Time spent using a smartphone was linearly associated with higher rates of social anxiety, depression, attention deficit hyperactivity disorder and lower levels of life satisfaction. The association with stress was non-linear, with significant linear and quadratic coefficients of time spent using a smartphone. Associations were partially attributable to confounding variables (i.e. social capital, personality, and education). ConclusionsNon-users and intense users of smartphones have lower levels of mental health and well-being than low-level users. Although society and mental health professionals are deeply concerned about the potentially negative consequences of the ever-increasing use of smartphones, the present study suggested that not using a smartphone may also indicate problems.

The Social, Civic, and Political Uses of Instagram in Four Countries

Instagram has more than 1 billion monthly users. Yet, little is known about how citizens engage with this platform. In this paper, we use representative survey data to examine social, civic, and political uses of Instagram by citizens in four countries: the United States, Canada, the United Kingdom, and France (n=6,291). The survey was administered to an online panel matched to the age and gender profile of each country (September to November 2019). About 40% of respondents used Instagram. This platform is especially popular among young adults (73%). Users’ network sizes are typically small, as a third of users have less than 15 followers and follow less than 15 other accounts. About 15% of users followed news organizations, a nonprofit organization or charity, or a political candidate or party. While users rarely cultivate networks with ties to these formal organizations and groups, civic and political information flows on this platform. Approximately 57% of users report seeing political information on Instagram during the previous 12 months. These findings suggest political information on Instagram flows through informal rather than formal networks. This paper establishes the importance of social, civic, and political uses of Instagram among citizens in four Western countries. Furthermore, we offer insights into the segments of the population that are intense users of Instagram, which helps to understand the role of this platform in civic and political life.

International perspectives on social media use among adolescents: Implications for mental and social well-being and substance use

In the present study, we aimed to explore the relationship between intensity of social media use (SMU), problematic SMU and well-being outcomes. Four categories of SMU were developed taking into account both intensity of use and problematic SMU simultaneously: non-active; active; intense; and problematic use. Using these four categories, we assessed associations between SMU and mental and social well-being, and substance use. Data from 190,089 respondents aged 11, 13, and 15 years from 42 countries involved in the Health Behavior in School-aged Children (HBSC) study were analyzed. With a slight cross-national variance, 78% of adolescents in the sample were classified as active or intense users, and 7% showed signs of problematic SMU. The remaining 15% belonged to the non-active users. Three-level regression analyses revealed that the problematic users showed the least favorable mental and social well-being profile and the highest level of substance use. Compared with active users, non-active users reported lower mental and social well-being, but also the lowest substance use levels. Intense non-problematic users showed the highest levels of social well-being. Our findings highlight the importance of assessing both the intensity and problematic component of SMU to reliably assess associations with mental and social well-being and substance use.

Internet Use Impact on Physical Health during COVID-19 Lockdown in Bangladesh: A Web-Based Cross-Sectional Study.

Previous studies on internet use frequency were focused on mental health impact, with little known about the impact on physical health during the COVID-19 lockdown. This study examined the impact of internet use frequency on self-reported physical health during the COVID-19 lockdown in Bangladesh. A web-based cross-sectional study on 3242 individuals was conducted from 2 August–1 October 2020. The survey covered demographics, internet use frequency and self-reported physical health questions. Linear regression analyses were used to examine the impact of internet use frequency on physical health. 72.5%, 69.9%, 65.1% and 55.3% respondents reported headache, back pain, numbness of the fingers and neck pain, respectively. The analyses showed increased physical health impact among regular (coefficient β = 0.52, 95% confidence interval [CI]: 0.18–0.85, p = 0.003), frequent (β = 1.21, 95% CI: 0.88–1.54, p < 0.001) and intense (β = 2.24, 95% CI: 1.91–2.57, p < 0.001) internet users. Other important predictors were gender, income, occupation, regions, and working status. Frequent and extensive uses of the internet were strong predictors of physical health problems, and our findings suggest the need for increased awareness about the physical health problems that can be triggered by excessive internet usage.

Analysis of waiting time perception of bus passengers provided with mobile service

Abstract Smartphones and relevant mobile service have greatly influenced people’s daily lives, and intense smartphone users can be commonly seen at transit stops/stations, playing with their smartphones while waiting for buses/trains. This research presents a holistic perspective for analyzing the effects of smartphone usage on transit passengers, which also considers the effects at a psychological level. Such effects may be manifested as the reduction of perceived waiting time at stops/stations against the negative emotionality induced by long waiting, such as boredom and tediousness, so as to result in improved travel experience. An on-site survey is designed and implemented over the bus system in Taipei, Taiwan, to collect the revealed responses of bus passengers in regard to waiting time perception and smartphone usage, particularly for travel-irrelevant mobile service. The survey data are modeled and analyzed in both numerical and verbal representation of perceived waiting time by using a multiple linear regression model and a cumulative proportional odds logistic model, respectively. A finite mixture model is further employed to investigate the potential heterogeneity of waiting time perception related to using smartphones for travel-irrelevant mobile service. The analysis results highlight that travel-irrelevant smartphone usage may lead to the reduction of perceived waiting, and the effect can be more significant for young passengers and those without receiving bus arrival information, especially when waiting time is prolonged. Such findings can contribute to the comprehensive consideration of passenger behavior in transit system planning and associated information/service provision strategies.

Association between Facebook Use, Depression and Family Satisfaction: A Cross-Sectional Study of Romanian Youth.

Background:In recent years, Facebook has increasingly become an essential part of the lives of people, particularly youths, thus many research efforts have been focused on investigating the potential connection between social networking and mental health issues. This study aimed to examine the relationship between Facebook use, emotional state of depression, and family satisfaction.Methods:This study used the online survey created in Google Docs on the Facebook ‘wall’, as research method. The survey was available during Jun–Jul 2015 in Romania. In our cross-sectional study on a sample of 708 young Facebook users (aged 13–35), we divided the sample into 3 groups: ordinary, middle, and intense Facebook users. Materials and instruments: the survey comprised a series of basic demographic as well as some measures of Facebook addiction, depression, and family satisfaction. We used two methods connected with extensive Facebook usage, the first one measuring only the intensity of use, and the second one measuring not only the intensity but also the consequences of this use.Results:Facebook engagement is negatively related to family satisfaction. Moreover, Facebook engagement is positively related to depression symptoms. The Pearson correlations showed that higher Facebook intensity is positively associated with Facebook addiction.Conclusion:The study confirm previously published findings of other authors in the fields of social networking psychology. The study examined the relationship between Facebook use, depression, and life satisfaction and the hypotheses were supported.

Adolescents' Intense and Problematic Social Media Use and Their Well-Being in 29 Countries

PurposeThis study examined (1) whether intense and problematic social media use (SMU) were independently associated with adolescent well-being; (2) whether these associations varied by the country-level prevalence of intense and problematic SMU; and (3) whether differences in the country-level prevalence of intense and problematic SMU were related to differences in mobile Internet access. MethodsIndividual-level data came from 154,981 adolescents (meanage = 13.5) from 29 countries that participated in the 2017/2018 Health Behaviour in School-aged Children (HBSC) survey. Intense SMU was measured by the time spent on social media, whereas problematic SMU was defined by symptoms of addiction to social media. Mental (life satisfaction and psychological complaints), school (school satisfaction and perceived school pressure), and social (family support and friend support) well-being were assessed. Country-level data came from aggregated individual-level data and data from the Organisation for Economic Co-operation and Development (OECD) on Internet access. ResultsTwo-level regression analyses indicated that in countries with a lower prevalence of intense SMU, intense users reported lower levels of life satisfaction and family support and more psychological complaints than nonintense users. In contrast, in countries with a higher prevalence of intense SMU, intense users reported higher levels of family support and life satisfaction than nonintense users, and similar levels of psychological complaints. In all countries, intense users reported more friend support than nonintense users. The findings regarding problematic SMU were more consistent: In all countries, problematic users reported lower well-being on all domains than nonproblematic users. Observed differences in country-level prevalence rates of intense and problematic SMU could not be explained by mobile Internet access. ConclusionsAdolescents reporting problematic SMU are particularly at risk of lower well-being. In many countries, intense SMU may be a normative adolescent behavior that contributes positively to specific domains of their well-being.

The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’

Online audiences (e.g. Facebook friends, Instagram followers) shape users' self-presentation online, but little is known about whether or not they impact users' actions in ‘reality’, so offline, when they are not engaged directly with a site interface. To bridge this gap, we provide the first investigation of the ‘extended warming effect’ of social media, a special form of a phenomenon in which saliency (cognition) of online audiences in offline encounters triggers impression management behavior in the pursuit of a more desirable online public image. Across two controlled experiments in the context of charity fundraising, we support the existence of the extended warming effect. We find that as online audiences become more salient, people show greater intentions of engaging in prosocial behavior offline (e.g. enhanced likelihood of making a donation). This effect is mediated by higher public self-awareness and extrinsic motivations. In addition, we find that the extended warming effect is amplified for more intense social media users. Theoretical contributions and practical implications are discussed.

Delineation of chemsex patterns of men who have sex with men in association with their sexual networks and linkage to HIV prevention

BackgroundPrevious studies have shown that men who have sex with men (MSM) and who engage in drug use in sexualized contexts (chemsex) were more likely to be HIV positive. Their social networks and adoption of HIV prevention measures have, however, not been fully investigated. We aim to compare the sexual behavior, HIV prevention efforts and social networks of MSM by the intensity and patterns of their drug use. MethodsData from respondents of a community-based, cross-sectional survey (PRiSM) conducted among MSM in Hong Kong in 2017 were collected retrospectively. Characteristics of MSM engaged and not engaged in chemsex were compared in logistic regressions, delineated by latent class analysis (LCA) and compared in multinominal logistic regression. FindingsOf 4133 respondents, 3044 were sexually active with an HIV prevalence of 6.5%. The prevalence of chemsex engagement in the preceding 6 months was 12%, after excluding use of poppers or erectile dysfunction agents (EDA) alone. Four types of drug user were identified by LCA: Minimal (mainly poppers), low-threshold (mainly poppers and EDA), medium-threshold (mainly methamphetamine, GHB, poppers and EDA) and intense (extensive use of different types of drug). Medium-threshold and intense drug users were more likely to be HIV positive, be diagnosed with sexually transmitted infections, make gay friends through mobile apps and sex parties, and intend to take pre-exposure prophylaxis (PrEP). Medium-threshold drug users had a more influential role in their social network, as shown by their higher centrality in mobile apps network. ConclusionChemsex engagement in MSM is significantly associated with HIV infection in Hong Kong. The HIV transmission risk could however be offset by the inclination of MSM belonging to medium-threshold and intense drug users to take PrEP, should the intervention become accessible to the community. Further mobile apps could be a good channel to access MSM who are medium-threshold drug users.

Preferential trade agreements and antidumping protection

Are preferential trade agreements (PTAs) stumbling blocks or building blocks towards multilateral trade liberalization? We address this question by investigating the effects of the negotiation and implementation of PTAs on the use of antidumping (AD) (i.e., the most common form of contingent trade protection) by member countries against non-members as there has been a concurrent surge in regionalism and AD activity since the 1990s. Theoretically-derived empirical predictions are supported by the empirical analysis based on the 15 most intense users of AD. The results demonstrate that both the negotiation and the implementation of PTAs lead to fewer AD measures against non-member countries, except for members of customs-union agreements in force facing large import surges from non-members. Thus, our results highlight a building-block effect of PTAs on multilateral trade cooperation when it comes to AD protection.

A Group-based Trajectory Analysis of Longitudinal Psychotropic Agent Use and Adverse Outcomes Among Older People

ObjectiveExisting evidence on long-term psychotropic polypharmacy in older people is scarce despite serious safety concerns regarding this issue. This study aims to identify distinct trajectories of longitudinal psychotropic agent use and to examine the association with the risk of mortality and unplanned hospitalization according to distinct trajectories. DesignA retrospective longitudinal cohort study based on data from Taiwan's National Health Insurance Research Database (NHIRD). Setting and participantsA population-based study including 39,803 eligible participants aged 65 years or older who were newly prescribed oral psychotropic agents in 2004. MeasuresWe assessed 5 years of monthly consumption of psychotropic agents among eligible participants and used group-based trajectory modeling to identify distinct groups of longitudinal psychotropic use. Cox proportional hazards models were used to examine the association between distinct trajectories of longitudinal psychotropic agent use and subsequent 1- and 3-year unplanned hospitalization and all-cause mortality. ResultsAmong 39,803 eligible participants, we identified 5 trajectories of longitudinal psychotropic agent use over a 5-year follow-up period: sustained intense (7.1%), moderate increasing (12.1%), decreasing (13.4%), slowly increasing (15.7%), and infrequent users (51.6%). Moderate increasing and sustained intense use were associated with significantly higher risks of unplanned hospitalization [moderate increasing use: hazard ratio [HR] 1.30, 95% confidence interval (CI) 1.18-1.44; sustained intense use: HR 1.40, 95% CI 1.24-1.58] and all-cause mortality (moderate increasing use: HR 1.25, 95% CI 1.09-1.44; sustained intense use: HR 1.32, 95% CI 1.12-1.56) than infrequent use. Similar results were observed at 3 years of follow-up. Conclusions/ImplicationsOlder people with moderately increasing and sustained intense use of psychotropic agents over time had higher risks of unplanned hospitalization and mortality. Tracking older people's use of psychotropic agents over time may help to identify individuals at greatest risk of unplanned hospitalization and mortality.

DOES THE USE OF STRATEGIC MANAGEMENT ACCOUNTING TECHNIQUES CREATES AND SUSTAINS COMPETITIVE ADVANTAGE? SOME EMPIRICAL EVIDENCE

This study examined the extent to which the usage of strategic management accounting (SMA) techniques such as customer accounting and competitor accounting can create and sustain competitive advantage, with a focus on the manufacturing sector in Nigeria. Data obtained from the annual reports of fifty-six (56) publicly-quoted companies covering a 10-year period (2008-2017) were analysed using descriptive statistics, cluster analysis, cross tabulation, Chi-square test of association, and discriminant analysis. Whereas the frequency of high-adopters of customer-based and competitor-focused techniques was less than those of low-adopters, the adoption rate of SMA was noted to be generally moderate. Further, the usage of SMA positively and significantly impact competitive advantage. The observation that intense users of SMA were able to consistently outperform competitors at both the industry- and sector- level in the long-term supports the conclusion that to a large extent, SMA usage can both create and sustain competitive advantage. Seeing that it is not the mere adoption of SMA that sustains competitive advantage but its intense usage, organisations seeking strategies to improve their competitiveness may consider the rigorous application of SMA.

The interaction between the ZNF804A gene and cannabis use on the risk of psychosis in a non-clinical sample

The ZNF804A gene and cannabis use are risk factors for psychosis and both have also been associated with schizotypal traits. This study aimed to investigate: i) the association of lifetime cannabis use (and its dose effect) with schizotypal personality traits, and ii) whether the genetic variability at ZNF804A gene modulates that association.Our sample consisted of 385 Spanish non-clinical subjects (43.1% males, mean age = 21.11(2.19)). Schizotypy was evaluated using the three factors of the Schizotypal Personality Questionnaire-Brief (SPQ-B): Cognitive-Perceptual (SPQ-CP), Interpersonal (SPQ-I) and Disorganized (SPQ-D). Subjects were classified according to their frequency of cannabis consumption, and dichotomized as users or non-users. The effects of a genetic variant of ZNF804A (rs1344706) and cannabis use, as well as their interaction, on each of the three SPQ-B factors were assessed using linear models and permutation tests. Sex, SCL anxiety scores and use of other drugs were included as covariates.Our analysis showed a significant relationship between ZNF804A and SPQ-I: AA genotype was associated with higher scores (β = 0.885 pFDR = .018). An interaction between the AA genotype and lifetime cannabis use was found in SPQ-CP (β = 1.297 pFDR = 0.018). This interaction showed a dose–effect pattern among AA subjects: schizotypy scores increased with increasing frequency of cannabis use (sporadic users: β = 0.746 pFDR = 0.208; monthly users: β = 1.688 pFDR = 0.091; intense users: β = 1.623 pFDR = 0.038).These results add evidence on that the ZNF804A gene is associated with schizotypy and suggest that the interaction between cannabis use and ZNF804A genotype could modulate psychosis proneness.

Wirtualizacja w zachowaniach młodych konsumentów

More and more frequent manifestation of virtualization of youth behaviors is satisfying needs by the Internet available through the mobile phone. The purpose of this article is characterization of young consumers’ behaviors connected with using the Internet in such a way as well as carrying out their typology. The conducted analysis allowed for creation of consumers’ typology for which k-means method was used. There were identifid 4 consumers’ categories: “Sociables”, “Intense users”, “Reserved” and “Non-users of the Internet”. The basis for achieving mentioned aims are outcomes of the poll conducted in the 2013/2014 school year among youths aged 14–19.

Preferential Trade Agreements and Antidumping Protection

Are preferential trade agreements (PTAs) stumbling blocks or building blocks towards multilateral trade liberalization? We address this question by investigating the effects of the negotiation and implementation of PTAs on the use of antidumping (AD) (i.e., the most common form of contingent trade protection) by member countries against nonmembers. Theoretically derived empirical predictions are supported in the empirical analysis based on the 15 most intense users of AD. The results demonstrate that both the negotiation and the implementation of PTAs lead to fewer AD measures against non-member countries, except for members of active customs-union agreements facing large import surges.

Internet Use in Young Adult Males: from the Perspective of Pursuing Well-Being

This study explored notable and measurable differences between intense users and less intense internet users in college students as they pursue well-being in the context of positive psychology. A total of 1024 male students from four general universities in China, served as study participants; data were collected via Internet Addiction Test, Multidimensional Scale of Perceived Social Support, Online Social Support Scale, and Subjective Well-Being Scale. Results showed that compared to less intense internet users, intense users perceive limited real-life social support but considerable online social support. For intense users, online social support influences their subjective well-being partially through the intervening variable of self-esteem; for the less intense internet users, online social support has an insignificant predictive effect on self-esteem or well-being.

The Effect of Facebook Use on Life Satisfaction and Subjective Happiness of College Students

The aim of the present investigation was to study the effect of Facebook uses on life satisfaction and subjective happiness of college students. 150 {75 male and 75 female} college students age ranged 16-30 from Lucknow city of Uttar-Pradesh were selected through purposive sampling technique. In the present study only those students were participated who are using Facebook. Intensity of Facebook Usage, life satisfaction scale and subjective happiness scale were emailed to all participants. Online information was received by the researcher. Results showed that Females scored highest on both scales, recording higher levels of Facebook usage and happiness than their male counterparts. Older age group students were found to be more intense Facebook users, more satisfied with their lives and happiest than younger age group students. Positive and significant correlation was observed between Facebook usage, life satisfaction and happiness of older age group college students. The bivariate correlations between the participants groups, happiness and life satisfaction were positive. The study was found to be very useful for college students.