Introduction. Following the signing of the Association Agreement between Ukraine and the EU, Ukraine faces the problem in trade with the EU, as it was expected that the main obstacle would be non-tariff restrictions. The lifting of tariff barriers for domestic producers should help to increase exports to EU countries, but unfortunately for most manufacturers in almost all fields of activity this proved to be an unachievable goal, as the Ukrainian producer immediately faced the problem of non-conformity of the goods with various diversified technical regulations in the EU. Thus, the purpose of the work was to study the importance of maintaining the competitiveness of domestic producers in international markets, namely the interaction of public administration and market self-regulation at national, regional and sectoral levels. As the Agreement on Conformity Assessment and Adoption of Standards is important for Ukrainian manufacturers, new Laws of Ukraine «On Standardization», «On Metrology and Metrological Activity» and «On Technical Regulations and Conformity Assessment» were adopted. Development Strategy system of technical regulation was approved for the purpose of their implementation, and more than 80 regulatory acts have been developed and adopted. The purpose of the article is to look for mechanisms of public administration to implement the standards of the European Union, as well as to harmonize and adapt Ukrainian legislation to EU quality policy. Methods of research. Using theoretical and methodological provisions, priority directions of implementation and harmonization of European standards for Ukraine are considered: standardization and certification of products, as well as directions of development of the mechanism of state regulation of activation of the import potential of domestic enterprises. In addition, the HACCP Food Standards Systems were considered. The following standards are currently recognized: BRC Technical Standard, Dutch HACCP Standard, International Standard for Auditing Food Suppliers, International Food Standard (IFS), SQF 2000 Standard for Food Safety and Quality. Results. It can be argued that standards to which some Ukrainian exporters are currently not adapted are becoming a major obstacle to trade liberalization with the EU. And despite the fact that the Laws of Ukraine «On Standardization», «On Metrology and Metrological Activity» and «On Technical Regulations and Conformity Assessment», important for Ukrainian manufacturers, were adopted. The Strategy of development of the technical regulation system was approved for the purpose of the laws implementation together with other developed 80 regulatory acts. The issue of further harmonization is extremely important and urgent as it will allow domestic producers to sell their products covered by the Agreement on the EU market without additional conformity assessment procedures. Discussion. Further studies should address the development of public administration mechanisms and the problems of implementing European standards in the Ukrainian economy, and ensure the development of a significant number of Ukrainian economic sectors. And, most importantly, the effective development of the social infrastructure of the village should be ensured and the foundation for the proper economic level of its inhabitants should be created.
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