Influence Of Social Presence Research Articles

The Influence of Social Presence on Purchase Intention in Live Video Commerce (Empirical Study in Bandung City)

The rapid development of internet technology has changed the way we live and interact. The increasing number of internet users in Indonesia has encouraged business actors to be more innovative in marketing their products digitally. The emergence of direct shopping features on various social media platforms has revolutionized the way consumers shop, allowing transactions to occur instantly and interactively. There is competition between e-commerce that uses live video features such as Shopee, TikTok, Tokopedia, and Lazada. This study aims to determine the role of social presence on purchase intention mediated by immersive experience and trust in live video commerce features in Indonesia. The research methodology employed is a descriptive and quantitative approach, which utilizes data acquisition techniques through online questionnaires to obtain 385 respondents. Purposive sampling is implemented in conjunction with nonprobability sampling. The data collected will be analyzed using SmartPLS version 3.9. The results of this study found that social presence has no effect on purchase intention. Keywords: Social Presence, Live Video Commerce, Purchase Intention.

The Influence of Social Presence in Online Group Work

The Influence of Social Presence in Online Group Work

The Influence of Social Presence on Purchase Intention in Social Commerce: The Mediating Roles of Trust and Attitude

Social commerce is a new form of e-commerce that applies Web 2.0 technology features to design customer-oriented businesses. This al-lows consumers to generate content with the aim of sharing information about their shopping experience and engaging socially in the purchasing process. This study aims to analyze the impact of social presence on purchase intention, using trust and attitude as mediators in social commerce. The Batam city community, well-versed in social commerce, serves as the sample for this research. A total of 300 re-spondents were used in this study. The sample technique uses purposive sampling. Smart PLS is an analysis tool. The variables used are social presence, attitude, trust, and purchase intention. The results of this study are that social presence has no effect on purchase intention, but social presence influences purchase intention with the mediation of trust and attitude. Another result is that social presence influences attitude and trust. These findings contribute to businesspeople making good use of social commerce. By understanding the factors that influence purchase intention in social commerce, company can increase their social presence and increase customer trust in their service atti-tude, thereby increasing sales of products and goods in social commerce.

Exploring Global Impact: The Influence of Social Presence and Online Tutoring in Cultivating a Healthy Social Media Environment

Exploring Global Impact: The Influence of Social Presence and Online Tutoring in Cultivating a Healthy Social Media Environment

Modeling User Participation in Facebook Live by Applying the Mediating Role of Social Presence

The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live’s features of sociality, immediacy, and entertainment on users’ sense of presence. These features were then considered within the dimensions of awareness, emotion, and cognition. The influence of social presence on user engagement behaviors was divided into browsing behavior, interactive behavior, and creative behavior. Using snowball sampling, an online survey was administered to Facebook Live users, and 416 valid responses were collected. The research team used software to analyze the data, primarily encompassing descriptive statistics, reliability and validity analyses, structural equation modeling, and mediation effects testing. The research findings are as follows. First, the media characteristics of Facebook Live significantly influence the sense of presence. Specifically, sociality, immediacy, and entertainment on Facebook Live have a notable impact on users’ awareness, emotion, and cognition. Second, different dimensions of social presence have distinct effects on various user engagement behaviors. Notably, the dimensions of awareness, emotion, and cognition of social presence positively affect users’ browsing and interactive behaviors, while emotion influences users’ creative behavior. The third finding was that awareness, emotion, and cognition act as intermediates between Facebook Live’s media characteristics and user engagement behaviors. Implications are discussed.

The Effect of Social Presence on the Trust and Repurchase of Social Commerce Tiktok Shop Users

This comprehensive study delves into the fascinating realm of social presence (SP) and its pivotal role in shaping consumer behavior within the TikTok Shop ecosystem. The investigation meticulously dissects three pivotal facets of SP's influence: SP emanating from the platform itself, SP stemming from the perceptions of other users, and the dynamic SP experienced through interactions on TikTok LIVE. Furthermore, the study meticulously scrutinizes the extent to which various features within the domain of social commerce act as moderators, shaping the influence of each SP factor. To meticulously probe these aspects, the research employs advanced structural equation modeling techniques, illuminating the intricate relationships at play. A substantial dataset of 200 survey responses was thoughtfully collected through an online survey. The compelling findings unveil that not one, but two distinct social presence characteristics wield a significant impact on consumer trust. Notably, even after the meticulous control of social commerce features, one pivotal component of SP emerges as a trust-building catalyst. Consequently, this engenders a heightened likelihood of repeat purchases among consumers navigating the TikTok Shop landscape. This study, by meticulously dissecting the multifaceted interplay of SP and social commerce features, provides valuable insights into enhancing consumer trust and fostering repeat engagement within TikTok Shop, thereby offering actionable guidance for businesses operating in this burgeoning social commerce sphere.

The Influence of Social Presence on Customer Loyalty in Emerging Market Retail Industry: The Mediating Role of Trust

ABSTRACT Whilst extensive scholarly works on social presence, trust, and customer loyalty exist, no research specifically focuses on measuring the relational effect of social presence and trust on customer loyalty in both online and store-based retail environments. This study proposes and tests a model to demonstrate the mediation role of trust in the nexus between the dimensions of social presence (web, others, and interaction) and customer loyalty. Data were collected from 200 customers and analyzed via path analysis of structural equation modeling. The results of the study show that all the dimensions of social presence had a significant direct effect on trust. Social presence of others had a significant direct effect on customer loyalty. Trust fully mediated the associations between social presence of web, and interaction and customer loyalty, and partially mediated the relationship of social presence of others and loyalty. We have established the multidimensionality of the social presence construct and highlighted their nexus between trust and loyalty in an emerging market retail business. The implications of these findings are discussed.

Social Presence as a Moderator of the Effect of Agent Behavior on Emotional Experience in Social Interactions in Virtual Reality

Background: Exposure therapy involves exposure to feared stimuli and is considered to be the gold-standard treatment for anxiety disorders. While its application in Virtual Reality (VR) has been very successful for phobic disorders, the effects of exposure to virtual social stimuli in Social Anxiety Disorder are heterogeneous. This difference has been linked to demands on realism and presence, particularly social presence, as a pre-requisite in evoking emotional experiences in virtual social interactions. So far, however, the influence of social presence on emotional experience in social interactions with virtual agents remains unknown.Objective: We investigated the relationship between realism and social presence and the moderating effect of social presence on the relationship between agent behavior and experienced emotions in virtual social interaction.Methods: Healthy participants (N = 51) faced virtual agents showing supportive and dismissive behaviors in two virtual environments (short interactions and oral presentations). At first, participants performed five blocks of short one-on-one interactions with virtual agents (two male and two female agents per block). Secondly, participants gave five presentations in front of an audience of 16 agents. In each scenario, agent behavior was a within subjects factor, resulting in one block of neutral, two blocks of negative, and two blocks of positive agent behavior. Ratings of agent behavior (valence and realism), experience (valence and arousal), and presence (physical and social) were collected after every block. Moderator effects were investigated using mixed linear models with random intercepts. Correlations were analyzed via repeated measures correlations.Results: Ratings of valence of agent behaviors showed reliable relationships with experienced valence and less reliable relationships with experienced arousal. These relationships were moderated by social presence in the presentation scenario. Results for the interaction scenario were weaker but potentially promising for experimental studies. Variations in social presence and realism over time were correlated but social presence proved a more reliable moderator.Conclusion: Our findings emphasize the role of social presence for emotional experience in response to specific agent behaviors in virtual social interactions. While these findings should be replicated with experimental designs and in clinical samples, variability in social presence might account for heterogeneity in efficacy of virtual exposure to treat social anxiety disorder.

Withdrawal Notice: Measurement of Social Presence Influence Student Satisfaction in an Acupuncture Online Training

The article has been withdrawn at the request of the editor of the journal Current Traditional Medicine due to incoherent content. Bentham Science apologizes to the readers of the journal for any inconvenience this may have caused. The Bentham Editorial Policy on Article Withdrawal can be found at https://benthamscience.com/editorial-policies-main.php Bentham Science Disclaimer: It is a condition of publication that manuscripts submitted to this journal have not been published and will not be simultaneously submitted or published elsewhere. Furthermore, any data, illustration, structure or table that has been published elsewhere must be reported, and copyright permission for reproduction must be obtained. Plagiarism is strictly forbidden, and by submitting the article for publication the authors agree that the publishers have the legal right to take appropriate action against the authors, if plagiarism or fabricated information is discovered. By submitting a manuscript, the authors agree that the copyright of their article is transferred to the publishers if and when the article is accepted for publication.

The Influence of Social Presence in Online Classes Using Virtual Conferencing: Relationships between Group Cohesion, Group Efficacy, and Academic Performance

One of the important issues that computer-supported cooperative work (CSCW) and human-computer interaction (HCI) researchers want to solve through cooperative system design is the improvement of performance. The same is true for virtual learning environments. The role and importance of technology in education have increased due to the COVID-19 pandemic, while the need to explore factors that influence social and academic efficacy in virtual environments has increased based on the explosion in online virtual teaching environments and virtual conference apps. Based on the theoretical description of group cohesion for the purpose of enhancing further collaboration, this paper asks what role group cohesion plays and how significant it is to group efficacy and performance in virtual learning environments, and also whether a sense of social presence in a virtual learning environment plays a significant role in optimizing group cohesion and, thus, group performance. Experimental studies were conducted on a total of 121 people consisting of 35 virtual learning groups. Results show that a sense of social presence has a positive effect on group efficacy, and that the adjustment effect of social presence has significant positive effects on group cohesion and group efficacy. This study provides a theoretical and empirical basis for the design of methods that can maximize positive effects in support of group learning and collaboration in virtual learning environments.

Civic engagement through restaurant review page in Facebook: a structural equation modelling approach

Purpose Existing literature affirms that almost half of the young generation has remained unemployed worldwide. On the contrary civic engagement can be a powerful tool in combating this problem. However, the influencing factors that encourage the active participation of young adults yet to be identified. The purpose of this paper is to fill the research gap by creating and validating a research model by including three motives social presence commitment and online offline civic engagement. Design/methodology/approach The study took a quantitative approach to conduct a cross-sectional study. In total, 214 data were collected from the member of a Facebook group of Bangladesh named Foodbank, a restaurant review page through the online questionnaire. After that structural equation modelling techniques have been used to analyse the data, test the model validity and hypothesis. Findings The result shows that both commitment and social presence influence offline and online civic engagement. Excitement motives have a higher effect than information and convenience motive. Besides, 8 out of 10 hypotheses have shown significant results, with only the convenience motive not having any positive influence and effect on social presence and commitment. Practical implications Almost 47.6 out of 158.5 million are young people who are incapable of contributing fully to national development due to a lack of civic engagement. The outcome of this study will be useful for the Government of Bangladesh, as well as for non-governmental organisations and decision-making authorities to form assessments and develop policy on how to engage the young generation in civic activities to achieve further socio-economic development in the country. Originality/value This study contributes to existing literature with newly developed relationships between social presence-civic engagement and commitment-civic engagement. These unique relationships have been empirically tested and resulted insignificant. The study also identifies that it is vital to engage young people more in social works and increase their participation in offline and online activities.

The Influence of Social Presence on Students’ Satisfaction toward Online Course

Students’ satisfaction plays a vital role in ensuring effective online learning. This study investigated the association between social presence and students’ satisfaction toward online discussions in Learning Management System (LMS) platform conducted at a private university in Malaysia. Both correlation and two-step hierarchical linear regression were performed to analyze the online survey data. The instruments used to measure the summated scores of social presence and satisfaction were Community of Inquiry (CoI) framework and satisfaction scale, respectively. The results revealed that the correlation between both variables was significantly positive. Students who declared relatively high level of satisfaction were more likely to report high level of interaction with their peers in online conversation and high level of social presence. Essentially, social presence seemed to contribute the most in predicting the level of course satisfaction amongst the students.

The moderating influence of environment factors in an extended community of inquiry model of e-learning

ABSTRACT Like their global counterparts, e-learning platforms are an indispensable technology in many Asia Pacific tertiary institutions. Despite its widespread adoption, e-learning is still being criticized as merely mirroring traditional classroom formats but in digital forms. If tertiary institutions in Asia Pacific wish to harness e-learning and be globally recognized, they need to first overcome such criticisms by understanding what drives students’ satisfaction. Drawing on the community of inquiry (COI) model, this study attempts to determine the factors that underpin students’ satisfaction with their e-learning experience. Surveying students from a Malaysian university, this study shows that while cognitive presence and social presence influence e-learning satisfaction directly, teaching presence is mediated by cognitive and social presence. Furthermore, two environmental factors, content quality and perceived ease-of-use, moderate the relationships among the three presences and e-learning satisfaction. We argue that this extended and more comprehensive model would help educators better understand e-learning’s use as an effective pedagogical platform. We discuss the implications of the findings for higher education institutions and offer directions for future research.

Influence of Social Presence on Consumer Purchase Decision at a Retail Store -Shopping Companions, Other Consumers, and Sales Associates-

Influence of Social Presence on Consumer Purchase Decision at a Retail Store -Shopping Companions, Other Consumers, and Sales Associates-

The influence of Social Presence on Brand Attitude in Brand SNS : The Mediating Role of Trust and Enjoyment

The influence of Social Presence on Brand Attitude in Brand SNS : The Mediating Role of Trust and Enjoyment

A Systematic Review and Taxonomy of Published Quality Criteria Related to the Evaluation of User-Facing eHealth Programs.

The purpose of this review was to identify and classify key criteria concepts related to the evaluation of user-facing eHealth programs. In line with the PRISMA statement methodology, computer searches of relevant databases were conducted for studies published between January 1, 2000 and March 1, 2016 that contained explicit quality criteria related to mHealth and eHealth products. Reference lists of included articles, review articles, and grey literature (e.g., books, websites) were searched for additional sources. A team of nine experts led by the first author was gathered to support the classification of these criteria. Identified criteria were extracted, grouped and organized using an inductive thematic analysis. Eighty-four sources - emanating from 26 different courtiers - were included in this review. The team extracted 454 criteria that were grouped into 11 quality domains, 58 criteria concepts and 134 concepts' sub-groups. Quality domains were: Usability, Visual Design, User Engagement, Content, Behavior Change/Persuasive Design, Influence of Social Presence, Therapeutic Alliance, Classification, Credibility/Accountability, and Privacy/Security. Findings suggest that authors around the globe agree on key criteria concepts when evaluating user-facing eHealth products. The high proportion of new published criteria in the second half of this review time-frame (2008-2016), and more specifically, the high proportion of criteria relating to persuasive design, therapeutic alliance and privacy/security within this time-frame, points to the advancements made in recent years within this field.

Influence of social presence on eye movements in visual search tasks

This study employed an eye-tracking technique to investigate the influence of social presence on eye movements in visual search tasks. A total of 20 male subjects performed visual search tasks in a 2 (target presence: present vs. absent) × 2 (task complexity: complex vs. simple) × 2 (social presence: alone vs. a human audience) within-subject experiment. Results indicated that the presence of an audience could evoke a social facilitation effect on response time in visual search tasks. Compared with working alone, the participants made fewer and shorter fixations, larger saccades and shorter scan path in simple search tasks and more and longer fixations, smaller saccades and longer scan path in complex search tasks when working with an audience. The saccade velocity and pupil diameter in the audience-present condition were larger than those in the working-alone condition. No significant change in target fixation number was observed between two social presence conditions.Practitioner Summary: This study employed an eye-tracking technique to examine the influence of social presence on eye movements in visual search tasks. Results clarified the variation mechanism and characteristics of oculomotor scanning induced by social presence in visual search.

The Influence of Social Presence, Social Exchange and Feedback Features on SNS Continuous Use

Social network sites (SNS) are venues for information sharing that provide a variety of communication features capable of stirring emotions, attitudes and beliefs. This paper highlights the role of SNS feedback features and the meanings they communicate to their users, as design elements capable of enhancing the SNS experience. Based on the theories of Social Presence and Social Exchange, the study suggests and empirically validates a research model where Feedback, Perceived Social Presence, Attitude, Enjoyment and Perceived Usefulness are hypothesized to explain intentions to continue to use an SNS. The results of an online survey of 262 Facebook users found that feedback features were central SNS components that influenced perceptions of social presence and enjoyment, which in turn, along with attitude and perceived usefulness, influenced intentions to continue using Facebook, explaining 55% of its variance. The theoretical and practical implications of these results are discussed.

Social Facilitation of Cognition in Rhesus Monkeys: Audience Vs. Coaction.

Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect), or a passive spectator (audience effect) changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad) performed a simple cognitive task consisting in touching images to obtain food treats, alone vs. in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however four times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.

사회적 실재감이 온라인 커뮤니티 지속사용의도에 미치는 영향

사회적 실재감이 온라인 커뮤니티 지속사용의도에 미치는 영향