Influence Of Consumer Ethnocentrism Research Articles

The influence of consumer ethnocentrism on purchase of domestic fruits and vegetables: application of the extended theory of planned behaviour

PurposeWith the crescent globalisation together with economic and food crisis, consumers are increasingly confronted with food products from different origins and appeals to consume “national”. If many food products can be related to a specific region or country, many are sold as commodities with Portuguese origin indication. One factor influencing the purchase behaviour of domestic food products is the consumer ethnocentrism (CE) characteristic. The aim of this paper is to study consumers' purchase behaviour intention towards “produce in Portugal” fruits and vegetables applying a CE extended model of the theory of planned behaviour (TPB).Design/methodology/approachA questionnaire was presented to random sample of 700 individuals older than 18 and responsible for the household food purchase by computer-assisted telephone interview (CAT) system. Structural equation modelling (SEM) was conducted to examine direct and indirect effects of attitude (ATT), subjective norms (SuBNs), perceived behavioural controls (PBCNTRLs), intention and self-congruity on domestic fresh fruits and vegetables purchases.FindingsFindings suggest that TPB model is applicable in determining the consumers' intention to buy domestic fruits and vegetables in Portugal. CE has been shown to successfully influence purchase intention.Research limitations/implicationsThis study provides the food industry and retail with informative basis about which mechanisms underlie the consumers' intention to buy domestic food. Also, this study provides useful insight into how different food categories and label affect the consumers' intentions, which can serve for communication strategies in order to increase purchase of domestic products as fruits and vegetables. New food categories should be studied.Originality/valueThis study gives a new approach on Portuguese consumer ethnocentric tendencies and opens a discussion on consumer purchase intention on Portuguese low value food products. This gives a first insight on Portuguese consumer ethnocentric behaviour.

The Influence of Consumer Ethnocentrism on Buying Behavior - The Case of Azerbaijan

<p>The purpose of this research is to reveal the ethnocentrism level of Azerbaijani consumers and to determine the effect of ethnocentric tendencies of consumers on purchases. 317 questionnaires was collected through a convenience sample. Data were analyzed with SPSS. Mean analysis was conducted to determine the ethnocentric level of consumers. T-test was performed to determine the differences between demographic groups in terms of ethnocentric tendencies. Regression analysis was performed to determine the effect of ethnocentric tendency on purchases. The results show that the consumer ethnocentrism level of Azerbaijani consumers is low, and the higher the consumer ethnocentrism level the higher the likelihood of purchasing domestic products.</p>

The influence of consumer ethnocentrism on purchase of domestic wine: Application of the extended theory of planned behaviour

With the globalization of markets, consumers are increasingly confronted with a wide range of domestic and foreign products. One of the elements influencing purchase choice of domestic over foreign products are consumer ethnocentric tendencies. There are few studies that have focused on the impact of consumer ethnocentrism on domestic products purchase in developing nations. The goal of this study was to determine drivers of regular purchase of domestic wine using an consumer ethnocentrism extended model of the Theory of Planned Behaviour. The face to face survey was conducted on a sample of 315 Croatian wine buyers using the mall-intercept method. Data were analysed using Structural Equation Modeling by Partial Least Square. The investigation found that consumer ethnocentrism has strong and positive impact on attitudes about domestic wine purchase, while attitudes have partial mediating effect on the relationship between consumer ethnocentrism and intention to buy domestic wine. Attitudes have the strongest effect on the intention to buy domestic wine, while the intention is the strongest predictor of regular purchase of domestic wine. The results of this research can serve as an informative basis for creating marketing strategies in order to increase purchase of domestic food products, namely wine.

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

ABSTRACTComparative advertising is a common promotional tactic used by automobile marketers in the USA for many decades. Comparative advertising either directly mentions a competing brand by name in a comparison favorable to the sponsor of that advertisement, or indirectly implies a competing brand by referring to the competitive group of brands without naming one in particular. Much like comparative advertising, consumer ethnocentrism is inherently adversarial because ethnocentric consumers consider domestic products superior to competing brands produced in another country. Consumer ethnocentrism materializes in the form of cognitive, affective, and conative personal characteristics that can influence purchase decisions. It also represents a consumer’s concern about the economic well-being of his or her fellow citizens. Comparative advertising can exert a significant influence on the formation of ethnocentric responses at the moment of exposure to the ad content. The purpose of this study is to test the effectiveness of direct and indirect comparative advertising featuring domestic versus foreign automobile brands among US consumers when the influence of consumer ethnocentrism, personal characteristics that connect respondents to the US automobile industry, and foreign versus domestic automobile brand ownership are simultaneously considered in a multivariate analysis of covariance (MANCOVA) model.

The Influence of Consumer Ethnocentrism on Consumer Purchase Intention of Domestic Food Products

The Influence of Consumer Ethnocentrism on Consumer Purchase Intention of Domestic Food Products

Drivers of consumers' foreign products purchase: a test of an integrative model

The purpose of this study is to examine the influence of consumer ethnocentrism (CE), country of origin (COO) and consumers' attitude towards grey market goods/parallel imports on foreign products' quality and purchase intention (PI). This study also investigates the indirect effects of independent variables on PI mediated by foreign products' quality. This study uses structural equation modelling (SEM) to test the hypothesised relationships. The empirical results show that CE negatively influences PI, but positively influences foreign products' quality. Consequently, COO and consumers' attitude towards grey marketing goods positively influences foreign products' quality and PI. Mediation results show that foreign products' quality plays a role of full mediator variable in the path from CE, COO and consumers' attitude towards grey market goods to PI. This study has several managerial implications for local and foreign companies.

The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism

Previous literature has addressed the concepts of local products, regional products and traditional products as if they were independent concepts. However, in practice, many food products combine all three concepts. The objectives of this paper are as follows: first, to explore the valuation of food products that have local, regional and traditional features through the analysis of specific product categories; second, to study the possible link between the level of consumer ethnocentrism and the valuation and effective purchase of local-regional-traditional food.The results show that consumers value these products highly and buy them in high proportions. In addition, levels of consumer ethnocentrism are sometimes, but not always, related to the actual purchase of these local-regional-traditional food products. This finding highlights the need to include a product’s category in analyses of the effects of consumer ethnocentrism.The majority of previous studies examine the consumer’s valuation and intention to buy local or traditional products at a general or abstract level, which does not allow respondents to evaluate a specific food product that they can find in the market and consume. An important contribution of this work is its level of analysis: we analyze specific food product categories in two different geographic environments in Spain.

A memory theory perspective of consumer ethnocentrism and animosity

PurposeThis study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.Design/methodology/approachPart 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later.FindingsPart 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory.Research limitations/implicationsLimited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings.Practical implicationsUnderstanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions.Originality/valueThe first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.

소비자 자민족중심주의가 원산지효과에 미치는 영향과 제품 특성의 조절효과 : 중국 소비자를 중심으로

소비자 자민족중심주의가 원산지효과에 미치는 영향과 제품 특성의 조절효과 : 중국 소비자를 중심으로

Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

PurposeDespite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer ethnocentrism, its antecedents and consequences in a developing country (South Africa) and makes recommendations to firms wishing to do business in South Africa.Design/methodology/approachThe study was conducted among a national sample of South African respondents using a structured questionnaire. The study is unique in that two samples were used, a sample of white and a sample of black respondents. By using two ethnically diverse samples, it was possible to investigate whether there are similarities and/or differences in terms of consumer ethnocentrism, its antecedents and consequences among two major ethnic groups in South Africa.FindingsThe findings suggest that the antecedents of cultural openness, patriotism, individualism and a history of oppression influence consumer ethnocentrism among both black and white South Africans. It was further established that the antecedent nationalism exerts an influence on consumer ethnocentrism among white South African consumers, but not among black South African consumers.Practical implicationsThe results of the study are of value for South African firms as well as those further afield, when developing marketing strategies for the diverse consumer market in South Africa.Originality/valueThis study adds to the existing body of knowledge on consumer ethnocentrism in an emerging market, and more specifically, among different ethnic groups in the same country.

The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry

The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry

The key determinants of consumer ethnocentrism in Bosnia and Herzegovina

The area of this research relates to consumer behavior and the effects that the influence of consumer ethnocentrism has on the national economy. Therefore is consumer ethnocentrism, as an attitude of spending and consumption of local products, the subject of this research. The aim is to identify the key determinants of the consumer ethnocentrism phenomenon, in order to explain the habits of consumers in the purchase and consumption of local products. The empirical research found the key determinants that influence the level of consumer ethnocentrism among the citizens of Bosnia and Herzegovina. A questionnaire as a data collection form, was used, so as the Cronbach alpha coefficient to measure the reliability of the CET scale, as well as the analysis of variance. The collected data were analyzed by using SPSS statistical software. The results confirmed recent findings conducted in Bosnia and Herzegovina in this field. It was found that the Bosnian - Herzegovinian ethnocentric consumers and their propensity to purchase local products are defined by promotional activities, frequency of purchases of consumer goods, status in the household, number of household members, the average monthly household income, education level and employment status of the household head.

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States

ABSTRACT This cross-cultural comparison aims to understand whether the influence of consumer ethnocentrism (CE) on consumer preference for domestic versus foreign products is product category and country-of-origin dependent. Three countries with dissimilar cultural orientation and economic status—China, South Korea, and the United States—were examined. American consumers were found to be more ethnocentric than Chinese and South Korean consumers. CE was found to significantly and positively predict American and Korean consumers’ preference for domestic products across product categories, while Chinese consumers’ CE did not translate into their preference for Chinese products. In addition, the relationship between CE and purchase preference varied across product categories as well as countries of origin.

Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market

Consumer ethnocentrism is considered an important barrier to consumption in the global marketplace. Although the concept of consumer ethnocentrism has been investigated over many years in developed markets, there is little research addressing the mitigation of consumer ethnocentrism in transitional economies, which are becoming increasingly important in the global marketplace. One such market, Russia, represents a major potential investment opportunity for global marketers. In this study, we undertake an exploratory study investigating consumer ethnocentrism’s negative influence on Russians’ attitudes towards foreign products and their frequency of purchase of foreign products. We also demonstrate that the influence of consumer ethnocentrism on the frequency of purchase of foreign products is moderated by consumers’ exposure to mass communication (i.e. exposure to television, exposure to foreign movies) and by marketing communication efforts (i.e. exposure to foreign product advertising, involvement with foreign product advertising). In addition to extending theoretical research to a transitional, non-Western context, the empirical results also provide implications for international advertising practitioners.