Agricultural product prices are crucial to the income and livelihoods of millions worldwide, making accurate forecasting essential for market participants. The European Union regularly reports agricultural product prices through an online databank, ensuring up-to-date price information is widely available. This study evaluates the effectiveness of Facebook Prophet, a modern forecasting tool, in predicting tomato prices in Greece from 2013 to 2024.The results show that Facebook Prophet outperforms traditional forecasting models, providing more accurate predictions with lower Mean Absolute Error (MAE) and Mean Absolute Percentage Error (MAPE) values. Notably, the model exhibited superior performance in forecasting tomato prices over a six-month horizon compared to conventional seasonally adjusted models. This demonstrates Facebook Prophet’s potential to significantly improve decision-making in agricultural markets, offering reliable price forecasts to stakeholders such as farmers, traders, and policymakers. Furthermore, the study incorporated feedback from market participants, which provided valuable insights into market practices and conditions. This integration of practical knowledge with advanced forecasting techniques enhanced the interpretation of the results, making them more applicable to real-world scenarios. Overall, the findings suggest that Facebook Prophet holds considerable promise for future agricultural price forecasting, with potential applications across various commodities. These insights pave the way for more precise agricultural forecasts, benefiting all market participants by supporting more informed and timely decision-making.
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