Social Media Instagram Research Articles

The effect of social media usage and the quality of information from the instagram account @DITJENPAJAKRI on the fulfillment of tax information needs of PKN STAN students

This study aims to analyze the influence of Instagram social media usage and the information quality of the @ditjenpajakri account on fulfilling the tax information needs of PKN STAN students. Using a quantitative method with a survey approach, data were collected from 97 active PKN STAN students through a questionnaire. The analysis results indicate that social media usage and the information quality of @ditjenpajakri significantly influence the fulfillment of PKN STAN students' tax information needs, with an F-test value of 0.0000. The four social media indicators—context, communication, collaboration, and connection—were well-rated by respondents, who agreed that these factors effectively meet their information needs. Most respondents agree that the content uploaded by @ditjenpajakri meets the criteria for high-quality information, including accuracy, timeliness, relevance, and completeness. It is expected that the Directorate General of Taxes will maintain and improve the quality of content on Instagram, particularly in terms of accuracy, timeliness, and relevance of information.

The Use of Instagram Social Media @Buna.Indonesia in Promoting Buna Indonesia Coffee Shop to Customers

This study aims to determine the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers and to find out the obstacles faced by the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers. In obtaining the data needed for this study, researchers used qualitative methods, descriptive research type with a case study approach. The results of this study indicate that AISAS Theory in particular plays an important role in explaining how @buna.indonesia succeeds in attracting audience attention through interesting and interactive visual content. Researchers also found obstacles faced in using Instagram social media, namely unexpected Instagram algorithm changes that often reduce the reach and visibility of content, limited features, limited resources, including time, energy, and budget. Increased competition in the coffee industry also adds to the complexity of the challenges faced.

Optimizing Social Media as a Marketing Media for Kampoeng Farmers' Coffee Products (Case Study of PT. Galang Smart Indonesia)

This research aims to determine the optimization of social media in marketing Kampoeng Farmer Coffee Products at PT. Galang Smart Indonesia. The research method used is descriptive qualitative research using data collection methods through observation, interviews and documentation. The data that has been collected is processed using data reduction steps, data presentation, and drawing conclusions/verification. The research results show that the management of Instagram and WhatsApp social media in marketing Kampoeng farmer coffee products can be said to be quite optimal. Optimization is carried out starting from the use of features on Instagram social media such as Feed, Instastory, Direct Message, Caption, Tags and Hashtags, and Reels. On WhatsApp Business, the catalog feature, status and message features are used automatically. By optimizing social media, Instagram and WhatsApp, it influences the level of sales at PT. Galang Smart Indonesia

INTENSITAS PENGGUNAAN MEDIA SOSIAL DAN PERSEPSI REMAJA TENTANG CITRA TUBUH IDEAL

The intensity of social media (Instagram) usage is how long and how often someone accesses it. The duration of accessing Instagram often triggers perceptions about ideal body image in society. The purpose of this study to analyze the effect of the intensity of Instagram social media usage on adolescents' perceptions about ideal body image at SMA Negeri 4 Purwokerto. The research method used is a non-experimental quantitative research type with a cross-sectional approach. The sample consisted of 124 students. The research instruments included a questionnaire that measured the intensity of Instagram usage using a scale adapted from previous researchers and the perception of ideal body image using the Multidimensional Body Self-Relations Questionnaire (MBSRQ) measuring instrument. The test results using SPSS version 25, the characteristics of the respondents were mostly female (72.6%), the intensity of Instagram usage and adolescents' perceptions about body image were in the moderate category, 73.4% and 60.5%, respectively. The results of the Spearman rank test showed a p value of 0.004 (<0.05) so that H1 was accepted and H2 was rejected. Thus, there is an influence between the intensity of Instagram use and ideal body image with a significance value of 0.004 <0.05, so it can be concluded that the two variables are correlated with a correlation coefficient value of 0.259, which means that the level of relationship between the two variables is in a very weak relationship.

The Phenomenon of Fear of Missing Out Instagram Social Media in Generation Z in the 2024 Presidential Election

In the current digital era, Instagram is not only a place to share personal moments but also a political arena where individuals participate in discussions, campaigns, and other political activities. This research aims to understand the phenomenon of Fear of Missing Out (FoMO) on social media, Instagram, among Generation Z during the 2024 presidential election using Alfred Schutz's phenomenological theory. This research employs the phenomenological method, where data collection techniques used are interviews, observations, and documentation. The study uses an interpretive paradigm to allow the researcher to observe and understand the meanings, values, and behaviors of Generation Z in using Instagram to spread campaign tweets and even comment during the 2024 presidential election. The results of this research show that Generation Z feels a greater desire to use Instagram during the presidential election period. FoMO is a common experience among the informants, particularly related to the fear and anxiety of missing out on important information or discussions happening on Instagram during the 2024 presidential election. The FoMO experienced by the informants indicates a pressure to always stay up-to-date with the latest information, which can negatively impact the informants.

Efektivitas Instagram Sebagai Media Promosi Terhadap Minat Pengunjung Wisata Omah Sukuh, Jawa Tengah

Internship is one of the options for students of the Literature-1 program to complete their final project at the Faculty of Business and Economics, Islamic University of Indonesia. The final project of this Internship was completed by the author by studying Omah Sukuh in collaboration with Perum Perhutani. At the time of the internship, the author was placed in agrotourism in charge of inputting data on visitors who came every month, the number of visitors to Omah Suku was still small who came to tour Omah Sukuh. Regarding the problems faced by the tribe's house, the author wants to analyze how effective Instagram social media is to be a place to promote. The internship was carried out for 4 months from February 13, 2023 to May 14, 2023.The author took a qualitative method for the preparation of this internship final project, data collection was carried out by interviews with the company manager of Perum Perhutani and the person in charge of tourism Omah Sukuh. The author has gained a lot of knowledge and skills such as marketing using influencers on Instagram social media is very effective to be used as a place for promotion. The findings from this study can be used to optimize the use of Instagram as a promotional medium, especially in creating content on Instagram reels with interesting content, the use of hashtags and audio that are relevant and trending. Just like what has been done before, but still increased creativity, innovation, and consistency. This can increase visitors who come from viewing content on Instagram uploaded by influencer content.

Public Relations Marketing Strategy in Building Brand Awareness Using Product Bundling

Digital media as a marketing platform today results in increased business competition to capture market share. This research aims to analyze whether using PR marketing strategies, specifically bundled products, can increase brand awareness. The study is descriptive qualitative research, utilizing primary data collected through observation and interviews. The sample consists of 20 respondents, including staff, Anak Panah Kopi employees, and public members in Salatiga. The results concluded that the public relations marketing activities by Anak Panah Kopi to increase brand awareness can be seen in the push and pull strategies. Push strategy uses an interpersonal approach to customers by prioritizing good service. While implementing the pull strategy, Anak Panah Kopi innovates products, provides discounts and bundling promos, collaborates with several influencers, and conducts marketing campaigns by displaying exciting content on Instagram social media to market its products.

The Effect Of Green Marketing Mix On Purchase Intention Of Ecoprint Fashion With Environmental Awareness As A Mediating Variable In Generation Z On Social Media

This research aims to examine the influence of the Green Marketing Mix on Purchase Intention for ecoprint fashion with Environmental Awareness as a Mediating Variable in Generation Z on Instagram Social Media, with a sample size in this study of 200 Gen Z respondents on Instagram social media. Data collection in this research was done by distributing questionnaires. This analysis technique uses the Structure Equation Model (SEM-PLS) using the SmartPLS 3.0 program with outer modelmeasurements: convergent validity, discriminant validity, reliability test, and inner model measurements; Coeficient Determinant of (R2), Significance (tvalue). The results of this research show that green marketing mix has a significant effect on purchase intention, green marketing mix has a significant effect on environmental awareness, environmental awareness has a significant effect on purchase intention and there is an indirect effect between the green marketing mix variables on purchase intention through environmental awareness.

Increasing Tourist Attraction at Sumber Dhuwur, Wonosari Village, Ngoro District, Mojokerto Regency

Community service activities are one of the mandatory activities at Muhammadiyah University of Sidoarjo, where this service activity takes the form of the Enlightenment Real Work Lecture program. One of the work program areas that is the main focus is the tourism sector. The aim of this work program is to increase the number of tourist visits to Sumber Tourism. Service activities carried out at the Sumber Dhuwur tourist attraction, Wonosari Ngoro, Mojokerto. The method used in collecting data was observation, interviews and documentation which were analyzed using qualitative descriptive analysis. This service activity can provide exposure and increase awareness of Sumber Dhuwur tourism through Instagram social media.

Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Hasil Penjualan Angkringan Pojok Sate Taichan Jl. Letjend Suprapto Kota Bengkulu

This research aims to explore how Pojok Sate Taichan business on Jl. Letjend Suprapto, Bengkulu City utilizes Instagram social media to enhance sales performance. This qualitative study employs an inductive thinking approach to understand the reality of the subject matter. The subjects of this study are the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The object of the study is the utilization of social media by the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The findings reveal that Pojok Sate Taichan in Bengkulu effectively utilizes Instagram's Story and Reel features, resulting in a significant increase in daily sales by 39-50% and daily revenue by 15-20%. A comparison before and after using social media indicates a perceived increase in sales results by up to 133% and revenue by approximately 80% for the business operators. Therefore, the effective integration of Instagram social media by Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City has positively impacted the growth of SMEs, such as increased sales, revenue, and opportunities for investment and further expansion.

The Analysis of Compound Sentence Formation in Moon Jae-In's Posts on Social Media Instagram: An Effort to Increase Writing Skills of Korean Language Education Students UPI

This research is on the formation of compound sentences in Korean, as seen from the uploads on Instagram of former South Korean President Moon Jae-in. On his Instagram, Moon Jae-in uploads photos, videos, and writings containing ideas and responses to things. Researchers see the need to develop writing skills in the Korean Language Education Study Program FPBS UPI. Therefore, the researcher wants to see how Korean speakers form compound sentences according to Korean grammar. As a president, Moon Jae-in is considered able to write in Korean grammar so that it does not cause ambiguity and misunderstanding. The research data found 76 posts by Moon Jae-in and 267 compound sentences. This study also classifies these compound sentences into two classifications, namely 내포문 [nae-pho-mun] 'embedded clause' and 접속문 [jeop-sok-mun] 'conjunctive sentence.' The analysis results show two categories of compound sentence formation patterns in Moon Jae-in's writings: patterns of stacked and non-stacked compound sentence formation. After the analysis was completed, the researcher concluded three strategies for learning to write, namely 1) Students must be able to determine the type of sentence to be made; 2) Students must pay attention to sentence patterns in Korean; and 3) Learners must be careful in choosing the correct grammar.

Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram

This research was conducted to determine the marketing communication strategies applied by Calceamenta in increasing the number of consumers on Instagram. The implementation of the strategies by Calceamenta is driven by the growing shoe-cleaning service business, as there is a rising need for shoe cleaning among the public who lack the time to do it themselves. The subjects of this study are the owners and employees of Calceamenta who have the authority to decide on the marketing communication strategies used by Calceamenta on Instagram, as well as supporting informants such as consumers and Instagram followers of Calceamenta. The data were obtained through a qualitative approach, using observation and interviews with the informants.The results of this study indicate that Calceamenta has implemented marketing communication strategies by utilizing Instagram social media to increase its service users. Calceamenta employs a marketing mix including Advertising, Sales Promotion, Public Relations, and Personal Selling. The results of this study show that Calceamenta uses new media such as Instagram as its marketing communication medium, driven by the owner’s perception that many people are already actively using Instagram. Calceamenta makes various efforts to capture the attention of the audience, who are their target potential consumers. The interest of potential consumers is built through Instagram content such as education, promotions, and testimonials from customers who have previously used Calceamenta’s services. The desire is emphasized by showcasing that potential consumers need Calceamenta’s services. The action refers to the decision of potential consumers to use Calceamenta’s services.

8463 Navigating Medical Decisions: A Study Of Second Opinions From Both The Physician And Patient Standpoints

Abstract Disclosure: O. Derevyanko: None. Background: In contemporary healthcare, the concept of seeking second opinions has become increasingly prevalent, shaping the dynamics of patient-physician relationships. This study aims to delve into the multifaceted landscape of second opinions, examining the perspectives of both doctors and patients. As medical decision-making becomes more collaborative, understanding the factors influencing the second opinion process is crucial for enhancing patient outcomes and fostering effective communication within the healthcare system. Objectives: • To identify patterns and discrepancies between doctors' and patients' viewpoints on the importance and impact of second opinions.• To provide insights that can contribute to the development of strategies for improving the second opinion experience for both doctors and patients.• To assess how often patients seek for second opinion MethodsA comprehensive survey conducted among 756 doctors endocrinologists in social media Instagram , aiming to explore their attitudes and concerns regarding patients seeking second opinions in medical practice and 787 patients to find out how many of them seek for a second opinion. Results: Out of the surveyed doctors, 51.3% (n=388) expressed a positive and accepting attitude toward patients seeking second opinions. This majority acknowledged the importance of patient autonomy and the right to seek additional perspectives on their medical conditions.A significant portion, 34.5% (n=261) of doctors, voiced concerns related to potential drawbacks associated with second opinions. These concerns primarily revolved around the possibility of patients receiving conflicting advice or experiencing delays in crucial treatment decisions.A noteworthy 14.2% (n=107) of doctors indicated concerns related to the potential impact of second opinions on the trust between doctors and patients. This subset of professionals expressed apprehensions about how seeking additional perspectives might influence the doctor-patient relationship. 554 out of 787 patients reported about seeking for the second opinion most of the time. Conclusion: The insights gleaned from this survey shed light on the complex landscape of doctors' perspectives on second opinions. Recognizing the nuances within these attitudes is imperative for developing strategies that support collaborative decision-making and patient-centered care in the medical community. This research contributes valuable insights to the ongoing discourse surrounding patient autonomy and doctor-patient relationships. Presentation: 6/3/2024

Ganjar Pranowo's Branding Politics Through Instagram Media in the 2024 Presidential Election Contestation

This research is motivated by the use of social media by political actors to build political branding which is one of the strategies to increase the electability of one of the presidential candidates in the 2024 presidential election contest, namely Ganjar Pranowo. The purpose of this research is to find out the political branding displayed by Ganjar Pranowo on Instagram social media as a political media in strengthening his electability in the Contestation of the 2024 Presidential Election of the Republic of Indonesia. The method used in this research is a qualitative research method with a descriptive approach. The data collection technique in this research uses observation and documentation. The results showed that political branding carried out on Instagram @ganjar_pranowo, consisting of 4 categories, namely policy, person, party, and presentation.

Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter?

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.

Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Upaya Meningkatkan Volume Pengunjung: Studi pada D’livia Salon and Spa Surabaya

This research uses descriptive research with a qualitative approach. This research aims to better explain promotional strategies through the use of Instagram social media in an effort to increase the volume of visitors to D'Livia Salon and Spa using the SWOT analysis method. The strategy carried out by D'Livia Salon n Spa Surabaya is considered good because the SWOT analysis of D'Livia Salon and Spa is located in quadrant I, namely by implementing an aggressive strategy. An aggressive strategy is producing a plan that requires strength to become an opportunity. This shows that D'Livia Salon and Spa has internal strengths that can be utilized to seize existing opportunities so that it can increase turnover and be able to compete in the business world in the beauty sector. When the application is successful, it results in an increase in the company's sales or income due to the increase in the number of visitors. According to the results of the analysis made using IFAS and EFAS while doing business, D'Livia Spa and Salon's strengths were given 2.20 points and its weaknesses were given 0.0.67 points. Dangers. received a total of 0 points. 64 and Opportunity received 2.37 points. According to the effects of the SWOT line, D'LiviaSalon and Spa is in the I quadrant with the value of (XY)(1.53:1.73) using aggressive planning. It requires the power of luck, which is the hardest way.

Strategies for Building Reputation of Tourism Destinations in Semarang Regency on Social Media

This study aims to analyse the tourism promotion strategy implemented by the Semarang Regency Government through Instagram social media, specifically the @pesona_kabSemarang account. The promotion of attractions through social media is one aspect to support sustainable tourism and increase the number of visitors to the destination. The research method used a qualitative approach by selecting posts based on special features, natural and cultural tourism. The results showed that although there were several promoted events and activities, promotional strategies, there was still a lack of user interaction, such as the number of "likes" and comments. The high tourism potential requires strategic efforts to build reputation and attract tourists to Semarang Regency, especially in optimising social media strategies to increase follower engagement in social media accounts and the effectiveness of tourism destination promotion

Correlation Between Intensity of Instagram Social Media User and Narcissism in Generation Z

Indonesia ranks ninth out of ten countries with an average of 3 hours and 11 minutes of social media usage per day. The Z generation uses Instagram extensively. Generation Z uses this platform to update themselves and get praise from others. This study aims to find out the relationship between the intensity of social media use on Instagram and narcissism in Generation Z. This type of research involves quantitative correlation with a cluster sample consisting of 157 active psychology students at Sumbawa University of Technology. The results show a positive relationship between the two variables with a very strong coefficient value of 0.880, which indicates that the higher the intensity, the higher narcissism, and so is the other way

Parenting and production of anxiety on social media: Analysis of parenting on Instagram @parentalk.id

This article discusses the phenomena parenting of the anxiety production constructed by @parentalk.id as a result of interacting with parenting social media accounts. In the digital era, social media has become a primary source of information for many parents seeking guidance and support in raising their children. However, the content often emphasizes ideal standards of parenting that can trigger feelings of anxiety among parents. This study uses a qualitative approach with critical multimodal discourse analysis of the Instagram social media account @parentalk.id. The research findings show that the Instagram account @parentalk.id generates anxiety among parents through its content, which portrays ideal parenting standards. The account acts as a "regime" that limits parents' freedom, guiding them towards the account's constructed ideas of ideal parenting. The account also shapes the parenting narrative by disciplining the parents themselves. Uncertainty in modernity is also used as a tool to produce anxiety in parenting. Additionally, the study found that child health is a key content theme that can trigger anxiety among parents.

Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner

Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner