Innovation-decision Model Research Articles

Evaluating the emergence of contactless digital payment technology for transportation

This study explores the adoption of contactless digital payment technology (Cowry card) for transportation in Nigeria, a developing country with inherent challenges in digitalisation. The research addresses the engagement of Nigerian consumers with this technology and provides insights that can be applied to other developing countries facing similar difficulties. The study adopts the Rogers innovation-decision model as a theoretical framework and employs a multi-staged qualitative methodology, including interviews, ethnographic fieldwork, and netnography. The challenges consumers face in adopting this innovative technology are examined, along with the adaptation of stakeholders and the social function of money in a cashless payment system. The research contributes to understanding contactless digital technologies, technology adoption, and digital transformation. It highlights the need for customised approaches to technology adoption, considering each country's unique infrastructural and economic challenges. The study emphasises the importance of considering hybrid systems involving digital technology and human interaction to support and reassure consumers.

A Gap Analysis of the Adoption Maturity of Certificateless Cryptography in Cooperative Intelligent Transportation Systems

Cooperative Intelligent Transport Systems (C-ITSs) are an important development for society. C-ITSs enhance road safety, improve traffic efficiency, and promote sustainable transportation through interconnected and intelligent communication between vehicles, infrastructure, and traffic-management systems. Many real-world implementations still consider traditional Public Key Infrastructures (PKI) as the underlying trust model and security control. However, there are challenges with the PKI-based security control from a scalability and revocation perspective. Lately, certificateless cryptography has gained research attention, also in conjunction with C-ITSs, making it a new type of security control to be considered. In this study, we use certificateless cryptography as a candidate to investigate factors affecting decisions (not) to adopt new types of security controls, and study its current gaps, key challenges and possible enablers which can influence the industry. We provide a qualitative study with industry specialists in C-ITSs, combined with a literature analysis of the current state of research in certificateless cryptographic in C-ITS. It was found that only 53% of the current certificateless cryptography literature for C-ITSs in 2022–2023 provide laboratory testing of the protocols, and 0% have testing in real-world settings. However, the trend of research output in the field has been increasing linearly since 2016 with more than eight times as many articles in 2022 compared to 2016. Based on our analysis, using a five-phased Innovation-Decision Model, we found that key reasons affecting adoption are: availability of proof-of-concepts, knowledge beyond current best practices, and a strong buy-in from both stakeholders and standardization bodies.

Urban residents' acceptance of recycled water: An improved innovation-decision model considering the needs satisfied and social characteristics

Residents' acceptance is critical in recycled water use projects. Promotional strategies that do not consider residents' needs and social characteristics may be ineffective in guiding residents' intentions. Given this question, this study explores the acceptance of urban residents with different social characteristics on recycled water end-uses and the effects of the needs satisfied by innovative products in the adoption process. This exploration is conducted through a conceptual framework based on Diffusion of Innovation Theory and recycled water features. The results indicate that the moral needs satisfied by recycled water are the primary driver for individuals to be aware of it actively and prefer to adopt it, followed by a perception of water safety and apprehension about water scarcity. Moreover, the behavior intention of people with one of the following characteristics is more likely to be positively influenced by the perception of moral obligation: young, female, low education, low income, or family members, including the elderly or children. However, when recycled water end-uses change from low to high body exposure, highly educated residents are more likely to shift toward refusing it.

Consumer adoption of digital grocery shopping: what is the impact of consumer’s prior-to-use knowledge?

PurposeSmart retail technology adoption models are largely focused on consumer perceptions of the technology and the characteristics of digital technologies. However, the impact of the prior-to-use knowledge of consumers on the adoption of the technologies has been understudied. This research examined to what extent social acceptance and consumer learning can facilitate consumer adoption of digital grocery shopping (DGS).Design/methodology/approachThis paper builds on the innovation–decision model to develop a framework to examine the impact of social acceptance and consumer learning on DGS. The research tested a structural model based on data collected from 611 North American participants.FindingsThis study found that the social acceptance of DGS directly and consumer learning indirectly affects the appeal of grocery shopping to consumers and consequently increases their intention to adopt this new shopping method. Furthermore, the results indicated that both hypothesised directions are parallelly mediated by digital convenience, the consumer’s digital readiness and digital trust.Originality/valueThis study extends the understanding of consumer adoption of DGS by highlighting the influence of consumer knowledge about DGS on their behavioural intention. Several important theoretical and practical implications are provided to help retail managers to develop service strategies.

It is not only about money —– German farmers' preferences regarding voluntary standards for farm sustainability management

Improved sustainability in farming is one of the main objectives of the European Union's new Common Agricultural Policy (CAP) for 2021–2027. In an exploratory study conducted with German farmers, we examine the adoption-decision process for a comprehensive farm sustainability management standard. The standard is rooted in scientific assessment systems and aims to achieve higher levels of sustainability in all farm production processes. Despite the growing political interest and increasing consumer demand for sustainable food, no such sustainability standard has as yet become established in Germany. Using a Delphi process, we analysed the main hindrances to its wider acceptance. Linking our results to the pre-decision stages of Rogers' innovation-decision model, we find that there is both a lack of any relative advantage of a sustainability standard and a lack of communication of the benefits, such as optimised processes and possible economic improvements. We also analysed both the importance and the optimal configuration of the various elements that make up the standard. Besides the obvious desire for higher product prices, the data basis underlying the sustainability assessment is identified as the most important factor of an optimised standard. Technical user support is another aspect of great concern to the farmers questioned, whereas the threshold values for farming regulation given in the standard appear to be of less significance to them. According to those surveyed, a standard would need to display a high level of compatibility with existing farm management practices, it must not be too complex, and it would need to promote its advantages so as to overcome its lack of trialability. Agricultural sustainability management could play a role in achieving the national emission and biodiversity targets of European member states, but only if they are accepted by a majority of practitioners. However, current German management standards need to undergo further development if they are to meet the needs of practitioners. Our findings can help all member states to structure their agricultural policies and promote the use of farm sustainability management. Further research should aim to improve standards and tools of agricultural sustainability management and render them compatible with EU funding policy.

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption

In organizations, mandated adoption contexts are the rule rather than the exception. Individuals, who are denied the choice between adopting and rejecting an innovation, are more likely to engage in opposition behavior, particularly if the innovation conflicts with their held beliefs. Interestingly, neither the construct of forced adoption nor its consequences have received much research attention. To address this gap, we conduct a systematic literature review and provide theoretical rationales for the emergence of innovation resistance and opposition behaviors in organizations. We then develop an innovation decision model of individual adoption behavior that localizes negative outcomes of the secondary adoption process along the different process stages, providing insights into their emergence and potential consequences for the organization. Furthermore, we identify important avenues for future research and show how our innovation decision model can be used to advance theory development on forced adoption.

Meeting the Conditions for Diffusion of Teaching Innovations in a University STEM Department

Recommendations to improve university Science, Technology, Engineering, and Mathematics (STEM) education often emphasize the role of classroom assessment in supporting student learning. Despite extensive efforts to support instructors in reforming their practices, many continue to teach didactically with limited classroom assessment. Instructors’ decisions to adopt new practices have previously been characterized with the innovation decision model, and the spread of such practices can be explored through an innovation diffusion lens. Innovation diffusion of high-impact assessment practices requires interaction between experienced assessment users and less-experienced users. Within a university STEM department, instructors’ assessment experiences were documented through the Faculty Self-Reported Assessment Survey (FRAS), and interactions between instructors were characterized with social network analysis. Results show that instructors with higher self-reported assessment experience had more teaching-specific peer interactions within the department, and that instructors of all assessment experience levels interacted more often with more experienced instructors. This study demonstrates and characterizes the conditions for innovation diffusion in a university STEM department and highlights the potential role of peer interactions for supporting the spread of innovative teaching ideas.

Delivery Date Problem and An Innovative Decision Model Proposal

Siparişe üretim yapan firmalarda ürünlerin teslim tarihinin belirlenmesi, firmanın karlılığı ve müşteri memnuniyeti açısından oldukça hayati öneme sahiptir. Çünkü, müşteriler bir siparişi onaylarken hem ürünün fiyatından hem de teslim tarihinden memnun olmalıdır. Erken verilecek teslim tarihleri üretim programında yığılmalara neden olabilir ve geç teslim tarihleri sipariş ve müşteri kaybına sebep olmaktadır. Bu çalışmada, siparişe üretim ortamı için teslim tarihi problemine getirilen çözüm önerileri araştırılmıştır. Yapılan önceki araştırmalar kapsamlı bir şekilde incelenerek teslim tarihi problemine çözüm önerisi olacak inovatif bir doğrusal karar modeli önerilmiştir.

A Case Study Documenting the Process by Which Biology Instructors Transition from Teacher-Centered to Learner-Centered Teaching.

In this study, we used a case study approach to obtain an in-depth understanding of the change process of two university instructors who were involved with redesigning a biology course. Given the hesitancy of many biology instructors to adopt evidence-based, learner-centered teaching methods, there is a critical need to understand how biology instructors transition from teacher-centered (i.e., lecture-based) instruction to teaching that focuses on the students. Using the innovation-decision model for change, we explored the motivation, decision-making, and reflective processes of the two instructors through two consecutive, large-enrollment biology course offerings. Our data reveal that the change process is somewhat unpredictable, requiring patience and persistence during inevitable challenges that arise for instructors and students. For example, the change process requires instructors to adopt a teacher-facilitator role as opposed to an expert role, to cover fewer course topics in greater depth, and to give students a degree of control over their own learning. Students must adjust to taking responsibility for their own learning, working collaboratively, and relinquishing the anonymity afforded by lecture-based teaching. We suggest implications for instructors wishing to change their teaching and administrators wishing to encourage adoption of learner-centered teaching at their institutions.

It's personal: biology instructors prioritize personal evidence over empirical evidence in teaching decisions.

Despite many calls for undergraduate biology instructors to incorporate active learning into lecture courses, few studies have focused on what it takes for instructors to make this change. We sought to investigate the process of adopting and sustaining active-learning instruction. As a framework for our research, we used the innovation-decision model, a generalized model of how individuals adopt innovations. We interviewed 17 biology instructors who were attempting to implement case study teaching and conducted qualitative text analysis on interview data. The overarching theme that emerged from our analysis was that instructors prioritized personal experience-rather than empirical evidence-in decisions regarding case study teaching. We identified personal experiences that promote case study teaching, such as anecdotal observations of student outcomes, and those that hinder case study teaching, such as insufficient teaching skills. By analyzing the differences between experienced and new case study instructors, we discovered that new case study instructors need support to deal with unsupportive colleagues and to develop the skill set needed for an active-learning classroom. We generated hypotheses that are grounded in our data about effectively supporting instructors in adopting and sustaining active-learning strategies. We also synthesized our findings with existing literature to tailor the innovation-decision model.

Diffusion of e-health innovations in 'post-conflict' settings: a qualitative study on the personal experiences of health workers.

BackgroundTechnological innovations have the potential to strengthen human resources for health and improve access and quality of care in challenging ‘post-conflict’ contexts. However, analyses on the adoption of technology for health (that is, ‘e-health’) and whether and how e-health can strengthen a health workforce in these settings have been limited so far. This study explores the personal experiences of health workers using e-health innovations in selected post-conflict situations.MethodsThis study had a cross-sectional qualitative design. Telephone interviews were conducted with 12 health workers, from a variety of cadres and stages in their careers, from four post-conflict settings (Liberia, West Bank and Gaza, Sierra Leone and Somaliland) in 2012. Everett Roger’s diffusion of innovation-decision model (that is, knowledge, persuasion, decision, implementation, contemplation) guided the thematic analysis.ResultsAll health workers interviewed held positive perceptions of e-health, related to their beliefs that e-health can help them to access information and communicate with other health workers. However, understanding of the scope of e-health was generally limited, and often based on innovations that health workers have been introduced through by their international partners. Health workers reported a range of engagement with e-health innovations, mostly for communication (for example, email) and educational purposes (for example, online learning platforms). Poor, unreliable and unaffordable Internet was a commonly mentioned barrier to e-health use. Scaling-up existing e-health partnerships and innovations were suggested starting points to increase e-health innovation dissemination.ConclusionsResults from this study showed ICT based e-health innovations can relieve information and communication needs of health workers in post-conflict settings. However, more efforts and investments, preferably driven by healthcare workers within the post-conflict context, are needed to make e-health more widespread and sustainable. Increased awareness is necessary among health professionals, even among current e-health users, and physical and financial access barriers need to be addressed. Future e-health initiatives are likely to increase their impact if based on perceived health information needs of intended users.

Academic Historians in Canada Report Both Positive and Negative Attitudes Towards E-books for Teaching and Research

Objective – To understand academic historians’ attitudes towards, and perceptions of, e-books for use in teaching and research.
 
 Design – Qualitative analysis of semi-structured interviews using a grounded theory approach. 
 
 Subjects – Ten faculty members in departments of history at academic institutions in Southwestern Ontario participated.
 
 Methods – Participants were recruited using flyers and email distribution lists. The authors conducted semi-structured interviews lasting 30-60 minutes, between October 2010 and December 2011. After 10 interviews, the authors determined saturation had been reached and ceased recruitment. Interviews were recorded and transcribed for coding. Analysis was conducted using grounded theory procedures incorporating Roger’s Innovation decision model. 
 
 Main Results – The authors elicited participants' perceptions of e-books without providing a common definition for the concept. Consistent with previous studies, participants were confused about what constituted an e-book, particularly the distinction between e-books and electronic journals and databases. Several comments included illustrate this confusion, indicating the responses collected may represent perceptions of e-resources more generally, rather than e-books in particular. The authors mention that at least one participant who initially responded that they had not used e-books later changed their response as the interview progressed. Unfortunately, the exact number of participants who did so is not reported. 
 
 Participants reported both negative and positive attitudes towards e-books. Attitudes varied depending on the characteristic discussed. The characteristics identified focused primarily on the delivery mechanism, rather than the content, of e-books. The authors identified four factors each as contributing to positive and negative attitudes. Factors associated with a negative attitude included availability, serendipity, cost, and tradition. These factors stemmed from concerns about changing student research behaviours resulting from the differences between e-books and print books. Factors associated with a positive attitude included convenience, teaching innovations, research practices, and cost benefits. These factors largely reflected benefits to students, such as the ability to access e-books easily (convenience), increased access in general, and the perceived relatively low cost of student e-books. The factor directly benefitting respondents was improved speed and accuracy in their work, enabled by particular technological features. While participants were eager to use e-books in the classroom, there were concerns about implications for research practices. Participants worried that the benefits of browsing and serendipitous discovery would be lost as students chose materials based on convenience rather than other factors, such as quality. Finally, the perceived lack of digitized historical documents available for use as primary sources was also of concern. 
 
 Conclusions – The authors state that confusion regarding the nature of e-books slows adoption. While participants were exploring ways to incorporate e-books into their norms, values, and research practices, they are unlikely to rely solely on e-books as primary sources. This stems from two perceptions. First, current e-book formats and platforms do not authentically represent all the characteristics of print books. Second, there are insufficient primary sources available as e-books. The validity of these perceptions is not addressed in this article.

Effectiveness of a videoconference training course on implementing pharmacy services

The aim of this research was to assess the effects of a series of four training courses comprised of 13 synchronous videoconferences on the implementation of cognitive services in Spanish community pharmacies. Setting A phone survey to continuing training course attendants. A random sample of 225 pharmacists registered in a 2004 videoconference course was selected. The phone-survey questionnaire included quality perception elements rated on a 5-point Likert scale, and a series of questions used to identify position in the Rogers 5-step innovation-decision model. An algorithm was used to translate the questions into Rogers' categories. To discover determinants of attendants position in these categories, bivariate analysis, simple correspondence analysis, and logistic regressions were performed. Position in Rogers' diffusion of innovation steps regarding the adoption of pharmacotherapy follow-up. The perception of the course quality rated between good and very good for the majority of respondents. A significant association between having attended two or more of these four courses and the Persuasion/Decision step in Rogers's model appeared. No association was found between course attendance and the Implementation/Confirmation step of patient follow-up. Fifty percent of those who indicated they implemented the service reported following-up with less than 10 patients, and only 25% reported following up with more than 20 patients. Although participation in these courses was associated with higher steps in Rogers' model, significant association appeared only with Persuasion/Decision steps and not with the Implementation/Confirmation step, reflecting an attitude but not a performance change.

A qualitative case study of the adoption and use of an agricultural decision support system in the Australian cotton industry: The socio-technical view

In response to the call for research that considers the human as well as the technical aspects of information systems implementation, the authors report on an interpretive case study which explores the adoption and use of an agricultural decision support system (DSS) CottonLOGIC in the Australian cotton industry. The study was informed through the innovation-decision model by Rogers and the technology-in-practice model by Orlikowski using a socio-technical approach. It was found that participants who achieved a high level of implementation success were reflexive and resourceful in adapting the technology to their changing needs, often in ways unanticipated by DSS builders.

How many AEDs in which region? An economic decision model for the Austrian Red Cross

We developed an innovative decision model combined with an integer programming model to analyse the cost-effectiveness of semi-automated early defibrillators (AEDs) for the Austrian Red Cross. To estimate the costs of this intervention per quality-adjusted life-year (QALY) gained, we calculated the acquisition and maintenance costs of defibrillators, training costs for emergency medical technicians, hospitalisation costs for patients with sudden cardiac arrest and future health care costs for surviving patients discharged from a hospital as well as the improved survival and quality-of-life benefits from the use of AEDs. AED programmes produced cost-effectiveness ratios of less than 55,000 Euro per QALY over a wide range of assumptions regarding uncertain parameters in the analysis. The AED costs for a full AED programme would amount to a maximum of approximately 10.3 million Euro for the Red Cross. The first step would be to equip ambulances in rural areas, then in urban areas and finally in Vienna.

Bridging Diet Related Attitudes and Behaviors to Reduce Heart Disease Risk

LEARNING OUTCOME: To identify factors within attitudes toward dietary change as a tool in modifying behaviors in individuals with increased risk for cardiovascular disease. Factors impacting an individual's decision to initiate diet-related changes to reduce heart disease risk are poorly understood. The purposes of this study were to identify (1) attitudes toward adoption of a low fat/cholesterol diet and (2) if nutrition counseling changed attitudes and dietary behaviors. Prior to individualized nutrition counseling, seventy-three adults between the ages of 35 and 65 years with total cholesterol levels >200 mg/dl were surveyed regarding behaviors consistent with NCEP Step One Diet. Clients also completed a 31 item attitude inventory based on Rogers' Innovation-Decision Model to assess attitudes toward adoption of a low fat diet. Two months after counseling, participants were resurveyed. After counseling, participants held significantly more positive attitudes toward making appropriate dietary decisions. Attitudes were positively associated with adoption of a low fat diet, prior to and after individualized counseling. Confirmatory orthogonal factor analysis using generalized least squares provided the best predictive model of attitudes toward dietary change. The model revealed two factors, one related to difficulty adopting specific food behaviors and issues surrounding compatability of the diet with the individual's lifestyle. It appears that personal attitudes toward dietary change impact the decision to make dietary change and that counseling focusing on specific dietary changes result in positive behaviors reducing the risk for cardiovascular disease. It is apparent that assessment of individuals' attitudes toward making change is an important tool in effective nutrition counseling.

Swedish midwives' awareness of, attitudes to and use of selected research findings.

Members of a county division of the Midwives' Association of Sweden were surveyed to examine their awareness of, attitudes to and use of selected research findings. A total of 14 findings from research within the midwifery field were identified from midwives' dissertations and the journal Jordemodern using the criterion of physical availability. Questionnaires were mailed according to the membership list (n = 146). The response rate was 74% (n = 118). The results demonstrated that 75% of the midwives were aware of research findings, 65% were convinced of their usefulness and 63% used findings at least sometimes. According to the stages of Rogers' innovation-decision model the midwives were in the 'persuasion' stage, which is consistent with the result in Brett's 1987 study. The results indicate that research findings are used when midwives believe that the findings provide good care for mothers and babies. Even though the midwife in Sweden is considered to be an independent practitioner she is a member of a limiting social system. With regard to the interests influencing the health care system there is a need to examine the innovation-decision process from an organizational perspective to effectively improve the quality of care.

Adherence to the cardiac diet: Attitudes of patients after myocardial infarction

The purpose of this study was to investigate factors affecting heart disease patients' adherence to the cardiac (low-fat, low-cholesterol, low-sodium) diet. Using the innovation-decision model as a theoretical base, we focused on attitudes toward four factors that may affect compliance: relative advantage of the cardiac diet compared with the previous diet, compatibility of the prescribed diet with values and perceived needs, perceived complexity of the diet, and ability of the diet to produce changes that can be observed

The innovation-decision model and workplace health promotion programs

The innovation-decision model and workplace health promotion programs

Innovation, Bureaucracy, and Public Policy: a Study of Innovation Adoption By Local Government

rT HE COMPLEXITIES of modern life, increasing affluence, social problems, and many other factors have dramatically increased the size and responsibilities of local governments.' To cope with their added responsibilities municipal bureaucracies have adopted new technologies and procedures to provide additional services and/or to reduce spiraling costs. Yet there have been few systematic examinations of influences on innovation adoption by local governmental agencies since Mohr's study of health agencies in four states and one Canadian province conducted in the early 1960s.2 Earlier studies of innovation in local government were largely concerned with diffusion or geographic spread3 and usually ignored reasons for innovation adoption. Thus, there has been no nation-wide study of the determinants of innovation adoption in cities, nor any comparison of innovation adoption among types of local governments (e.g. school districts vs. municipal governments). This is a study of innovation adoptions by housing authorities, school districts, public libraries, and municipal governments in American cities with 1960 populations of 50,000 or more utilizing the innovation-decision model suggested by Downs and Mohr.4 For each unit of analysis two innovations are examined: one product innovation, defined as an innovation requiring the adoption of a physical product, and one process innovation, an innovation requiring a change in method. Table I lists the innovations studied.