Intangible Cultural Heritage In China Research Articles

Re-design Requirements Research for Intangible Cultural Heritage Products in the Tourism Industry: A Case Study of Mianzhu New Year Picture

In response to the challenges faced by Mianzhu New Year picture, a national-level intangible cultural heritage in China, in the transformation of tourism, including issues of homogenization, lack of cultural content, and limited innovation, this study aims to optimize the design of tourism derivative products of Mianzhu New Year picture. The goal is to avoid issues that may impact tourism consumption and cultural development. To achieve this, a method for evaluating the redesign requirements of Mianzhu New Year picture tourism products based on the KANO-AHP hybrid model is proposed, with the intention of providing guidance for the development of derivative products of intangible cultural heritage.Focusing on the "cultural creative products" in the redesign of Mianzhu New Year picture tourism products, the KANO model is applied. Based on tourism marketing demands, the study focuses on three main intentions: enhancing tourism consumption, cultural communication, and artistic innovation of Mianzhu New Year pictures tourism products. These are further subdivided into specific contents of artistry, functionality, technology, safety, and culture. A total of 30 requirement indicators are identified, and their KANO requirement attributes are determined. The study then constructs requirements indicators for cultural creative products of Mianzhu New Year picture tourism through statistical analysis. Subsequently, the Analytic Hierarchy Process (AHP) is applied to determine the weights of the cultural creative product requirements indicators. By analyzing and organizing the comprehensive weights of the top 10 requirement indicators, an optimized solution for the redesign of Mianzhu New Year pictures tourism products is obtained.

Spatial Distribution Characteristics and Sustainable Inheritance Strategies of National Traditional Fine Arts Intangible Cultural Heritage in China

A total of 417 intangible cultural heritage objects (ICHOs) are intertwined with traditional Chinese art, showcasing China’s rich historical heritage and distinctive creative allure. However, ICHOs currently grapple with a significant succession quandary due to modernization endeavors and the impacts of globalization. Hence, this study scrutinizes the spatial distribution of ICHO projects and inheritors and examines methodologies for inheriting these 417 ICHOs, employing approaches such as the closest neighbor index, Moran’s I index, kernel density estimation, geographic concentration analysis, and imbalance index assessment. Research indicates that ICHOs exhibit a spatial aggregation pattern, yet there is no substantial spatial correlation observed in their distribution. The national distribution highlights two core density zones: Beijing and Shanghai. In China, ICHO programs display uneven distribution across various types, levels, regions, and cultural zones. Regarding the ethnic composition of projects and inheritors, ICHO projects predominantly focus on the Han ethnic group, with a scattering of minority representations. Minority ICHO projects and inheritors are concentrated in central and eastern areas, while Han ICHO projects and inheritors are concentrated in central and western regions. Among the 148 ICHO projects lacking inheritors, 203 have one inheritor, and only 66 have several inheritors. Shanghai serves as the core density zone for 269 ICHO projects with inheritors, while Beijing holds that status for 148 ICHO projects without inheritors. Out of the 148 ICHO projects lacking inheritors, 115 belong to the Han ethnic group, with 33 split among 16 different ethnic minorities, and 2 have no inheritors. These disparities underscore the uneven distribution of ICHO projects and the critical issue of inheritance. This study identified education, tourism, digital communication, incentivizing inheritors, and international cooperation as potential strategies for preserving ICHA. Moreover, a sustainable inheritance pathway integrating government, education, tourism, and media is imperative for the effective perpetuation of ICHOs’ legacy.

FCTNet: Fusion of 3D CNN and transformer dance action recognition network

Folk dance is an important intangible cultural heritage in China. In the environment where movement recognition technology is widely used, there is still no research field on the protection and inheritance of folk dance culture. In order to better protect and inherit the minority dance, screening the typical movements of 5 types of minority dance, through the dance video frame processing, obtain the key movements of 19 class dance sequence, build the national dance typical action data set, put forward a 3D CNN fusion Transformer national dance recognition network model (FCTNet), the recognition rate of 96.7% in the experiment. The results show that the construction method of the folk dance data set is reasonable, the identification model has good performance for the classification of folk dance, and can effectively identify and record the folk dance movements, which also makes new contributions to the digital protection of folk dance.

Study on the Digital Inheritance and Development Strategy of Chinese Intangible Cultural Heritage from the Perspective of AIGC

With the gradual integration and development of artificial intelligence and big data technology, AIGC technology is playing an increasingly important role in the field of digital protection and dissemination of intangible cultural heritage in China. By exploring the application status of AIGC technology in the field of intangible cultural heritage, this paper analyzes the challenges faced by China's intangible cultural heritage, and puts forward digital strategies for intangible cultural heritage, in order to promote the digital protection and inheritance of Chinese intangible cultural heritage.

The Safeguarding of Indigenous Intangible Cultural Heritage in China: From Both Government and Private Sides

ICH, Intangible cultural heritage, including traditional theatre, traditional handicrafts, oral literature and so on, is a concept put forward by the UNESCO in 2003. Its most fundamental characteristic is its “dynamism”, which often changes with the environment. Variables that influence the inheritance of intangible cultural heritage include inheritors, national policies, laws and regulations, etc. And because there are so many variables, it is often more difficult to protect intangible cultural heritage than tangible cultural heritage. Intangible cultural heritage is an important part of China’s cultural treasury. In recent times, due to the impact of industrial civilisation, some ancient intangible cultures have been faced with problems such as lack of successors and loss of skills. In modern times, the Chinese government pays more attention to the protection of ICH. In this test. This paper will take the national intangible cultural heritage, Jingjiang palm puppetry, as an example to explore the protection and inheritance of China’s localised intangible cultural heritage from two perspectives: the government and the private sector.

Review and Reflection: The Perfection of the Legal Protection System for Representative Inheritors of Intangible Cultural Heritage of Ethnic Minorities

The protection of representative inheritors of intangible cultural heritage of ethnic minorities is the basis of inheriting intangible cultural heritage. By combing the provisions on the representative inheritors of intangible cultural heritage in China’s existing legal norms, combining with practical problems, examining the shortcomings of existing provisions, this paper puts forward optimization ideas from three aspects: improving the identification mechanism of inheritors, stipulating the rights of inheritors clearly, and strengthening the protection of the rights of inheritors, so as to realize the research goal of protecting the representative inheritors of intangible cultural heritage of ethnic minorities.

Sustainable tourism development for traditional Chinese drama's intangible cultural heritage

This study establishes an expert-driven evaluation system to assess the sustainable tourism development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1–9 scale and hierarchical analysis method, 52 experts determined indicator weights and current development levels. Four dimensions are evaluated: humanistic value, project quality, tourism development, and sustainability. Results reveal humanistic value as most vital at 41.70 % weight. Secondary factors are project quality (29.89 %), tourism development (20.87 %), and sustainability (7.54 %). Aesthetic value, dissemination degree, and location conditions proved to the crucial tourism indicators. The ideological value of drama is paramount, alongside visibility and climate factors. The evaluation demonstrated strong preservation of humanistic value but deficiencies in tourism development, especially regarding infrastructure. Key recommendations include balancing preservation, dissemination, and innovation; emphasizing ideological value, visibility, and climate suitability; maintaining humanistic diversity; and improving site infrastructure. Further testing of evaluation indicators across periods is warranted alongside examining green revitalization potential. This assessment, guided by experts, offers a thorough framework for the sustainable development and preservation of the precious intangible heritage embodied in Chinese drama.

Exploring the Digital Innovation Development Model of Intangible Cultural Heritage in China

Abstract Exploring the innovative development mode of digitalization of China’s intangible cultural heritage, the study focuses on applying and improving the traditional entropy value method in the digital evaluation of intangible cultural heritage, and is dedicated to enhancing the dissemination effect and public cognition of intangible cultural heritage. The study first standardizes the data, including the extreme value processing method, z-score standardization method, etc., and then applies the improved entropy value method for comprehensive evaluation. This paper’s improved entropy value method focuses on the Nature of the evaluation indexes, making the index data more genuinely reflect the relationship between the original values. The study results show that the index of understanding non-heritage culture through the Internet channel is 0.6, significantly higher than other channels. The user experience score of non-heritage culture after digitization increased from 2.48 to 4.43, indicating that digitization technology significantly improved the user experience of non-heritage culture. In addition, digitization technology enhanced NRM cultural heritage’s aesthetic, novelty and social communication. Digitization technology effectively enhances the communication effect and public perception of ICH.

Familiarity and novelty in aesthetic appreciation: The case of intangible cultural heritage in China

International cultural heritage is of growing interest in terms of Chinese policy and as an important element of the tourist experience. This paper seeks to better understand the elements that lead to aesthetic appreciation of Chinese opera focusing on the seemingly opposite concepts of familiarity and novelty. It uses a novel mixed methods approach combining lab-based and field studies and incorporating physiological response measures and interviews.It identifies a complex relationship between familiarity and novelty discovering that when these overlap aesthetic appreciation and liking are enhanced. We make recommendations for incorporating additional elements within traditional intangible cultural heritage to attract young tourist audiences. These include incorporating humour as surprise, building aspects of familiarity beforehand and including moments of unexpected familiarity.

Research on intangible cultural heritage resource description and knowledge fusion based on linked data

Purpose The purpose of this article is to contribute to the digital development and utilization of China’s intangible cultural heritage resources, research on the theft of intangible cultural heritage resources and knowledge integration based on linked data is proposed to promote the standardized description of intangible cultural heritage knowledge and realize the digital dissemination and development of intangible cultural heritage. Design/methodology/approach In this study, firstly, the knowledge organization theory and semantic Web technology are used to describe the intangible cultural heritage digital resource objects in metadata specifications. Secondly, the ontology theory and technical methods are used to build a conceptual model of the intangible cultural resources field and determine the concept sets and hierarchical relationships in this field. Finally, the semantic Web technology is used to establish semantic associations between intangible cultural heritage resource knowledge. Findings The study findings indicate that the knowledge organization of intangible cultural heritage resources constructed in this study provides a solution for the digital development of intangible cultural heritage in China. It also provides semantic retrieval with better knowledge granularity and helps to visualize the knowledge content of intangible cultural heritage. Originality/value This study summarizes and provides significant theoretical and practical value for the digital development of intangible cultural heritage and the resource description and knowledge fusion of intangible cultural heritage can help to discover the semantic relationship of intangible cultural heritage in multiple dimensions and levels.

Innovation on Cultural and Creative Product–Designing Traditional Chinese Poetry into Product

The cultural and creative (CAC) industries have experienced rapid growth in recent years, and "Culture" plays a critical role in design. Traditional Chinese poetry is an intangible cultural heritage in China's civilisation. Therefore, designing "Traditional Chinese Poetry" into products will be a CAC product design trend. This study investigates how to transform Traditional Chinese Poetry elements into CAC products with an innovative design model. Through the design practice, participants have successfully designed CAC products based on ancient poetry elements. Moreover, there still needs to be more research on the cultural product design of the intangible traditional culture in China.

Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media

Abstract In this paper, a tourism revitalization model of intangible cultural heritage is constructed, and firstly, feature factors are extracted and multivariate features are combined using methods such as kernel density estimation to provide support for reliable prediction. Then decompose the MLP network structure, i.e. multilayer perceptron, and use Sigmoid function as the activation function. The importance of the feature factors is calculated using the random forest algorithm, and the collected tourism data are mined for the relationship between intangible cultural heritage and tourism revitalization to obtain the residual mean square of out-of-bag data. Finally, the coupling coordination degree is used to derive the development of ICH and tourism revitalization. The experimental results showed that 78% of the tourists were moderately to highly involved in the interactive participation of ICH, and only 22% were not interested in it. Therefore, the combination of ICH tourism and new media may become a new way of communication, allowing more general public to have the opportunity to approach and know ICH tourism.

Experiencing China’s Intangible Cultural Heritage in Role-playing Games: Comparative Studies between MMORPGs and Larps

In recent years, considerable attention has been devoted to preserving intangible cultural heritage (ICH) through games. From a combined game studies and heritage studies perspective, role-playing games (RPGs) have a unique advantage in that they immerse the player in a character to experience and understand the basics of culture in an engaging way. Among different types of role-playing games, live-action role-playing (larp) and massively multiplayer online role-playing games (MMORPGs) have a great potential to promote the learning of intangible cultural expressions and traditions that make them available to a wider public. In China, MMORPGs have had a positive impact on preserving China’s intangible heritage in virtual space and larps, specifically in the form of Jubensha, are also playing an important role in the same way.
 The purpose of this study is to delve into how the ICH of China is being represented in MMORPGs and larps as an educational tool. With that target in mind, a close reading of selected MMORPG games -- A Dream of Jianghu and Justice Online -- and a larp game -- The Secret of the Gauze Lantern -- was conducted. The goals of this research are to understand what cultural experiences are integrated in those role-playing games to introduce Chinese ICH and explore the main differences between them in representing those intangible cultural elements. After analyzing these RPGs in-depth, I argue that both MMORPGs and larps show potential to safeguard the intangible cultural heritage of China; while MMORPGs present national-level intangible elements from different regions of China, Jubensha as a kind of larp focuses more on the indigenous traditions and customs of small-scale local areas.

现代东巴画的发展现状研究

As an important intangible cultural heritage in China, the Dongba painting of the Naxi ethnic group holds an irreplaceable important position and artistic value. Overall, there is a lack of comprehensive analysis of the current development status of modern Dongba painting, and research on modern Dongba painting from an artistic perspective is also relatively lacking in existing research. This study investigates the modern Dongba painting in the northwest region of Yunnan, describes its development stage and current situation, points out the problems of relatively lagging theoretical research, the impact of economic development and cultural integration on Dongba painting art, and the shortage of young artists engaged in modern Dongba painting creation. Corresponding suggestions are proposed: government agencies assist in promoting the development of modern Dongba painting, and develop excellent modern Dongba painting products through multiple channels, and optimize the combination of modern Dongba painting and university education to cultivate more Dongba painting talents.

The Predicament of Suzhou Embroidery: Implications of Intangible Cultural Heritage in China

Suxiu, “Suzhou embroidery,” is one of the major styles of traditional Chinese embroidery. In 2006, Suxiu was listed as the National Intangible Cultural Heritage (ICH) of China. Although the official media highlight the glory of Suxiu and its cultural significance as ICH, the industry has encountered great difficulties and challenges for the last 20 years. This paper explores the predicament of Suxiu and the far-reaching impacts of the China’s ICH policies on the embroidery industry. It argues that the state policies fail to provide community members with equal participatory opportunities in the heritage industry. Instead, it creates intragroup hierarchy and classification, favoring certain members while excluding others. More specifically, it examines local embroiderers’ different attitudes and reactions toward the ICH system, thus illustrating how the top-down policies affect the sociocultural process of recognition. It aims to offer a critical reflection on how China’s industrialization and ICH policies have transformed the nation’s handicraft industry.

A Systematic Review on Virtual Reality Technology for Ancient Ceramic Restoration

The protection of intangible cultural heritage has received much attention, among which the “ancient ceramic restoration technique” was included in The National List of Intangible Cultural Heritage of China (the fourth batch) in 2014. In preserving and restoring ancient ceramics, virtual reality (VR) technology has been widely applied, as it provides a new way to showcase the appearance and structure of ancient ceramics in a VR environment. This paper provides a systematic review of the application of VR reality technology in the conservation and restoration of ancient ceramics. The methodology comprises four steps: research problem formulation, literature search, study selection and data extraction. A total of 30 articles out of 1479 peer-reviewed database articles from six databases (Web of Science, SpringerLink, IEEE Xplore, Scopus, CNKI, Google Scholar) were extracted and screened, which covers the application of VR technology or VR-based devices in ceramic conservation. It has been found that the existing VR application on ceramic restoration is hardly systematic or user-oriented. Thus, we develop a VR-based Platform on ceramic restoration utilized with Unity and 3DS Max, ensuring authenticity, minimal intervention, and promising reversible repair within the VR environment. The findings show that VR technology applied to ancient ceramic restoration has contributed to the learning efficiency and learning willingness of users.

Embroidery Crafts Intellectual Property Protection

Suzhou embroidery enjoys the reputation of domestic embroidery and is included in one of the important catalogs of intangible cultural heritage in China. In recent years, the definition and protection dilemma of intellectual property rights of domestic embroidery handicrafts has always existed. This paper borrows the Suzhou traditional embroidery handicraft ' Huaqing Yufei Tu ', which is judicially identified as the original author's right of adaptation, as the epitome of case analysis, and seeks to clarify the intellectual property laws and regulations for the protection of embroidery, legal sharing of manuscript copyright, professional knowledge empowerment of industry lawyers, and standardization of infringement identification. Suggestions are made to enhance the self-awareness of embroiderers to identify infringement, reduce the risk of infringement in the embroidery market, and help the embroidery industry develop in a good situation.

Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP

Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic and environmental sustainability. The initial step involved analyzing the purchasing intentions of 350 consumers in the Yangtze River Delta region through a questionnaire survey. Based on this analysis, four theoretical hypotheses were formulated. Subsequently, an analytic hierarchy process (AHP) model consisting of four standard layers and 20 factor layers was constructed. By utilizing judgment matrices, the relative weight values of the standard and factor layers were calculated. Notably, B4 (sustainable innovation) holds the highest weightage at 49%, followed by B2 (product innovation) and B3 (process innovation), each accounting for 20%. B1 (authentic innovation) has a weightage of 11%. This study delves into the interrelation among the crucial factors influencing design innovation in Huaihe willow weaving. Lastly, based on the outcomes of the AHP model, four sustainable design improvement strategies for the development of new Huaihe willow weaving products in the Yangtze River Delta region are proposed. This research sheds light on the sustainable effects of design innovation in the willow weaving traditional craft on commercial and economic progress, from the perspective of consumers. Additionally, it offers experimental data and strategic support for local willow weaving enterprises in the Yangtze River Delta region, aiding in the development of new products.

A Study on the Aesthetic Preference of Bamboo Weaving Patterns Based on Eye Movement Experiments

Bamboo weaving is an intangible cultural heritage in China. Exploring people’s aesthetic preferences for bamboo weaving patterns to better serve the design of bamboo architectural decoration can help promote the upgrading of traditional crafts. This study explored the differences between genders in the oculomotor indicators in different bamboo weaving patterns through an eye-movement experimental study combined with a subjective questionnaire to explore whether different genders have aesthetic preferences for people’s pictures of bamboo weaving patterns. The results showed that both males and females preferred less visually striking and softer corrugated patterns, with males paying more attention to the more ‘angular’ hexagonal and triangular patterns, while females were more interested in the more regular and uniform brickwork and diagonal patterns.

An analysis of hybrid music and ethnicity in Quangang Beiguan

Quangang Beiguan, widespread in Quangang District, Quanzhou, also spreads to Hui’an County, Taiwan, Singapore, Malaysia, and elsewhere. In 2006, it was included in the first batch of representative protection projects inscribed in the National List of Intangible Cultural Heritage of China. Taking this paper as a unique showcase for Chinese traditional culture, the translator sticks to the vernacular names with English translations and/or romanization beside. Beiguan consists of two parts: one is qu (“songs”) featuring lyrics, the other pu (“notation”) characterized by purely instrumental music, with a total of more than 200 pieces remaining. Relative to Nanguan (Nanyin, literally meaning “southern pipes”), “Bei” in Beiguan, which means “north” in English, refers to the north of southern Fujian, especially the Jianghuai area. Beiguan’s tunes and many of its musical instruments come from the north, and they are sung in Mandarin Chinese. This is quite strange given that the people of Minnan in Southern Fujian Province only love to speak their own local dialects. Mandarin with a Hokkien accent, coupled with the characteristic local musical instruments in the Minnan region, Beiguan has formed part of local music genres. Beiguan is a near-relative hybrid music mixing the music cultures of adjacent areas within the Han ethnic group.