The paradox of embedded agency has received considerable attention since the rise of institutional entrepreneurship literature brough attention to the work of individuals to change the institutional environments within which they operate. However, we argue that the structural forces that determine the embeddedness of an actor vary considerably across Williamson’s four-level institutional hierarchy, which implies that the relationship between structure and agency is not paradoxical. We interviewed a sample of institutional entrepreneurs in the blockchain industry in Kenya and Nigeria and found that embeddedness varied depending on the institutional level at which changes were being made.
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