Intangible Assets Research Articles

Role of Intellectual Capital in Mediating the Impact of Knowledge Management and Innovation in the Halal Batik Industry of Yogyakarta

The objective of this study is to investigate the role of intellectual capital in mediating the impact of knowledge management and motivation on halal small and medium-sized enterprises (SMEs) in the batik industry in Yogyakarta. Research on the mediating role of intellectual capital is still relatively novel in Indonesia. The study of the batik industry is particularly compelling, given that batik is an intangible asset recognized as UNESCO's cultural heritage, yet there is a noticeable decline in export value year by year. By focusing on halal batik SMEs, this study aims to explore how halal certification can enhance the market appeal and export potential of these businesses. The initial step of this research involves collecting data related to the research variables by distributing questionnaires to batik entrepreneurs in Yogyakarta. Subsequently, tests are conducted using PLS to analyze the results, examining the role of intellectual capital in mediating the impact of knowledge management and motivation on halal SMEs in the batik industry in Yogyakarta. The findings aim to provide insights into how intellectual capital can influence the sustainability and growth of batik enterprises, potentially offering strategies to counteract the declining export values and enhance the overall performance of these culturally significant businesses

Role of Intellectual Capital in Mediating the Impact of Knowledge Management and Innovation in the Halal Batik Industry of Yogyakarta

This study aims to investigate the role of intellectual capital in mediating the impact of knowledge management and motivation on halal small and medium-sized enterprises (SMEs) in the batik industry in Yogyakarta. Research on the mediating role of intellectual capital is still relatively novel in Indonesia. The study of the batik industry is particularly compelling, given that batik is an intangible asset recognized as UNESCO's cultural heritage. However, there is a noticeable decline in export value year by year. By focusing on halal batik SMEs, this study explores how halal certification can enhance these businesses' market appeal and export potential. The initial step of this research involves collecting data related to the research variables by distributing questionnaires to batik entrepreneurs in Yogyakarta. Subsequently, tests are conducted using PLS to analyze the results, examining the role of intellectual capital in mediating the impact of knowledge management and motivation on halal SMEs in the batik industry in Yogyakarta. The findings provide insights into how intellectual capital can influence the sustainability and growth of batik enterprises, offering strategies to counteract the declining export values and enhance the overall performance of these culturally significant businesses. Originality/Value: Unlike prior research, which focuses on global views and big industry, this study provides valuable insights for halal SMEs, particularly in the batik industry. The findings aim to elucidate how intellectual capital impacts the sustainability and growth of halal batik enterprises. It seeks to offer strategies to mitigate declining export values and enhance the overall performance of these culturally significant businesses, with a particular emphasis on leveraging the opportunities presented by halal certification.

Sustainable digital rent: a transformative framework for value dynamics in the digital age

IntroductionThis paper introduces the concept of Sustainable Digital Rent (SDR), highlighting the shift from traditional economic rent based on tangible assets to rent derived from digital platforms. At the heart of this shift is the “value state,” a dynamic balance between constructive expectations and destructive information. As digital platforms generate increasing amounts of information, expectations are increasingly met and shared more efficiently with all users, leading to a reduction in individual and general motivational, emotional, and cognitive engagement. These platforms, now essential to modern life, facilitate online activities that reduce as well physical engagement and natural interactions, thereby impacting cognitive function and physical health. By extracting rent directly, digital platform operators limit the benefits users could gain to support their mental and physical well-being.MethodsThis paper empirically defines and estimates SDR using the collective estimates of price, cost, and income (PCI) as practiced in North American real estate appraisal, demonstrated through abstract art rent. Our approach provides a new perspective on valuing intangible assets, such as knowledge, by showing the shift from expectation to information, governed by the value state in cognitive evaluations. Emphasizing interdisciplinary relevance, the method underscores the need for an efficient mechanism to redistribute SDR benefits to digital platform users, supporting fair and equitable digital development.Results and discussionThe results show that digital rent is driven primarily by cognitive and informational content, demonstrating the need for redistribution mechanisms to address the growing inequality on digital platforms. The use of abstract art as a case study provides a convenient and illustrative way to explore how intangible assets, like digital rents, can be evaluated and redistributed. SDR offers insights into how digital rents can be captured and redistributed equitably, ensuring that platform users and creators benefit from the knowledge economy’s growth. The findings underscore the relevance of measuring SDR to guide policy recommendations aimed at reducing digital monopolization and promoting sustainable digital development.

MICROPRUDENTIAL ASPECT BEYOND RULE OF THUMB IN RURAL BANK INDUSTRY IN INDONESIA

Objective: This research aims to examine the microprudential aspects beyond traditional rule of thumb measures in the regulation of Rural Banks in Indonesia, particularly focusing on the implications of recent regulatory changes that have prompted Rural Bank mergers. Theoretical Framework: This research utilizes a framework that incorporates financial ratios as critical indicators of bank performance and health. It considers the influence of regulatory frameworks—especially those outlined in POJK regulations—on the operational effectiveness and stability of Rural Banks. Related to the forced corporate action, reason that administrative reform may not have increased merger activity as expected is that larger, combined activities are likely to be more readily able to absorb the significant costs of complying with administrative reform than smaller Rural Bank. Method: This research methodology used is a qualitative descriptive method. In conducting this study, researchers used primary data and secondary data. Primary data obtained from the results practitioners' perspective of interviews (in-depth interviews) with experts and practitioners, who have an understanding of the issues discussed in Rural Bank Industry so that we can presumably determine the real current situation using a Qualitative Descriptive method with a Phenomenology study approach. While secondary data was complemented by data collected from literature studies, from the Financial Service Authority (OJK) official website, Several Rural Bank Performance Report and Financial Report during 2019 - 2023, scientific articles, books, information from the mass media and other relevant sources of information. Result and Discussion: This study highlights that reliance solely on the rule of thumb can be misleading in assessing bank health. It shows that a detailed analysis of various financial ratios—such as capital adequacy, asset quality, earnings, and liquidity—provides a more comprehensive understanding of a bank's performance and risks associated with mergers. The banking industry those had time to familiarize itself with the subject and to put legislation into concrete action. Other findings indicate that the enforcement of regulations aimed at increasing capital adequacy and reducing systemic risk has led to forced mergers among Rural Banks. Research Implication: The study underscores the importance of integrating microprudential regulations into the operational frameworks of Rural Banks. It suggests that regulators should prioritize comprehensive assessments based on financial ratios rather than simplistic heuristic methods, especially in the context of forced mergers driven by regulatory pressures. Effective and appropriate use of the merger strategies forced by regulator (OJK) have not facilitated Rural Banks’ efforts exactly to earn above-average returns. However, even when pursued for value-creating reason, merger strategies are not problem-free. Reason for the use of merger strategies and potential problem with such strategies are suboptimum goals congruence because of management control problem – include lack of direction, motivational problem, and personal limitation (Merchant et al, 2017). Recommendation: The research recommends that Rural Banks systematically evaluate their financial health using detailed financial ratios and adapt to the new regulatory landscape that encourages mergers. It also urges regulators to refine their guidelines to include these metrics as essential tools for ongoing performance assessment. Enhanced training for bank management on interpreting and applying these financial ratios can improve overall operational effectiveness, particularly in the context of mergers. Merger is not just about consolidating financial aspects, but also harmonizing the combination of tangible (Numbers on Balance Sheet) and intangible assets (Human capital aspect).

Dignity in Human Development Motivation

Trust is the foundation of life and is proven through practice. Trust in oneself and in each other is a valuable intangible asset of humanity, clearly demonstrated through material values such as money. True dignity must come from the comprehensive development of human beings. Otherwise, distorted standards such as dependence, possession and falsehood will appear, leading to human suffering. Economic relations come from basic human needs. Needs are the driving force for action. Therefore, true dignity must serve human existence and development. In addition, trust can be measured tangibly through material values, needs come from human nature and interests are the driving force for action. True dignity is closely linked to the needs of the community. Trust is demonstrated through practice, needs are necessary, the basis of interests, the driving force for development. Particularly painful is the belief in norms that are not based on human nature and no longer require dignity.

ANÁLISE SOBRE HERANÇA DIGITAL E A IMPORTÂNCIA DA REGULARIZAÇÃO JURÍDICA

The digital legacy, consisting of the data and digital assets that individuals leave after their death, is a topic that is becoming increasingly relevant in the digital age. This article provides an analysis of the importance of the succession of intangible digital assets. Aspects such as the definition and meaning of digital inheritance, its absence in legislation and relevant issues regarding its applicability are discussed, considering both supporters and opponents of digital inheritance. We also explain what hereditary succession is in Brazil and how it occurs according to court, decisions and precedents, as well as how cases involving the succession of digital assets are currently resolved. Thus, contributing to a better understanding of the application of inheritance rules to specific cases of digital inheritance and to legislative projects under consideration in the Chamber of Deputies to amend the 2002 Civil Code.

Franchise Sözleşmesinin Kuramsal Çerçevesinin Özel Hukuk Bağlamında İncelenmesi

Firstly, in the franchise agreement, there is no relationship between the parties such as dependent or independent merchant assistance, on the contrary, the parties to the agreement are completely independent of each other. Dec. Secondly, the parties to this agreement do the work they do on their own behalf and accounts. Franchise refers to a system consisting of intellectual or industrial property rights related to trademarks, trade names, store signs, utility models, designs, copyrights, know-how or patents that will be used for the resale of goods or the provision of services to on users. The franchise agreement, on the other hand, includes a number of obligations of the franchisor in which the franchisor grants the franchisor the right to use a franchise for the purpose of marketing certain types of goods or services in exchange for direct or indirect financial contribution, and at least; the use of a common brand or business name and the uniform appearance of facilities or means of transportation; the transfer of know-how by the franchisor to the franchisor; the continuous commercial and technical support of the franchisor by the franchisor during the agreement. In this context, the franchise agreement; it is possible to define the right to sell, distribute or operate a product or service belonging to the franchisor as a concession in a certain region in favor of the franchisee, including the use of intangible assets such as names, brands, signs, know-how, presentation and marketing strategies belonging to it, as well as a bilateral, urgent legal framework agreement that includes the inclusion of the franchisee in the organization and concept established by the franchisor with certain obligations, goals and limitations. Key Words: Franchise, Franchise Agreement, Competition, Private Law

International and national regulatory system of the intangible assets market

As part of the study, it was determined that increasing the competitiveness of business structures due to the intellectualization of their trade and economic activities led to a significant increase in the volume of the world market of intangible assets. The growth of the world market of intangible assets is accompanied by an increase in the vulnerability of its objects from the point of view of possible violations of their rights. We have identified the following reasons as the basis for violations regarding intangible assets: the legal field regulating trade relations in the field of transactions with intangible assets is created by the national legislation of different countries, which may differ significantly; growing trade in counterfeit goods and piracy. It is shown that the main purpose of creating the Agreement on Trade Aspects of Intellectual Property Rights within the framework of the World Trade Organization was the elimination of disagreements regarding the trade aspects of intellectual property rights in the legislative systems of individual countries; the importance of this Agreement in the context of the further development of the world market of intellectual property objects consists in the creation of principles and standards regarding the existence, scope and use of intellectual property rights, as well as in the development of effective means of compliance with these rights. It was found that the further development of the market of intellectual property objects requires an increase in the effectiveness of legal support and the need to create new approaches to solving, first of all, legal and organizational problems of the regulation of intellectual property rights at the regional and national levels in connection with the expansion of opportunities for the use of objects of intellectual property rights in new high-tech areas, including in the conditions of global networks, as well as in connection with the emergence of new objects of intellectual property. It was concluded that the effectiveness of the system of protection of intangible assets is directly related to the existing legal framework, and the directions for further improvement of the legislative support for the protection of intangible assets in the field of international business should be considered as follows: definition of mechanisms for the protection of intangible assets in the field of information technology, first of all, improvement of normative and legal framework in the field of protection of intellectual property rights on the Internet; development of provisions on the protection of commercial secret rights and sanctions for appropriating the authorship of someone else’s intellectual property; development of a more sophisticated counteraction to the movement through the customs territory of the country of goods that violate intellectual property rights; creation of normative and legal regulation of issues related to the need to carry out valuation of the value of intangible assets.

The role of cluster ecosystems and intellectual capital in achieving high-growth entrepreneurship: evidence from Germany

PurposeThis paper examines the role played by business cluster ecosystems and intellectual capital (IC) in achieving high-growth firm (HGF) status.Design/methodology/approachWe draw our insights from the knowledge-based perspective and economic geography as a theoretical lens, which combined offer a more unifying understanding of how business cluster ecosystems and IC foster high growth entrepreneurship.FindingsDrawing on a sample of 11,360 German incorporated firms across 80 clusters, we find that cluster ecosystems play a significant role in supporting firms to become HGFs. More specifically, being located in business clusters increases the likelihood of becoming HGFs by 2.2% to 4.49%. We also find that clusters with more productive firms in the ecosystems provide favorable conditions for member firms to achieve HGF status, while the impact of other cluster-specific conditions (high-tech cluster membership and multinational enterprise share in clusters) is less clear. Additional insights suggest that firm IC (investments in intangible assets) enables firms to achieve high growth status.Research limitations/implicationsThe findings of this paper hold theoretical and managerial relevance and shed more light on the impact of cluster-specific factors in the ecosystems and firm IC in achieving high growth entrepreneurship.Originality/valueThis paper is among the first of its kind to bring together three distinct literatures (HGFs, business clusters and IC) and utilize insights from each to derive a conceptual framework that links them in explaining high-growth entrepreneurship.

Unveiling Intangible Assets: Exploring Voluntary Disclosure and Its Interaction with Accounting Conservatism and Analyst Attention on Financing Constraints

This paper examines the relationship between the voluntary disclosure of intangible assets and financing constraints using a sample of 2850 listed companies from 2017 to 2021. Additionally, we examine the moderating effects of prudence in accounting and the attention given to the disclosures by analysts from both an internal and an external perspective. The results show that voluntarily disclosing intangible assets helps to alleviate a firm’s financing constraints, with more significant effects observed in state-owned enterprises and companies listed on the Growth Enterprise Market index than for private enterprises and those listed on the main board of the Chinese capital market. Further, conservatism in accounting and attention given by financial analysts both positively moderate this relationship. The theoretical and empirical insights provided by this study should help listed companies in China to enhance the quality of their voluntary intangible asset disclosures, while also helping to mitigate financing constraints.

The influence of tax burden, intangible assets, and foreign ownership on transfer pricing policies

This research aims to determine and empirically test the influence of tax burden, intangible assets and foreign ownership on transfer pricing policies in energy sector companies listed on the Indonesia Stock Exchange (BEI) during the 2018 2022 period. This type of research is descriptive quantitative which uses secondary data sourced from the company's financial reports that have been published by the company on the Indonesia Stock Exchange (BEI). This research consisted of 84 companies and the number of samples used was 9 companies as research objects for five years. The data analysis technique for testing this hypothesis uses E-views 12 software. Panel data regression analysis is used as the mechanism in this research. The research results show that the tax burden has a significant effect on transfer pricing. Meanwhile, intangible assets and foreign ownership do not have a significant effect on transfer pricing. This is because companies can consider tax burdens, intangible assets and foreign ownership in transfer pricing policies

Research on the protection of intangible cultural heritage and sustainable development of city brands—Taking Jingdezhen as an example

This research aims to examine the intricate connection between the preservation of intangible cultural assets and the promotion of city brands, using Jingdezhen, known as the “Porcelain Capital” of China, as a case study. Through an exploratory investigation, the study highlighted two distinct yet significant issues: the recognition of Jingdezhen’s intangible cultural assets, encompassing folklore, rituals, traditional ceramic skills, and artwork, and the economic effects resulting from cultural tourism. The research delineates the obstacles encountered by Jingdezhen in relation to urbanization, industrialization, and globalization subsequent to its establishment as the principal production hub for Chinese blue and white porcelain. Additionally, it highlights the decline of traditional ceramic skills and expertise, as community members who relied on handicrafts for their livelihoods were affected by the closure of companies. Subsequently, it elucidates the potential prospects arising from cultural tourism and the consequential economic influence of this progress on the local economy and the community’s quality of life. The report delineates community engagement initiatives and collaborative partnerships with local enterprises, colleges, government agencies, and Jingdezhen communities to use the city’s abundant cultural legacy. This research provides a comprehensive overview and assessment of the most effective methods, as identified by international studies, for incorporating the safeguarding of intangible cultural assets into sustainable urban development. Concisely, the paper offers guidance to stakeholders, the local administration, and its legislators. The statement emphasizes the necessity of implementing a comprehensive policy framework in Jingdezhen to safeguard its intangible cultural heritage and promote urban development. The objective is to achieve sustainable growth by leveraging the city’s cultural assets. The results serve as a benchmark for other cities and towns to use their cultural legacy in order to establish a sustainable city brand. Additionally, they make a valuable addition to the worldwide discourse on striking a balance between cultural preservation and economic development.

A systematic review on exploring the influence of Industry 4.0 technologies to enhance supply chain visibility and operational efficiency

This systematic review investigates the implications of Industry 4.0 technologies on supply chain visibility and operational efficiency. The primary aim is to discern the impact of technological integration on contemporary supply chain dynamics. Methods: A comprehensive search strategy identified 65 pertinent studies published between 2015 and 2023. The review adheres to systematic methodologies, employing the Critical Appraisal Skills Programme framework for quality assessment. Data synthesis incorporates qualitative and quantitative analyses to distill key themes and patterns. Results: The review unveils the pivotal role of information visibility in fortifying supply chain outcomes, emphasizing the need for a dual investment strategy encompassing technological solutions and a collaborative organizational culture. Regional variations in supply chain practices, insights from humanitarian supply chains, and the influence of environmental factors on agility broaden the understanding of Industry 4.0 implications. Organizations are urged to adopt a context-specific, adaptive approach, recognizing the significance of intangible assets and tailoring strategies to local contexts for optimal supply chain performance. This systematic review contributes a nuanced understanding of Industry 4.0’s transformative potential in supply chain management, emphasizing the interplay between technology, organizational culture, and regional contexts.

Overcoming Financial Constraints on Firm Innovation: The Role of R&D Human Capital

This paper examines how R&D human capital can mitigate the negative effects of financing constraints on firm innovation, using survey data from 4000 South Korean manufacturing firms. The results confirm that financing constraints are generally associated with lower levels of product innovation. However, firms with stronger R&D human capital—measured by higher education levels and a larger proportion of R&D employees—are better able to overcome these financial barriers. Moreover, the positive moderating effect of R&D human capital is significantly enhanced in firms with an entrepreneurial culture, which supports risk-taking and innovation. These findings underscore the importance of investing in intangible assets, such as human capital and fostering a culture of entrepreneurship to sustain innovation during periods of financial distress. Policymakers should consider expanding financial support for R&D activities, particularly for small and medium-sized enterprises (SMEs) that face higher costs of capital. This study contributes to the literature by using direct measures of financial constraints and highlighting the role of human capital in innovation, especially in financially constrained environments.

Bibliometric Analysis: Mapping the Role of Intellectual Capital in Enhancing Excellence Competing Colleges

In the knowledge economy, competitive advantage in Higher Education (HE) is based on intangible assets of Intellectual capital such as quality in teaching, research, innovation, image, reputation and stakeholder relations. Several studies have been conducted to analyze how intellectual capital contributes to competitive advantage in different contexts. However, it is still rare in the higher education sector. This study aims to fill this gap by providing knowledge mapping and evaluating articles , the role of intellectual capital contribution to competitive advantage in higher education. This study was conducted through a literature study using a bibliometric meta-analysis method approach . This study analyzed 13 publications taken from the Google Scholar database. The results of the study propose the development of variables that are able to improve the relationship between the role of intellectual capital contribution to competitive advantage in higher education comprehensively. The fields of leadership style, innovation and university performance are often associated with the context of university competitive advantage.

Research on the reasons and ways that successful entrepreneurs benefit society

Successful entrepreneurs such as Warren Buffett and Jack Ma have built thriving businesses and donated a portion of their earnings to charitable organizations that promote education, health care, and the environment. This paper first theoretically explores how successful business people benefit society by making and spending money. Then, this paper takes Chinese listed companies that have generated positive accounting profits in the past three years as samples to explore the relationship between environmental investment and intangible assets of listed companies and empirically verifies whether CEOs increase CSR investment out of strategic motives. Regression results show that when environmental investment increases by 1%, intangible assets of listed companies increase by 0.053%, indicating that CEOs may benefit others strategically to maximize the wealth of stakeholders and increase profits. Therefore, this paper finally draws the conclusion that successful business people not only make a positive contribution to society but also benefit the whole society. They fulfill their social responsibility by supporting global health, development, and sustainability programs, and the modern economy is critical to incentivizing this philanthropy.

Does intellectual capital have an impact on company risk and performance?: Effect of moderation political connection

This study looks at the effect of intellectual capital on firm performance and risk as well as the moderating effect of political connections. Companies in the current economic era are required to pay more attention to intangible resources. Intellectual capital is considered as the main intangible asset for companies used to create and use knowledge to increase firm value. The population in this study are non-financial companies listed on the Indonesia Stock Exchange in 2014-2021. The analysis method used in this study uses Moderated Regression Analysis. The study finds that the effect of intellectual capital has a significant effect on firm performance and risk, respectively. The moderating effect also affects the overall performance and market-side risk of the firm. Political connections make corporate decision-making inefficient. Future research can consider industry differences in the relationship of intellectual capital to firm performance and risk. This research has managerial implications, namely companies should consider increasing investment in the development and utilization of intellectual capital. Intellectual capital should be integrated into long-term corporate strategy. The limitations of this study are that the findings of this study are limited to developing countries and the need for more comprehensive measurements for intellectual capital.

The importance of competitive potential in building the international competitiveness of food industry companies: Evidence from Poland.

The economic and social changes taking place in the environment mean that the conditions in which enterprises operate and compete are changing and demanding. This also applies to food industry enterprises, the economic importance is emphasized by many economists. The literature on this subject lacks research on the current factors influencing the competitiveness of food industry enterprises. Thus, the aim of the study was to adopt a multidimensional assessment of the importance of selected components of competitive potential in building the international competitiveness of food industry enterprises. The following research hypothesis was adopted: the key components of the competitive potential of food industry enterprises are intangible. To achieve the main goal and verify the research hypothesis, the empirical study uses information collected using a CATI survey among representatives of food industry enterprises in Poland. The analysis used descriptive statistics, the Mann‒Whitney test, the Kruskal‒Wallis test and exploratory factor analysis, which are rarely used in research on competitiveness. Research has shown that the most important component of competitiveness is intangible assets. The punctuality of deliveries, product quality, company image and relations with suppliers and recipients play special roles. According to factor analysis, four general factors related to competitive potential were distinguished: internal competences and activities, material resources, marketing and clusters, and the market. The results of the study fill a knowledge gap related to the current competitiveness factors of food companies. On a practical level, identifying competitive potential helps improve the ability to compete, better adapt to the environment and gain a sustainable competitive advantage in international markets.

Analysis of intangible assets reporting standards and automation in KSA within an Islamic context – a case study

Purpose This paper aims to the significance of intangible assets in boosting financial credibility and accounting transparency in Saudi Arabia and other Islamic countries, aligning with Saudi Vision 2030. Moreover, it articulates the indispensable role of information and communication technology (ICT), including cutting-edge technologies such as artificial intelligence (AI) and blockchain, inefficaciously mitigating manual challenges while safeguarding the authenticity and reliability of financial information. Design/methodology/approach This study examines relevant literature on national and international standards to define the significance of intangible assets within conventional and Islamic Shari’ah principles in the Kingdom of Saudi Arabia (KSA). It delves into how automation technologies can improve accuracy and verifiability in reporting intangible assets while adhering to Islamic Shari’ah Compliance (ISC) principles, providing valuable insights into standardization and automation benefits. Findings The study highlights that ISC laws affect intangible asset reporting. Integrating conventional accounting principles with ISC is necessary to establish a unified international standard. Adopting ICT, AI and blockchain is crucial for automating and ensuring consistent, verifiable reporting of intangible assets. Research limitations/implications This case study highlights the importance of intangible assets in KSA, but its findings require validation through workshops with scholars, stakeholders and policymakers to ensure broader acceptance and applicability beyond the specific context. Practical implications This study provides guidance on using AI, blockchain and other ICT tools to ensure accurate financial reporting by validating and verifying intangible assets, benefiting stakeholders, policymakers, accountants, auditors and ISC professionals. Originality/value This study underscores the importance of reporting intangible assets according to Islamic principles in KSA, with relevance to other Islamic countries. Promoting International Financial Reporting Standards and Saudi Organization for Certified Public Accountants standards enhances accurate reporting and supports Saudi Vision 2030 goal of boosting global investment and trade.

Revitalizing Ancestral Values through Technology: Using Wayang Kulit to Engage Gen Z in Cultural and Educational Innovation

“Wayang Kulit” is a cultural heritage that combines art, storytelling, education and creativity. Although it has many charms, the lack of awareness as well as opportunity to witness this art and the perceived indifference amongst the younger generation is slowing diminishing the impact of the Wayang Kulit especially in line with ancestral values and education. This research aimed to assess if technology and education using the Wayang Kulit could be an attractive learning tool for Gen Z to apply ancestral culture and values within a modern context. In order to make it more attractive and relevant from a technology perspective, the participants selected were undergraduates from Asia Pacific University of Technology and Innovation (APU) pursuing courses in Multimedia and Games Development. The participants were required to create a short video between 2 to 3 minutes embedding the art of “Wayang Kulit” using popular stories linking it to the Sustainable Development Goals (SDG) for a competition known as “Videre Lumina”. The participants were also interviewed to understand further their experience and whether the “Wayang Kulit” could potentially be a strong asset in educational innovation. This qualitative study used the Social Learning Theory (SLT) and analyzed the videos and interviews using Pragmatist Thinking and Interpretative Phenomenological Analysis. The results reflected positive feedback towards “Wayang Kulit” and the stories behind it. The students were also enthusiastic with the learning process and the ability to communicate their story-telling skills from a multitude of ways including expressing themselves digitally through the stories, backgrounds, music, characters and the puppets. The link to culture was especially noted when participants of different backgrounds portrayed the same characters as hero’s or villain’s depending on their culture or heritage stories. Therefore, the “Wayang Kulit” is definitely an intangible asset that should be continued and celebrated as its benefits and charm can impact education, values and be used as a social engineering tool. The use of technology also provides further opportunities to expand the opportunity to watch this art and further create awareness and appreciation for its value.