Influence Of Experiential Marketing Research Articles

The Influence of Experiential Marketing on Customer Loyalty Mediated by Customer Satisfaction

The research aims to analyze the influence of Sense, feel, think, and act and relate to customer loyalty mediated by customer satisfaction. The research sample was 412 Uniqlo fast fashion customers using non-probability sampling techniques. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS Version 4 application. The research results found that (1) sense and relate directly have a positive effect on customer loyalty, (2) feel, think, and act do not directly have an effect on customer loyalty, (3) sense and relate affect loyalty, partially mediated by job satisfaction, and (4) feel, think, and act have no effect on customer loyalty and are fully mediated by customer satisfaction. The influence of experiential marketing on customer loyalty mediated by customer satisfaction can predict success by more than ninety percent. This research has implications for understanding the factors that influence customer loyalty in the context of fast fashion, especially for Uniqlo. The research findings emphasize the significant direct influence of Sense and relate to customer loyalty, providing insight into the aspects that play an essential role in building and maintaining customer loyalty. Additionally, the mediating role of job satisfaction and customer satisfaction provides insight into the mechanisms underlying the relationship of experimental marketing elements with loyalty. Practically, these insights can guide marketers and managers in designing strategies to increase customer loyalty through targeted experimental marketing efforts.

The Influence of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Customer Loyalty for Everwhite Beauty Products

This inquire about points to evaluate the impact of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Client Dependability for Everwhite excellence items. The sampling technique used a questionnaire technique with the number of research samples was 100 respondents. Speculation test comes about demonstrate that Experiential Marketing, Electronic Word of Mouth, and Brand Image have a positive and critical impact on customer loyalty for Everwhite beauty products. These show that the stronger the Experiential Marketing, Electronic Word of Mouth, and Brand Image, the more client dependability for Everwhite beauty products will increase. The comes about of coefficient of assurance (r²) test gotten an r square coefficient (r²) esteem of 0.523, which suggests that Experiential Marketing, Electronic Word of Mouth, and Brand Image contribute to client dependability by 52.3%. Therefore, these there variables together will have a positive and noteworthy impact on client dependability for Everwhite magnificence items.

The Influence of Experiential Marketing and Service Innovation against Positive Word of Mouth with Patient Satisfaction as a Mediating Variable at Ntb Provincial Hospital

The phenomenon of the emergence of many hospitals and increasing public knowledge and awareness about health causes demands on health care providers including hospitals are also increasing. The hospital must maintain its positive image to be able to seize the market. One of the positive images is built by positive word of mouth (positive WOM). Many factors encourage the formation of positive WOM. This study aims to examine the effect of experiential marketing and service innovation on positive WOM mediated by patient satisfaction. The population is all patients of NTB Provincial Hospital with a total sample of 100 people. The retrieval technique uses the purposive sampling method. Data analysis using SEM-Partial Least Square (PLS). The results showed that experiential marketing does not have a direct effect on positive WOM, but must be mediated by patient satisfaction. Experiential marketing and service innovation have a positive effect on patient satisfaction while service innovation has a positive effect on WOM both directly and mediated by patient satisfaction.

The Influence of Experiential Marketing and Service Innovation against Positive Word of Mouth with Patient Satisfaction as a Mediating Variable at Ntb Provincial Hospital

The Influence of Experiential Marketing and Service Innovation against Positive Word of Mouth with Patient Satisfaction as a Mediating Variable at Ntb Provincial Hospital

Pengaruh Experiental Marketing Dan Customer Value Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening Pada Pelanggan Café

This study aims to examine the Effect of Experiential Marketing and Customer Value on Customer Loyalty through Cutomer Satisfaction as an Intervening Variable in Free Time Cafe Customers in Air Batu, both partially and simultaneously, and also by path analysis. This study used quantitative methods with data collection using Likert scale method. The subjects used in this study were consumers of Leisure Cafe in Air Batu which amounted to 100 people and were taken using axial sampling. Data analysis techniques through IBM SPSS statistical program 25. The results of this study showed that overall for each partial test stated significant and positive effect between variables. Where from the statistical results states the value of α < 0.05. In the path analysis test also states that there is a direct influence and indirect influence on each variable connected through variable z. And also simultaneously shows that there is an influence of Experiential Marketing and Customer Value together affect Customer Loyalty through the variable Customer Satisfaction, based on the calculated F value of 317,643 with a significant value of 0.000 < 0.05. With an efficiency of determination of 80.2%. So the results of the study, as a whole in partial and simultaneous trials state that it is influential and significant.

Influence of Experiential Marketing on Patient Loyalty Through Patient Satisfaction as Intervening Variable

This study aimed to analyze and describe the effect of experiential marketing, patient satisfaction, and patient loyalty at As-Syifa Husada Clinic. This research uses quantitative research. The population of this study is people who are currently or have used the services of the As-Syifa Husada Clinic, and the sample is 110 respondents who have used the services of the KIA Poly (Mother & Child Clinic) at least two times. Data collection techniques in this study used a questionnaire distributed to respondents. The analytical method used is path analysis and hypothesis testing using T-test and mediation test using the SPSS analysis tool. The results of this study indicate that: (1) Experiential marketing has a positive and significant effect on patient loyalty, (2) Experiential marketing has a positive and significant effect on patient satisfaction, (3) Patient satisfaction has a positive and significant effect on patient loyalty, (4) experiential marketing has an influence on patient loyalty through patient satisfaction. Good experiential marketing can shape patient satisfaction which will also have an impact on creating patient loyalty at As-Syifa Husada Clinic.

The Influence of Experiential Marketing on Tourism Visitor Satisfaction In Tanjung Sakti (Sindang Panjang Agrotourism and Warm Water)

This study aims to determine whether there is an influence of Experiential Marketing on Visitor Satisfaction and to find out how much the Experiential Marketing Variable has on Visitor Satisfaction in Tanjung Sakti Tourism in Sindang Panjang and Air Warm Agrotourism. This study uses an associative research method with a quantitative approach. There are two variables used in this study, namely Experiential Marketing (X) and Visitor Satisfaction (Y). This data collection was obtained by distributing questionnaires to Tanjung Sakti Tourism Visitors at Sindang Panjang and Air Warm Agrotourism. The sample used in this study was 100 respondents using Simple Linear Statistical Analysis and Sampling techniques. The results of the Simple Linear Regression Analysis Test in this study indicate that Experiential Marketing has a positive effect on visitor satisfaction. It can be seen from the Simple Regression Analysis, namely: Y = 0.798 + 0.475. Which is a constant value of 0.798, the regression coefficient value of Experiential Marketing has a positive effect, which means that if the Experiential Marketing Strategy increases by one unit, visitor satisfaction will increase by 0.475 units. The Experiential Marketing Strategy has a significant effect on Visitor Satisfaction which can be seen from the results of the t-test where the significant value is 0.000, which means it is smaller than 0.05 so the hypothesis is accepted.

Building Long-Term Business Sustainability: The Influence of Experiential Marketing on Sales Representatives’ Loyalty to Multi-Level Marketing Systems

Monitoring the satisfaction of sales representatives is a major challenge in business based on multi-level marketing systems (MLM), as a high level of satisfaction could determine the sales representatives’ loyalty and subsequent business growth. The purposes of this study are (i) to measure the sales representatives’ satisfaction with various experiences they face within the MLM system, (ii) to identify the main satisfaction factors that synthetically illustrate the sales representatives’ experiences with the MLM system, and (iii) to determine the influence of satisfaction factors with MLM experiences on the intention to recommend the system to other people interested in joining the business. The research was based on a survey among 412 sales representatives of companies that use an MLM system in various fields of activity. The main factors that summarize the experiences that sales representatives have within the MLM systems have been identified by using an exploratory factor analysis (EFA). Further, the satisfaction with these factors was analyzed in relationship with the intention to recommend the system for the development of their individual business. The research results indicate three major experiences of the sales representatives: (i) experiences within the MLM system, (ii) experiences with customer relationships, and (iii) experiences with the product. The results also show that the higher satisfaction with these factors is, the higher the likelihood to recommend the MLM system. This study provides a contribution to the body of knowledge in using experiential marketing for sustainable business development and provides management insights for companies that use MLM systems.

THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG

The development of tourism is currently fast. Tourism is one industry that can support a region’s economy. Tourism will provide a lot of income for regions that are aware of the potential for the tourism sector. The existence of regional autonomy makes each region try to exploit the potential of its region. Every region seeks to contribute to making tourism oriented towards improving the welfare of the local community.Increasingly fierce competition becomes a challenge and a threat for business actors in order to win the competition, maintain the market they have, and seize the existing market.The purpose of this study is to find out whether The Influence of Experiential Marketing and Tourist Satisfaction on Tourist Revisit Intention at Bukit Kasih Kanonang. This study uses quantitative method and the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that experiential marketing and tourist satisfaction partially had a significant positive effect on tourist revisit intention at Bukit Kasih Kanonang and the results also showed that experiential marketing and tourist satisfaction simultaneously had a positive and significant effect on tourist revisit intention.

The Influence of Experiential Marketing on Customer Satisfaction and Loyalty

Today, experiences are considered a key differentiating factor for companies as products and services have become similar in terms of their functional attributes. Moreover, individuals' choices are increasingly influenced not only by rational factors, but mainly by emotional factors. This study aims to understand whether the dimensions of experience influence consumer satisfaction and loyalty. The hypotheses were tested using PLS-SEM based on survey data. The results show that satisfaction is influenced positively and directly by affective and sensorial experience and loyalty is influenced positively and directly by affective and behavioral experience. The results also indicate the existence of an indirect relationship between the sensory experience and the affective experience with the loyalty having the mediating effect of satisfaction.

Influence Of Experiential Marketing And Customer Relationship Management During Pandemic On Restaurant Service User Loyalty

The problem of this research is about the effect of experiential marketing, customer relationship on loyalty through satisfaction as an intervening variable. In this study, the population was all customers of Damarmas resort as many as 115 people within 3 months of the study. The number that was sampled at the time of the study started from March 2021 to June 2021, with a quantitative approach through path analysis. The results of this study indicate that Experiential marketing (X1) has a positive and significant effect on satisfaction (Z) Because the significance value is <0.05, this means that H1 is accepted. Customer Relationship Management (X2) has a positive and significant effect on satisfaction (Z) because the significance value is <0.05, this means that H2 is accepted. Experiential marketing (X1) has a positive and significant effect on loyalty (Y) because the significance value is <0.05, this means that H3 is accepted. Customer Relationship Management (X2) has a positive and significant effect on loyalty (Y) because the significance value is <0.05, this means that H4 is accepted. Satisfaction (Y) has a positive and significant effect on loyalty (Y), because the significance value is <0.05, this means that H5 is accepted indirectly. Experiential marketing (X1) through Satisfaction (Z) has a significant effect on Loyalty (Y). Indirectly, Customer Relationship Management (X2) through Satisfaction (Z) has a significant influence on Loyalty (Y).

The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali

Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.

The Influence of Experiential Marketing and Location on Customer Loyalty

The Influence of Experiential Marketing and Location on Customer Loyalty

PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RM KHAS SUNDA MANG ENGKING JUANDA DI JAWA TIMUR

The purpose of this study was to determine consumer satisfaction The Mang Engking Juanda Sidoarjo Gubug East Java based on the influence of experiential marketing and perceived service quality. This type of research is a quantitative descriptive. The sampling technique used is non-probability sampling with a purposive sampling method. The sample used was 126 respondents. The results of this study indicate that the experiential marketing variable has a positive and partially significant effect on customer satisfaction of 4.307> 1.979 with a significance value of 0.000 <0.05. Variable perception of service quality has a positive and partially significant effect on customer satisfaction by 4.598> 1.979 significance value 0.000 <0.05. Experiential marketing variables and perceived service quality positive and significant simultaneous effect on customer satisfaction at the Mang Engking Juanda Sidoarjo Governor's Office at 119.102> 3.07 with a significance value of 0.000 <0.05.

The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.

The Influence of Experiential Marketing and Relationship Marketing on Hotel Customer Loyalty

The Influence of Experiential Marketing and Relationship Marketing on Hotel Customer Loyalty

PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)

The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are qualitative data and quantitative data, data sources consist of primary data and secondary data. Data analysis techniques used are the test instrument and Structural Equation Modeling (SEM). The results show that experiential marketing influences repurchase intention. Experiential marketing affects customer satisfaction. Customer satisfaction affects repurchase intention. Experiential marketing has an effect on repurchase intention through customer satisfaction at Warung Selat Mbak in Surakarta.

The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

The role of a shipping service company is very important to the development of the society and lifestyle of today, the role as a media distribution of goods. With the delivery service is very easy for consumers to fulfill their needs, but it can save time and also make consumers feel happy things can be done easily. The purpose of this research is to know the influence of Experiential Marketing, E-Service Quality (Web based Tracking System) and trust in customer satisfaction in service users J&T Express in Pasuruan whose results can be used as an evaluation of J&T Express to improve its performance. The population in this research is a customer who has been delivering goods at J&T Express in Pasuruan. The number of samples in this study used Machin formula and was found to be 132 respondents or a service user of J&T Express in Pasuruan. The results of this study show that Experiential Marketing, E-Service Quality and trust have a positive and significant effect on customer satisfaction, so that J&T Express is expected to develop and as well as maintain Experiential Marketing, EService Quality and customer confidence so that later to increase customer satisfaction.

EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.

Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati

This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. 
 
 Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions