Influence Consumer Purchase Intention Research Articles

Investigating the Impact of Product Quality, Price Sensitivity, and Brand Reputation on Consumer Purchase Intentions in the FMCG Sector

This research investigates the intricate dynamics influencing consumer purchase intentions within the fast-moving consumer goods (FMCG) sector, focusing on the impact of product quality, price sensitivity, and brand reputation. A quantitative research design was adopted, with data collected from a sample of 500 respondents through an online survey. Descriptive statistics, correlation analysis, regression analysis, and ANOVA were employed to analyze the data comprehensively. The findings reveal a strong positive correlation between perceived product quality and consumer purchase intentions, emphasizing the importance of maintaining high-quality standards. Price sensitivity was found to negatively impact purchase intentions, highlighting the need for strategic pricing strategies. Brand reputation emerged as a significant predictor of purchase intentions, emphasizing the enduring value of strong brand equity. Demographic analyses identified distinct target segments based on age and income levels. The study contributes valuable insights for FMCG companies in developing tailored marketing strategies and enhancing market competitiveness.

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands in STATA and VOSviewer software, the study investigates emerging trends and prevalent themes, visualizing the dataset. The findings indicate a notable increase in research output, particularly from developed countries, with significant collaboration between developed and developing nations. Moreover, the study identifies five principal research topics: 1) the impact of social media marketing on consumer purchase intention, 2) the consequences of online brand communities on purchase behavior, 3) factors influencing consumer purchase intention, 4) influencer effects on purchase intention, and 5) social media advertising and marketing strategies. Future inquiries should delve into various factors shaping customer purchase intentions, including the role of influencers, word-of-mouth dynamics, and advertising strategies while considering the diverse cultural contexts across different regions. This comprehensive analysis provides valuable insights for researchers and practitioners alike, guiding future endeavors in understanding and harnessing the power of social media in consumer decision-making processes. AcknowledgmentsGiang Hai Ha was funded by the Master, PhD Scholarship Programme of Vingroup Innovation Foundation (VINIF), code VINIF.2022.TS030.

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example

This study explores the effect of user-generated content (UGC) on consumer behavior and investigates how different types of UGC affect consumer purchase intention. The research model was constructed based on media richness theory (MRT), dual coding theory (DCT), and construal level theory (CLT), with the social media and e-commerce platform, Xiaohongshu, serving as the research object. Through five experiments, this study investigates the effect of graphic and short video UGC on consumer purchase intention and explores the mediating effects of perceived psychological distance and perceived value as well as the moderating roles of different UGC creators and experiential disclosure. The findings reveal that short video UGC generates a stronger purchase intention than graphic UGC, and that perceived value acts as a mediator between the type of UGC and purchase intention. Perceived psychological distance mediates the type of UGC and perceived value. Additionally, the type of UGC creator and disclosure of experiential information influence consumer purchase decisions across different contexts. These findings enrich our understanding of the conditions under which the type of UGC affects purchase intention. Our research contributes theoretically to our understanding of how UGC influences consumer purchase intention and, practically, by offering insights for e-commerce development.

Pengaruh Live Streaming Tiktok Sebagai Aplikasi Komunikasi Digital Dan Dampaknya Pada Purchase Intention (Studi Kasus Brand Senikersku)

The digital age brings significant changes with the advent of computer information technology and the internet. Digital media provides easier and faster access to information, allowing direct interaction between individuals and organizations through various platforms, including TikTok live streaming. TikTok has become popular as a digital communication platform that allows brands to interact directly with consumers, including in the context of the Snikersku brand. This study aims to analyze the effect of TikTok live streaming as a digital communication application on consumer purchase intention for skincare products for Brand Senikersku. This research uses a descriptive analysis method with a qualitative approach, mainly through literature study. Data was collected from various sources such as books, journals, the internet, and previous research to gain a deeper understanding of the influence of TikTok live streaming on consumer purchase intention. The results showed that TikTok live streaming has a significant influence on consumer purchase intention towards Brand Senikersku. Direct interaction between brands and consumers, as well as entertainment and product visualization presented in live streaming, play an important role in increasing consumer purchase intention. In TikTok live streaming, entertainment and product visualization are key to influencing consumer purchase intentions. The combination of live interaction, entertainment, and product information increases brand awareness, builds trust, and increases sales for the Snikersku brand.

Rivalry of celebrity and influencer endorsement for advertising effectiveness

<p>Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.</p>

Trust and electronic word of mouth on purchase intention: Rating as mediator

In an increasingly digital era, trust factors, electronic word of mouth, and ratings have an important role in influencing consumer purchase intention. This study examines the effect of trust and electronic word of mouth, with ratings acting as a mediator, on the purchasing intentions of health products. The research centers on Shopee users residing in Salatiga City during COVID-19. The study sample consisted of 103 inhabitants of Salatiga City who used the Shopee marketplace. The analysis was performed using the partial least-squares structural equation method. The results suggest that trust does not significantly impact purchase intent, but the trust variable has a positive and significant impact on ratings. Moreover, purchase intent was positively and significantly affected by the rating variable. Purchase intention and evaluations are positively and significantly affected by electronic word of mouth elements. It is clear that using ratings as mediators to link trust andpurchase intention has a significant impact. In contrast, the link between electronic word of mouth and purchase intention, where rating serves as a mediator, does not indicate any significant impact.

The Influence of Using Green Marketing on Intention to Purchase Environmentally Friendly Products

Currently, there is increasing environmental damage throughout the world. One of the factors causing environmental damage is global warming. Issues regarding the environment are a problem that is being highlighted by the wider community. The problem of air pollution, water pollution, and the most phenomenal is the problem of waste. Green marketing is an activity carried out by companies that pay attention to the environment or green issues by providing environmental goods or services to create satisfaction, developing products with a positive impact on the environment whose production, use and disposal processes do not have a detrimental effect on the environment, product sales results used for environmental purposes. The aim of this research is to determine the influence of the use of green marketing and consumer trust on the intention to purchase environmentally friendly products. The method used in this research is a quantitative descriptive survey method, namely by giving online questionnaires to respondents. This online questionnaire is aimed at respondents who use environmentally friendly products. The results in this research show how far the independent variable partially influences the dependent variable. From the results of the partial (t) test, it can be concluded that hypothesis (X2) Consumer trust influences consumer purchase intentions (Y) towards environmentally friendly products.

When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response

Russia's invasion of Ukraine prompted many Western companies to pull out of the aggressor country. This study examines why and when consumers purchase from companies that choose to sustain operations in Russia. This study advances a refined moral decoupling model where effects of transgression relevance on purchase intention are channeled not only through judgments of performance and morality, but additionally through judgment of social responsibility. Results of an empirical study with four German companies and a sample of German consumers indicate that the relevance of a company's transgression influences consumer purchase intention through judgments of social responsibility and morality. This remains stable regardless of individual differences in moral decoupling. However, judgments of performance mediate a transgression's effects on purchase intention only with individuals who are less prone to decoupling. Effects of a company's perceived social responsibility on purchase intention are weaker with the politically more liberal than with the more conservative, whereas effects of morality are enhanced by a more liberal political orientation and the strength of a person's moral identity. These findings aid researchers and practitioners by advancing a refined moral decoupling framework that has greater relevance in the context of political conflict and war.

E-Commerce Adoption: The Moderating Role of Commitment between Purchase Intention and Customer Purchase Behavior

This study aims to explore how factors such as attitude, self-efficacy, subject norms, and perceived usefulness influence consumer purchase intention in the context of online shopping. Additionally, it examines the moderating role of commitment in shaping these relationships. Understanding these dynamics is crucial for businesses looking to enhance their online retail strategies and customer engagement. A quantitative approach was employed, using quantitative surveys and data was collected from 251 internet users. The study found that attitude, self-efficacy, subject norms, and perceived usefulness significantly influence online purchase intention. A positive attitude towards online shopping, higher self-efficacy in using online platforms, favorable subject norms, and perceived usefulness of online shopping platforms were all linked to increased purchase intention. Notably, commitment was observed to have a moderating effect, strengthening the relationship between these factors and purchase intention. High commitment levels enhanced the impact of positive attitudes, self-efficacy, and perceived usefulness on the likelihood of making online purchases. This research contributes to the existing literature by integrating various psychological and social factors under a unified framework to understand online consumer behavior. It highlights the importance of commitment as a moderating factor, offering new insights for online retailers. The findings provide valuable implications for developing targeted marketing strategies and improving online customer experiences, ultimately boosting online sales and customer loyalty.

Analysis of the Influence of Interactive Communication, Consumer Preferences, and Promotional Effectiveness on Purchasing Decisions on the Shopee Live Streaming Features

With the popularity of the live streaming features as a marketing strategy, there is a need to understand in more depth how factors such as Interactive Communication, Consumer Preferences, and Promotional Effectiveness influence consumer purchasing decisions in the context of using Shopee's live streaming feature. It is important to understand how direct interactions between sellers and consumers via live broadcasts influence consumer perceptions of products or services, as well as the extent to which consumer preferences and promotional effectiveness can influence consumer purchase intentions through these features. In this case the researcher uses quantitative research with a comparative causal type because it discusses the cause-and-effect relationship of two or more variables, namely the influence of independent variables in the form of interactive communication, consumer preferences, and online promotions on the dependent variable, namely purchasing decisions with Shopee's live streaming feature. as the object. With Interactive Communication results are related to purchasing decisions because the T statistics value is above 1.96 and the p value is below 0.05 , the consumer preference variable is related to purchasing decisions because the T statistics value is above 1.96 and the p value is below 0.05 . However, the promotion effectiveness variable is not related to purchasing decisions because the T statistics value is below 1.96 and the p value is above 0.05. Streamers or sellers can increase interaction with customers, pay attention to their preferences, and don't just focus on promotions to attract customers.

The Influence of Augmented Reality on Purchase Intentions through Consumers of Madame Gie Products

Beauty products are needed by every individual, with various types of products offered, including quality, price, brand, and packaging. Therefore, the Purchase intentions of beauty products are very diverse. Madame Gie is one of the beauty product brands that has plunged into the use of Augmented Reality to make it easier for consumers to choose product variances. This study aims to determine and analyze the effect of Augmented Reality experiences on the purchase intention of Madame Gie products in Bandung, with Consumers’ Control as an intervening variable. This study uses a quantitative approach with a questionnaire through Google Form of 385 samples and analyzed by the Smart-PLS statistical program based on this research, the AR experience positively influences consumer Purchase Intention toward Madame Gie products. Consumer’s Control also plays a crucial role in the relationship between AR experience and Purchase Intention. Therefore, companies need to consider the importance of giving control to consumers in AR technology usage to maximize its impact on consumer purchase intention and enhance the performance of their beauty product marketing.

Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism

PurposeThis paper examines the understanding of various factors that influence consumer purchase intentions of renting products as a result of growth in the sharing economy. In addition, the study examines the notion of consumer minimalism, the mediating role of environmental consciousness and the moderating role of consumer scepticism to explain consumer rental consumption intention.Design/methodology/approachThe research used a survey questionnaire to collect data from Indian consumers (N = 259). Data analysis involved using structural equation modelling with AMOS v25 and PROCESS macro. Structural equation modelling was employed to test the models involving mediation, moderation and moderated mediation.FindingsThe findings link consumer minimalism and the intention to rent products. This research contributed to the existing body of knowledge by incorporating the concepts of consumer minimalism and consumer scepticism into consumers' decisions regarding renting products. Furthermore, the results demonstrated that environmental consciousness enhances consumers' inclination to rent products, shedding light on the factors influencing this preference.Originality/valueThis research extends the existing literature on consumer purchase intentions for rented products by investigating how consumer minimalism, mediated by environmental consciousness and moderated by consumer scepticism, influences these intentions. The results offer valuable insights for both theoretical understanding and practical applications, guiding marketing developers and brands that cater to minimalist consumers interested in renting products. Additionally, it suggests future research avenues in this domain.

Influence of Environmental Awareness, Green Marketing, and Green Attributes Transparency on Purchase Intention Through Corporate Brand Image as a Mediating Variable: A Case Study on Unilever Consumers

The purpose of this research is to analyze the direct influence of environmental awareness, green marketing, and green attributes transparency on brand image. It also aims to examine the impact of environmental awareness, green marketing, green attributes transparency, and brand image on purchase intention. Additionally, the study analyzes the influence of environmental awareness, green marketing, and green attributes transparency on purchase intention through brand image. The sample for this research consists of 100 respondents selected from Rinso customers in the Sukabumi region. Sample selection is done using non probability sampling, specifically Accidental sampling, and primary data is collected through questionnaires. The data analysis method involves Structural Equation Modeling (SEM), utilizing Partial Least Square (PLS) as the analytical tool and SmartPLS version 3.0 as the software for testing. The results indicate that the variable of environmental awareness does not have a direct and significant influence on brand image. However, both green marketing and green attributes transparency positively and significantly affect brand image. Green marketing and brand image directly influence consumer purchase intention positively and significantly. Nevertheless, environmental awareness and green attributes transparency, while showing a positive influence, do not reach statistical significance. Regarding indirect effects, brand image mediates the relationship between independent variables and purchase intention, except for the variable of environmental awareness.

The influence of country-of-origin on consumers' purchase intention: a study of the Chinese smartphone market

PurposeDue to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase intention. This paper aims to examine the effect of country-of-origin image, brand image and attitude towards the brand on the purchase intention of smartphone users.Design/methodology/approachAn empirical study was performed based on the information gathered from smartphone users. The structural equation modeling (SEM) technique was applied to examine the hypotheses.FindingsThe authors found that brand image and attitude towards the brand significantly influence consumer purchase intention. Additionally, there is an indirect effect even when the nation of origin image does not directly influence the consumer's purchase intention. Indeed, brand image and attitude towards the brand act as a mediator between the country-of-origin image and purchase intention.Originality/valueThis study presents a conceptual model on the impact of country-of-origin image on the propensity of consumers to buy smartphones in a field where little research has been done. The investigation offers a consumer-focused analysis regarding the country-of-origin image. This suggests a significant shift from the current strategy, which is frequently centered on the viewpoint of the companies.

Factor influencing consumer purchase intention for private label food products: a cross-sectional analysis

Factor influencing consumer purchase intention for private label food products: a cross-sectional analysis

Factor influencing consumer purchase intention for private label food products: a cross-sectional analysis

Factor influencing consumer purchase intention for private label food products: a cross-sectional analysis

Antecedents to Thai Consumer Insurance Policy Purchase Intention: A Structural Equation Model Analysis

This study delves into the factors influencing consumer purchase intention of Thai insurance company policies, focusing on service quality, corporate image, perceived value, and insurance technology. Employing a quantitative approach and multi-stage random sampling, the study selected 440 consumers from 10 Thai insurance agencies in January 2022, using a Google Form link distributed via social media for data collection. The structural equation model path analysis was conducted using LInear Structural RELations (LISREL) 9.1, complemented by descriptive statistics analysis in Statistical Package for the Social Sciences (SPSS) for Windows Version 21. Expert input informed adjustments to questionnaire items, and a pilot test with 35 participants ensured item reliability. The results reveal that insurance technology (0.68), corporate image (0.54), perceived value (0.53), and service quality (0.34) were all influential factors affecting purchase intention, collectively explaining 76% of the variance ( R2). Seven of the nine hypotheses tested found support, with the corporate image-perceived value relationship proving the strongest, followed by a moderately strong association between perceived value and insurance technology. Among the 25 observed variables, the quality of services and data standards provided by service quality stood out, with consumers valuing clear, concise, and convenient services as pivotal for agency satisfaction. This research contributes to the existing literature by offering post-COVID-19 insights into consumer insurance purchase intentions in Asia. It also provides valuable knowledge for policymakers and regulators seeking to enhance their sectors and strengthen national economic competitiveness.

The Involvement of Reviews in Online Travel Agencies to Increase Hotel Booking Intention in Batam

Hotel reservations are currently dominated by online bookings from Online Travel Agent, therefore thisresearch was created to assist hoteliers in knowing how the role of online reviews can influence consumerpurchase intentions in making online reservations. There is no previous research that discusses this topic withthe setting in Batam, so this research was made to discuss it. This research used quantitative method and testedusing IBM SPSS, with the target population of respondents who have made hotel reservations using OTA inBatam, at the end of this study it is proven that the independent and mediating variables have a significantinfluence on the dependent variable. However, this study has limitations, which there are still invalid items andthere are still many that can be researched in more detail for further research.Keywords: Online Booking Intention, Purchase Intention, Reviewer Expertise, Online Travel Agent

How Do Halal Component and Marketing Drive Muslim Consumers?

This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.

THE IMPACT OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTION OF GENERATION Z

The success factor in achieving purchase intention is social media marketing which is a crucial component of management in a business. This research offers fresh insight into how social media marketing initiatives affect younger customers’ intention to purchase. This research aims to determine the impact of social media marketing on the purchase intention of Generation Z in Malaysia. The research used a simple sampling approach, with descriptive and inferential analysis of 339 respondents. Quantitative surveys were designed to collect data based on model constructs for social media activities. The analysis was performed with the aid of SPSS statistical analysis software, by using correlation analysis for the data analyzed. All social media marketing activity factors have significantly influenced customer purchase intention. The strongest indicator is trendiness, which is followed by brand awareness and perceived trust, respectively. The research will make organizations aware that, social media is a crucial component for increasing audience perceptions toward influencing consumer purchase intention.