Influence Of Modern Information Technologies Research Articles

СТРАТЕГІЧНИЙ УПРАВЛІНСЬКИЙ ОБЛІК В СИСТЕМІ ПРИЙНЯТТЯ ЕФЕКТИВНИХ УПРАВЛІНСЬКИХ РІШЕНЬ НА ПІДПРИЄМСТВІ

The article examines the specifics of the role of strategic management accounting in the process of making effective management decisions at the enterprise in modern conditions. The mechanism of the use of the tools of strategic management accounting by enterprises to ensure the achievement of competitive advantages in the market, as well as to increase the productivity of the management system, is considered. The relationship between strategic management accounting and the process of management decision-making is studied, taking into account that an effective strategic accounting system can become a key factor for successful business development. The main aspects of strategic management accounting are studied, including the definition of strategic goals, the collection and analysis of information, the development of key performance indicators and the identification of strategic alternatives. The influence of modern information technologies on the development of strategic management accounting and the possibilities of their implementation in practice are considered. It was determined that the use of strategic management accounting can provide enterprises with a systematic improvement in the quality of management decisions, reduce risks and increase the efficiency of business processes. The importance of strategic management accounting for ensuring the successful functioning of modern enterprises has been proved, and recommendations for improving this process have been formed. The key aspects of the internal and external environment that affect strategic management accounting are considered, including such factors as changes in legislation, the competitive situation on the market, changes in consumer demands, new technological trends, as well as the mechanism of their influence on the decision-making process and accounting. It was determined that strategic management accounting is a relevant tool for business entities in modern conditions of uncertainty and dynamic changes in the business environment, as it enables enterprises to be flexible and respond to changes in a timely manner, while creating conditions for achieving defined strategic goals. The importance of implementing strategic management accounting in modern business as a key factor in making effective management decisions in order to ensure the sustainable development of enterprises in dynamic conditions of market competition and uncertainty is proven.

Research on the Influence of Modern Informatization Technology on English Education and Teaching in Colleges and Universities

Abstract With the development of modern informatization technology, how to combine modern informatization technology with English education and teaching in colleges and universities has become a key research direction in the current education sector. This paper proposes English information literacy education and teaching based on linear regression. The research problem and object are identified based on the current situation of English education and teaching in colleges and universities, and then a research design program is developed. Using a combination of linear regression algorithms and statistical analysis software, the mechanism of the influence of modern information technology on English education and teaching is analyzed by example. The results show that the average pre-test score of students at the intermediate level is 83.854 points. In comparison, the post-test score is 89.789 points, and the post-test score is about 5.935 points higher than the pre-test score, which indicates that there is a significant improvement in the English scores of students at the intermediate level after English informatization teaching. Taking English informatization teaching as the dependent variable and “teaching equipment” and “class size” as the independent variables, the regression equation of English informatization teaching = 0.215×teaching equipment+0.144×class size. This study has a far-reaching and positive impact on improving the quality and level of university English teaching, making teaching methods richer and the teaching effect more significant.

MODERN INFORMATION TECHNOLOGIES IN INSURANCE: ANALYSIS OF ADVANTAGES AND DISADVANTAGES

The article examines the influence of modern information technologies, in particular artificial intelligence, on the field of insurance. Innovative approaches and digital solutions that are revolutionizing the traditional insurance market are highlighted. The main focus of the article is the use of artificial intelligence and data analytics in the processes of underwriting policies, risk assessment, loss regulation and improving customer interaction. The main types of use of artificial intelligence in the insurance industry are highlighted: risk assessment and pricing; automation of signing policies; settlement of losses; customer service and maintenance; fight against insurance fraud. The characteristics of certain types of use of artificial intelligence in the insurance industry are given. Individualization of insurance policies becomes possible thanks to the analysis of a large amount of data with the help of artificial intelligence algorithms, which contributes to providing a more accurate and adapted approach to the needs of each client. In addition, it was investigated how the use of artificial intelligence improves risk forecasting in the field of insurance. Machine learning allows for data analysis at a level unattainable for humans, which makes the risk assessment process more efficient and objective. The article analyzes the advantages and disadvantages of using artificial intelligence. Perspectives in improving the accuracy of risk assessment, optimizing loss settlement processes and ensuring more effective communication with clients are considered. It is noted that the introduction of information technologies leads to certain difficulties, such as confidentiality and ethical issues, but at the same time creates new opportunities for the development and growth of the insurance market. Important aspects and trends are analyzed in the context of changes in the modern world, which are reflected in the strategic development of the insurance sector. In general, the article aims to raise awareness of the potential opportunities and challenges associated with the use of information technology in insurance, contributing to the further improvement of this important sector of the financial market, taking into account the challenges of modernity and the prospects of the post-war revival of Ukraine.

Contradictory nature of information resources of modern education

Introduction. The article examines the problem of the ambiguous influence of modern information technologies on education. Purpose setting. The authors analyze not only the positive effects of computerization. They also show the problems faced by the subjects of the educational process under the influence of digitalization.Methodology and methods of the study. As the article highlights, uncontrolled information flows prevent the formation of a holistic worldview among students. The dominance of information technologies in education also leads to the transformation of subject-object relations in the process of cognition. The authors investigate the factors that create the basis for structural changes in society. Digital technologies contribute to the activation of the communicative capabilities of representatives of various social groups, but they can also have negative consequences. In the modern world, there is a violation of traditional public relations, which creates conditions for potential conflicts in a certain society. According to the authors, in the information society, similar trends are observed in the relationship between representatives of different generations. Social inequality is also largely exacerbated by the active introduction of the latest information technologies, in particular, in schools. The article proves how the latest information technologies provoke social tension due to the impossibility of providing equal access to all information resources to citizens for all.Results. The role of the teacher is changing significantly, because he often acts as a coordinator. The use of gadgets in the educational process provides an opportunity to get an education at a distance. However, the widespread use of distance technologies leads to a drop in the quality of educational services. This is due to the need to develop new techniques. In addition, the constant updating of information technologies does not allow the teacher to develop a sustainable methodology for teaching his subject.Conclusion. The authors prove that the active use of digital technologies in the information society implies a harmonious combination of traditional and modern information technologies. This fully applies to the modern domestic education system.

Study on the Influence of Modern Information Technology on Student Management in Higher Vocational Colleges

Study on the Influence of Modern Information Technology on Student Management in Higher Vocational Colleges

TRANSFORMATION OF EXISTING ECONOMIC RELATIONS AND WAYS OF THEIR IMPLEMENTATION IMPACTED BY DIGITAL TECHNOLOGIES

Abstract. The paper offers the author’s response to the matter of direction of transformation of existing economic relations and ways of their implementation under the influence of digital technologies. This goal is achieved by solving two objectives: (1) to generalize the existing methods of depersonalization of property under the influence of modern information technologies and (2) to clarify the directions of changes in two key areas of circulation of two objects of existing economic relations – information as well as financial and monetary capital. To ensure this, the following research methods were used: dialectical method of cognition, general methods of analysis and synthesis, method of scientific abstraction, interdisciplinary approach to transformation of relations around property relations at the technological angle. Based on the understanding of the specified “narrow scopes” of economic relations, the author defends the idea that today not only a large-scale digitalization of existing economic relations takes place, but also their virtualization both through digital platforms and ecosystems, and through numerous investment “mixers”. In the modern virtual and cross-border financial economy, impersonal property dominates. Among the objects of property, an increasingly important role is played by those objects of property that, firstly, reflect legal and institutional elements, and, secondly, those that help to manage, make managerial decisions and redistribute the resource. A working conclusion is made that transformation of existing economic relations regarding property under the influence of digital technologies is associated with a gradual process of their individualization with the simultaneous implementation of existing socialization of relations within the framework of the global economy development. The fundamental direction of transformation of economic relations regarding property is determined as follows: the processes of digitalization and virtualization of the economy inevitably and more and more absorb market entities and cause the transformation of economic relations of property, and this is an important condition for development of a global post-industrial society. Based on this, the author summarizes five main characteristics of information as an object of property rights, a modern tool for the accumulation of wealth and a form of wealth, which together distinguish information from other previous dominant goods in the past. Two directions of isolation of financial and monetary capital as an object of property that globally influences modern economic relations have been determined, and this, finally, made it possible to clarify the four fundamental characteristics of transformations in the economic relations of property. As an important fi nal conclusion, virtual values and virtual assets are gradually becoming a new factor in social development. New competitive advantages of private companies and countries are contained in their possession of modern virtual property. Keywords. Economic relations, digital asset, virtual assets, transformation of relations, property relations, information economy.

Inconsistency in Information Resources of Modern Education

The article investigates the problem of the ambiguous influence of modern information technologies on education. The authors analyse not only the positive effects of computerisation. They also identify the problems faced by the subjects of the educational process under the influence of digitalisa-tion. As outlined in the article, uncontrolled information flows prevent stu-dents from forming the holistic worldview. The dominance of information technologies in education also leads to the transformation of subject-object relations in the process of cognition. The teacher, whose role is changed sig-nificantly, acts more frequently as a coordinator. The usage of gadgets in the educational process provides an opportunity to receive an education at a dis-tance. However, the widespread use of distance learning technologies leads to a decline in the quality of educational services. This resulted from the need to develop new methods. In addition, the constant updating of infor-mation technologies does not allow the teacher to develop a sustainable methodology for teaching their subject. The authors prove that the active use of digital technologies in the information society implies the harmonious combination of traditional and modern information technologies. This fully applies to the modern Russian education system, which is in an intermediate state between traditional pedagogical methods and modern computer tech-nologies. As the authors point out, the problem is to find the optimal educa-tional option for the formation of a harmonious global-regional educational system. It should not only include all the advantages of the latest information technologies, but also preserve all the positive achievements of great practi-tioner-teachers and scientists.

Research on the Influence of Modern Information Technology on Ideological and Political Education of College Students

With the application of information technology becoming more and more mature, ideological and political education is gradually upgrading to precision ideological and political education and wisdom ideological and political education. However, in the use of modern information technology, ideological and political education of college students, due to the lack of a correct and complete understanding of the new ideological and political education model, the quality of ideological and political education has been affected. Based on this, in the context of wisdom education, in order to better carry out the ideological and political education activities of university students, it is necessary to correctly analyze the complex impact of modern information technology on the ideological and Political Education of university students, promoting the innovation of ideological and political education for college students. Through the modern information technology on the ideological and political education of college students to a comprehensive interpretation of the impact of relevant recommendations.

ВПЛИВ ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ НА ДІЯЛЬНІСТЬ ПІДПРИЄМСТВА

This paper investigates the role and impact of modern information technology on the activities of the enterprise. The existing scientific approaches to defining the concept of information technology (IT) are analyzed, and its own definition is given, according to which IT is the most modern information management tool that allows users and employees to collect, accumulate, process, organize, store and disseminate information in a convenient way. It is emphasized that modern management information technologies and systems allow to more quickly deliver important economic information to different levels of decision-making, rationally process it and systematize it. The main reasons that encourage the introduction of modern information technologies at enterprises are indicated. The logical and structural model of the mechanism of introduction of information technologies at modern enterprises is presented. The process of measuring informatization, which occurs on the basis of the scale of implementation of information technology in the management system of the organization is described. The perspectives of Ukraine to rise to the European level of informatization are outlined. The influence of modern information technologies both on the change of strategic plans of the enterprise and on the modernization of the work culture in general is revealed. It is substantiated that, first of all, the introduction of information technologies at the enterprise will solve the issues of delimitation of management zones, rationalization of the system of evaluation indicators, ensuring the relationship between operational, accounting and statistical accounting, rationalization of information flows, etc. The list of software for small and medium enterprises is given. And also, the criteria of economic, organizational, managerial, marketing and social effects of enterprise informatization are defined. It is determined that today a promising trend is the growing integration of modern information systems with analytical tools to improve the management of all types of business and business modeling.

САМОСТІЙНА РОБОТА У ПРОЦЕСІ ПІДГОТОВКИ МАЙБУТНІХ ФІЛОЛОГІВ В УМОВАХ ДИСТАНЦІЙНОГО НАВЧАННЯ

Purpose. To consider the concept of independent work of students in terms of distance learning and to reveal the specifics of the organization of different typologies of independent work of students of philology by means of information technology training. Methodology. The influence of modern information technologies on the process of independent work of students of philological specialties is analyzed. The types of future specialists’ independent work are singled out. Findings. It is established that the independent work of students in learning a foreign language with the use of information technology can be organized as a system. The effectiveness of higher education depends on the extent and nature of the use of information technology, student involvement in independent work in distance learning, the ability to work and collaborate with teachers and classmates in a virtual learning environment, choosing the appropriate tools. Originality. Mastering a foreign language in the process of project work allows students to feel the pleasure of learning, attracts to a new culture with the help of information technology. The advantages of the project methodology are undoubtedly diversity, problems, learning satisfaction, which develops students' skills of independent work. Practical value. Using Modular Object-Oriented Dynamic Learning Environment, students have free access to information sources. This factor increases the effectiveness of independent work in higher education, opening new opportunities for self-expression and implementation of professional skills. Conclusions. Innovative learning technologies through independent work determine the end result, activate the learning process, stimulate interest, enable personal development, and as a result – increase language skills, promote mobility, initiative, creativity, independence of students in decision-making and, accordingly, competitiveness in the labor market. References 18.

ИНФОРМАЦИОННЫЕ ТЕХНОЛОГИИ В КОНТЕКСТЕ ФОРМИРОВАНИЯ СИНЕРГИИ ПОСТИНДУСТРИАЛЬНОГО СОЗНАНИЯ И ЦИФРОВОЙ ЭКОНОМИКИ

In the collective author's work on the basis of general scientific methodological approaches, the revolutionary transformation of modern civilization into the format of a post-industrial state and network thinking under the influence of information technologies is considered, taking into account the relevance of understanding the threats to humanity during the convergence of digitalization into everyday reality. The main approach is a theoretical analysis of the influence of modern information technologies and their extrapolation to the near future of civilization from the point of view of the expediency of creating favorable conditions for life, human improvement from the standpoint of improving moral, ethical, psychological and intellectual qualities. The results obtained can be used from the position of an interdisciplinary approach as a subjective scientific position of the authors of the article on the problems of the evolution of the post-industrial society and the assessment of possible variations in the development of the post-industrial economy on the platform of information technologies, which are part of the convergent ones, which form the basis of the VI technological order of the IV industrial revolution. The authors explain that the reasoning given in the article is not a dogma and can be transformed both directly by the spokesmen of these opinions, and by other authors of other works on the topic of post-industrial development in the process of scientific discussions.

USE OF INFORMATION TECHNOLOGIES IN THE SPIRITUAL FORMATION OF THE YOUNG GENERATION

The article considers the problem of formation of spiritual needs of preschool children and the influence of modern information technologies on this process in particular. It gives a retrospective analysis of the views of scientists on the problem of the impact of information technology on the spiritual development of preschool children. It reveals the terminological concepts “spiritual education”, “Internet addiction”, “information technology”, “cyber threat”. Psychological regularities and features of spiritual formation of preschool children are described. The article describes the signs of “Internet addiction” of preschool children: elevated state of being on the Internet; impaired memory and attention; irritability from not being allowed to use the computer; constant browsing of various sites; unwillingness to communicate with family and friends for the sake of being on the Internet; sitting at the computer for hours, which leads to sleep and food deprivation. The main aspects of the spiritual qualities of children, which are formed under the influence of information technology, are revealed. It is determined that computer games are cultural forms of childrenʼs spirituality in the process of upbringing and education, along with childrenʼs games. The article reveals the functions of computer games. They are educational (promotes mastering of letters, develops reading skills, elementary mathematical concepts, etc.); educational (forms spiritual values, installs moral and ethical rules of conduct); developmental (aimed at the formation of general mental abilities, memory, thinking, attention); communicative (ensures the development of the dialectic of communication); entertaining (aimed at getting pleasure, enjoyment, getting the desired result). The article finds that the use of computer games in the classroom develops children’s curiosity, stimulates them to achieve their goals, helps children better master the material, identifies gaps in knowledge and eliminates them.
 Keywords: information technology, Internet, Internet addiction, preschool child, computer games, spiritual education, children’s spirituality, spiritual needs.

Influence of modern information technologies on the quality of education

Influence of modern information technologies on the quality of education

Popularization of the scientific method of cognition as a mechanism for countering information manipulations in mass media

The subject of this research is the activity aimed at popularization of the scientific method of cognition as a mechanism for increasing the degree of information security of society and citizens in the conditions of transformation of media space under the influence of modern information technologies. The goal of this article is to reveal the potential of popularization of the scientific method of cognition as a mechanism for countering information manipulations, distortion of information, and distribution of quasi-scientific or pseudoscientific theories and concepts. The key problem of this research lies in determining possible restrictions of popularization of the scientific method of cognition to achieve the indicated goals, as well as in seeking ways to optimize the popularization of the scientific method of cognition for countering information manipulations and ensuring information security. The scientific novelty consists in substantiation of the effectiveness of using scientific and educational activity of the Russian media as an intelligent humanistic technology that may improve the culture of personal information security. Both education and the culture of thinking are viewed as intelligent technologies that to critically comprehend the interpretation of facts covered by mass media. Unlike other similar research on the topic, emphasis is placed on the potential of popularization of the scientific method of cognition, rather than scientific knowledge on particular questions. The conclusion is made that popularization of the scientific method of cognition influences the behavioral model of the participants of mass communication, providing them with scientific tools for independent problematization of data messages, determination of manipulations, and formation of objective rational position on the general issues of information agenda.

BANK MARKETING IN THE CONDITIONS OF DIGITAL GLOBALIZATION

Introduction. The functioning of banks in the highly competitive environment requires some research on the patterns of their activity in the market. Increased competition between deposit institutions, the emergence of compete it or sin the face of non-banking institutions (insurance, trust companies, pension funds), the outflow of investments from banks due to the development of the securities market have led to the need for banks to use marketing tools. In this context, the importance of digitalization on banking business in Ukraine plays an important role. Therefore, a necessary prerequisite for effective banking is the integration of digital and traditional marketing components, which will vary depending on the business model adopted and the status of the product and price segments of the market. Purpose is to investigate the trends of influence of modern information technologies on the development of banking marketing, to substantiate on this basis the ways of development of innovations of the banking product line in the conditions of financial instability. Results. The basic essential and evolutionary features of banking marketing have been analyzed and systematized, which made it possible to define modern banking marketing as an active search by banks for profitable markets of banking products. The influence of modern information technologies on the development of banking marketing is investigated. The key aspects of the strategic transformation of the bank into the digital era are identified. The directions of introduction of banking innovations in the conditions of financial instability, increase of banks' ability to use information resources effectively, development of new banking technologies and products, preservation of their competitive positions in the market and customer trust are offered. Conclusions. We see the prospects for further study of the stated problem in the study of challenges and threats that bring features of digitalization of the economy to all participants of this process. Due to the constant growth of cyberattacks, it is necessary to protect Internet applications and mobile financial applications, smart contracts, payment and automated banking systems, etc. by increasing the level of information security. A more detailed exploration of systems approaches to ensuring that Big Data and cloud services are used as test platforms is promising.

"УМНАЯ ОДЕЖДА" КАК ПРИМЕР АКТУАЛЬНОЙ КОЛЛАБОРАЦИИ СОВРЕМЕНЫХ ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЙ И ИНДУСТРИИ МОДЫ

This scientific article examines the current trend of «smart clothing» as a modern cultural phenomenon. The authors of the article analyze the studied aspect and form the author's classification of «smart clothing» based on numerous examples. Within the framework of this research, the method of sociological research was applied, which allowed to reveal the respondents' attitude to the influence of modern information technologies on the fashion industry. After analyzing the modern phenomenon of «smart clothing», the authors of the study came to the following conclusion. The modern fashion industry is a complex and multi-faceted product of cultural activity that covers almost all spheres of human life, developing at the intersection of bio-nano-information technologies, at the same time it is a single universal communicative and expressive means, reflecting the level of development of media culture, while “smart clothing” can be rightly called both a means and a result of broadcasting the symbolic content of the modern socio-cultural space.

RESEARCH OF INFLUENCE OF MODERN INFORMATION TECHNOLOGIES ON THE WORK EFFICIENCY INCREASE OF O&G ENTERPRISES

In the article the influence of modern information technologies on the enterprises work efficiency increase in the oil and gas sector is investigated. Methods of comparison, synthesis and situational analysis are used for the research.
 Studies conducted in 2017 show that worldwide oil and gas companies consider faster and better way of the decision-making process as the top advantage of digitalisation.
 It has been established that digitalisation projects are recognized as a key component of in the operating strategy of companies in the oil and gas complex. Oil and gas companies can implement both operational and strategic digitalisation. Operational digitalisation is action-oriented, practical and delivers immediate benefit, it allows oil and gas companies to get easily access to certain data arrays, combine them, make generalizations, establish relationships and accurately predict the effects. The advantages of operational digitalisation are: relatively small investments, gradual deployment, reduction of equipment downtime, and reduction of operating costs. Strategic digitalisation is a long-term structural approach that focuses on changing the design, construction and operation of wells and deposits in general.
 Six stages of the operational digitalisation program of oil and gas companies are identified: evaluation of assets and operations in order to find weak links that are needed to be improved; identification of value factors and the magnitude of the possible influence on them; evaluation of the digitalisation maturity; selection of measures that best balance the benefits and risks of implementation; implementation of selected measures; evaluation of the results.
 The experience of digital technologies implementation in Lundin Petroleum was reviewed. It has been revealed that the key to digitalisation were company operations, not information technologies.
 In general, digital technologies allow oil and gas companies to reach a higher level of efficiency, reduce unproductive time losses, reduce downtime, increase the efficiency of management activities, take better care of the environment, etc.

Влияние современных информационных технологий на картину мира человека

The article reveals and summarizes various approaches to the study of the influence of modern information technologies on the worldview. The importance of addressing the study of a holistic worldview as an integral and dynamic psychological phenomenon is justified. Particular attention is paid to the concepts of computer metaphor, sociocultural pathology and clip thinking. Education approaches are analyzed in this context. The problem of methods for studying the worldview of an individual and group subject in virtual space is discussed: methods for working with big data, sentiment analysis of the text, corpus linguistics methods. Some of the possibilities of these methods are illustrated, their advantages and limitations are considered, their high potential in psychological research is emphasized. Methodological problems of studying the influence of modern information technologies on the worldview are formulated, in particular, the uncertainty of terms in the framework of the concept of clip thinking, the paucity of differential psychological studies and psychological methods.

Компетентность педагогов и психологов в области информационной безопасности детей

Protection of interests, personal development, health and well-being of children in the information sphere is now coming to the fore in connection with the rapid digitalization of everyday life. The article deals with the problems of influence of modern information technologies on the younger generation, approaches to risk reduction and information security of children, as well as the problems of formation of competence of teachers and psychologists in this area. Specialists and managers of the education system are faced with the task of educating parents and helping children to overcome the risks and dangers of the Internet environment. According to the authors, the competence of teachers in the field of information security of children should consist of a set of knowledge, including organizational, legal, organizational, technical, psychological and pedagogical aspects of the problem. The main focus of the article is on the legal, psychological and pedagogical aspects of information security of children, which determine the content of training of teachers and psychologists. An approximate thematic plan of the training course for managers and specialists of the education system is presented.

Синергетическая теория документа в развитии документоведческой мысли

The article assesses synergetic theory of document as a new development in document science. In information society the social role of document grows, as information involves all members of society in the process of documentation. The transformation of document under the influence of modern information technologies increases its interest to representatives of different sciences. Interdisciplinary nature of document as an object of research leads to an ambiguous interpretation of its nature and social role. The article expresses and contends the author's views on this issue. In her opinion, social role of document is incidental to its being a main social tool regulating the life of civilized society. Thus, the study aims to create a scientific theory of document, explaining its nature and social role as a tool of social (goal-oriented) action and social self-organization. Substantiation of this idea is based on application of synergetics (i.e., universal theory of self-organization) to scientific study of document. In the synergetic paradigm, social and historical development is seen as the change of phases of chaos and order, and document is considered a main tool that regulates social relations. Unlike other theories of document, synergetic theory studies document not as a carrier and means of information transfer, but as a unique social phenomenon and universal social tool. For the first time, the study of document steps out of traditional frameworks of office, archive, and library. The document is placed on the scales with society as a global social system with its functional subsystems of politics, economy, culture, and personality. For the first time, the methods of social sciences and modern sociological theories are applied to scientific study of document. This methodology provided a basis for theoretical vindication of nature and social role of document as a tool of social (goal-oriented) action and social self-organization. The study frames a synergetic theory of document with methodological foundations and basic concepts, synergetic model of document, laws of development and effectiveness of document in the social continuum. At the present stage of development of science, it can be considered the highest form of theoretical knowledge of document and its scientific explanatory theory.