Influence Repurchase Intention Research Articles

PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games

Customer Emotion and Impulse Buying: The Variables that Influence Repurchase Intention

Customer Emotion and Impulse Buying: The Variables that Influence Repurchase Intention

Utilitarian Shopping Value and Hedonic Shopping Value Influencing Repurchase Intention Mediated by Satisfaction

This research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention. The subjects of this research are Indonesian consumers who shop online for fashion products in 5 cities, which are the cities with main source of ecommerce visitors. In this research, the Likert Scale was used as a research instrument measurement scale to determine the opinions of consumers in 5 city in Indonesia regarding the following three factors: (1) hedonic shopping value is necessary for e commerce in order to encourage users to make a repeat purchase/repurchase intent; (2) Utillitarian shopping value has a positive and significant effect on Repurchase intention; (3) Satisfactory shopping value perceived adventure journey in shopping, for example, to get value added in getting promos or discounts there can lead users to repeat purchases; and (4) Utilian shopping value can increase satisfaction; (5) satisfaction mediates the relationship between the two variables; (6) satisfaction is still able to have a significant influence on the motivation shopping value (Utiliarian and hedonitic) on epurchase intention, even though the nature of the satisfaction variable is partial mediation.

INFLUENCE OF THE QUALITY OF ELECTRONIC SERVICES (WEBSITE DESIGN, CUSTOMER SERVICE, SECURITY/PRIVACY, FULFILMENT) ON CUSTOMER SATISFACTION AND REPURCHASE INTEREST IN THE McDONALD'S APPLICATION

With increasingly rapid advances in technology, many companies are innovating in online sales to increase consumer convenience in ordering food. Currently, competition between companies is getting tighter, encouraging companies to continue to improve service quality in order to gain repeat purchase interest from customers. This research was conducted to explore the influence of electronic service quality, including aspects such as website design, customer service, security/privacy, and fulfillment, on customer satisfaction and repurchase interest in the McDonald's application. The research population was McDonald's application users in Bandung City, with 400 respondents taken through distributing online questionnaires via social media. Sampling was carried out using a purposive sampling method, and data was processed using SMARTPLS version 4 software. The research results showed that website design positively and significantly influenced the quality of electronic services, customer service positively and significantly influenced the quality of electronic services, security/privacy positively and significantly influences electronic service quality, and fulfillment positively and significantly influences electronic service quality, electronic service quality positively and significantly influences customer satisfaction, customer satisfaction positively and significantly influences repurchase intention on the McDonald's application.

Effect of service quality, price, and brand image on repurchase intention with customer satisfaction as an intervening variable

This study aims to determine the Influence of Service Quality, Price, and Brand Image on Repurchase Intention with Customer Satisfaction as an intervening variable: A case study at Toko Pantes Ngemplak Pati. This research is conducted using quantitative research, which employs a research instrument in the form of a questionnaire. The sample in this study consisted of 125 respondents. The sample was taken using simple random sampling method, meaning that respondents who became the research sample were encountered by the researcher during the study without considering specific characteristics. The research data were analyzed using Structural Equation Modeling (SEM) statistical method with Amos 23 application. This research already has data that meet validity and reliability tests. This indicates that the data results have met the requirements of the model to proceed to hypothesis testing. The results of this study indicate that: (1) Service Quality does not influence Customer Satisfaction, (2) Price influences Customer Satisfaction, (3) Brand Image influences Customer Satisfaction, (4) Service Quality influences Repurchase Intention, (5) Price influences Repurchase Intention, (6) Brand Image does not influence Repurchase Intention, (7) Customer Satisfaction influences Repurchase Intention.

Livestreaming commerce service quality measurement and its effect on swift guanxi, trust, and repurchase intention

Livestreaming commerce is an important emerging technology that has not been systematically investigated in service marketing research. This study aims to develop livestreaming commerce service quality (LSCSQ) measures and explores the impact of LSCSQ on repurchase intention from swift guanxi and trust perspectives. Four phases are conducted to measure and validate LSCSQ, including item generation, item purification, scale validation, and nomological validity testing. Three rounds of online survey by distributing questionnaires on the Wenjuanxing platform were conducted to collect data. Customers with livestreaming commerce service experience were selected and invited randomly to finish questionnaire. The valid samples in the first, second, and third rounds were 376, 264, and 308 respectively. SPSS 25.0 and SmartPLS 3.0 were employed to analyse data in this study. The results show that cues multiplicity, scene visibility, personalisation, informational fit-to-task, efficiency, empathy, real-time interactivity, language expressiveness, and edutainment are the measurements of LSCSQ. Moreover, LSCSQ positively influence repurchase intention by building swift guanxi and improving trust. This study contributes to the service quality and livestreaming commerce literature and provides theoretical tools for livestreaming retailers to improve their service quality by adopting better targeted strategy.

Determinant Factors That Influence Repurchase Intention In Patients Of Bhayangkara Tk Ii Mas Kadiran Medan Hospital

This study aims to find out what factors influence repurchase intention in patients at Bhayangkara TK II Mas Kadiran Hospital, Medan. This research method uses quantitative methods with associative research types. The sampling technique in this research used simple purposive sampling. The population in this study was 25,625 patients at Bhayangkara TK II Mas Kadiran Hospital, Medan and using the Slovin formula technique with a significance level of 0.05, the total sample in this study was 394 respondents taken from part of the population. The data analysis used in this research is structural equation modeling-partial least squares (SEM-PLS) using SmartPLS software. Based on the results of hypothesis testing, the variables brand association, brand loyalty, customer experience and perceived quality have a positive and significant effect on repurchase intention through customer satisfaction at Bhayangkara TK II Mas Kadiran Hospital, Medan.

THE INFLUENCE OF TRANSACTION-BASED SATISFACTION AND EXPERIENCE-BASED SATISFACTION TOWARD REPURCHASE INTENTION WITH BRAND IMAGE AS MEDIATION VARIABLE FOR VIRTUAL HOTEL OPERATOR

This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation variable. This research is classified as explanatory research, and the data were collected using an online survey method. The respondents comprised 200 customers who had purchased using VHO's platform of their own accord within the past year. The research data and hypothesis are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The analysis shows that transaction-based satisfaction has a positive and significant effect on repurchase intention, while experience-based satisfaction has no positive and significant effect. The brand image also has a positive and significant effect on repurchase intention. The mediation test results indicated that brand image can play an important role in transaction-based satisfaction influence on repurchase intention, and experience-based satisfaction influence on repurchase intention.

아파트 구매결정 요인이 주거만족도 및 재구매 의도에 미치는 영향

This study aims to analyze the mediating effect of buyer's perceived value on the impact of apartment purchase decision factors on residential satisfaction and repurchase intention among residents of apartments in Jeju Island. To achieve this, a survey was conducted on 437 residents of apartments in Jeju Island, and the results were analyzed.
 The research findings revealed that among the factors influencing apartment purchase decisions, locational factors negatively influence repurchase intentions, economic factors negatively influence purchase satisfaction, while physical and social factors positively influence residential satisfaction. Additionally, economic and social factors among the purchase decision factors positively influence functional value, and social factors positively influence social value.
 Furthermore, functional value positively influences purchase satisfaction, social factors positively influence both purchase satisfaction and repurchase intention. Both functional value and social value play a partial mediating role in the relationship between apartment purchase decision factors and residential satisfaction.
 These research results suggest several implications. When purchasing an apartment, it is necessary to conduct a precise analysis of locational factors and surrounding market prices. From the seller's perspective, active promotion of various amenities, safety, convenience, and accessibility is essential. Moreover, promoting the superiority of functional and social values of apartments compared to the purchase cost is crucial. To enhance apartment purchase and repurchase intentions from consumers, ensuring the adequacy of quality and price, as well as enhancing satisfaction through factors such as social status improvement resulting from apartment purchase, are necessary.

Pengaruh E-Service Quality dan Kepercayaan terhadap Minat Beli Ulang Konsumen pada Aplikasi Blibli di Kota Bandung

The purpose of this research is to examine the influence of e-service quality and trust on the repurchase intention of the Blibli application in the city of Bandung. The instruments used in this study have been declared valid and reliable through validity and reliability tests. The instruments were employed as data collection tools from respondents, namely internet users aged 17 and above who have experience shopping on the Blibli application, with a total of 90 individuals as the subjects of this research. The data collection technique used was cross-sectional or a one-shot study. The data analysis technique employed was simple and multiple linear regression using the SPSS version 25 tool. The findings of this research indicate that e-service quality does not influence repurchase intention, trust has a positive and significant impact on repurchase intention, and e-service quality and trust, when considered simultaneously, have a positive and significant effect on repurchase intention. Meanwhile, other concepts for directly influencing repurchase intention could be proposed by future researchers. The results of this study are also beneficial for the management of the evaluated object and the e-commerce industry in formulating relevant strategies for enhancing the quality of these attributes.
 

Pengaruh Brand Love, Brand Engagement, dan Brand Equity terhadap Repurchase Intention: Studi pada Pengguna Smartphone Samsung di Indonesia

Samsung is an electronics brand that is ranked first in 2018 – 2023 as the top brand index category, however, Samsung smartphone products tend to experience a decline from year to year. This shows that the repurchase intention of Samsung smartphone users is not optimal. Therefore, research was used regarding "The Influence of Brand Love, Brand Engagement, and Brand Equity on Repurchase Intention (Study of Samsung Smartphone Users in Indonesia)”. This research was conducted quantitatively descriptively with a sample size of 155 people. The analysis of primary data obtained through surveys involved the utilization of multiple linear regression tests. The research findings indicate that Brand Love, Brand Engagement, and Brand Equity positively influence Repurchase Intention. In addition, there is a strong and meaningful correlation between brand engagement and brand equity in relation to repurchase intention. Furthermore, there is a positive but not statistically significant correlation between the variable of brand love and repurchase intention

Green marketing mix and repurchase intention: the role of green knowledge

PurposeThis study investigated the effect of green marketing mix on consumer repurchase intention in Ghana. The study focusses on the interaction effect of green knowledge on green marketing mix and consumer repurchase in Ghana.Design/methodology/approachA quantitative approach to research was employed. In all, 371 participants were chosen using the purposive sampling technique. Data analysis was conducted using the SPSS software.FindingsThe findings showed that green price, green place and green promotion had a positive significant effect on repurchase intention. However, green product insignificantly influenced repurchase intention. The findings further showed that green knowledge moderated the relationship between green price and green place, on repurchase intention. Green knowledge was not found to moderate the relationship between green product, green promotion and repurchase intention.Originality/valueThe study advances our knowledge on green marketing mix, green knowledge and repurchase intention within the beverage sector. It reveals the positive implication of green marketing mix on a firm’s customers using the marketing mix theory.

The influence of Customer Expectation, Perceived Enjoyment, Perceived Ease of Use, and customer satisfaction on Repurchase Intention of vidio.com Streaming Service Providers

Objective: This research was conducted to find out whether Customer expectation (EXP), user satisfaction (SAT), Perceived Enjoyment (PE), Perceived Ease of Use (PEOU) influence each other and also influence repurchase intention (RPI) on the Vidio.com streaming service site. This research is modified because it uses an existing theory but uses a different object. Methods: This study used a quantitative method using questionnaires. This study has a population of 34.052 (thirty four thousand fifty two) Telkom University students and the questionnaire was distributed to a sample of 379 (three hundred seventy nine) Telkom University students using a purposive sampling. The analytical method used is Structural Equation Modeling (SEM) that based on variance (partial least squares). Results: The research results obtained show that customer expectation and customer expectation have a positive and significant influence on perceived ease of use partially. Customer expectation, perceived enjoyment, and perceived ease of use have a positive and significant influence on satisfaction partially. Perceived ease of use has a positive and significant influence on perceived enjoyment. Satisfaction and perceived enjoyment have a positive and significant influence on repurchase intention partially. But perceived ease of use does not have positively and significant influence on repurchase intention. Conclusions: The vidio.com site provider must continue to improve service quality, product quality and site design quality to meet customer expectations, increase perceived enjoyment, provide its own chat room, provide better and newest products, and also maintain good relations with consumers so that consumers will feel satisfied and interested in making repeat purchases. For future researchers who want to research the same material, they should add or replace several variables such as perceived usefulness, perceived quality, perceived emotional value, perceived social value, etc, and also change the broader research object so that they can find out the factors that can influence consumer repurchase intention for a product or service.

PERAN VARIABEL MEDIASI KEPUASAN PELANGGAN PADA PENGARUH IKLAN BERBASIS MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI ULANG MIE GACOAN DI YOGYAKARTA

This study aims to analyze the influence of instagram social media-based advertising on repurchase intention with customer satisfaction as a mediating variabel. The sample in this study were 120 people with a purposive sampling technique which is part of the non-probability sampling. The method used in this study is structural analysis using variance-based aquation modeling, namely partial least squares. The result of this study : instagram social media advertising significantly effect on customer saticfaction variabel. Customer saticfaction significantly influence repurchase intention variabel. Instagram social media have no effect on repurchase intention. Customer satisfaction acts as a mediating effect of instagram social media advertising on repurchase intention.

PENGARUH PENGALAMAN BELANJA ONLINE DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG DI TIKTOK SHOP (STUDI KASUS MAHASISWA MANAJEMEN UNIVERSITAS KRISTEN INDONESIA TORAJA)

This study aims to analyze the effect of shopping experience and consumer trust on repurchasing intentions in the TikTok Shop application, a study conducted on management students at the Indonesian Christian University of Toraja. The research method used is quantitative research with a sampling technique that is a saturated sample and obtained a total sample of 55 respondents. Data was collected using a questionnaire and then analyzed using multiple linear regression and the data was processed with the help of the SPSS (Statistics Program For Social Science) statistical application. The results showed that the online shopping experience had a significant positive effect on repurchase intention with a sig value of 0.00<0.05 and the trust variable had a significant effect on repurchase intention with a sig value of 0.03<0.05. Simultaneously, online shopping experience and trust influence repurchase intention with a sig value of 0.00<0.05. It is important for Tiktok Shop managers to maintain consumer confidence in order to increase consumer surplus every year

Applying Structural Equational Model (SEM) to Analysis of Perceived Social Media Influence on Intention to Buy Online Store by Consumer Trust and Hedonic Brand Image

Purpose: This research aims to examine the influence of social media perceptions which directly influence repurchase intentions which are mediated by consumer trust and hedonic brand image in an online shop by applying the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Methods: This research examines the effect of social media perception intervention on repurchase intentions which is analyzed with a population taken from consumers in four marketplaces, including Lazora.Com, Lazada.com, and Blibli.com. bukalapak.com. The number of samples in this research was 80 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested with the variable social media perception, purchase intention, consumer trust, and hedonic brand image. Data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Result: The research results show that the indicator variables proposed to test the influence of perceived social media on repurchase decisions. The Q2 predictive relevance value shows that the perceived social and consumer trust contributes 0.7647 towards the intention to buy. The rest which is 0.2353 is affected by the other variable. Therefore, social media perceptions do not influence repurchase intentions, but social media perceptions influence repurchase intentions which are mediated by consumer trust and Hedonic Brand Image in an online shop.Research limitation: We found that there are perceived social media influence repurchase intention to buy mediated by consumer trust and Hedonic Brand Image in an online store. This will contribute to other research, creating Consumer trust and a Hedonic Brand image is very important to increase repurchase intention to buy in an online store. Practical implications – The findings of this study may contribute to consumer behavior models, online stores, and Tripple duties.Novelty: The novelty of this research is that consumer trust and hedonic brand Image can increase the intention to buy in an online store.

Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers

It is feasible to switch from traditional banks to digital banks by keeping up with the trends. Using brand image as an intervening variable, this study examines the impact of e-word-of-mouth and e-service quality on repurchase intention. Purposive sampling, a nonprobability sampling approach, was employed to select the sample size, which consisted of 100 respondents who resided in some big cities in Indonesia and had used service of the bank. The respondents were contacted by Google Form. Using the SmartPLS Software program, partial least squares were used to evaluate the questionnaire responses. The findings demonstrated that while e-word-of-mouth and e-service quality have an impact on repurchase intention, they have no direct effect on brand image. Additionally, although e-service quality directly influences repurchase intention through brand image, e-word of mouth has no direct effect on this trait.

Pengaruh E-Service Quality dan Experiential Marketing terhadap Repurchase Intention dengan Trust sebagai Variabel Intervening (Studi pada Konsumen Aplikasi Agoda di Denpasar)

The purpose of this research is to develop marketing strategies that are suitable for online travel agent applications in order to increase the number of repurchase intentions on the AGODA application. This study used non-probability sampling, with 100 total samples. The analysis technique used is Path Analysis. In order to increase Repurchase intention, the Agoda application must take specific actions based on the implications of this research result. This involves focusing on the customer experience, building trust, maintaining long-term relationships, monitoring and improving the quality of electronic services, and strengthening their communications and reputation. The results of this study show that E-Service Quality influences Trust in a significant positive way. E-service quality and Experiential marketing influence Trust in a significant positive way. E-Service Quality and Experience Marketing influence Repurchase intention in a significant positive way. Based on the results of the statistical test, it can be concluded that indirectly E-Service Quality and Experience marketing through Trust have a significant positive effect on Repurchase Intention.

Factors That Influence Repurchase Intention: A Systematic Literature Review

This research is a systematic literature review of factors that influence repurchase intention. Repurchase intention is important for companies because it will shape customer behavior to become loyal, customers usually tend to have an interest in buying products or services repeatedly so that the company will benefit from products or services that have been sold. The aim of this research is to provide insights into the research trends and issues in the studies of Repurchase Intention. The literature search focused on finding journals published between 2018 and 2023. Only English-language journals with the keyword Repurchase Intention were used in this research. Researchers found 80 journals that matched these keywords but after reading the collected articles thoroughly and removing duplicate and irrelevant articles, the authors produced 50 articles to be used in this research. The findings highlight key drivers for increasing sales: Satisfaction, Trust, Perceived Value, Price, and Word of Mouth. Additionally, 14 moderating factors were identified, with Age being the most prominent in four articles. Korea, India, and Indonesia lead research contributions, each with six articles. Structural Equation Modeling (SEM) is the prevailing measurement method, while other approaches persist. Companies are recommended to prioritize these core factors for consumer engagement. Future research should delve into unexplored moderating factors and alternative measurement methods, enriching our understanding of this vital field.

The role of brand gratitude in consumer relationships with cool brands

Purpose This study aims to explore and extend the consumer–brand relationship literature by integrating the relatively new construct of brand coolness with a growing body of work on gratitude. Specifically, gratitude is explored alongside emotional brand attachment as an additional mechanism affecting the relationship between cool brands and the loyalty outcome of repurchase intention. Consumption context is examined as a boundary condition to the effect of gratitude. Design/methodology/approach Data was collected from an online survey of a Qualtrics panel of 356 US consumers. A moderated mediation model is used to explain the effects of brand coolness on repurchase intention via emotional brand attachment and brand gratitude in the moderating presence of consumption context. Findings Brand coolness significantly increases repurchase intention. Furthermore, emotional brand attachment and brand gratitude are established as parallel mediators of the relationship between brand coolness and repurchase intention, with brand gratitude exhibiting a significantly stronger mediated effect. The impact of brand coolness on brand gratitude is moderated by social visibility, with publicly consumed cool brands stimulating greater brand gratitude than their privately consumed counterparts. Originality/value Brand gratitude is shown to influence repurchase intention independent of the impact exerted by consumers’ emotional brand attachment. Cognitive appraisal theory is used to distinguish brand gratitude from other mediators studied in consumer–brand relationships. Findings establish the moderating influence of the social visibility of the brand on the relationship between brand coolness and gratitude.