Influence Consumer Intention Research Articles

The Impact of Consumer Ethics on Intention to Purchase Counterfeit Fashion Products

The issue of counterfeiting has long plagued many industries including fashion, automotive, electronics, and pharmaceutical. Companies face various challenges when it comes to dealing with the issue of counterfeiting, which results in financial implications, loss of brand reputation, and many more. From a consumer perspective, counterfeit is the cheaper option in a market where consumers are spoilt for choice. Advancements in technology have helped manufacturers of counterfeit to increase the similarity and to a certain extent the quality of their products to their genuine counterparts. Thus, the demand for counterfeit products in general kept rising over the years. This research looks at the influence of perceived behavioral control and consumer ethics in influencing consumer intention to purchase counterfeit fashion products. A partial least squares (PLS) approach to structural equation modeling (SEM) was used to analyze the data. Findings showed that there is a negative relationship between perceived behavioral control and intention and a positive relationship between consumer ethics and intention.

What motivates U.S. restaurant customers to choose plant-based meat alternative dishes?

ABSTRACT The purpose of this study is to examine how different consumption values influence consumer intentions to choose a dish featuring plant-based meat alternatives at a restaurant by applying the theory of consumption values. The present study also investigates the mediating role of attitude in the relationships between values and consumer intentions. Responses were collected through the Qualtrics panel service and structural equation modeling was employed to analyze the data. The results, based on a total of 682 usable panel responses, indicate that emotional and epistemic values acted as significant driving forces, directly promoting consumers’ intention. Attitude was aroused by distinctive, functional, emotional, and conditional values and in turn, significantly impacted intention. Furthermore, it was found that attitude fully mediated the relationship between conditional value and intention. The results offer useful implications for restaurants that offer menus with plant-based meat alternatives.

Antecedents of Consumer Purchase Intention Towards Organic Food

This study analyzes the factors that influence consumer intention to buy organic food in Indonesia. Against the backdrop of increasing health and nutrition awareness, this study examines the role of functional value, consumer innovation, eco-friendly beliefs, health benefits, and knowledge of organic food. Data was collected through a consumer survey which showed that demand for organic food grew by 21% in 2018. Descriptive statistics and hypothesis testing were used as data analysis methods. The results showed that all variables studied had a significant positive effect on consumer purchase intention. The main purchase intention is the functional value and quality of organic products, as well as consumer knowledge of health benefits and trust in environmentally friendly products. This study provides practical insights for organic food industry players to develop relevant and effective marketing strategies to increase consumer interest. In addition, the findings make an academic contribution to the understanding of the factors that influence consumer purchasing behavior towards organic products. This study also identifies existing limitations and offers recommendations for further research to deepen the understanding of consumer behavior towards organic food.

확장된 통합기술수용이론을 활용한 ChatGPT 서비스에 관한 중국 소비자 행동 연구

In this study, we focused on empilically analyzing the factors that influence consumer intention to use and purchase behavior at the introduction and diffusion stages of the innovative technology, ChatGPT Plus, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT). Furthermore, we examined the moderating roles of education and monthly income in specific relationships. To summarize the research results, firstly, among the technology acceptance factors affecting Chinese consumers' use of the innovative ChatGPT Plus paid service, the performance expectancy, effort expectancy, facilitating conditions proposed in the basic UTAUT, and hedonic motivation, price value, and content quality proposed in the extended UTAUT were found to significantly influence the intention to purchase the ChatGPT Plus paid service. On the contrary, it was found that social influence and usage habits do not significantly influence the intention to purchase ChatGPT Plus paid service. Secondly, among the technology acceptance factors that influence the use of ChatGPT Plus paid service, performance expectancy, hedonic motivation, and content quality showed a significant impact on purchase intention through the moderating effect of education. Thirdly, in this study, the purchase intention of ChatGPT Plus paid service was confirmed to have a positive effect on purchase behavior. Through these research results, artificial intelligence-related companies can respond more effectively to consumers' intention to use and purchase behavior, and on this basis, they can improve the quality of artificial intelligence products and GPT Plus services.

A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Metaverse technology has recreated real-world surroundings into a virtual setting that has caught the attention of many consumers and brands. Metaverse platforms are facilitating brands to sell physical and digital versions of their products, and consumers are eagerly purchasing these products. Owing to this dramatic shift, it is crucial to understand the factors impacting user adoption of metaverse platform services. The present study leverages an LDA-based topic modeling approach to analyze 17136 online user reviews of the Highrise Virtual Metaverse mobile platform. The study revealed ten factors impacting consumer intention to use the metaverse platform services that are asset buy-sell experience, availability of virtual assets, visually appealing virtual environment, enjoyment from virtual events, social interaction, social activity, positive experience with the metaverse ecosystem, mobile app-related issues, user account-related issues, and the feature of watch ad-to earn. Building upon the uses and gratification theory and flow theory, the study explained that consumers gain three major gratifications and experience a flow state while using metaverse platform services. Furthermore, it explores the emotions expressed by users within the metaverse platform. Correspondence analysis is performed to understand the factors leading to positive and negative user experiences with the platform services. The study presents crucial practical implications for brand marketers and metaverse platform developers.

Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia

Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to purchase EVs. Based on the theory of reasoned action and risk-benefit model, this study incorporates social media relevance, vendor trustworthiness, vendor expertise, social influence, and perceptions of EV benefits and risks. Data is collected through online surveys. 295 data were obtained and analyzed by exploratory factor analysis and multiple regression using SPSS. The results show that perceived relevance to social media has the greatest influence on EV purchase intention, followed by perceived benefits and risks, social influence, and vendor expertise, while vendor trustworthiness didn’t have a significant impact. This study’s result contributes to the knowledge of EV buying factors and offers managerial implications for EV providers’ business strategy. Keyword: factor, purchase intention, social media, theory of reasoned action, electric vehicle

Investigating Factors Influencing Consumer Intention to Use Online Streaming Services

This paper investigates factors influencing consumer intention to use online streaming services from the technology acceptance perspective based on the extended Technology Acceptance Model with additional variables – perceived enjoyment and incorporation with human and social constructs from Theory Reasoned Action. The consumer intention to use online streaming services remains unclear due to the gap between expectations of online streaming service providers and the high unsubscribe rate. This study deployed an online questionnaire to collect data from 250 Facebook users. Thus, the data collected for this study were from consumers not using online streaming services in Malaysia to understand the factors that could trigger their intention to use. The data collected were analysed using SPSS version 26 and PLS-SEM version 3.0. The role of self-efficacy as a moderator was examined to better understand consumer behaviour in online streaming services. The result revealed that subjective norms and perceived enjoyment have significantly impacted consumer intention to use online streaming services. Regarding the moderating effect of self-efficacy on the relationship between perceived ease of use and perceived usefulness, the outcome evidenced that self-efficacy plays a moderator role for both constructs. This paper attempts to fill the gap by extending the extant literature on consumer intention to use online streaming services by assessing the direct and moderating effects. Furthermore, the outcome of this study also provides valuable practical contributions for online streaming service providers by improving their understanding of consumer behaviour on the intention to use online streaming services.

Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

The COVID-19 pandemic has heightened public awareness regarding the importance of health insurance. Several factors influencing the choice of an insurance brand include the plan value, agent characteristics, referrals, and consumer trust. Over the past five years, the use of influencers has expanded as they are believed to influence consumer intentions to purchase insurance services. Primary data was collected through a survey of 181 respondents who did not have an insurance policy but had seen the content of the insurance company’s marketing communications presented by influencers. Using SEM-PLS to analyze the primary data, the study found that agent characteristics and influencer credibility directly affect an insurance brand’s consumer trust and purchase intention. Meanwhile, referrals have a significant direct effect on consumer trust but not directly on purchase intention. Conversely, the plan value offered by insurance companies directly affects purchase intention but has no direct influence on consumer trust. Despite finding that consumer trust was insignificant in mediating the effect of referrals, agent characteristics, plan values, and influencer credibility on purchase intention, this study validates the role of agent characteristics, plan values, and influencer credibility in influencing consumer’s intention to purchase insurance products.

Psychological factors influencing consumer intentions to consume cultured meat, fish and dairy

This study investigates the structure of factors that influence consumer intentions to both try and to consume cultured proteins, and their intentions to substitute vegan, vegetarian and omnivore diets with these alternative protein sources. Comprehensive survey data (N = 3862) was collected from three Nordic countries (Denmark, Finland, and Norway) and analysed using confirmatory factor analysis and structural equation modelling. Theoretically, this article draws from behavioural models of environmental psychology, identity theory, and attitude theory. Results indicate that beliefs about the necessity of an industry producing cultured proteins and impacts of cultured proteins on the global economy are significant predictors of consumer intentions. Moreover, participants who exhibited high levels of general and food innovativeness were more likely to express positive intentions to consume cultured proteins. Social norms influenced consumer intentions: Individuals surrounded by positive attitudes and intentions toward cultured proteins within their social networks were more inclined to want to consume these products. The predictor variables in the final model accounted for between 39% and 66% of the variance in the different cultured proteins related intentions. Understanding consumer intentions better can inform targeted communication strategies aimed at promoting the advantages of cultured proteins and facilitating its adoption.

무형문화유산(ICH) 문화정체성 인지와 ICH 진정성 인지가 중국 ICH 제품의 소비의도에 미치는 영향

Intangible Cultural Heritage (ICH) products are consumer goods or services that utilize ICH resources and are commercialized or industrialized, encompassing the value of use, emotional value, and symbolic value of ICH. ICH products have become increasingly important in the Chinese tourism industry and have become a key element of China’s tourism economy. The purpose of this study is to contribute to the study of deliberate consumption of ICH products by considering ICH cultural identity perception and ICH authenticity perception as extended variables of the Theory of Planned Behavior. A survey was conducted with 298 Chinese participants for this study. Data analysis was performed using SPSS 26 and AMOS 24 software to conduct descriptive statistics, factor analysis, and structural equation modeling. The analysis results indicated that ICH cultural identity perception influences attitudes toward ICH products, subjective norms, and perceived behavioral control. Therefore, ICH cultural identity perception can influence consumer intention indirectly but does not have a direct impact on consumer intention. On the other hand, ICH authenticity perception was found to have a positive impact on attitudes toward ICH products, subjective norms, perceived behavioral control, and consumer intention. Additionally, subjective norms and perceived behavioral control significantly influence consumer intention, while attitudes toward ICH products do not. However, emotional value was confirmed to play a moderating role. In conclusion, the study confirmed that ICH cultural identity perception and ICH authenticity perception of visitors to ICH tourist sites have a positive impact on consumer intention for ICH products. The findings of this study are expected to be helpful in formulating marketing strategies for ICH products.

Factors Influencing Consumer Intention to Purchase via Omni-Channel Fashion Retail in Malaysia

Factors Influencing Consumer Intention to Purchase via Omni-Channel Fashion Retail in Malaysia

Attitude, Subjective Norm, and Perceived Behavioral Control on Halal Food Purchasing Behavior: A Case in Indonesia

This study implements TPB theory with the aim of extending some previous research in order to examine halal food purchasing behavior in Muslim consumers. Data collection was carried out through a questionnaire with purposive sampling technique. This study uses Structural Equation Model (SEM) analysis to determine the effect of the three independent variables on halal food purchasing behavior. The results showed that there is a positive relationship between attitude and purchase intention. Attitude is an important factor in influencing consumer intention to buy halal products. Furthermore, this study also revealed that perceived behavioral control has a significant correlation with intention and satisfaction, because in collectivist cultures such as Muslim cultures, people tend to perceive themselves as interdependent with the group and tend to strive for group rather than personal goals. One limitation is that this study only reaches Halal consumers in Indonesia, especially in the city of Jakarta. Although the sample is limited, the findings from this study can be used to better understand the purchasing behavior associated with the purchase and satisfaction level of halal products.

Effects of TikTok Influencers on the Purchase Intention of Gen-Z: Cosmetic Industry

This study investigates how TikTok influencers affect Generation Z's purchase intention toward the cosmetic industry in HCMC. The research issue is a lack of knowledge on how TikTok influencers affect Generation Z's buying intentions for cosmetics. The research objective is to investigate the relationships among influencers' credibility, physical attractiveness, expertise, social advocacy, customers' trust, gender, and purchase intention. The literature study emphasizes the significance of customer trust and influencer characteristics in influencing consumer intention. A questionnaire survey is used as a data gathering technique in this research employing a quantitative methodology. To analyze the data, SPSS will be used as the statistical program. Descriptive statistics will be computed to summarize the data. Multiple regression analysis will examine the relationship between influencers' characteristics and customer trust toward their purchase intention. According to the findings, all influencers' characteristics, including credibility, physical attractiveness, expertise, and social advocacy, have favorable effects on Gen Z's purchasing intention. Surprisingly, customer trust has the most influence on Gen Z behavior. It indicates that there is a difference in purchase intention for different genders. The outcomes will offer valuable insights to cosmetic industry marketers at HCMC to develop effective influencer marketing strategies for Generation Z consumers.

Examining the effect of perceived risk, self-efficacy and individual differences on consumer intention to use contactless mobile payment services

Purpose The purpose of this study is to examine the influence of perceived risk (perceived susceptibility and perceived severity), self-efficacy and individual differences (personal innovativeness and mobile payment knowledge) on consumers’ intention to use contactless mobile payment services (MPS). Additionally, it also empirically tested the moderating effect of hygiene consciousness in the proposed conceptual model. Design/methodology/approach The present research developed a conceptual model based on the health belief model (HBM) and diffusion of innovation theory (DOI) to empirically assess whether and how perceived risk, self-efficacy and individual differences influence consumer intention to use contactless MPS. The data was collected using the survey method from 251 smartphone users and analyzed with structural equation modeling. The moderating role of hygiene consciousness was studied in the relationship that self-efficacy and personal innovativeness shares with consumers’ intention toward contactless MPS. Findings The results of this study disclose that among all precursors of consumers’ intention toward contactless MPS, only perceived severity, self-efficacy, personal innovativeness and mobile payment knowledge positively affect consumers’ intention to use contactless MPS. However, the effect of perceived susceptibility on consumers’ intention toward contactless MPS was found to be non-significant. The results further depict that hygiene consciousness acts as a moderator in driving consumers’ intention toward contactless mobile payment services. Research limitations/implications The HBM model and DOI, which incorporate perceived risk, self-efficacy, individual differences and hygiene consciousness, give light on the factors influencing consumer intention to use contactless MPS in a pandemic situation such as COVID-19. The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics. Practical implications The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics. Originality/value By uniting perceived risk, self-efficacy and individual differences with consumers’ intention toward contactless MPS in a conceptual model, along with examining the moderating role of hygiene consciousness, this work responds to the calls for upcoming research concerning mobile payment systems as means of future payment. Thus, it offers an understanding of particular consumer motivations that may guide consumers’ intention toward contactless MPS through the theoretical lens of HBM and DOI.

Modelling the mass consumption potential of Plant Based Meat: Evidence from an emerging economy

The rising demand for plant-based meat (PBM) has the potential to minimize environmental degradation and save the lives of numerous animals. Furthermore, the intention to consume eco-friendly products triggers people to consume PBM. However, it is essential to understand the factors that influence consumer intentions and actual PBM consumption to enhance its adoption. By incorporating the Theory of Consumption Value, this study examines the impact of health consciousness, health motivation, personal innovativeness, perceived critical mass, perceived cost, and perceived product value on the intention to consume PBM. The impact of intention to consume PBM on actual consumption is also analyzed. Furthermore, the mediating role of the intention to consume PBM in the relationship between these factors and actual consumption behavior is investigated. Using a cross-sectional research design, 978 responses were obtained from Indonesia. The data were analyzed using partial least squares structural equation modelling (PLS-SEM). The results showed that health motivation, perceived critical mass perceived cost, and perceived product value were significant predictors of the intention to consume PBM. However, health motivation and personal innovation had insignificant effects on the intention to consume PBM. Moreover, the intention to consume PBM translated into actual consumption behavior. Furthermore, the intention to consume PBM significantly mediated the relationship between actual consumption behavior and factors other than health motivation, personal innovation, and perceived product value. The findings offer valuable insights for industry, policymakers, and producers interested in PBMA markets in developing focused marketing strategies, improving consumer perceptions, and addressing barriers, such as perceived costs to promote PBM consumption, particularly in emerging markets. Integrating the theory of consumption value and PLS-SEM provides a comprehensive understanding of the underlying dynamics and sheds light on the unique factors driving PBM consumption behavior.

Electronic payment acceptance model: A study on United Arab Emirates consumers

This paper aims to investigate if trust, perceived usefulness, and perceived ease of use affect the intention to use e-payment. Also, the study explores if attitudes towards the use of e-payment influence consumer's intentions to use the e-payment system which is supported by testing the moderation effect of Self-Efficacy, and Computer Anxiety on the attitude to use such systems in higher education institutes. The study found that there are a variety of effects of the Electronic Payment Acceptance Model in the United Arab Emirates that pertain to sociological, legal, and economic aspects. The United Arab Emirates can benefit from a more robust and inclusive digital payment ecosystem by comprehending and implementing the lessons gained from such research. Among the lessons learned from this study is that using electronic payment leads to many benefits, it is not possible to benefit from all these benefits if the acceptance rate of technology, especially electronic payment, is low. For this reason, this research came to provide solutions to the possibility of increasing the acceptance of technology among individuals and organizations through a complete model and studying the impact of its factors and the factors that moderate the relationship in it.

Determinants of consumer intention to adopt a self-service technology strategy for last-mile delivery in Guangzhou, China.

Self-service technology (SST) is a logistic innovation in e-commerce that enhances last-mile delivery efficiency in supply chain management. By combining Innovation Diffusion Theory with Resource Matching Theory, we proposed a comprehensive framework to explain the relationships between beliefs, attitude, and intention in Guanzhou, China. The findings revealed that attitude played a crucial role in influencing consumer intention to adopt SST and that attitude has direct and indirect effects. Additionally, consumer perceptions of compatibility, relative advantage, reliability, and complexity indirectly affected their adoption intention through attitude. These factors had positive and negative effects. The results highlighted the importance of attitudes as immediate predictors of intention, as consumer attitudes (favorable and unfavorable) were shaped by their perceptions. We conclude by recommending strategies to promote positive attitudes toward SST and enhance safety, efficiency, and the overall user experience.

How do self-transcendent values and institutional forces influence consumer intentions to purchase new energy vehicles under subsidy withdrawal? Evidence from China

How do self-transcendent values and institutional forces influence consumer intentions to purchase new energy vehicles under subsidy withdrawal? Evidence from China

Factors influencing consumers’ intention to donate blood: A South African perspective

The objective of this study was to determine the factors influencing consumer intention to donate blood in an emerging market setting. A quantitative research design was followed that entailed the collection of data from 308 non-donor respondents, using a self-administered online questionnaire. The conceptual model and hypotheses were analysed statistically, using SPSS to conduct reliability analysis, correlation analysis, and multiple regression analysis. The findings revealed that awareness of consequences, ascription of responsibility, and personal norms had a positive and significant influence on consumers’ intention to donate blood. Ascription of responsibility was the largest influencer of personal norms towards blood donation.

Organic dining behaviour in British restaurants

The organic food market has experienced significant growth in recent decades all over the world. Within the context of the UK, a remarkable rise can be seen considering the recent popularisation of organic food products. With these trends in mind, the aim of this research is to develop better understanding of organic dining behaviour in British restaurants. To achieve this aim, this research used questionnaire technique and analyse the data using SEM. The key findings of the research confirmed that a range of factors, including advertisements through social media, knowledge, price, taste, quality, availability, and labelling, all significantly influence consumer intention to consume organic food in restaurants. In consideration of all the above-mentioned relationships, this research developed and tested a model which summarises consumers’ organic food dining behaviour in restaurants covering influencing factors, consumer intention and actual behaviour of organic dining. Finally, this research provided theoretical and practical implications.