The relevance of studying the Vision Zero strategy is driven by the growing challenges in road traffic safety faced by modern societies. Despite advances in technology and infrastructure, the number of fatalities and injuries in road accidents remains a significant issue, requiring new approaches for resolution. In the context of increased attention to sustainable development and reducing the negative impact on the environment, Vision Zero offers innovative solutions aimed at harmonizing human safety with the ecological and economic demands of modern transportation systems. The Vision Zero strategy represents a modern and ambitious approach to road safety, aiming for the complete elimination of deaths and serious injuries on the roads. This study is dedicated to a comprehensive analysis of the main goals and principles of the Vision Zero strategy, as well as its application in the context of road safety within the European Union. The aim of the study is to thoroughly examine the key objectives of Vision Zero, such as achieving zero fatalities in traffic accidents and reducing serious injuries. Special attention is given to defining serious injuries and methods to reduce them, including both technical and infrastructural solutions. The paper discusses the core principles of the strategy, including ensuring the safety of vehicles, infrastructure, and driver behavior, as well as the principles of a systems approach and proactive risk management. The findings of the study confirm that the Vision Zero strategy is an effective tool for reducing the number of traffic accidents and serious injuries, due to its comprehensive approach to road safety. Specifically, the research shows that achieving Vision Zero’s goals has a significant socio-economic impact, including reduced medical costs and improved quality of life for citizens. The realization of these goals also promotes the implementation of new technologies and innovations in the field of safety, making transportation systems more efficient and reliable. By analyzing and justifying the importance of achieving the Vision Zero goals, the study underscores the need for a comprehensive approach to managing road safety and demonstrates the potential of this strategy to ensure a safer and more sustainable transportation environment in the European Union.
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