With the aim of improving the quality and expanding the functions of digital terrestrial television broadcasting services, we have been developing an advanced transmission system that inherits key features of the current Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) system, which employs hierarchical transmission based on frequency division multiplexing (FDM) and a segment structure. The advanced ISDB-T system has a new signal frame structure that enables bandwidth to be flexibly allocated to multiple services for different reception scenarios, such as fixed reception and mobile reception, compared with ISDB-T. By introducing transmission technologies such as the latest forward error correction and modulation scheme, this specification has high spectral efficiency and transmission robustness, i.e., the transmission capacity increases by about 10 Mbps for the same required carrier to noise ratio (CNR) in comparison with the current ISDB-T system, or the required CNR can be reduced by about 7 dB for the same transmission capacity. We describe the channel coding scheme and evaluated the performance of bit-interleaved coded modulation (BICM) in simulations. This paper provides a BICM selection guideline based on the simulation results for fixed reception scenarios toward the practical application of advanced ISDB-T.