Influence Of Price Perception Research Articles

The Influence of Price Perceptions and Service Quality on KAI Access Online Ticket Purchasing Decisions with Trust as Mediation

The transportation sector plays a crucial role in facilitating human mobility, moving production factors, and transporting goods to markets. Trains, with their large transportation capacity and dedicated lanes, are a preferred mode of transport. As part of its community service mission, PT. Kereta Api Indonesia aims to ensure that all citizens, including individuals and organizations, experience convenience, comfort, and security. To achieve this, a study was conducted to measure the impact of price perceptions and service quality on purchasing decisions, with customer trust as the mediating factor. The research involved 74 respondents using the KAI Access application, and the analysis was done using the Smart PLS3.0 tool. The results of the assessment showed that price perception and service quality both had a positive and significant impact on trust. Similarly, price perception and service quality independently had a positive and significant effect on purchasing decisions. Trust was found to play a significant role in mediating the influence of both price perception and service quality on purchasing decisions.

Pengaruh Persepsi Harga, Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Rumah Makan Kuningan Hegarmukti

The culinary industry has become a global issue for business operators, offering promising opportunities, especially in today's rapidly developing world. Food has evolved into a culinary industry that not only provides taste but also fulfills socializing needs and aspirations. The tent industry is rapidly growing in Cikarang City. One small business in the food industry located in Central Cikarang, known as Warung Makan Kuningan, exemplifies this trend. The proliferation of food vendors in this city indicates intense competition. With consumers having more alternatives, their evaluations of products against their expectations or satisfaction levels increase competition. This study aims to determine whether there is an influence of price perception, taste, and service quality on customer satisfaction, using a quantitative research approach with an associative design. The sampling method employed in this research is nonprobability sampling with incidental sampling, involving 100 respondents. The analysis method utilizes partial least squares (PLS) with SmartPLS 3.2.9 software. The study findings reveal that price perception, taste, and service quality significantly and positively impact customer satisfaction.

The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta)

The purpose of this research is to analyze further the relationship and influence of price, customer experience on purchase intentions which is mediated by customer satisfaction on purchase intentions at the HaiDiLao restaurant. The method used in this research is a quantitative method and was processed using AMOS. The survey was conducted on 155 respondents who met the respondent criteria using non-probability sampling. The research found that price perception, customer experience, and customer satisfaction did not significantly influence the purchase intention. Meanwhile, price perception and customer experience had a significant influence on customer satisfaction. On the other hand, price perception and customer experience also did not significantly influence purchase intention. The limitation of the research was the limited respondents, with 155 respondents domiciled in Jakarta who have visited HaiDiLao restaurant in Jakarta. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the food and beverages industry, especially an overview of customer experience and an understanding of the factors influencing increased purchase intentions, such as price perception, customer experience, customer satisfaction, and purchase intention. So, managers can develop a business strategic plan that aligns with internal and external company conditions.

The influence of price perception, location, and service quality at Indomaret Madura Pamekasan on customer loyalty through satisfaction as a mediating variable

This research aims to explain the positive influence of perceived price, location and service quality on customer satisfaction and customer loyalty. Testing in this study used 381 respondents. The sampling technique used in this research was convenience sampling. This research uses the Structural Equation Modeling (SEM) analysis tool which was developed to test research hypotheses which were processed using the AMOS version 21 program. The variables used in this research are perceptions of price, location, service quality, customer satisfaction and customer loyalty. And the results of the analysis in this research show that perceptions of price, location and service quality have a positive and significant influence on customer satisfaction and customer loyalty. Customer satisfaction also has a positive influence on customer loyalty.

The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles

This research was aimed for knowing: (1) the influence of brand image towards buying decision of brand Yamaha Mio Motorcycle, (2) the influence of celebrity endorser towards buying decision of brand Yamaha Mio Motorcycle, (3) the influence of price perception towards buying decision of brand Yamaha Mio Motorcycle and (4) the influence of brand image, celebrity endorser and price perception towards buying decision of brand Yamaha Mio Motorcycle. This research used quantitative approach by applying survey method. This research used purposive sampling or took the samples based on specific characteristics. The samples of this research were 100 buyers of Yamaha Mio Motorcycle Branch Tanah Kusir Jakarta. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques used to answer the hypothesis is multiple regression. Yamaha is expected to keep attention to the level of consumer confidence in selebiriti as representative of Yamaha Mio. To increase consumer confidence for example by increasing the use of celebrities who have credibility and high popularity and favored by many consumers, so that later will form a good image in the minds of consumers of the product and make purchasing decisions.

Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Minat Beli Produk Make Over Di Kota Bekasi

This research aims to analyze and consider various factors and components that may influence each other between Product Quality, Brand Image and Price Perception on Purchase Interest in Make Over Products in Bekasi City. The sample for this research was 170 respondents who were interested in buying Make Over products in Bekasi City. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and convenience sampling techniques. then the data results were processed using the SPSS 26 data processing application. The results of this research prove that product quality and brand image have a positive and significant effect on interest in buying Make Over products both partially, but there is no influence of price perception on interest in buying Make Over products either partially. . Simultaneously, product quality, price perception and brand image have a positive and significant effect on purchase intention for Make Over products in Bekasi City.

The Influence of Price Perceptions, Promotions and Service Quality on Customer Satisfaction with Maxim Online Motorcycle Taxi Services in Depok City

One practical and efficient alternative is an online motorbike taxi, which can take you to your workplace or the commuter line train station faster than other public transportation. The era of using the internet to build online motorbike taxi ordering applications has changed local motorbike taxis to internet-based ones via smartphone applications. The online motorcycle taxis that dominate in this city are Gojek and Grab; apart from that, Maxim offers cheaper rates than the others. This research aims to determine the influence of price perceptions, promotions, and service quality on customer satisfaction with Maxim's online motorcycle taxi service in Depok City. This research uses a quantitative descriptive method by distributing questionnaires via Google Forms. Meanwhile, the collection methods used are observation, questionnaires, documentation, and literature. In this research, the population is all online motorcycle taxi customers in Depok City who have used the Maxim application. In the research using a sample of 120 respondents. In analyzing the research data, SPSS 25 was used to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. The results of this research show that, based on the t-test, price perception has a positive and insignificant effect on customer satisfaction, and based on the t-test, promotion and service quality have a positive and significant effect on customer satisfaction. Based on the results of the F Test, perceptions of price, promotion and service quality together significantly affect customer satisfaction with the Maxim online motorcycle taxi service in Depok City. Based on the results of multiple regression analysis, the influence of price perceptions, promotions and service quality on customer satisfaction is only 78.5%. In comparison, the remaining 21.5% is influenced by other variables not examined in this research.

The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya

Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.

The Influence of Price Perception and Product Quality Perception on Indomie Purchasing Decisions in Surabaya

This study aims to identify how the influence of price perceptions and product quality perceptions on purchasing decisions for Indomie in Surabaya . The population of this research is consumers of Indomie products. This research method is quantitative by taking a sample of 88 respondents and distributing questionnaires in the city of Surabaya with the Google Forms. The sample collection technique uses non-probability sampling with purposive sampling method. The sample consists of respondents who live in Surabaya, aged minimum 17 years and over, buyers and consumers who have consumed Indomie . The analysis technique used in this study uses Partial Least Square (PLS). Based on the results of data processing from this study, it can be concluded that the decision for Indomie in Surabaya is positively and significantly influenced by the price perceptions and product quality perceptions variables.

The Influence of Price Perceptions, Product Quality and Service Quality on Customer Satisfaction

This study aims to determine the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. This study used a quantitative descriptive method by distributing questionnaires via Google Form to PT Dafnet Media Gemilang subscribers in Bojonggede District, Bogor Regency. The population in this study was 1200 people in Bojonggede District who were PT Dafnet Media Gemilang customers. Meanwhile, the number of samples was 120 people with the sampling technique used was the Slovin technique. In analyzing the data, this study used SPSS 26 to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this study indicate that based on the t test, price perception, product quality and service quality have a positive and significant effect on customer satisfaction on PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of the F Test, price perception, product quality and service quality together have a significant effect on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of multiple regression analysis, the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency is 76.5% while the remaining 23.5% is influenced by other variables not examined in this study.

The Influence of Price Perception and Product Quality on Luxcrime Cosmetics Purchase Decisions Post-Covid-19 Pandemic

Using of cosmetics is very important to support people's appearance even in the post-COVID-19 pandemic era. This study aims to find out the effect of price perceptions and product quality on purchasing decisions for Luxcrime cosmetic products after the Covid-19 pandemic. The population in this study are consumers who have bought and used Luxcrime cosmetics since the new normal era with a minimum age of 17 years. The technique used in sampling is non-probability sampling with purposive sampling method with a sample size of 108 respondents. The analysis method uses Smart PLS software with Structural Equation Modeling (SEM) Techniques. The results of this study showed that: (1) Price perception has a significant positive effect of 0.427 on purchasing decisions; (2) Product quality has a significant positive effect of 0.417 on purchasing decisions

The Influence of Price Perceptions and Product Quality on Netflix Customer Satisfaction in Surabaya City

Entertainment in the present has become an unavoidable need for society. One of the things that must be considered in creating an entertainment platform is, of course, paying attention to several factors so that it can run smoothly. This research itself analyzes the Netflix platform, which is a well-known Video-on-demand platform and one of the market leaders in the streaming platform industry. This study aims to examine the effect of Perceived Price and Product Quality on Netflix Consumer Satisfaction in the City of Surabaya. In collecting the data, the researcher distributed questionnaires via Google Form with 100 respondents, namely consumers who had bought Viva Cosmetics Lipstick in Blitar City. A purposeful sampling method was used in this study. The analysis was carried out using Partial Least squares (PLS). The results of this study showed that Perceived Price and Product Quality had a significant positive effect on Netflix Consumer Satisfaction in the City of Surabaya.

Influence of Price Perception and Distribution Channels on Purchase Decisions: A Study on Small-Scale Tofu Enterprises


 
 
 
 
 
 This study investigates the impact of price perception and distribution channels on purchase decisions within the context of small-scale tofu enterprises. Employing a quantitative approach, the research population comprises 100 consumers, with a sample size of 85 who have made purchases. Utilizing simple random sampling, the findings reveal significant effects of both price perception and distribution channels on purchase decisions, shedding light on crucial factors that shape consumer choices in the realm of small-scale tofu enterprises.
 Highlight:
 
 Quantitative Investigation: This study employs a quantitative approach to explore the impact of price perception and distribution channels on purchase decisions in the context of small-scale tofu enterprises.
 Consumer Sample: The research involves a sample of 85 consumers who have made purchases, providing insights into the decision-making process within this specific market segment.
 Influential Factors: The findings underscore the significant effects of price perception and distribution channels, offering valuable insights into the factors that play a pivotal role in shaping consumer choices within small-scale tofu enterprises.
 
 Keyword: Price Perception, Distribution Channels, Purchase Decisions, Small-Scale Tofu Enterprises, Consumer Choices
 
 
 
 
 

The Effect of Electronic Word of Mouth (E-WOM) and Price Perception on Purchase Decisions of MIXUE Products in the City of Surabaya

This study aims to determine the effect of E-WOM on Mixue Products in Surabaya and the influence of Price perceptions on Purchase Decisions of Mixue Products in Surabaya. The population in this study are consumers of Mixue products in Surabaya. The sample in this study used the slovin formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often collect review information from consumers online before I buy Mixue products (X1). From the results of the study, it can be concluded that E-WOM contributes to Mixue Purchase Decisions in the City of Surabaya. The more intensity and reviews that mention Mixue products can encourage purchasing decisions about what Mixue Surabaya has provided.

The Influence of Price Perception and Trust on Purchasing Intention of Women’s Care at E-commerce

English This study aims to determine how much influence the perception of price and trust have on the intention to buy cosmetics at Shopee. This research is quantitative, using the T-test and F-test with a significance level of 5%. The sampling technique uses the Slovin formula to select 169 respondents. According to the results of testing the hypothesis in this study using the T-test, the price perception variable on buying interest has a T-count value of 5.104 greater than the T-table value of 1.974, so it can be said that the price perception variable has a significant influence on buying interest. The T-test variable of trust in buying interest has a t-count value of 14.116, which is greater than the T-table of 1.974, so it can be said that the trust variable has a significant influence on buying interest. Meanwhile, the results of the F-test showed that there was a positive influence of perceived price and trust on purchase intention, with an F-value of 218.139 and an F-table of 3.05. It can be concluded that perceived price and trust simultaneously had an effect on purchase intention.

THE INFLUENCE OF PRICE PERCEPTIONS, PRODUCT REVIEWS, AND CONVENIENCE ON PURCHASE DECISIONS AT TOKOPEDIA E-COMMERCE

This study is entitled "The Influence of Price Perception, Product Reviews, and Ease of Purchasing Decisions on E-Commerce Tokopedia in Madiun City." This study aimed to determine the effect of price perceptions, product reviews, and convenience on purchasing decisions on e-commerce Tokopedia in Madiun City. This quantitative research uses a sampling technique using probability sampling with a simple random sampling technique. The respondents of this study were 384 people—data analysis using multiple linear regression using the SmartPLS 3.0 application. Based on the results of hypothesis testing, there is a positive and significant effect between price perceptions and purchasing decisions, a positive and significant effect between product reviews and purchasing decisions, and a positive and significant influence between convenience and purchasing decisions. However, the perception of price, product reviews, and convenience do not simultaneously affect purchasing decisions.

The Influence of Price Perceptions and Brand Image of Msme Products on Consumer Loyalty

Creating and retaining customers should be a bigger priority for the company. The right strategy should be prepared carefully so that customers want to buy products or services produced by the company. More than that, with all the tips, the company should also continue to strive so that customers can become loyal customers. In connection with the marketing strategy of MSMEs which is more oriented towards efforts to direct consumers and potential customers to be more loyal to the products or services provided, this study aims to identify and analyze the factors related to consumer loyalty and satisfaction of MSME product users. as the dependent variable, as well as the influence of perceived price and brand image as independent variables. The study uses a quantitative approach. The examining method in this study was to utilize Non-Likelihood Purposive Testing which is an examining strategy that doesn't give equivalent open doors or conceivable outcomes to every component or individual from the populace to be chosen as an example. The example in this study added up to 38 respondents. The information utilizes essential information, in particular utilizing the aftereffects of survey information that has been handled utilizing SPSS 21.00. The results can be concluded that price perceptions have a positive effect on consumer satisfaction and consumer loyalty, and brand image affects the level of consumer loyalty.

The Effect of Price Perceptions on Purchase Decisions for Lion Air Aircraft Tickets at Sultan Hasanudin Airport, Makassar

Lion Air airline implements a Low Cost Carrier policy for economy class or with a minimum standard of service. It is hoped that the Low Cost Carrier policy will have a positive effect on ticket purchasing decisions, because there is a perception in the community, especially users of airport services, that low prices are often identified with low service quality below standard, while people expect low prices but quality service. Conditions like this can certainly affect the decision to buy a ticket. The purpose of this study is to determine the effect of price perceptions on purchasing decisions for Lion Air airplane tickets at Sultan Hasanuddin Airport, Makassar. This research uses a quantitative approach. The population in this study are Lion Air airline service users and the sampling technique in this study uses a probability sampling technique. Data collection techniques in this study used questionnaires with a total sample of 100 respondents. Processing data in research using the SPSS 21 software program. The analytical methods used are validity test, reliability test, simple linear regression, t test and coefficient of determination. The results of the t test on the price perception variable t-count is 11.410 and t-table is 0.195 so that it shows t-count t-table, so that H0 is rejected and Ha is accepted meaning that there is an influence of price perception (X) on purchasing decisions (Y) airplane tickets Lion Air at Sultan Hasanudin Airport Makassar. And the results of the coefficient of determination on the price perception variable is 57.1%, while the remaining 42.9% is explained by other variables outside this study. The results obtained in this study, namely the influence of price perceptions (X) on purchasing decisions (Y) for Lion Air flight tickets at Sultan Hasanudin Airport, Makassar, are known to be moderate correlation levels.

Persepsi Harga Dan Fasilitas Pada Kepuasaan Pengunjung Di Marawa Beach Club Di Kota Padang

Based on the formulation of the problem in this study is how the influence of price perception on visitor satisfaction at Marawa Beach Club in Padang City and how the influence of facilities on visitor satisfaction of Marawa Beach Club in Padang City. This type of study uses quantitative methods, data collection through the distribution of questionnaires to 100 respondents with the sampling used in this study is non-probability sampling with accinndetal sampling techniques. By using instrument tests, validity tests and reality test, deskriprif tests, classical assumption tests normality tests, multicollinearity tests and heteroschidasticity tests then multiple linear regression and hypothesis tests with the help of SPSS applications. The results of the study show that price perception has a positive and significant effect on visitor satisfaction and facilities have a positive and significant effect on visitor satisfaction. So it can be concluded in this study found that the variables of price perception and facilities have a positive and significant effect on visitor satisfaction at Marawa Beach Club in Padang City. Where the calculated t value is greater than the table t.

The Influence of Price Perception, Brand Image, and Consumer Satisfaction Towards Interest in Rebuying Zara Clothing Products in Jakarta

The purpose of this study is to see and analyze the Influence of Perceived Price, Brand Image, and Consumer Satisfaction on Repurchasing Interest for Zara clothing products in the city of Jakarta. This type of research uses descriptive quantitative methods and inferential analysis using primary data. The sample was determined by purposive sampling method with a total of 100 respondents. Data collection was carried out by providing a list of questions to respondents, namely consumers of Zara clothing products in the city of Jakarta, the questions given were about price perception, brand image, and consumer satisfaction, on repurchase intention. This research uses multiple linear regression analysis. The results showed that perceived price, brand image and consumer satisfaction had a positive and significant effect on the intention to repurchase Zara clothing products in the city of Jakarta.