Influence Of Physical Evidence Research Articles

The Influence of Physical Evidence, Price and Word Of Mouth on the Decision to Purchase Camphor Wood at UD. Source: Rizki

The Influence of Physical Evidence, Price and Word Of Mouth on the Decision to Purchase Camphor Wood at UD. Source: Rizki

Kualitas Layanan pada Pelayanan Kesehatan Kabupaten Sampang

This study aims to find out whether there is an influence of physical evidence, responsivenes, reliability, assurance, and emphaty on patient satisfaction at the Torjun Public Health Center, Sampang Regency. This type of research is quantitative research. In this study, the samples taken were patients at the Torjun Public Health Center, Sampang Regency was 100 patients. The sampling method is purposive sampling. The data collection technique used is a questionnaire technique. The results of the research prove that physical evidence, responsiveness, assurance and empathy have a significant effect on patient satisfaction at the Torjun Public Health Center, Sampang Regency. Meanwhile, the research results for the reliability did not have a significant effect on patient satisfaction at the Torjun Public Health Center, Sampang Regency. And the most influence on patient satisfaction at the Torjun Sampang Public Health Center is the assurance.

Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor

The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh.
 Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty.
 
 Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty

Analisis Pengaruh Mutu Pelayanan Program Kartu Indonesia Pintar Atau Kartu Indonesia Sehat Terhadap Kepuasan Masyarakat Di Kecamatan Manggala Makassar

This study aims to determine the Analysis of Service Quality Influence on Satisfaction of Society in Makassar manggala district. The results from this research that the influence of physical evidence, reliability,, assurance and empathy have influence with the satisfaction of society. Suggestion to Mr. Manggala Makassar sub-district head should increase the effort to develop human resource skill both in quantity and quality.

Keputusan Memilih Jasa Wedding Organizer Berdasarkan Physical Evidence Factor (Studi Kasus pada CV. Anpian Wedding Organizer Ciamis)

<p>The decision process to choose the services of a wedding organizer is already considered an identity and a prestige now. With the number of start-ups engaged in this field that only rely on capital "brave" but does not have its own outlet space. Research evidence based on physical evidence on the CV. Anpian Wedding Organizer Ciamis. The assessment used is quantitative with an explanatory method. The technique of determining the sample using puposive sampling, with a total sample of 58 respondents. Data collection using questionnaires and interviews. The data is processed using validity and reliability test, coefficient of agreement and determination, multiple regression analysis, significance test. the influence of physical evidence on the decision to choose services by 57%. The results of the analysis: physical evidence elements servicescape dimensions and other physical communication partially or simultaneously have a positive and significant influence on the decision to choose wedding organizer services</p>

STRATEGY TO INCREASE SATISFACTION IN SHAPING STUDENT BEHAIOR IN STIKES HARAPAN BANGSA PURWOKERTO

The purpose of this research is to know the influence of physical evidence, location,and image on satisfaction on the loyality of college student in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 125 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive effect on satisfaction, location is insignificant positive effect on satisfaction, image is insignificant positive effect on satisfaction, physical evidenc is significant positive effect on loyality, location is insignificant positive effect on loyality, image is insignificant negatie effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously physical evidence, location,and image has significant positive effect on the performance. R-square test result shows that 84,7 % variation of loyality can be explained by physical evidence, location, image,and satisfaction the remaining 15,3% is explained by other factors out of the model. The path analysis show : the direct effect of physical evidence on loyality variables is smaller than the indirect effect of physical evidence on loyality by mediating satisfaction. Based on a total leverage to improve loyality will be more effective if through increased discipline by mediating satisfaction Keywords : physical evidence, location, image, satisfaction, loyality

KEPUASAN MEMEDIASI PENGARUH SERVICE QUALITY PADA LOYALITAS DEBITUR PD. BPR BKK KARANGMALANG CABANG MASARAN SRAGEN

The as purpose of this study to determine, analyze and test empirically of satisfaction mediate the influence of service quality on loyalty of debtors PD. BPR BKK Karangmalang Branch of Sragen. The analytical technique used is by using instrument test which includes validity test and reliability test, linearity test, regression analysis, path analysis, t test, F test, coefficient determination test and correlation analysis. Test result t in the first equation can be concluded that the variable of physical evidence, guarantee and empathy have positive and significant effect on debtor satisfaction and reliability have negative and significant effect on debtor satisfaction. While for the variable of responsiveness and empathy have a negative and insignificant on the satisfaction of the debtor. The result of t test on the second equation can be concluded that physical evidence, reliability, responsiveness, assurance, empathy and satisfaction have positive and significant effect on loyalty. F test results can be concluded together independent variables namely physical evidence, reliability, responsiveness, guarantee, empathy and satisfaction have significant effect on the loyalty of the debtor. Total R2 value of 0.978, can be interpreted variations of loyalty of debtors in PD. BPR BKK Karangmalang Branch of Sragen Masaran explained by debtor satisfaction variable and service quality of 97.8%, the remaining 2.2% described other variables outside the research model. The result of path analysis shows that the influence of physical evidence on debtor loyalty through debtor satisfaction is lower than direct influence, so more effective chosen direct path. The influence of reliability on the debtor's loyalty through the debtor's satisfaction is less than the direct influence, so the more effective the direct path is chosen. The influence of responsiveness on the debtor's loyalty through the debtor's satisfaction is less than the direct influence, so the more effective the direct path is chosen. The effect of the guarantee on the debtor's loyalty through the debtor's satisfaction is less than the direct influence, so the more effective the direct path is chosen. The influence of empathy on the debtor's loyalty through the debtor's satisfaction is less than the direct influence, so the more effective the direct path is chosen.Keywords: Service Quality, Satisfaction, Debtor Loyalty

Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity

Branding and brand equity benefits have long been established for goods. Services which are said to be unique and different from goods in view of its unique characteristics need a different approach. The marketers have been trying to influence the consumers through the various marketing mix elements. In services, apart from the traditional mix elements, there are additional elements that hold relevance, collectively referred to as extended marketing mix elements. Among the elements, physical evidence has a definitive influence on brand image and subsequent brand equity. Services are high in experience quality, are personal in nature, and the consumers' experience with the service firm is a key determinant to image perception and brand equity. Physical evidence encompasses the overall experience for the consumer and even the people element, another mix element, which includes the employees and the customers, who interact within the physical environment. A positive experience significantly affects the firm's brand equity. There is a dearth of research in the area of marketing mix influence on brand equity in the area of services .The present paper tries to empirically investigate the influence of physical evidence on brand image dimensions like user image, corporate image, and service image and consequently, brand equity in services through a study carried out in the retail banking sector. The findings hold significant value for marketers by aiding them in identifying the influence pattern.