Integrated Technology Acceptance Model Research Articles

The role of incentive policies and personal innovativeness in consumers' carbon footprint tracking apps adoption in China

The annual global greenhouse gas emissions are predicted to increase by 124% in 2030, higher than what is required to decrease the global temperature. China is the leading source of carbon emissions related to consumption and has become the focal point of worldwide efforts to lower carbon emissions. Using applications that monitor individual consumption and offer emissions reports will aid consumers in effectively controlling and mitigating their carbon footprint. There is a dearth of consumer understanding regarding the consequences of their everyday consumption-related carbon emissions. This paper uses Shanghai as the study area to assess the variables that encourage consumers to use carbon footprint monitoring applications in China. The integrated technology acceptance model (TAM) and theory of planned behaviour (TPB) were expanded to include personal innovativeness and incentive policies to achieve this aim. In total, 571 responses to legitimate questionnaires were collected. An empirical assessment was conducted using a structural equation modeling to examine the variables impacting consumers' usage of carbon footprint monitoring applications. The results suggest that personal innovativeness, incentive policies, attitude, subjective norm, perceived behavioural control, perceived usefulness, and perceived ease-of-use influence consumers' usage of carbon footprint monitoring applications positively and significantly. The research outcomes provide complete insight into consumer behaviour concerning adopting carbon footprint tracking apps. Besides, the study offers policy implications for decision-makers and potential stakeholders.

Predictors of adoption of blockchain technology by academic libraries in Nigeria

PurposeThis study aimed to predict and understand the academic libraries' probability of successful adoption of blockchain within the lens of integrated technology acceptance model (TAM) and technology organization and environment theory (TOE) framework.Design/methodology/approachA mixed approach was employed to gather data from librarians (292) and system analysts (46) totaling 338 respondents. The total enumeration sampling technique was considered. Qualitative data were analyzed thematically, while quantitative data were analyzed using structural equation model (SEM).FindingsPerceived usefulness and policy are the important factors that influence academic libraries' blockchain adoption intentions. Unlimited access to both print and electronic resources, security of users' information and easy collaboration between users and library staff were found to be the benefits of blockchain application to academic libraries' operations. Major challenges to the adoption of blockchain in academic libraries include the cost of infrastructure related to blockchain applications, privacy issues and a lack of understanding of blockchain technology among librarians.Research limitations/implicationsFuture studies would need to include more relevant items to the observed variables of the independent variables that were found insignificant in this study.Practical implicationsThe findings of this study will create a roadmap for government and polytechnic management on the factors that could strengthen the adoption of blockchain in the libraries.Social implicationsThe outcome of this study came at a crucial moment when the majority of academic libraries in developing nations like Nigeria were skeptical about the deployment of blockchain technology in their libraries.Originality/valueThe study identified new factors that influence blockchain adoption intention.

Financial Technology: An Evaluation of the Integrated Model for Peer-to-Peer Lending Platforms in Indonesia

Purpose: The aim of this study is to examine the use peer-to-peer lending platforms in Indonesia by integrating Technology Acceptance Model (TAM), Theory of Trust, and Social Cognitive Theory (SCT). 
 Theoretical framework: The theory of this study is Technology Acceptance Model (TAM), Theory of Trust, and Social Cognitive Theory (SCT).
 Design/methodology/approach: The paper opted for an exploratory study using survey approach. 211 respondents were selected using snowball sampling to people who know about P2P Lending and have or were using the services provided by the platforms. Data analysis used Structural Equation Model-PLS by Smart-PLS 3.0 software
 Findings: The results show that self-efficacy is dominant in directly shaping individual’s behavioral intention for using P2P Lending and indirectly creating perceived ease of use. In theoretical perspective, the findings provide empirical evidences that the behavior of individuals in using information technology is determined by several factors included in the integrated model, by which literatures in system usage behavior are enriched. 
 Research, Practical & Social implications: The study also contributes to practices by providing considerations for the government in their effort of making policies related to online loans and for service providers in updating their technology. 
 Originality/value: This study identifies factors influencing the behavioral intention of lenders and borrowers to use P2P Lending through integration of three models: Technology Acceptance Model, Theory of Trust, and Social Cognitive Theory.

Exploring students’ acceptance of an artificial intelligence speech evaluation program for EFL speaking practice: an application of the Integrated Model of Technology Acceptance

Adapted from the Technology Acceptance Model (TAM), the Integrated Model of Technology Acceptance (IMTA) has been used to examine the perceptions and acceptance of computer-assisted language learning (CALL), such as online learning, mobile learning, and learning management systems. However, whether IMTA can be applied to empirical research on AI-assisted language learning remains unexplored. Therefore, this article intends to analyze an AI speech evaluation system for English speaking practice, in the context of higher education through the IMTA. Research instruments encompassed questionnaires (n = 218) and semi-structured interviews (n = 21). The participants were English as a foreign language (EFL) learners who had used an AI speech evaluation program to practice their speaking skills. The results suggested that (1) most participants found the AI program useful, pleasant, and easy to use. They also had a strong intention to continue using it; (2) perceived usefulness (PU) and perceived enjoyment (PE) are significant predictors of behavioural intention to use (BI). Meanwhile, problems related to user interface design, the accuracy of automatic feedback and especially the lack of face-to-face interaction were reported. This study demonstrates how IMTA could be applied to examine users’ acceptance of AI programs for EFL speaking practice. The findings also offer insights into further research and development in AI tools for EFL speaking practice.

Predicting M-Payment Adoption Intention in Indonesia: Integrating Technology Acceptance Model and Psychological Factors

The government is currently promoting the growth of m-payment usage in Indonesia. Therefore, research is needed to identify the factors influencing the adoption intention of m-payment. One theory frequently employed to elucidate the usage intention of m-payment is the Technology Acceptance Model (TAM). According to this theory, intention arises from perceived usefulness and perceived ease of use. This study integrates TAM with psychological variables, namely, trust and subjective norms. This research aims to examine the factors influencing the adoption intention of m-payment. Before conducting the model test, this research begins with adapting and validating all measurement tools in the Indonesian language. Participants in this study are individuals aged 17 and above who own smartphones. The entire data collection is done online. The research instrument is validated with confirmatory factor analysis (CFA) on perceived usefulness, perceived ease of use, trust, subjective norm, and the adoption intention of m-payment (N=209). The model test is conducted through path analysis (N=210). The validation process confirms the theoretical model of the five instruments in the Indonesian version. The CFA results indicate that all five research instruments meet the cut-off criteria for fit indices RMSEA, CFI, TLI, and SRMR. The path analysis results reveal that perceived usefulness, perceived ease of use, and subjective norm influence the adoption intention of m-payment. In contrast, trust does not affect the adoption intention of m-payment. This research contributes both theoretically and practically, particularly regarding the factors influencing m-payment adoption.

Integrating Technology Acceptance Model, Theory of Diffusion of Innovations and Theory of Planned Behaviour to Study the Adoption of Facebook Marketplace

With the rapid innovation of technology and the cheaper internet, e-commerce is swiftly reaching new heights. The latest form of e-commerce, called online classified business, has emerged based on a consumer-to-consumer e-commerce model. It is mainly used to deal with posting ads online on classified portals. However, in the contemporary world, it also facilitates and fosters consumers to buy and sell brand-new and used merchandise from each other without any intermediary. A long-standing and overlooked form of e-commerce has lately caught researchers’ interest. Facebook marketplace, launched by Facebook, is one of the latest portals augmenting online classified business. The present study is the first of its kind, which intends to integrate the technology acceptance model with two critical theories, namely Theory of Diffusion of Innovations and theory of planned behaviour, to study the adoption of an online classified portal like Facebook marketplace. The research used structural equation modelling to test the hypothesized relationships. The study asserts that Perceived ease of use is the most vital determinant, followed by Subjective Norm and Perceived Usefulness, which affects the Intention to use the Facebook marketplace. Visibility was found to play no role in influencing Intention to use. The study can have many implications for the Facebook marketplace and other stakeholders.

Integrating technology acceptance model with diffusion of innovation theory: an empirical investigation of the usage behaviour of XBRL-based Malaysia business reporting system

PurposeThis study aims to investigate the usage behaviour associated with adopting the extensible business reporting language-based Malaysia business reporting system (MBRS). An extended technology acceptance model (TAM) was used, which was tested and examined using both the TAM and the diffusion of innovation theory (DIT).Design/methodology/approachThe empirical results were obtained from 267 members of the Malaysian Institute of Accountants, who are responsible for preparing and filing company reports with the Companies Commission of Malaysia.FindingsThe findings show that user intention has a significant impact on MBRS usage behaviour. Perceived usefulness, perceived ease of use and cost have an impact on users’ intention to use, while attitude and compatibility have no impact. Only perceived ease of use has a significant impact on user attitude. For perceived usefulness, cost and compatibility are found to have a significant impact but not perceived ease of use.Originality/valueTo the best of the authors’ knowledge, this is the first study that integrates TAM and DIT to analyse MBRS usage behaviour.

Unmasking the Behavioural Intention of Social Commerce in Developing Countries: Integrating Technology Acceptance Model

Despite the fact that lifestyle of consumers is radically changing, which has a significant impact on business, little attention has been given to the lifestyle of users, which can influence social commerce (S-commerce). To bridge the gap, this study focused on investigating how assorted measures change the behavioural adoption of social commerce in a developing country by integrating the extension of the technology acceptance model (TAM). Data were gleaned using personal-administered structured questionnaires from Bangladesh participants who used social commerce. The developed hypotheses were tested using partial least square structural equation modelling (PLS-SEM). Results revealed that perceived ease of use, perceived usefulness, perceived trust and perceived lifestyle have a positive influence on attitudes towards social commerce. In addition, attitudes towards social commerce have a positive relationship with the intention to adopt social commerce. Furthermore, perceived efficiency and perceived risk have an insignificant positive effect on changing attitudes towards adopting social commerce. Finally, these results’ theoretical and practical implications are discussed at the end. This study first contributes to extending the TAM by incorporating a new construct of perceiving lifestyle.

Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture

Purpose This study aims to propose a research model integrating technology acceptance model 3 (TAM3) constructs and human aspects of humanoid service robots (HSRs), measured by the Godspeed questionnaire series and tested across two hotel properties in Japan and the USA. Design/methodology/approach Potential participants were approached randomly by email invitation. A final sample size of 395 across two hotels, one in Japan and the other in the USA, was obtained, and the data were analysed using structural equation modelling. Findings The results confirm that perceived usefulness, driven by subjective norms and output quality, and perceived ease of use, driven by perceived enjoyment and absence of anxiety, are the immediate direct determinants of users’ re-patronage intentions for HSRs. Results also showed that users prefer anthropomorphism, perceived intelligence and the safety of an HSR for reusing it. Practical implications The findings have practical implications for the hospitality industry, suggesting multiple attributes of an HSRs that managers need to consider before deploying them in their properties. Originality/value The current study proposes an integrated model determining factors that affect the re-patronage of HSRs in hotels.

온라인 학습플랫폼에서 UTAUT2의 영향에 관한 실증적 연구

In recent years, due to the rapid development of information technology, online learning platforms are attracting many people's attention. The purpose of this study is to conduct empirical research on the factors affecting the use intention the online learning platform. To this end, data related to the online learning platform were reviewed and analyzed, and theoretical backgrounds and hypotheses were established by analyzing the expanded technology acceptance and integration theory and research models of previous studies. Through the expanded integrated technology acceptance model (UTAUT2), it is intended to analyze the relationship between performance expectancy, effort expectancy, social influence, and price value on use intention and use behavior. In addition, the effect relationship of perceived risk on use behavior was also analyzed. In this study, SPSS 23.0 was used for basic statistical analysis, and the Smart PLS 4.0 statistical package was used for hypothesis verification. A survey was conducted on 260 people using online learning platforms. As a result of confirming the relationship between performance expectancy, effort expectancy, social influence, price value, perceived risk, use intention, and use behavior, performance expectancy, effort expectancy, social influence, and price value had a positive effect on use intention. Perceived risk had a negative effect on use behavior, and use intention had a positive effect on use behavior.

Does Facebook Advertisement Matter to Entice Customers’ Responses? An Integrated Technology Acceptance Model

Facebook advertisement for food-related information is widespread on social media platforms. However, the effectiveness of this food advertisement in reaching out to the target consumers needs to get more attention. This study fills the gaps by determining the factors affecting consumer attitudes towards food advertisements on Facebook, their intentions to receive them, and their behavioural response. A research model was developed using the Theory of Reasoned Action (TRA), the Technology Acceptance Model (TAM), and the Advertising Value Model. Specifically, this study investigates the relationship between perceived usefulness, perceived ease of use, credibility, entertainment, informativeness, irritation, personalisation, and privacy concern attitudes towards food advertisements. This study deployed an online questionnaire to collect data from 206 Facebook users. Results show that perceived usefulness, entertainment, informativeness, irritation, and privacy concern significantly affect consumers’ attitudes, as well as the positive effect on consumers’ attitudes towards intention and behavioural response. The outcomes of this study may cast novel insight into the variables that influence consumer attitudes and responses to Facebook food advertisements and provides valuable knowledge for food marketers to create superior advertising campaigns on social media platforms.

Factors Affect Customers’ Intention to Continue Using Mobile Banking Services at Vietnam Construction Bank

This study aims to test the model of factors affecting the continued use of mobile banking services at Vietnam Construction Bank. The article Using integrated technology acceptance model (TAM) and inheriting the research results of Luarn and Lin [1] and Kazi and Mannan [2] to propose a research model. e study uses qualitative research methods through interviews, personal opinion collection and formal quantitative methods using a sample of size 210. The research results show that 5 factors: perceived ease of use, perceived usefulness, trust, social influence, perceived cost have a positive impact on the intention to continue using the service. Mobile Banking service. Particularly, Risk perception has a negative impact on the intention to continue using Mobile Banking services. The results also show that the proposed theoretical model is consistent with market data and the assumptions in the model are accepted. The governance implications, limitations of and directions for further research are also discussed in the article.

Does social banking matter in times of crisis? Evidence from the COVID-19 pandemic: a combined SEM-neural network approach

PurposeThe purpose of this study was to investigate the factors that would influence the intention to use social banking during the coronavirus disease 2019 (COVID-19) pandemic. This study integrated two theories, namely the integrated technology acceptance model (TAM), which focused on the acceptance of technology by consumers, and electronic word of mouth (eWOM), which focused on consumer behavior. This study also applied the significant variables in the context of Thailand, which were trust and perceived risk.Design/methodology/approachA quantitative research method was applied by collecting data from 411 consumers during the COVID-19 pandemic in Thailand. A combined multi-analytic approach of a structural equation model (SEM)-neural network was used to analyze the data. In the first step, the SEM was used to determine the important factors that affected the adoption of social banking. In the second step, a neural network model was used to prioritize the important factors to confirm the results of the SEM method in step 1.FindingsThe empirical results of the data analysis using the SEM method showed that the perceived ease of use, perceived usefulness and trust were the most significant determinants of adopting social banking. This was consistent with the neural network method of the important factors.Practical implicationsThe results of this research could initiate issues that should be developed for the continued use of online banking among consumers in the context of developing countries, such as Thailand.Originality/valueThis research model provided guidelines for the effective development of mobile banking applications for use on mobile devices. The results of this research made strong theoretical contributions to the existing literature on online banking and offered procedures and information to the relevant sectors.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2022-0709

Enhancing students’ English language learning via M-learning: Integrating technology acceptance model and S-O-R model

With the impact of COVID-19, many university students may not be able to learn English in the physical classroom in a traditional way. Students' English learning effectiveness and outcome were threatened when English learning was forced to turn online. Thus, a variety of technological media and platforms to improve their learning outcomes are in need. Mobile learning (M-learning) that involves interacting with other devices through mobile devices and wireless networks can also be a solution to improve students' online English learning effectiveness. In order to explore the learning behaviors and attitudes of university students when learning English with M-learning, this study integrated technology acceptance model and Stimulus Organism Response model including the concepts of perceived convenience, curiosity and self-efficacy in addition to the original technology acceptance model to verify university students’ usage cognition and attitude toward English M-learning. This study disseminated surveys to 10 targeted universities/colleges and collected 1432 valid surveys. This study implemented Smart-PLS 4.0 to examine structural model and verify the hypotheses. Results indicated that perceived convenience have positive impact on perceived ease of use, perceived usefulness and attitude toward using; there is a significant and positive relationship among perceived ease of use, perceived usefulness, attitude toward using and intention to using; curiosity and self-efficacy have positive impact on intention to using. Based on the findings, this study further provides abundant theoretical insights and practical significance on language learning.

Exploring Students’ Continuance Intention Toward Digital Visual Collaborative Learning Technology in Design Thinking

Visualization influences the collaborative design process and design thinking (DT) education outcomes. Accordingly, digital visual collaborative learning (DVCL) technology has great potential to facilitate students’ remote collaborative design experiences. This study investigates the fitness of DVCL for DT learning activities and the factors influencing students’ continued use of the technology with a model integrating technology acceptance model (TAM) and design task-technology fit (DTTF). The research findings demonstrate that the perceived usefulness of the technology is the primary direct factor influencing the continuance intention toward the technology. In addition, the DTTF mediated by perceived usefulness and ease of use significantly affected the intention to continue using the technology. The visual characteristics of the technology influenced the DTTF in the collaborative design environment. This study highlights visualization as a critical feature of collaborative learning in DT education and provides implications from both theoretical and practical perspectives.

Continuance Intention of Mobile Banking Applications in Indonesia: Integrated TAM-Delone and Mclean Model

This study attempts to explain the continuance intention of mobile banking applications using the integrated technology acceptance model (TAM) and Delone and Mclean's information systems success model. A total of 258 responses were collected from mobile banking users in Indonesia. PLS-SEM was used to analyze the data and test the proposed hypotheses. The results showed that perceived ease of use has a significant influence on perceived usefulness but not satisfaction. Perceived usefulness, system quality, and service quality positively influence satisfaction, but perceived security and information quality are not significant determinants of satisfaction. This study confirmed the positive effects of perceived usefulness and satisfaction toward the continued intention to use mobile banking apps. This study is one of the first to integrate two popular information system theories, specifically TAM and Delone's and Mclean's IS success models, to explain the post-adoption behavior of mobile banking users, which is still relatively under explored.

Integrating Technology Acceptance Model With Maslow’s Hierarchy Needs Theory to Investigate Smart Homes Adoption

Integrating Technology Acceptance Model With Maslow’s Hierarchy Needs Theory to Investigate Smart Homes Adoption

Zoom classrooms and adoption behavior among Cambodian students

Several studies have examined how pandemics impact modern technologies, particularly those associated with education and training. Similarly, institutions across the globe are increasingly transitioning from traditional classrooms to online classrooms, including Cambodia. By integrating Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) with external factors, this study aimed to examine the relationship between the extended model and the adoption of zoom classroom. This work utilized a survey-based quantitative research approach. Furthermore, 390 Cambodian students were used as samples in the data analysis using the structural equation model (SEM) and SmartPLS3. It was found that Perceived usefulness (PU), Risk Perception (RP), Perceived Control (PC), Subjective norms (SN), and System Quality (SQ), except for Perceived ease of use (PEU), were significantly associated with attitude towards zoom classroom with the convergence of these variables accounting for 66.5% of the variance and 32.4% of behavioral intention to use zoom classroom. It has been discovered that several factors highly influence zoom classroom adoption. As a result of external factors, it appears that TAM has been successfully integrated. These findings provided theoretical and practical applications for developing and managing Zoom in educational settings.

The Use of Learning Portal: Reconnecting Students with Teacher for Practical Courses

Learning to sail is more than on-water lessons. Prior to the global pandemic 2020, students were required to attend a day of theory lessons before their lesson on the sea. During the crisis, the in-person contact was prohibited. Therefore, the learn-to-sail programme continued with students attending the theory lessons online followed by a recording that could be accessed. For the practical part, the students were introduced to an app for virtual sailing experience. However, the synchronous online lessons attracted more attendance (i.e., up to 100 participants per session) than the virtual sailing experience. Voluntary student feedback of 2020 and 2021 reveals that the students enjoyed the online synchronous theory lessons especially when they could re-watch the recording after the lessons to acquire certain skills at different individual paces (e.g., tying different knots). When the Covid restrictions eased and the students were back for their on-water session, the teacher realised that there is more practical time for students as the students were able to relate what they had learnt from the online theory lessons. Most importantly, the connection between the teacher and the students is found to be more engaging and interactive with Q & A than the previous in-class cohorts. Therefore, in 2022, we piloted a learning portal for the Level-1 course to increase the meaningful learning experiences for students. Adopting a theoretical framework (2021) that integrated technology acceptance model (TAM) and theory of planned behavior (TPB), we redesigned the original in-class theory lessons into eight online self-paced modules. Each module is a short video clip that covers a topic followed by a short auto-generated quiz, and the modules are sequenced in a scaffolding manner but the students could re-visit any module(s) as frequent as they need to. The students will receive the feedback straightaway, and they will be able to compare their scores with other students in an anonymous manner. They can re-do the quiz if they wish to and the answers for each question are randomised in every attempt. Pedagogically, the anonymous quiz results allow the teachers to realise the aspects that need to be re-emphasised/re-explained during the practical session. This helps the teachers to reflect if they have taught those aspects well in the modules. Also, the fact that the learning portal becomes a revision resource for the students after the course is beneficial, particularly if the students are embarking onto the next level(s). The insights from the current voluntary student feedback highlight that the sense of connection and reconnection can happen efficiently and effectively when the learning is carefully designed to address student needs, particularly in higher education. The learning portal is self-driven and paced, and largely asynchronous, but the follow-up in person session can then focus on human relationships which are significantly the key ingredients for connection and reconnection among students and between students and teacher in higher education. The enhanced student learning outcomes shows that it is time for us to re-evaluate the ways we use digital tools in the teaching and learning process.

Investigating the determents of intelligent construction contract adoption: a refinement of the technology readiness index to inform an integrated technology acceptance model

PurposeThis paper aims to identify the relevant contributing constructs of readiness for the implementation of intelligent contracts (iContracts) in the construction industry. This study investigates the relationship between the personality dimensions of technology readiness index (TRI) and the system specific factors of technology acceptance model (TAM) within the context of iContracts.Design/methodology/approachDrawing insights from the extant literature and the author's previous qualitative investigations into iContract readiness constructs, a quantitative approach is used to operationalise the constructs by offering relevant statements to be measured and validated through a multiple-item scale against the users intent to accept the future iContract technology.FindingsThis study confirms and validates the relationship of the proposed iContract readiness index (iCRI) statements against the established TAM factors by offering 18 new constructs influencing technology readiness of the iContract technology. This study proves 9 of the 12 hypotheses highlighting key factors to be addressed for the successful development of the iContract technology.Practical implicationsThis paper contributes to the body of knowledge by proposing a novel iCRI that informs an iContract technology readiness acceptance model (iCTRAM) for a trending technology. The iCTRAM can guide developers in producing an appropriate iContract solution and assess the readiness of users and organisations for the successful adoption of the iContract concept.Originality/valueThis study offers a unique theoretical framework, in an embryonic field, for predicting the success of iContract implementation within construction organisations. This study combines the established studies of TRI and TAM in producing a predictive iContract readiness assessment tool.