In the framework of the reflexion about DEMO, a conceptual integrated approach for the magnet system of a tokamak reactor is presented. This objective is reached using analytical formulas which are presented in this paper, coupled to a Fortran code ESCORT (Electromagnetic Superconducting System for the Computation of Research Tokamaks), to be integrated into SYCOMORE, a code for reactor modelling presently in development at CEA/IRFM in Cadarache, using the tools of the EFDA Integrated Tokamak Modelling task force. The analytical formulas deal with all aspects of the magnet system, starting from the derivation of the TF system general geometry, from the plasma main characteristics. The design criteria for the cable current density and the structural design of the toroidal field and central solenoid systems are presented, enabling to deliver the radial thicknesses of the magnets and enabling also to estimate the plasma duration of the plateau. As a matter of fact, a pulsed version DEMO is presently actively considered in the European programmes. Considerations regarding the cryogenics and the protection are given, affecting the general design. An application of the conceptual approach is presented, allowing a comparison between ESCORT output data and actual ITER parameters and giving the main characteristics of a possible version for DEMO.