In the presented studies, the novel type of separation materials dedicated to membrane distillation was generated and systematically analyzed. Utilizing poly(vinylidene fluoride) (PVDF) electrospun membranes as a base, hybrid organic-inorganic materials were developed to enhance performance. These materials exhibited high hydrophobicity, featuring superhydrophobicity on a micro-scale due to fractal-like structures on the inorganic domain surface. Rare-earth metal oxides (REMO) were implemented for the first time as smart modifiers, covalently attached to the functionalized membrane surface. Three REMO types were selected to investigate their impact on membrane performance in air-gap membrane distillation (AGMD) for the desalination process. Chemical attachment via long enough linkers formed a flexible active surface structure, facilitating transport and separation. Dynamic goniometric studies evaluated membrane wetting stability. Particularly noteworthy was the membrane enhanced with Ho2O3 particles, with high flux and salt rejection rates of 14.41 ± 1.35 kg m−2 h−1 and >99.5 %, respectively. The membrane stability and affinity were further examined using Hansen Solubility Parameters and Pearson's hard–soft acid–base (HSAB) theory. The potential of the hybrid membranes is seen not only in desalination. With the ability to control surface properties by using different silane linkers, oleophobicity/oleophilicity can be achieved, and practical use in wastewater treatment or oil/water separation is possible.