Influence Of Market Orientation Research Articles

The Effect of Market Orientation, Learning Orientation, and Entrepreneurial Orientation on Marketing Performance with Competitive Advantage as an Intervening Variable

This study aims to determine the direct and indirect influences of market orientation, learning orientation, and entrepreneurial orientation on marketing performance through competitive advantages in active students of the Makassar State University entrepreneurship study program. The research method used in this study is quantitative. The population in this study is all Makassar State University students for the 2023/2024 academic year with a total sample of 50 students. Based on the results of the research that has been done, this research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of one's behavior in entrepreneurial desires, students are expected to be able to further deepen their knowledge related to some of the importance of marketing performance so that it is not focused on scientific theory that produced only, but also able to conduct business ventures and develop them in accordance with existing practices. For further research, efforts will be made to deepen and expand this research both in terms of variables and the development of research methods.

Efforts to Enhance Service Quality: The Roles of Innovation Capability and Service Recovery

This research aims to discuss the service quality issue at 4-star hotels in Medan. Next, build a model on how to enhance service quality. A sample of 560 guests was taken by random proportional from each hotel. Structural equation models with the lisrel software supported. Market orientation influences innovation capability and service quality. Value co-creation influences innovation capability, service recovery, and service quality. Innovation capability influences service recovery. Innovation capability mediation can increase the influence of market orientation on service recovery. Service recovery affects service quality. Integration between functions in hotels, especially information dissemination in formulating policies to increase innovation capabilities, is important to pay attention to. It is important to develop a risk-taking attitude to improve service recovery. Recovery strategies are important to pay attention to in efforts to improve service quality. The role of market orientation needs to be followed by innovation capability to improve service recovery.

THE IMPACT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: EXPLORING THE MODERATING ROLE OF COMPETITIVE ADVANTAGE

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi City, Jambi Province, Indonesia. The analysis results indicate that market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have practical implications for MSME owners, suggesting that focusing on developing market orientation and competitive advantage can enhance their marketing performance. Furthermore, this study contributes to the theoretical understanding of factors influencing MSMEs marketing performance and encourages further research on elements that most impact competitive advantage. It also provides recommendations for policymakers to support enhancing MSME marketing performance through various supportive policies. However, this research has limitations, such as the lack of specific elements of market orientation with significant impacts and a need to better understand the moderation mechanism between market orientation and marketing performance through competitive advantage, which could be subjects of future research.

THE INFLUENCE OF MARKET ORIENTATION, ENTREPRENEURSHIP ORIENTATION, BUSINESS STRATEGY, AND INNOVATION ON THE PERFORMANCE

This examination aims to investigate the influence of market orientation, entrepreneurial orientation, commercial enterprise method, and innovation on the commercial enterprise performance of SMEs within the production sector in North Jakarta. The pattern selection approach in this study used a non-probability sampling technique with a convenience sampling technique. The sample on this look at is a convection business in North Jakarta with a complete of 100 respondents. data have analyzed the usage of the SEM technique with the SmartPLS utility. The consequences of this have a look at located that there may be a fine and significant effect of marketplace orientation on business performance, entrepreneurial orientation has an effective and good-sized impact on commercial enterprise overall performance, commercial enterprise method has an advantageous and vast effect on commercial enterprise performance, innovation has an insignificant high-quality effect on business performance.

The Influence Of Market Orientation, Product Innovation And Competitive Prices On Competitive Advantage And Marketing Performance Of Eco-Friendly Household Product Processing In The DKI Jakarta Area

More and more people are turning to environmentally friendly products and services in Indonesia. DKI Jakarta has a large population and demand for eco-friendly household products is increasing. Katadata Insight Center survey shows food is the most purchased environmentally friendly item. Research method is an approach used to obtain scientific data with a specific purpose. In the context of this study, this research is included in the category of quantitative research. Quantitative research is a type of research that uses statistical procedures or other measurement methods to achieve research findings or results. By using quantitative methods, we can obtain the significance of group differences or relationships between the variables under study. Researchers are interested in the influence of market orientation, innovation and competitive prices on eco-Friendly household products. Firm Resources and Sustained Competitive Advantage.

Entrepreneurial Orientation, Market Orientation, and Financial Inclusion Influencing Financial Performance of Small and Medium Sized Enterprises

This research aims to analyze and explain (1) the influence of entrepreneurial orientation on financial performance (2) the influence of market orientation on financial performance (3) the influence of financial inclusion on financial performance. (The population in this study is 238 all registered businesses in Dili with Determining the sample using the Slovin formula to get 100. Data was analyzed using the Smart-PLS analysis technique. Research findings based on the regression results shows that entrepreneurial orientation, and financial inclusion have a positive result and it is concluded that the first and third hypothesis is accepted, while the second test declared not significant. ‘The results of this study are not in accordance with hypothesized, which means Hypothesis 2 is failed, and it can be concluded that second hypothesis not accepted.

Analysis of Competitive Advantage Factors: Marketing Information System, Digital Marketing and Market Orientation

This research was conducted to find out how marketing information systems, digital marketing, and market orientation influence competitive advantage. The method used in this research is quantitative research using literature study or library research methods. The data in this research comes from several national and international journals obtained through trusted platforms such as Science Direct, nelite, scholar, and textbooks or handbooks. The results of this research show that marketing information systems have a positive influence on competitive advantage. Digital marketing, such as online marketing, has a positive and significant influence on competitive advantage. Market orientation has a positive and significant influence on competitive advantage

Influence of innovation on the relationship between market orientation, entrepreneurial orientation, and SME performance in Pakistan

Small and medium-sized firms (SMEs) are important in enhancing the economy, driving innovation, and enhancing competitiveness. Consequently, they play a substantial role in enhancing the overall operational efficacy of enterprises. The primary objective of this study was to investigate the impact of market orientation and entrepreneurial orientation on small and medium-sized enterprises (SMEs) operating in the Pakistani manufacturing sector. Additionally, the study sought to determine the mediating effect of innovation in the link between these orientations and SME performance. Data was collected from 381 small and medium-sized enterprises (SMEs) operating in Pakistan using a self-administered questionnaire. Out of the total surveys collected, 360 met the criteria for conducting a detailed analysis. The study utilized a structured equation modelling technique by SMART PLS 4 to evaluate the influence of Market Orientation (MO), Entrepreneurial Orientation (EO), and Innovation (INO) on the performance of Small and Medium Enterprises (SMEs). The findings of the study demonstrated a notable association between Market Orientation (MO), Entrepreneurial Orientation (EO), and Firm Performance (FP), wherein innovation played a crucial intermediary function within this framework. The aforementioned findings highlight the significant significance of market orientation (MO), entrepreneurial orientation (EO), and innovation orientation (INO) in the attainment of success for small and medium-sized enterprises (SMEs). This study serves as a significant reference for both scholars and practitioners who are interested in gaining a deeper understanding of the effects of market orientation (MO), entrepreneurial orientation (EO), and innovation orientation (INO) on the performance of small and medium-sized enterprises (SMEs). Therefore, this study makes a valuable contribution to the existing body of knowledge in the field, enhancing our comprehension of the topic.

The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance Florist in Denpasar City

The development of technology and information, causing customer demand in Denpasar for the Florist business has increased significantly. This demand is one of the factors that make business people competing to seize opportunities by establishing a Florist business. This study aims to explain the partial effect of market orientation on marketing performance and competitive advantage, explain the effect of competitive advantage on marketing performance, and explain the role of competitive advantage as a mediator of the influence of market orientation on Florist marketing performance in Denpasar City. This research was conducted at florists in Denpasar City with a total sample of 94 respondents using a questionnaire tool. The sample is determined using saturated sampling method. The data analysis technique used is path analysis with the help of the SPSS program. The results of the analysis show that market orientation has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant effect on marketing performance. Another result is that competitive advantage is able to partially mediate the influence of market orientation on marketing performance. It is recommended that florist businesses in Denpasar City always strive to maintain good relations with customers and employees in the long run. This can be done by increasing market-oriented capabilities in running a business.

The Influence of Market Orientation and Entrepreneurial Orientation on Competitive Advantage with Product Innovation as an Intervening Variable

This research aims to analyze the extent of the influence of market orientation and entrepreneurial orientation in building competitive advantage with product innovation as an intervening variable at Gravitasi Teras Muria Café and Resto. The population in this study were all visitors who had come and made purchases at Gravitasi Teras Muria Café and Resto. The research results show that market orientation has no effect on competitive advantage, entrepreneurial orientation has no effect on competitive advantage, market orientation has a positive and significant effect on product innovation, entrepreneurial orientation has a positive and significant effect on product innovation, product innovation has a positive and significant effect on competitive advantage, orientation the market has a positive and significant effect on competitive advantage through product innovation as an intervening variable, and entrepreneurial orientation has a positive and significant effect on competitive advantage through product innovation as an intervening variable.

ANALYSIS OF MARKET ORIENTATION AND FINANCIAL LITERACY ON MSME PERFORMANCE

MSME performance is the level of success achieved by MSME stakeholders in running their businesses based on set goals. To support the success of MSME performance, MSME owners must have basic knowledge such as market orientation and financial literacy because these two things can be a benchmark for the success of MSMEs. This study aims to analyze the influence of market orientation and financial literacy on the performance of food industry MSMEs in Sukabumi. The number of samples in this study was 110 respondents. This study used descriptive research methods and associative research methods with a quantitative approach. The results showed that market orientation and financial literacy had a positive and significant effect on MSME performance. The contribution made between market orientation and financial literacy to the performance of MSMEs with interpretation is very strong. Keywords: Market Orientation, Financial Literacy, MSME Performance

The Influence of Market Orientation, Technology Orientation and Entrepreneurial Orientation on Business Performance

The economic growth of the creative industry in the coffee beverage sector has expanded due to Indonesia's rapid expansion of the food and beverage sector, particularly coffee outlets, however one coffee shop, specifically one in the Tangerang region, has dropped. This phenomena may be understood in terms of business performance, market orientation, technology orientation, and entrepreneurial orientation. This study's goal was to identify and evaluate how market orientation, technological orientation, and entrepreneurial orientation affect business performance. An online survey using a quantitative methodology is used in this study. A questionnaire that has previously undergone validity and reliability testing before being deemed valid was employed in the data gathering procedure. 120 respondents who were selected for the study's sample utilizing the non-probability sampling technique and judgmental sampling approach. In this work, multiple linear regression tests were used as the analytical method. According to the findings, Market Orientation, Technology Orientation, and Entrepreneurial Orientation all have a partial and simultaneous beneficial impact on Business Performance

The Influence of Market Orientation on Business Performance of Micro, Small, and Medium Enterprises Through Innovativeness

The new era affects the world of industry and business, including small and medium companies such as Micro, Small, and Medium Enterprises (MSMEs). MSMEs have a strategic and significant role in the economy and then contributed to increasing foreign exchanges through export-import activities. However, MSMEs in Indonesia are facing various problems such as limited modality, low-quality human resources, mastery of science and technology, and the dependence of the domestic industry on imported raw materials. They reduce the purchasing power and slow industrial growth in Indonesia. Therefore, this study conducts to find out the influence orientation market on the performance of MSMEs in Payakumbuh. This study used quantitative methods and data collection by distributing questionnaires. The unit of analysis in this study is traditional crackers (Kerupuk) from Indonesia MSMEs while the observation unit is the owner or manager. The population of the study was 285 MSMEs owners or managers. The results of this research found that the orientation market has a significant effect on business performance and innovation Kerupuk MSMEs in Payakumbuh. Innovation also has a significant effect on MSME's Performance. However, innovation has shown no effect between the orientation market and business.

Analisis Strategi Orientasi Pasar Dan Penggunaan Sosial Media Instagram Terhadap Keunggulan Bersaing

The purpose of this study was to determine the effect of market orientation and social media on competitive advantage. The method used in this research is descriptive, associative method with a quantitative approach. The sampling technique used in this study was Non Probability Sampling (purposive sampling) and saturated sampling (Census). The samples taken in this study were 36 MSME Food and Beverage companies in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, determination coefficient test, simultaneous test (f test), multiple linear regression, and partial test (t test) to determine the extent of the influence of the two independent variables under study on the variable. dependent. The results showed that there was a positive and significant influence of the market orientation variable on competitive advantage of 0.907, and there was a positive and significant influence of the social media variable on the competitive advantage variable of 0.944. As well as the positive and significant influence of market orientation and social media in increasing competitive advantage by 0.930 or 90.3%, while the remaining 0.970 or 9.7% is influenced by various factors outside of this study. From these results it can be seen that market orientation variables and social media have a positive and significant effect in increasing competitive advantage, although the most dominant influence on competitive advantage is market orientation.
 
 Keywords: Market Orientation, Social Media, Competitive Advantage

The Influence of Market Orientation and Entrepreneurial Orientation on Marketing Performance: Organizational Agility as a Mediator


 This study aims to determine the impact of market orientation and entrepreneurial orientation on marketing performance mediated by organizational ambidexterity. The unit analysis for this study is employees who work at Bina Insani University, located in Bekasi City, West Java Province. This research uses quantitative methods. The population of this study were 100 Bina Insani University employees. Total respondents are 100 respondents. Data were collected through questionnaires through the census method. Data were analysed using Partial Least Square. This study confirms that market orientation does not influence marketing performance significantly. However, it confirmed the direct impact of positive and significant entrepreneurial orientation on marketing performance. This study also confirms the role of organizational ambidexterity as a mediator in the relationship between entrepreneurial orientation and marketing performance but not in the relationship between market orientation and marketing performance. Thus, Bina Insani University needs to always improve the implementation of its entrepreneurial orientation and organizational ambidexterity to ensure the improvement of its marketing performance.

The Predictors of Business Performance Among Culinary MSMEs in West Karawang, West Java Province, Indonesia

Along with the lifestyle of the people who like traditional cuisine, this change is an opportunity for culinary businesses, including the traditional culinary of West Karawang. As an industrial area not far from the city of Jakarta, the development of culinary businesses has an impact on economic growth and the preservation of local wisdom. Therefore, a study was conducted to analyze the determinants of business performance based on market-orientation, entrepreneurial orientation, and entrepreneurial competence. The population is micro, small, and medium enterprises (MSMEs) in the culinary sector in West Karawang with a sampling technique based on purposive sampling with the criteria of Karawang culinary or Sundanese cuisine. The analysis technique uses a quantitative approach with data collection techniques using questionnaires. 113 respondents were filling out the questionnaire. The results of the structural regression test identify that the influence of market orientation and entrepreneurial orientation is not significant, while entrepreneurial competence has a significant effect at the 5% on business performance. The results show third variable has significant positive effect on the business performance of the culinary sector UMKM in West Karawang. Therefore, local government needs to foster local economic growth while preserving traditional Sundanese recipes to maintain the sustainability of culinary treasures in the future.

The Predictors of Business Performance Among Culinary MSMEs in West Karawang, West Java Province, Indonesia

Along with the lifestyle of the people who like traditional cuisine, this change is an opportunity for culinary businesses, including the traditional culinary of West Karawang. As an industrial area not far from the city of Jakarta, the development of culinary businesses has an impact on economic growth and the preservation of local wisdom. Therefore, a study was conducted to analyze the determinants of business performance based on market-orientation, entrepreneurial orientation, and entrepreneurial competence. The population is micro, small, and medium enterprises (MSMEs) in the culinary sector in West Karawang with a sampling technique based on purposive sampling with the criteria of Karawang culinary or Sundanese cuisine. The analysis technique uses a quantitative approach with data collection techniques using questionnaires. 113 respondents were filling out the questionnaire. The results of the structural regression test identify that the influence of market orientation and entrepreneurial orientation is not significant, while entrepreneurial competence has a significant effect at the 5% on business performance. The results show third variable has significant positive effect on the business performance of the culinary sector UMKM in West Karawang. Therefore, local government needs to foster local economic growth while preserving traditional Sundanese recipes to maintain the sustainability of culinary treasures in the future.

The Predictors of Business Performance Among Culinary MSMEs in West Karawang, West Java Province, Indonesia

Along with the lifestyle of the people who like traditional cuisine, this change is an opportunity for culinary businesses, including the traditional culinary of West Karawang. As an industrial area not far from the city of Jakarta, the development of culinary businesses has an impact on economic growth and the preservation of local wisdom. Therefore, a study was conducted to analyze the determinants of business performance based on market-orientation, entrepreneurial orientation, and entrepreneurial competence. The population is micro, small, and medium enterprises (MSMEs) in the culinary sector in West Karawang with a sampling technique based on purposive sampling with the criteria of Karawang culinary or Sundanese cuisine. The analysis technique uses a quantitative approach with data collection techniques using questionnaires. 113 respondents were filling out the questionnaire. The results of the structural regression test identify that the influence of market orientation and entrepreneurial orientation is not significant, while entrepreneurial competence has a significant effect at the 5% on business performance. The results show third variable has significant positive effect on the business performance of the culinary sector UMKM in West Karawang. Therefore, local government needs to foster local economic growth while preserving traditional Sundanese recipes to maintain the sustainability of culinary treasures in the future.

The Influence of Market Orientation, Risk Taking and Innovative Performance on New Product Performance: A Case of Gauteng Province in South Africa

The Influence of Market Orientation, Risk Taking and Innovative Performance on New Product Performance: A Case of Gauteng Province in South Africa

The influence of market orientation, entrepreneurial orientation and social media marketing on MSME marketing performance case study: Ismea Member

This study aims to analyze the impact of market orientation, entrepreneurial orientation, and social media marketing on the marketing performance of MSMEs that are members of ISMEA. This type of research is quantitative research. The study population consisted of 200 ISMEA members. the number of samples taken were as many as 67 respondents. The research instrument used was a questionnaire. The results of the analysis using multiple regression techniques. The results of the F test showed a significance value of 0.000 <0.05, and a calculated F value of 52.374 > from F table 3.134. This shows the alternative hypothesis is accepted. That is, simultaneously, market orientation, entrepreneurial orientation, and social media marketing have an influence on marketing performance. The results of the (partial) t test show that the significance value of market orientation is 0.151 < than 0.05, and the calculated t value is 1.855 > from t table 1.67. This shows the alternative hypothesis is accepted. That is, market orientation has a significant effect on marketing performance, and the value of entrepreneurial orientation is 0.0391 > 0.05. Then the alternative hypothesis is accepted. This shows that entrepreneurial orientation has a significant influence on marketing performance. The results of the t test (partial) show that the effect of social media marketing on marketing performance is a t count of 1.972 > t table of 1.67. Therefore, the social media marketing alternative hypothesis is accepted. That is, there is an influence between social media marketing and marketing performance.