Institutional Social Media Research Articles

What type of social media posts about sustainable construction is better for audience engagement?

In an effort to move to a sustainable society, new concepts and findings related to sustainable construction are being developed. With ambition to transfer newly developed knowledge to society, various communication paths are being used. In this study we investigated what kind of messages shared on institutional social media channels (Facebook, Twitter (now renamed to X), and LinkedIn) about sustainable construction create more audience engagement. The study consisted of two phases of weekly social media posts. In each phase, 15 posts were published on the same day and time, while engagement was monitored. Three different types of posts were created, that were sequential cycling each week. Type 1 was written informative content related to research activities; type 2 was image content related to the research activities and equipment, with a short text caption of the image; and type 3 was image content with people - scientists working on research activities with a short text caption of the image. Poisson regression analysis revealed that type 3 posts result in the most audience engagement on LinkedIn, suggesting that using images of people in combination with short text captions is the most effective way to engage social media audiences. These findings can help organizations to use social media to promote sustainable construction and other sustainability-related research. The engagement was lower on Facebook and Twitter (X). As the science is aiming to be closer to the society, these findings deliver an important insight of science communication through the social media. Although the study delivered several lessons learnt related to science communication through social media studies, it provides an important bases for further studies. Conclusions can support research organizations in improving their science communication.

Research protocol and recruitment redesign of a study of pregnant women and their infants during the COVID-19 pandemic: Childhood Allergy and the NeOnatal Environment (CANOE)

BackgroundRecruitment for research studies is a challenging endeavor that was further complicated by the COVID-19 pandemic. We launched a new NIH-supported multi-center birth cohort, “Childhood Allergy and the NeOnatal Environment” (CANOE) in January 2020 across four sites. While the pandemic temporarily halted clinical research, we restructured the study and instituted novel recruitment methods that we hypothesized would enable brisk enrollment when research activities resumed. ObjectiveDevelop protocol modifications and recruitment methods that promote successful recruitment of diverse populations in clinical research despite a global pandemic. MethodsWhile study activities were suspended, we modified recruitment strategies to limit in-person contact, shifting toward alternative HIPAA-compliant methods like clinician referrals, institutional social media, and telemedicine screening and consent procedures. Protocol changes included reducing the frequency of in-person visits, leveraging clinical care visits to collect biospecimens, expanded self-collection of samples at home, and making study materials available online. ResultsRemote methods, including targeted social media posts, mailed letters, and email, combined with in-clinic recruitment with modifications for social distancing led to successful recruitment at all sites. Rates of consent have been similar across recruitment sites, with the highest rates of enrollment of mother-infant dyads realized by sites that implemented multiple recruitment strategies. ConclusionsStudy procedures that prioritize health and safety measures such as social distancing, study participant convenience, and diverse recruitment strategies enable successful enrollment of pregnant women and their newborns into clinical research while adhering to public health restrictions during a global pandemic.

Social Media in Crisis Communication: A Case Analysis of the 2023 Kahramanmaraş Earthquakes

This study examines the role of Twitter/X, a news platform, in crisis communication. The aim of the study is to contribute to the literature on crisis communication by understanding the importance, effectiveness, and applicability of social media. For this purpose, a qualitative research was conducted to determine how X was used as a communication tool during crises, specifically focusing on a case analysis of the Kahramanmaraş earthquakes. Within the scope of the research, 182 tweets shared between February 6th and 13th, 2023, from the official X account of the Disaster and Emergency Management Presidency (AFAD), were examined. Content analysis method was employed to analyze the tweets, focusing on content, frequency of sharing, and interaction rate. The research findings indicate that AFAD's tweets were categorized into four main themes: "information on processes, support services, announcements, and disinformation and communication." The findings suggest that the posts were predominantly made during the initial period of the crisis characterized by high uncertainty, with the most shared content focusing on search and rescue operations. Another research objective was to determine the interaction rate of AFAD's crisis communication messages. Accordingly, it is noteworthy that the theme with the least frequency of sharing, "disinformation and communication," received the highest interaction from users. The findings of this study, which focuses on the transformative power of social media in crisis communication, confirm that the need for reliable communication channels and verified information/sources increases during crises, and it confirms the significant role of institutional social media accounts in combating disinformation.

What type of social media posts about sustainable construction is better for audience engagement?

Background In an effort to move to a sustainable society, new concepts and findings related to sustainable construction are being developed. With ambition to transfer newly developed knowledge to society, various communication paths are being used. In this study we investigated what kind of messages shared on institutional social media channels (Facebook, Twitter (now renamed to X), and LinkedIn) about sustainable construction create more audience engagement. Methods The study consisted of two phases of weekly social media posts. In each phase, 15 posts were published on the same day and time, while engagement was monitored. Three different types of posts were created, that were sequential cycling each week. Type 1 was written informative content related to research activities; type 2 was image content related to the research activities and equipment, with a short text caption of the image; and type 3 was image content with people – scientists working on research activities with a short text caption of the image. Results Poisson regression analysis revealed that type 3 posts result in the most audience engagement on LinkedIn, suggesting that using images of people in combination with short text captions is the most effective way to engage social media audiences. These findings can help organizations to use social media to promote sustainable construction and other sustainability-related research. The engagement was lower on Facebook and Twitter (X). Conclusions As the science is aiming to be closer to the society, these findings deliver an important insight of science communication through the social media. Although the study delivered several lessons learnt related to science communication through social media studies, it provides an important bases for further studies. Conclusions can support research organizations in improving their science communication.

Mitigating vulnerabilities with social media: A cross‐national study of European disaster managers' practices

AbstractIn this article, we provide an overview of the ways in which disaster managers in eight European countries use social media to mitigate people's vulnerability to hazards. Our document analysis and 95 expert interviews in Germany, Italy, Belgium, Sweden, Hungary, Finland, Norway, and Estonia revealed six distinct institutional social media practices that may reduce disaster vulnerability: sharing educational guidelines, informing and warning the public, identifying citizens' concerns, identifying missing persons, sharing guidelines during disaster, and organizing volunteers. We discuss how these practices could affect people's ability to access, understand, and react adequately to information about risks and hazards. Our findings can be used to improve guidelines for official crisis communication on social media and demonstrate the value of using social media in disaster risk reduction.

Mistakes are not an option: aggression from peers and other correlates of anxiety and depression in pediatricians in training.

Pediatricians in training are a population at risk for anxiety and depression: they face long working hours, they are confronted with the suffering and death of a vulnerable population and may have personal characteristics that put them in danger. Nonetheless, few studies have looked at their prevalence and associated factors. We aimed to compare demographic, professional activities, adversities and perfectionism personality features between a group of pediatricians in training with depression and/or anxiety and a group of pediatricians in training without depression nor anxiety and, to identify the variables that increase the probabilities of depression and/or anxiety in pediatricians in training. Pediatric residents who voluntarily answered an online survey distributed via personal and institutional social media channels from October 2019 to April 2021, as part of a cross-sectional study with medical specialists and residents from Mexico were included. Demographic information, professional activities and adversities, perfectionism personality features (Multidimensional Perfectionism Scale), depression and anxiety (ICD-11 PHC) were evaluated. For comparison purposes Chi-square tests (χ2) and independent sample t-tests were used. A logistic regression analysis was used to identify those variables that increase the probabilities of depression and/or anxiety. 934 pediatric residents answered the survey. 11.6% reported having depression and 20% anxiety. Being single, a history of anxious or depressive episodes, being the resident in charge of a patient who died, aggressions from colleagues and a high concern for errors were associated with current depression and/or anxiety. Screening for depressive and anxious symptoms should be routinely performed from entry to the residency to favor early intervention. A shift from promoting perfectionism to a more compassionate training could serve a population facing so many adversities.

0161 Strategies for Enhancing Recruitment of Adults for Randomized Controlled Trial Among Heterogenous Sample of Cancer Survivors with Insomnia Amid the Covid Pandemic

Abstract Introduction Challenges associated with recruiting participants in a longitudinal research study have been recognized yet remain a major barrier for researchers. The current study details strategies used in recruiting a heterogenous sample of cancer survivors with insomnia from multiple clinical sites, referral sources and outreach. Methods Enrollment goals were 158 participants over 3 years (June 2019 to May 2022). Recruitment strategies included 1) face-to-face (FTF) recruitment at hospital clinics; 2) posting recruitment flyers in clinical settings; 3) completion of insomnia screening instrument at community clinic sites; 4) research registries; 5) institutional social media outreach; 6) community events; 7) PI interview and request for study volunteers in local newspaper; and 8) ongoing engagement and communication with recruited participants. Results 108 of 158 participants have been recruited and completed baseline surveys; 9 participants dropped out. To date, 42 of 49 (85.7%) participants have completed the 12-month study. June 2019 through December 2019 FTF recruitment occurred, where 104 were eligible and 32 (30.76%) were enrolled. Due to changes in study personnel and the COVID pandemic restricting access to in-person recruitment and enrollment, the study pivoted to develop protocols for electronic consent and enrollment using video conferencing. In addition, research databases, institutional social media, community events and local newspaper were utilized, where 76 of 239 (31.79%) interested participants enrolled. The most effective recruitment strategies included on-site FTF recruitment (57.9%) and local newspaper interview (13.88%). The local newspaper interview was the most cost-effective considering personnel costs associated with FTF recruitment. Conclusion Despite the onset of the COVID pandemic during the recruitment phase, we were able to pivot and employ innovative techniques to meet our targeted enrollment goal for the projected study deadline. FTF recruitment, perceived value by clinic staff in benefitting cancer survivors, and participants’ acceptance of video-conferencing were significant contributors. The importance of building and maintaining relationships with providers and nurses in local clinical sites cannot be underestimated. Support (If Any) This research was funded by R01 NR018215 (Dean) by the National Institute of Nursing Research.

Emergency nurses’ triage narrative data, their uses and structure: a scoping review protocol

IntroductionThe first clinical interaction most patients have in the emergency department occurs during triage. An unstructured narrative is generated during triage and is the first source of in-hospital documentation. These...

"Insta Residency:" Characteristics of Engagement With an Internal Medicine Residency Program Instagram Account.

BackgroundTraditionally, medical training programs have been viewed and ranked according to factors such as national prestige, research opportunities and productivity, faculty prominence, and alumni success. While these components are still instrumental in attracting high-level applicants, the rise of social media has encouraged applicants to look beyond the traditional media put forth by institutions and turn to sources such as program-specific, departmental, or institutional social media pages for more rapid updates. To date, little has been written on how to maximize residency program social media use to engage target audiences of current residents, current faculty, other physicians, and applicants. To better understand how certain types of content lead to increased engagement, we analyze the Instagram social media platform of the Mount Sinai Beth Israel Internal Medicine Residency Program to identify potential trends in interactions to ultimately enhance the resident experience and institutional standing.MethodologyWe reviewed 257 posts on our Instagram account and calculated engagement of each category relative to the post count based on a method we developed. We used Instagram analytics to better understand our account’s reach.ResultsPosts highlighting social events had the highest engagement from the online community. Data also show that while the page is viewed by many people with the average medical student age, our page captures an even wider audience.ConclusionsInstagram posts about the social element of our residency program generated statistically significant increased engagement. Institutions can use this strategy of focusing on the social aspects of the program to increase reputational scores within the medical and greater community.

Time to Celebrate

Time to Celebrate

Social Media Use among Plastic and Reconstructive Surgery Residency Programs in the United States.

Social media have grown exponentially in the United States over the past 15 years. Despite its widespread use in plastic surgery, the role of social media within plastic surgery training programs has yet to be well defined.1,2 Therefore, the purpose of our study was to determine the prevalence, purpose, and ethical principles guiding social media use in plastic surgery training programs within the United States. A survey questionnaire was designed using Research Electronic Data Capture software (REDCap; developer, Vanderbilt University). The survey included questions about participant and program demographics and detailed questions regarding social media use. The survey was emailed to 135 program directors and division chiefs, as well as 88 program coordinators. The program coordinators were asked to distribute the survey to residents at their respective programs. Completed responses were recorded and analyzed. Forty-five faculty responded, resulting in a 33 percent response rate for the faculty group. An additional 30 responses were received from the trainee group. Sixty-seven percent of the faculty responses were from program directors and 33 percent were from division chiefs. Eighty percent of the trainee responses were from integrated residents and the remaining 20 percent were from independent residents. Seventy-six percent of programs reported having an official social media account, similar to results obtained by Azoury et al.3 Instagram appeared to be the most popular platform in our study, with 85 percent of programs using it (Fig. 1). The most common reasons for social media use were branding (77 percent), education (74 percent), and residency recruitment (66 percent). Our study found that the majority of social media accounts were managed by residents (65 percent) (Fig. 2).Fig. 1.: Social media platforms used by plastic surgery training programs compared to those used by plastic surgery trainees for personal use.Fig. 2.: The composition of personnel directly managing professional plastic surgery program social media accounts.Sixty-nine percent of faculty reported social media increased the reach of the program to potential applicants. This is likely due to increasing number of applicants using online resources to find information about training programs before submitting applications.4,5 Only 22 percent of programs reported using social media as a screening tool during the residency interview process. Of those programs that did, 70 percent reported it affected whether an applicant received an interview. Almost all plastic surgery trainees had at least one personal social media account (97 percent). Preferred platforms are shown in Figure 1. Only 19 percent of trainees currently had a separate professional account. However, 52 percent of trainees planned to have a professional social media account after completing training. Sixty-nine percent of faculty reported having guidelines for social media use at their university. Fifty-one percent reported not having formal training for residents and faculty. Breach of patient privacy was reported by 11 percent of programs and 31 percent had professionalism concerns. Only 58 percent of programs had reprimands in place for inappropriate use. Overall, our data suggest that social media use is common among plastic surgery training programs. The most popular social media platform appears to be Instagram. While many universities have guidelines to govern institutional social media use, the majority do not provide residents with formal training in this arena. Further studies should focus on the development of proper training modules for social media use by residency training programs and possibly governing societies. DISCLOSURE None of the authors has a financial interest in any of the products or devices mentioned in this article. Abhishek Jain, B.A.College of Medicine Daniel Crane, M.D.Sami Tarabishy, M.D.Division of Plastic Surgery Isis Scomacao, M.D.Fernando A. Herrera, M.D.College of Medicine and Division of Plastic SurgeryMedical University of South CarolinaCharleston, S.C.

#WhiteSaviorComplex: Confidentiality, Human Dignity, Social Media, and Social Work Study Abroad

ABSTRACT Many American social work education programs now offer study abroad components, which provide significant advantages to students, including cross-cultural exposure, personal and professional development, and preparation for a globalizing profession. However, multiple ethical challenges are presented when North American (often White) students interact with vulnerable populations abroad, including the use of social media. We searched for relevant institutional social media policies and found very little, except those encouraging students to post often while traveling. We offer case studies of potential model policies for both North American based universities and international-based hosting sites. Finally, we argue that study abroad programs in general, and social media policies specifically, must center the dignity, worth, and best interests of vulnerable populations.

Reframing organizations in the digital age: A qualitative study exploring institutional social media adoption involving emergency physicians and other researchers.

Background: Social media is changing the modern academic landscape; this study sought to explore how organizational structures support or inhibit the harnessing of social media use in academic contexts and knowledge translation. Methods: A qualitative study was conducted using framework analysis based on the Bolman and Deal's Four-Frame Model-structural, human resources, political and symbolic. The research team used the snowball sampling technique to recruit participants following the completion of each participant's semi-structured interview. A member check was completed to ensure rigour. Results: 16 social media educators and experts from several countries participated in the study. Study findings showed that within the Structural Frame, participants' organizations were reported to have with diverse hierarchical structures, ranging hospital-based (strict), education institutional-based and online only groups (malleable). The Human Resources Frame revealed that most participants' social media organizations operated on unpaid volunteer staff. The training of these staff was primarily via role-modeling and mentorship. Regarding the Political Frame, social media helped participants accumulate scholarly currency and influence within their field of practice. The Symbolic Frame showed a wide range of traditional to non-traditional organizational supports, which interacted with both intrinsic to extrinsic motivation. Conclusions: Bolman and Deal's Four-Frame Model framework may serve as an effective guideline for academic leaders who wish to strategically implement or enhance social media use into their organizations. The key insights that we have gained from our participants are how new emerging forms of scholarly pursuits can be more effectively enabled or hindered by the attributes of the organization within which these are occurring.

The reflection of public values in twitter use of metropolitan municipalities: A content analysis employing the analytic hierarchy process

The reflection of public values (PVs) could be monitored through some indicators, like institutional social media tools. The measurement of how PVs are reflected over local social media accounts is of great importance. Studies in the relevant literature are mainly focusing on the benefits of social media presence, drivers, or barriers or attitudes and expectations on social media presence. We, in this study, focus on the evaluation of whether and how selected PVs are reflected through social media accounts of metropolitan municipalities (MMs) in Turkey. By taking participation, collaboration, and transparency as the main PVs, we have formed an evaluation metric composed of five sub-criteria for each determinant. With the help of seven public administration experts holding a Ph.D. degree to form an expert graded scheme by using the analytic hierarchy process (AHP), we have employed a content analysis over Twitter accounts of 30 Turkish MMs using this expert graded scheme. We have found that Turkish MMs were found not to grasp the valuation of the selected PVs since most seem to fail to reflect them over their social media accounts to the full extent possible. Moreover, many Turkish MMs seem to have violated privacy and personal data.

Reframing organizations in the digital age: A qualitative study exploring institutional social media adoption involving emergency physicians and other researchers

Background: Social media is changing the modern academic landscape; this study sought to explore how organizational structures support or inhibit the harnessing of social media use in academic contexts and knowledge translation. Methods: A qualitative study was conducted using framework analysis based on the Bolman and Deal’s Four-Frame Model—structural, human resources, political and symbolic. The research team used the snowball sampling technique to recruit participants following the completion of each participant’s semi-structured interview. A member check was completed to ensure rigour. Results: 16 social media educators and experts from several countries participated in the study. Study findings showed that within the Structural Frame, participants’ organizations were reported to have with diverse hierarchical structures, ranging hospital-based (strict), education institutional-based and online only groups (malleable). The Human Resources Frame revealed that most participants’ social media organizations operated on unpaid volunteer staff. The training of these staff was primarily via role-modeling and mentorship. Regarding the Political Frame, social media helped participants accumulate scholarly currency and influence within their field of practice. The Symbolic Frame showed a wide range of traditional to non-traditional organizational supports, which interacted with both intrinsic to extrinsic motivation. Conclusions: Bolman and Deal’s Four-Frame Model framework may serve as an effective guideline for academic leaders who wish to strategically implement or enhance social media use into their organizations. The key insights that we have gained from our participants are how new emerging forms of scholarly pursuits can be more effectively enabled or hindered by the attributes of the organization within which these are occurring.

Reframing organizations in the digital age: A qualitative study exploring institutional social media adoption

Background: Social media is changing the modern academic landscape; this study sought to explore how organizational structures support or inhibit the harnessing of social media use in academic contexts and knowledge translation. Methods: A qualitative study was conducted using framework analysis based on the Bolman and Deal’s Four-Frame Model—structural, human resources, political and symbolic. The research team used the snowball sampling technique to recruit participants following the completion of each participant’s semi-structured interview. A member check was completed to ensure rigour. Results: 16 social media educators and experts from several countries participated in the study. Study findings showed that within the Structural Frame, institution types were reported to have with diverse hierarchical structures, ranging from strict to malleable: hospital-based (strict), education institutional-based and online only groups (malleable). The Human Resources Frame revealed that most participants’ social media organizations operated on unpaid volunteer staff. The training of these staff was primarily via role-modeling and mentorship. Regarding the Political Frame, social media helped participants accumulate scholarly currency and influence within their field of practice. Symbolic Frame showed a wide range of traditional to non-traditional organizational supports, which interacted with both intrinsic to extrinsic motivation. Conclusions: Bolman and Deal’s Four-Frame Model framework may serve as an effective guideline for academic leaders who wish to strategically implement or enhance social media use into their organizations. The key insights that we have gained from our participants are how new emerging forms of scholarly pursuits can be more effectively enabled or hindered by the attributes of the organization within which these are occurring.

COVID-19 Confinement and Sexual Activity in Spain: A Cross-Sectional Study.

Restrictions of free movement have been proven effective in tackling the spread of COVID-19 disease. However, sensitive populations submitted to longer periods of restrictions may experience detrimental effects in significant areas of their lifestyle, such as sexual activity. This study examines sexual activity during the COVID-19 confinement in Spain. A survey distributed through an institutional social media profile served to collect data, whereas chi-squared tests, t-tests, analyses of variance, and multiple logistic regression analysis were used to assess differences among sample subgroups. A total of 71.3% adults (N = 536) (72.8% female) reported engaging in sexual activity with a weekly average of 2.39 times (SD = 1.80), with significant differences favoring males, middle age, married/in a domestic relationship (p < 0.001), employed (p < 0.005), medium–high annual household income, living outside the Iberian Peninsula, and smoking and alcohol consumption. Analyses adjusted for the complete set of control variables showed significant odds for a lower prevalence of weekly sexual activity in women (OR = 0.44, 95% CI 0.27–0.72). Interventions to promote sexual activity in confined Spanish adults may focus on groups with lower sexual activity.

Current initiatives, barriers, and opportunities for networked learning in Latin America.

This paper explores and describes the current initiatives, barriers, and opportunities for formal, non-formal, and informal networked learning experiences using social media in Latin America. It focuses on networked learning initiatives such as the use of institutional social media accounts, educational hashtags, social media in the classroom, educational channels via video hosting platforms, and government established networked learning programs for connected classrooms. The same multiplicity, diversity, and heterogenicity that represent the culture, languages, and socio-economic status of the people of Latin America also characterize the vast mixture of networked learning initiatives across the region. Potential barriers (i.e., the digital divide, Internet filtering policies, lack of research) and opportunities for implementation (i.e., networked learning educational reforms, mobile learning technology, and social media ethical considerations) are explored. The paper concludes with recommendations that policymakers and education leaders in Latin America should keep in mind to engage in fruitful networked learning initiatives.

Understanding GI Twitter and Its Major Contributors

Understanding GI Twitter and Its Major Contributors

Patient Empowerment By Uploading Health Education Materials Through Medical/Research Institutions Social Media Websites.

Patient Empowerment By Uploading Health Education Materials Through Medical/Research Institutions Social Media Websites.