PurposeThe purpose of this study is to identify the essential elements required for innovation in the construction industry. To this end, the authors assessed the innovation at three levels: the firm growth account level, the firm behaviour level and the level of the firm’s experts. The factors influencing innovation at each level were identified and synthesised into guiding strategies for innovation.Design/methodology/approachThree methods were combined to develop a mode of thinking for innovation. First, at the semi-macro level, the authors identified the factors that influence the total factor productivity (TFP) by regressing the TFP across firms of the construction industry on a variety of extrinsic factors. Second, at the firm level, the authors extracted actual innovative firms from a large amount of public procurement individual data. The authors analysed the behaviours of these innovative firms. Third, the authors conducted a survey of expert-level personnel. In addition, a text analysis was performed to determine what was perceived by experts as a factor that leads to innovation.FindingsThe authors analysed the TFP, the behaviour of innovative firms and the perception issues between industry experts and stakeholders regarding innovation. As a result, two factors were identified. The first factor was the expectation of a positive solution to the problem through monopoly profits, future benefits and increased efficiency. The second factor was peer pressure from other organisations of a similar nature, peer pressure from users and technical information, as well as competitive conditions, e.g. recent environmental growth, including relevant innovations.Practical implicationsIn the context of innovation, static and dynamic thinking were important requirements. Static concepts were based on the accumulation of knowledge, such as patents and technological progress. Dynamic thinking involved a future outlook, including a competitive environment as a necessary condition. Actual technological innovation was driven by incentives and expectations.Social implicationsAccording to the results of this study, the authors make the following recommendations for enhancing the construction-industry innovation in Japan: do not rely on a patent policy to drive innovation, create an environment that encourages competition and develop an ongoing initiative that encourages and rewards innovation.Originality/valueThis study was novel, in that the nature of innovation was investigated at three levels: the TFP, firm behaviour and expert perceptions. The identification and extraction of the two resulting points – statically necessary and dynamically necessary elements – was a significant contribution of the study.
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