This study aims to investigate the factors significantly affecting occupant injury severity in electric vehicle (EV) accidents, with a particular focus on traffic flow characteristics before accidents, which have often been overlooked in previous research. Using data on EV accidents from January 1, 2021, to December 31, 2021, in Guangdong Province, China, this study considers various vehicle, road, weather, and pre-accident traffic flow characteristics. The research employs the random parameters binary probit model with heterogeneity in means and variances, comparing it with the binary probit model and the random parameters binary probit model to comprehensively address unobserved heterogeneity and further explain the factors contributing to the randomness of random variables. The results indicate that the random parameters binary probit model with heterogeneity in means and variances provides a superior fit. The findings reveal that variables such as the time of day, type of vehicle involved in the collision, color of EV, average morning/evening peak traveling hours significantly impact the severity of injuries in EV accidents. Additionally, the black indicator exhibits heterogeneity in mean and variance during the afternoon period. This study offers an in-depth understanding of the mechanisms behind driver injury severity in EV accidents and contributes to the development of effective countermeasures to protect drivers from severe injuries.