Innovation Challenges Research Articles

Open Innovation and Regulatory Challenges in New Modality Development: The Pivotal Role of Contract Development and Manufacturing Organisations in Advancing Antibody Drugs.

Ensuring regulatory-compliant manufacturing capability is an essential challenge for new treatment modalities, but its internalisation is not easy for pharmaceutical companies, especially start-ups. This study examines the functions and requirements of contracted development and manufacturing organisations (CDMOs) using the development process of antibody medicines as a case study. Utilizing PubMed, Cortellis and Patent Integration databases, this study delves into publication and contractual trends in monoclonal antibody drugs (mAbs) development, alongside an analysis of patent filings by CDMOs, offering a comprehensive overview of the evolving landscape in mAbs innovation. In the early stages of mAbs development, dedicated bio firms (DBFs) led R&D with superior drug discovery technology but lacked manufacturing capability, which was complemented by CDMOs. This collaboration was an opportunity for CDMOs to expand their capabilities beyond manufacturing technology into antibody drug candidate discovery and structural optimisation technology. From mid-development onwards, it established a technology platform based on these capabilities and developed and established partnerships with existing pharmaceutical companies, including mega pharma. The impact of institutions and regulations on the innovation process was assessed during this development process. These findings are expected to provide valuable insights into the innovation system for new modalities.

Small museums designing new visitor experiences: needs, limitations and opportunities

ABSTRACT In this article, we investigate how small museums running on volunteers deal with the challenge of innovation given that the future is becoming more digital. From the literature, little is known about the strategies and practices for designing innovative visitor experiences in small museums and about the skills needed for doing so. In particular, we were interested in understanding how professionals working in small museums design experiences that mainly appeal to and engage a younger public and how digital innovation can play a role in both attracting and keeping such audiences engaged with the museum. Our most important conclusion is that the question of “how to innovate” is misplaced and that small museums rather need to capitalize on the strong tie with the community they serve. Only in this way can they lower the threshold to access and connect to a broader public that is younger and more diverse.

CEO AI orientation, human resources and green innovation: an attention-based view

PurposeWith the rapid advancement of artificial intelligence (AI) technology permeating various sectors, corporate management has increasingly directed their focus toward AI-driven innovation. Particularly, in response to escalating environmental standards, chief executive officers (CEOs) of manufacturing companies are turning to AI as a strategic tool to address challenges in green innovation. This paper aims to reveal the complex relationship between CEO AI orientation and green innovation through the attention-based view. Furthermore, it seeks to explore strategies to enhance corporate green innovation leveraging CEO AI orientation.Design/methodology/approachThe paper uses computer-assisted text analysis to extract data from annual reports of listed Chinese manufacturing companies and assesses them using negative binomial regression.FindingsThe empirical findings indicate the inverted U-shaped relationship between CEO orientation and green innovation. Initial green innovation performance increases with CEO AI orientation, reaching a peak before declining. Moreover, as CEO AI orientation increases, companies with higher levels of human resource slack are likely to reach the peak of green innovation earlier.Originality/valueFirstly, this paper introduces CEO AI orientation as a novel factor within the framework of the attention-based view for understanding green innovation. Secondly, the study investigates both the benefit effect and the cost effect (resource constraints) of CEO AI orientation on green innovation, examining the inverted U-shaped relationship between CEO orientation and green innovation. Thirdly, this paper explores the moderating effect of human resource slack on the relationship between CEO AI orientation and green innovation, setting the boundaries of CEO AI orientation’s impact on green innovation.

ЗАБЕЗПЕЧЕННЯ ЖИТТЄЗДАТНОСТІ ТЕРИТОРІАЛЬНИХ ГРОМАД УКРАЇНИ В УМОВАХ ПОДОЛАННЯ ФІНАНСОВИХ ТА ІННОВАЦІЙНИХ ВИКЛИКІВ

Decentralization of power in Ukraine is one of the priority reforms of the modern state system, which has caused serious changes in the financial and innovation policy of territorial communities, and also acts as an institutional basis for the economic progress of territories, which requires an in-depth analysis of the financial capacity of territorial units and their innovative activity to identify potential and threats on the way to sustainable development. The purpose of the research is theoretical substantiation and development of management approaches to eliminate financial and innovative challenges of territorial units in conditions of decentralization of power, in particular in Transcarpathian region, as well as providing practical recommendations on strengthening local budgets and promoting innovative progress. The object of the research is the financial self-sufficiency and innovative activity of the territorial units of Ukraine, in particular the Transcarpathian region. The methods of the research used in the research are general scientific methods, in particular, historical, dialectical, comparative, phenomenological, systemic analysis and the method of generalization. The hypothesis of the research is that effective management of financial resources and purposeful development of innovative activity in territorial communities will contribute to stable economic growth in conditions of decentralization. The statement of basic materials. The decentralization of power in Ukraine has led to significant changes in the financial and innovation policy of territorial communities, providing greater autonomy in the management of local budgets and increasing responsibility for their effective use. In Transcarpathian region, the reform process took place more slowly due to the uneven distribution of resources and economic assets, which limited the even development of communities. Despite these difficulties, decentralization has created conditions for strengthening financial independence and stimulating innovation at the local level. During 2021-2022, a general increase in revenues to the budgets of territorial communities was observed, in particular due to the contributions of six districts of Transcarpathia, which confirms the positive impact of the reform on economic development. However, the war in Ukraine negatively affected the financial capacity of communities, creating new challenges that require innovative solutions and adaptation to ensure sustainable economic growth. The originality and practical significance of the research lies in the development of management mechanisms for overcoming financial and innovative challenges of territorial communities, in particular in the Transcarpathian region. Conclusions and perspectives of further research. Decentralization of power is a positive change for the financial and innovative development of territorial communities, as it has managed to significantly increase their self-sufficiency. Further scientific research should focus on a more detailed thorough analysis of the impact of decentralization on the financial capacity of territorial communities of the Transcarpathian region, as well as an assessment of the effectiveness of existing and potential innovative strategies at the local level.

Google news initiative innovation challenge in Latin America: business models between path dependence and power relations

ABSTRACT In response to growing regulatory pressures, tech companies have partnered with media organizations to support news production through programs, grants, and financial aid for journalism. Notably, the Google News Initiative (GNI) Innovation Challenge has invested millions in Latin American news projects. This study explores the characteristics of these projects and their impact on the business models of Latin American media organizations. By examining project descriptions, a typology clarifies the connection between these initiatives and their effects on publishers’ business models. This analysis is complemented by 20 semi-structured interviews conducted from January 2020 to March 2023 with key regional informants. Results show three types of projects emerging through the GNI Innovation Challenge: audience-building, revenue generation, and technological innovation. It becomes evident that these media organizations are trapped in a dependent cycle, significantly contributing to their challenges in establishing sustainable business models. Furthermore, the study suggests that media organizations perceive these grants as a temporary financial resource, enabling them to hire additional staff and implement technological advancements within their newsrooms for a short time. Meanwhile, Google exerts its influence across the media industry by promoting cutting-edge technologies, which increases media dependence on its infrastructure. Ultimately, this research highlights the complex dynamics between big tech firms and the news industry, raising questions about the journalism sustainability and the potential consequences of its path dependence and capture by platforms.

Fighting Malaria Sustainably: An Investigation of the Innovation System for Biobased Malaria Repellents in East Africa

This paper investigates a biobased innovation system producing a catnip plant-based mosquito repellent developed to fight malaria in East Africa. We adopt a technological innovation system (TIS) methodology. Previous studies on TIS in the global south emphasized innovation diffusion, rather than development. In contrast, we study the catnip-based mosquito repellents in East Africa, a R&D and innovation driven TIS. Our results highlight the potential of innovation development in East Africa by demonstrating strong TIS functions such as entrepreneurial activity, knowledge sharing, and legitimacy building. However, the TIS functions, market creation, resource mobilisation and policy guidance were relatively weak. This suggests that the innovation challenges in East Africa are not always related to a lack of knowledge generation or entrepreneurial capabilities, but more due to a structural feature such as lack of finance, resources, and supportive policies. Our study also demonstrates how local bio-entrepreneurs benefit from business incubation through regional cooperation.

Abuzaharen's Challenge: Building Sustainability Competencies through Science-Fiction Narratives and Game-based Learning

This paper presents a case study of the evolution of science-fiction themed game-based learning across two Masters units in a higher education course on sustainable development. The authors created three sustainability games to be played by classes in live workshop settings – a card matching game about urban challenges, a hackathon-style sustainability innovation challenge, and a systemic change analysis game - to build students’ capacity to think about systems, sustainability values, and strategies to advance positive change. The story of a bumbling, but well-intentioned, alien protagonist, Abuzaharen, serves as a dynamic backdrop to the games, which see students ‘transported’ to an alternative reality to complete time-bound challenges in a rigorous yet engaging manner in order to find their way ‘home’ to Earth. This paper documents how each game’s narrative, storytelling, design, and play evolved through multiple iterations over four years, drawing on critical reflection, evidence of engagement and student feedback. The paper also reflects on the affordances of generative artificial intelligence (GenAI) for game-based learning designers. One of the games has integrated GenAI to make Abuzaharen a real-time character in the delivery of the game, including judging student’s innovation pitches and generating live narrative content about game outcomes. The GenAI alien agent subsequently appears in ‘regular’ learning content as a course tutor. Qualitative feedback and educator observations suggest the games increased active class participation, built peer connections, fostered skills in problem-solving, promoted collaboration, and modelled creativity. The games also challenge existing narratives about negative impacts of GenAI on tertiary education by illustrating productive and creative uses of GenAI for students and educators. This paper argues that immersive, narrative-driven approaches, coupled with the strategic use of GenAI, can significantly enrich higher education for sustainability and other educational experiences by scaffolding selected competencies and applying complex concepts to real-world challenges in a light-hearted way. It concludes with practice-led insights and directions for future exploration of interest to sustainability educators, designers of interactive learning, and those experimenting with GenAI in narrative-based games.

Innovation Challenges in the Air Force SBIR Program: From the Small Businesses’ Perspective

Innovation Challenges in the Air Force SBIR Program: From the Small Businesses’ Perspective

HeteroKGRep: Heterogeneous Knowledge Graph based Drug Repositioning

The process of developing new drugs is both time-consuming and costly, often taking over a decade and billions of dollars to obtain regulatory approval. Additionally, the complexity of patent protection for novel compounds presents challenges for pharmaceutical innovation. Drug repositioning offers an alternative strategy to uncover new therapeutic uses for existing medicines. Previous repositioning models have been limited by their reliance on homogeneous data sources, failing to leverage the rich information available in heterogeneous biomedical knowledge graphs. We propose HeteroKGRep, a novel drug repositioning model that utilizes heterogeneous graphs to address these limitations. HeteroKGRep is a multi-step framework that first generates a similarity graph from hierarchical concept relations. It then applies SMOTE over-sampling to address class imbalance before generating node sequences using a heterogeneous graph neural network. Drug and disease embeddings are extracted from the network and used for prediction. We evaluated HeteroKGRep on a graph containing biomedical concepts and relations from ontologies, pathways and literature. It achieved state-of-the-art performance with 99% accuracy, 95% AUC ROC and 94% average precision on predicting repurposing opportunities. Compared to existing homogeneous approaches, HeteroKGRep leverages diverse knowledge sources to enrich representation learning. Based on heterogeneous graphs, HeteroKGRep can discover new drug-disease associations, leveraging de novo drug development. This work establishes a promising new paradigm for knowledge-guided drug repositioning using multimodal biomedical data.

Artificial intelligence as a means of developing creativity in future technology teachers.

The article considers and analyzes the possibilities of using artificial intelligence (CatGPT, AI) in the training of future specialists, namely for the development of creativity in future technology teachers. The key aspects that should be taken into account and used for the development of creativity are identified, and possible disadvantages of this innovative technology are noted. The rapid development of artificial intelligence has burst into almost all spheres of life, we focused on the use of some AI tools in the training of future technology teachers and the development of their creativity. We analyzed several approaches to using CatGPT to facilitate the organization of classes. Such as: idea generation, scenario building, storytelling and role-playing, problem-solving exercises, creative writing and documentation, interactive learning modules, individual learning paths, innovative challenges that help future teachers gain practical experience and adapt faster to the modern requirements of pedagogical practice. In the article, we offer several working tools from our own "piggy bank" and the principles of their use. The article highlights the current state of AI use in the educational environment and provides recommendations for practicing teachers on the effective use of artificial intelligence technologies. We are convinced that the use of artificial intelligence in the development of creativity of future technology teachers has an important impact on the personal development of creative potential. By using artificial intelligence, we can ensure the active participation of students in the learning process. AI tools stimulate curiosity, promote active research, experimentation, and problem solving. However, along with the great opportunities for using artificial intelligence, there are also threats such as the loss of the human factor, the dissemination of personal data, and financial losses. Therefore, for a good result in the development of creativity of future technology teachers, it is necessary to take into account all the advantages and disadvantages of using AI using strategies balanced between opportunities and challenges.

Strategies and Barriers to Technological Innovation in the Hospitality Industry: A Qualitative Exploration

Innovation is a concept that plays a crucial role in the success of the hospitality industry and provides many positive organizational outcomes. The concept of technological innovation in the hospitality industry has attracted great attention, especially due to the widespread impact of emerging technologies on organizations. The purpose of this study is to identify technological innovation strategies and challenges to successful innovation practices in the hospitality industry. 17 hospitality professionals worldwide, selected through convenience sampling, constitute the participant profile of this study. The current study, based on a qualitative research design, used text analysis to identify patterns in the data set. QSR NVivo 10 software was used to identify major themes from the transcripts. As a result of the analysis, 4 technological innovation strategies were identified, namely setting strategic direction, culture of innovation, organizational alignment and collaboration and partnerships, and 4 challenges were identified, namely lack of understanding technology, data overload, failure to meet user needs and the speed of change, which pose obstacles to innovation in the hospitality industry. This study contributes to innovation research in the hospitality literature by providing an in-depth evaluation of technological innovation strategies and the challenges in this process and approaching the topic holistically.

The Duality of Technological Innovation and Dynamic Capabilities: The Micro-Foundation of China's Construction Machinery Industry's Rise up the Global Value Chain

In the context of global value chain reconstruction, Chinese construction machinery enterprises are facing the dual challenges of technological innovation and global competitiveness improvement. Based on organizational learning theory and dynamic capability perspective, this study constructs a theoretical framework of dual integration of technological innovation (exploratory innovation and pioneering innovation) and dynamic capability, and explores its impact mechanism on the global value chain upgrading of Chinese construction machinery enterprises. The study adopts a mixed research method, combining large-scale patent data analysis and in-depth case study, and constructs a longitudinal data set of 146 Chinese construction machinery enterprises from 2005 to 2022. By using structural equation modeling, dynamic panel regression and machine learning algorithms, this study reveals the following main conclusions: (1) The relationship between technological innovation duality and the global value chain position of enterprises is inverted U-shaped, and there is an optimal equilibrium point; (2) Dynamic capabilities partially mediate the relationship between technological innovation duality and global value chain climbing, among which absorptive capacity and reconstruction capacity are particularly critical; (3) The degree of internationalization of enterprises positively moderates the impact of technological innovation duality on dynamic capabilities; (4) The quality of the institutional environment moderates the relationship between technological innovation duality and dynamic capabilities, and a high-quality institutional environment strengthens the positive relationship between the two. The theoretical contributions of this study are: (1) it expands the global value chain theory and incorporates the duality of technological innovation into the analytical framework; (2) it reveals the mediating mechanism of dynamic capability theory in innovation and value chain climbing, enriching the dynamic capability theory; (3) it provides new empirical evidence for organizational learning theory and clarifies the dynamic process of exploration and utilization equilibrium. At the practical level, the research results provide guidance for engineering machinery companies to formulate innovation strategies and enhance global competitiveness, and also provide a basis for the government to formulate industrial upgrading policies. Future research can further explore the long-term evolution path of technological innovation duality and its differences in cross-cultural contexts.

The Social Economy and Contemporary Challenges: Innovation and Sustainability

This article explores the relevance of the social economy in addressing contemporary challenges through innovative and sustainable practices, supported by public policies. The research investigates the management models that social and solidarity economy organizations (SSEOs) employ to respond to the challenges of innovation and sustainability. The study includes an in-depth analysis of diverse operational models and accomplishments across various cases, presenting evidence on how the sector adopts innovative and sustainable practices. The article scrutinizes essential characteristics of SSEOs, such as democratic governance, reinvestment of surpluses in social businesses based on innovation and entrepreneurship, and a strong community orientation. These characteristics are examined for their relevance in addressing issues like social inequalities, digital transformation, and climate change. Additionally, the research includes an examination of four diverse cases of SSEOs established in mainland Portugal. It reveals the wide range of activities and significant interactions that these organizations have with various stakeholders in different economic and social contexts, contributing to regional social innovation ecosystems. The empirical study, based on a descriptive case study methodology applied to multiple and heterogeneous cases (in terms of fields of intervention and scale of resources), demonstrates that sustainability has become a driver in the social economy, within a framework of democratic governance and community involvement. Moreover, the research fills a gap in empirical literature by providing strong evidence through real cases of collaborative social innovation, the integration of environmental, social, and governance practices, as well as financial and regulatory support from the state for the resilience of SSEOs. The social value of the research lies in its empirical contribution to demonstrating how social business is a crucial element for communities to address global challenges, promoting economic growth and employment, social justice, including the fight against poverty, and environmental sustainability.

Collaboration for new therapies: maximizing health and innovation.

Innovative medicines and vaccines can provide direct health benefits to patients and populations by preventing, treating and curing diseases, and also drive wider socioeconomic and productivity gains. However, researching and developing them is complex and risky. Funding for life sciences R&D has different sources: public, charitable/NGO, and private sector. We believe there is consensus that all are required, although there is less understanding about their respective roles, synergies, and funding priorities. The purpose of this paper is to provide an overview of the current life sciences innovation ecosystem in Europe, highlighting challenges for funding and innovation of new therapies and our proposed options to address these. The basis of this paper stems from the reflections made by the co-authors during a webinar with title "Collaboration for new therapies: maximising funding and innovation," in March 2023, with further targeted literature reviews. We identify eight challenges in the European life sciences ecosystem, some closely related, and nine options that we think might be helpful to address them. Each option on its own can have different levels of 'impact', but collectively will provide synergies among them, and thus maximize their impact. It is critical to ascertain how the strengths of each actor can be leveraged to bring new medicines/treatments to market, quicker and more efficiently. We need a trusted environment, with strategic collaborations between the public and private sectors, and policy initiatives and incentives should be targeted to strengthen the infrastructure with the aim of fostering such optimal alliances.

From Barista to Bytes: How Starbucks Brewed a Digital Revolution

This study examines Starbucks' digital transformation journey, analyzing its strategies, implementation, and impact on performance and competitive positioning. Using a qualitative case study approach, the article explores how Starbucks leveraged an interconnected ecosystem of mobile applications, artificial intelligence, cloud computing, and data analytics to enhance customer engagement and optimize operations. The research investigates how these technologies synergistically contribute to Starbucks' "Digital Flywheel" framework, driving personalization, streamlining operations, and creating a seamless omnichannel experience. Drawing on company reports, academic literature, and industry analyses, this study provides a comprehensive view of Starbucks' digital initiatives and their collective impact. Findings reveal that Starbucks' success stems from a holistic approach to digital transformation, encompassing technological implementation, organizational restructuring, and cultural change. The study critically examines the effectiveness of the "Digital Flywheel" framework, comparing it with similar models in digital transformation literature. While highlighting the significant impact of these initiatives on Starbucks' financial performance, customer engagement, and operational efficiency, the research also explores challenges in data privacy, technology investment costs, and potential risks associated with digital transformation. The study provides a nuanced analysis of how Starbucks navigated these challenges, offering valuable insights for practitioners. This research contributes to the growing literature on digital transformation in retail, offering a balanced perspective on both the opportunities and challenges of digital innovation. By examining Starbucks' journey, the study critically assesses how traditional retailers can adapt to the digital age, while acknowledging the variability in outcomes across different sectors.

Measuring the Impact of Technological Evolutions on Fine Arts Competence Development

Technological evaluations have significantly enhanced college students’ fine arts competence development by providing advanced tools and platforms that foster creativity, improve technical skills, and enable innovative artistic expression. In this study 500 college students were mentioned as participators. The variables Technological Tools, Technical Proficiency, Advanced Technologies, Creativity and Innovation, Online Platforms, Skill Development, and Collaborative Competencies are built to evaluate various aspects of technological and creative capabilities in educational and professional settings. Fine arts competitions like the (Artificial Intelligence) AI art contest, digital choreography competition, and speech AI innovation challenge are held for the students to improve their skill development. The questionnaires are taken to measure the student's technological skills development based on before and after competitions. The SPSS software version 28 is used to statistically analyze the data with multiple regression analysis and pearson correlation analysis. The results showed that the integration of technological tools and platforms significantly improved college student's technical proficiency, creativity, and collaborative skills in fine arts. Students exhibited notable enhancements in skill development and engagement with advanced technologies post-competition. Technology significantly enhances fine arts education by improving students' artistic skills and collaboration. Embracing digital tools offers valuable opportunities to enrich curricula and foster innovation.

Dental Identification System in Public Health: Innovations and Ethical Challenges: A Narrative Review.

Dental identification systems (DISs) encompass various techniques used for forensic identification, serving as alternatives or complements to genetic methods. Technologies such as microchip implants, prosthetic inscriptions, microSD cards, and identification plaques have been proposed to address limitations in comparative methods, offering streamlined processes for forensic experts. This study reviews current and potential DIS implementations, emphasizing cost-effectiveness and community benefits. Literature analysis from PubMed (2008-2024) yielded 17 relevant articles on implantable DISs, enabling direct subject identification via teeth or prostheses. The integration of DIS aims to enhance accuracy and speed in personal profiling and legal identification, promoting technology transfer in dentistry. It will be necessary to develop strict privacy regulations to protect patient data and establish ethical guidelines for their use. The study's aim is to highlight that the universal adoption of DISs could mitigate healthcare disputes and facilitate data exchange in clinical settings, which is particularly beneficial for vulnerable populations.

Metaverse adventures into libraries: what librarians and information users need to know

PurposeThe study explores the transformative potential of the metaverse in libraries, highlighting opportunities for innovative patron engagement and challenges such as digital equity, privacy concerns, and accessibility barriers.Design/methodology/approachThis study employed an interpretive content/document analysis approach, drawing insights from diverse literature sources including Scopus, Web of Science, and Google Scholar.FindingsThe findings indicate that through the integration of immersive technologies like virtual reality (VR) and augmented reality (AR), libraries can enrich their offerings and reach a broader audience. However, addressing challenges in libraries requires proactive measures, including bridging the digital divide and implementing inclusive design practices. Furthermore, cultivating metaliteracy skills among librarians and information users is essential to navigating the complexities of the metaverse responsibly.Originality/valueThe study’s originality lies in its comprehensive exploration of the implications of the metaverse for libraries and information users. Thus, exploring the nexus of immersive technologies, digital equity, and the evolving role of libraries, the research provides a nuanced understanding of the challenges and opportunities presented by the metaverse. The value outlines the key strategies for libraries to thrive in the metaverse by emphasizing the integration of immersive technologies, enhancing digital literacy, fostering collaborative partnerships, prioritizing accessible design, investing in research and innovation, and advocating for inclusive policies, the study equips libraries with a roadmap to fulfill their mission of providing equitable access to information and fostering lifelong learning in the digital age. The insights from the study will inform the strategic planning and decision-making of library administrators, policymakers, and information professionals as they navigate the transformative potential of the metaverse.

Directions for the development of higher education aimed at stimulating students' creative abilities and self-education in scientific research: developing a model of interpersonal learning

In academic education, particularly in the context of collaborative research, the interaction between academic faculty, students, and scholars through electronic information media presents both innovative opportunities and challenges. While these technologies offer enhanced learning methods, they also raise concerns about the erosion of interpersonal connections, which are crucial to the educational process. This study aims to explore the dynamics of informational self-education and its impact on both faculty and students, recognizing the dual influence of positive and negative factors. Academic learning and collaborative research are complex processes that encompass cognitive, motivational, emotional, and behavioral dimensions, all of which are influenced by economic and financial mechanisms. The primary goal of this research is to identify and develop a model of interpersonal learning that can enhance the effectiveness of higher education. Through a comprehensive analysis, the study concludes that while informational self-education offers new avenues for improving the quality of academic teaching, the role of interpersonal learning, particularly when supported by advanced information technologies, is of paramount importance. This study underscores the need for a balanced approach that integrates the benefits of informational self-education with the essential human elements of interpersonal learning to foster a more effective and holistic educational experience.

Sustainable Competitive Advantage in the Legal Industry: A Review of Business Strategies and Market Entry Approaches for Gowling WLG in Japan and Nigeria

The modern business landscape has been notably disrupted by events like the COVID-19 pandemic, which reduced global trade by 13% to 23% in 2020, affecting the triple bottom line—profit, people, and planet—of the legal industry. This research develops a sustainable competitive advantage framework for Gowling WLG in emerging markets, focusing on Japan and Nigeria. The study compares Gowling WLG's business strategies and market entry approaches through a strategic management model and case study design, comparing the firm's operations in these diverse markets. Data was collected via document analysis, interviews, field observations, and megatrend articles to evaluate the competitive landscape. A context analysis of existing literature helped formulate relevant themes. Findings reveal the dynamic nature of the legal sector, influenced by political stability, economic conditions, technological advancements, and environmental concerns. Despite challenges like Brexit, global growth opportunities and threats coexist. Gowling's strengths include global recognition and advanced technology, but it also faces challenges in innovation and leadership. Opportunities lie in expanding the high-legal industry and offering sustainability-focused services, though cybersecurity risks and economic instability are significant threats. Strategic alliances with local firms for risk management and expertise are advised. Entering Japan requires thorough research, local collaboration, and cultural sensitivity. This research contributes to the empirical and theoretical literature, noting data reliability limitations, especially in Nigeria.