Influence Of Brand Experience Research Articles

Pengaruh Brand Experience terhadap Brand Loyalty Pengguna Yamaha Nmax melalui Brand Trust dan Brand Satisfaction

Purpose: This study aims to determine the influence of brand experience on brand loyalty among Yamaha NMAX users in Samarinda City, with brand trust and brand satisfaction serving as mediating variables. Methodology: A quantitative descriptive approach was employed to examine an unknown population. A sample of 100 respondents was determined using the Lames Show formula. Data were collected via a Google Form questionnaire and analyzed using SmartPLS version 3.3. Results: The data indicate that brand experience has a positive and strong impact on brand trust. Additionally, brand pleasure positively and strongly influences brand trust. Brand satisfaction also affects brand loyalty. Importantly, the relationship between brand experience and brand loyalty is mediated by both brand satisfaction and trust. Limitations: The study's variables are limited to aspects that enhance consumer understanding and encourage companies to improve their services, thereby maintaining the company's image. The research is confined to the marketing aspect and focuses specifically on consumer behavior related to product choice. Contribution: This research provides a model of purchasing behavior that emphasizes loyalty. It aims to foster consumer interest in a brand, create a memorable impression, and achieve the company’s goal of instilling experiential behavior supported by trust and satisfaction, ultimately leading to increased consumer loyalty.

Gen Z's Path to Brand Loyalty in Photo Studios: The Influence of Brand Experience, Community, and Engagement

The photography industry, particularly photo studios, is undergoing a significant transformation due to the development of digital technology and social media. Generation Z, as a digital generation, interacts with photography in unique ways, making brand community, brand experience and customer engagement increasingly relevant for building strong relationships with photo studios. This study aims to determine and analyze Generation Z's loyalty to photo studios, focusing on the mediating role of customer participation behavior and customer citizenship behavior. This study uses a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between latent variables. Data was collected through questionnaires distributed to Generation Z consumers in Indonesia. The findings show that brand experience and customer engagement significantly increase customer participation and citizenship behavior, which in turn strengthen customer loyalty. However, brand community does not directly influence citizenship behavior or customer loyalty, highlighting the need for a comprehensive approach in building customer loyalty. These results have important implications for photo studios, indicating that creating positive brand experiences and increasing customer engagement are critical to fostering customer loyalty, especially among Generation Z. Photo studios should focus on improving these areas to build a stronger and more loyal customer base.

The Influence of Brand Experience, Brand Trust, and Perceived Value on Brand Loyalty of Maybelline Products in Surabaya

The current era of technological advancement has significantly changed various aspects of human life, including behavior patterns and lifestyles. Lifestyle changes that were initially cosmetic and used only on special occasions have now become daily necessities, leading to diverse demands for cosmetics and intense competition. This situation presents both opportunities and challenges for cosmetic companies. This study aims to determine how brand experience, brand trust, and perceived value affect brand loyalty of Maybelline products in Surabaya.The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya. The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya.

Pengaruh Brand Experience, E-Service Quality Dan Promotion Terhadap Keputusan Penggunaan Aplikasi Streaming Musik Joox (Studi Kasus SMA Swasta Panti Harapan Lawe Desky Kec. Babul Makmur Kabupaten Aceh Tenggara)

This research aims to determine the influence of Brand Experience, E-Service Quality, and Promotion on Decisions to Use the Joox music streaming application (case study SMA Swasta Panti Harapan Lawe Desky Kec. Babul Makmur Kabupaten Aceh Tenggara). The type of research used in this research is explanatory. This explanatory research tests a hypothesis between one variable and another variable which mutually influence each other. The population in this study is cases SMA Swasta panti harapan lawe desky kec. Babul Makmur kabupaten Aceh Tenggara as many as 500 students. The sampling technique uses a purposive sampling method. After carrying out the above method, the sample obtained in this study was 84 students. The test results show that it can be concluded that Brand Experience has a positive and significant effect on Usage Decisions. E-Service Quality has no influence on Usage Decisions. And promotion has a positive and significant effect on usage decisions SMA Swasta Panti Harapan Lawe Desky kec. Babul Makmur kabupaten Aceh Tenggara.

The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh

This study aims to examine the Brand Experience (B-Experience) and Brand Attitude (B-Attitude) effect on Repurchase Intention (Repurchase-Int) with Brand Equity (B-Equity) as a mediating variable. The population was all users of Apple iPhone products in Banda Aceh City. Determination of the number of samples for Structural Equation Modeling (SEM) analysis using the formula 10 times the number of indicator variables totaling 22 indicators used which amounted to 220 samples. The results showed B-Experience and B-Attitude have a direct effect on B-Equity; B-Experience, B-Attitude, and B-Equity have a direct effect on Repurchase-Int; and B-Equity partially mediates the effect of B-Experience and B-Attitude on Repurchase-Int. These findings all explain that the model tested in this research is accepted, meaning that everything is following research expectations and becomes the premise for future research that wants to develop a theory related to the variables in the model.

The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant

Malang City is known as a tourist and student city that experiences population growth every year causing crowdedness phenomenon in several destinations, one of which is at Mie Gacoan restaurant. Crowdedness is a part of environmental psychology that can influence customers to buy and visit the restaurant in the future. Brand experience is another component that can influence customer loyalty in the long term, because loyalty is often considered a behavior that is reflected by customers and is considered a form of a way to maintain the existence of a restaurant and achieve a competitive advantage. This research aims to find out how crowding and brand experience influence brand image to increase customer loyalty through word of mouth. The respondents for this research were 250 people using purposive sampling and using a questionnaire. The method used is partial least squares – structural equation modeling (PLS-SEM). The results show that crowding has a positive and significant effect on brand image, brand experience has a positive and significant effect on brand image and word of mouth, brand image has a positive and significant effect on word of mouth, and word of mouth has a positive and significant effect on customer loyalty.

Pengaruh Brand Experience dan Online Experience Terhadap Brand Equity Skincare Ms Glow Pada Masyarakat Kota Padang

This research aims to: (1) The influence of Brand Experience and Online Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) The influence of Brand Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) The influence of online experience on Brand Equity of Ms Glow Skincare in the people of Padang City. This type of research is causative descriptive research. The population in this research is the people of Padang City. The sample used was 97 people using a non-probability sampling method. The sampling technique is purposive sampling. The type of data in this research is primary data. The data collection technique used is a questionnaire, the data that has been collected is analyzed using descriptive analysis. This research uses Multiple Regression analysis. The research results show that (1) Brand Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) Brand Experience and Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City.

EXPLORING BRAND LOYALTY: REVEALING THE EFFECT OF BRAND EXPERIENCE MEDIATED BY BRAND LOVE AND TRUST AMONG SMARTPHONE USERS IN MALANG CITY

Increasingly fierce competition in the smartphone industry encourages companies to design mature marketing strategies to create added value for consumers and build strong relationships with their consumers. This study aims to identify and analyze the direct and indirect effects of brand experience, brand love, brand trust, and brand loyalty on Samsung smartphone users in Malang City. Data for this was collected through a questionnaire and a sample of 140 smartphone users in Malang City. Sample selection was carried out using the purposive random sampling method. The collected data will be analyzed using SmartPLS 3.0. These results reveal that brand experience has no direct effect on brand loyalty. However, this study confirms an indirect influence of brand experience on brand loyalty through brand love and trust. The results have important implications for building strong emotional relationships and bonds between brands and consumers, and it is necessary to use cognitive and affection factors to create brand loyalty.

How Hedonic Value Mediated Influence of Brand Experience on Brand Equity

This research aims to assess the impact of brand experience on brand equity, with hedonic value as a mediating factor, among iPhone users in Aceh. The study utilized a sample of 200 iPhone users in Aceh, selected through purposive sampling. Structural Equation Modeling (SEM) was employed as the analytical method to examine the relationships between the variables. The findings indicate that brand experience has a significant impact on both brand equity and hedonic value, while hedonic value also significantly influences brand equity. Additionally, hedonic value was found to partially mediate the relationship between brand experience and brand equity.

Understanding the Influence of Brand Experience and Brand Satisfaction on Brand Loyalty: Mediated by Brand Love

The aim of this research is to uncover the impact of brand experience and brand satisfaction on brand loyalty, with brand love mediating between the two. The research employs a deductive quantitative approach. The researcher utilizes a survey design with a sample size of 230 UMS students. Non-probability purposive sampling technique is chosen to select respondents for this study. Instrument testing is conducted through construct validity and reliability tests, which indicate valid and reliable results. Hypothesis testing is performed using SEM-PLS with the Smart PLS tool through outer and inner models. This study empirically demonstrates that brand love can mediate the influence of brand experience and brand satisfaction on brand loyalty. The theoretical contribution of this study offers insights into brand loyalty concerning brand experience, brand satisfaction, and brand love. The practical contribution suggests that companies should focus on brand satisfaction in addition to brand experience and brand love to contribute to the enhancement of brand loyalty.

Exploring the Impact of Brand Experience and Brand Trust on Brand Loyalty

This research investigates the influence of Brand Experience (BE) and Brand Trust (BT) on Brand Loyalty (BL). The study employs a purposive sampling method to gather responses through a questionnaire distributed among 104 customers. The results indicate a noteworthy positive correlation between BE and BL, emphasizing the significance of customer perceptions in fostering loyalty. Furthermore, the study unveils an additional positive correlation between BT and BL, reinforcing the importance of establishing a trustworthy brand image. By leveraging these insights, managers can derive practical guidelines for enhancing BL through the improvement of brand experiences ad trust. The study provides valuable implications for both theoretical understanding and managerial practices. This research contributes to the existing body of knowledge by shedding light on the intricate dynamics between BE, BT, and BL. In addition, the findings offer practical recommendations for managers to cultivate and maintain BL.

The Influence of Brand Experience and Perception Quality on Brand Loyalty Mediated by Brand Trust (Empirical Study: Mixue Consumers in Jakarta)

The purpose of this study was to analyze the effect of brand experience and perceived quality on brand loyalty mediated by brand trust (Empirical Study: Mixed Consumers in Jakarta). This research is a type of quantitative research by collecting data from 127 respondents using a questionnaire distributed online with a Likert scale. Data analysis using PLS-SEM with SmartPLS 3.0 software. The research results obtained from this study are brand experience has a significant effect on brand loyalty. Other results prove that perceived quality has a significant effect on brand loyalty, brand experience has a significant effect on brand trust, perceived quality has a significant effect on brand trust and brand trust has a significant effect on brand loyalty.

The Effect of Brand Experience, Brand Loyalty, and Self-Congruity on Positive Word of Mouth with Brand Love as an Intervening Variable: A Study in Banjarbaru Starbucks Customers

Several factors that can influence positive WOM are brand experience, brand loyalty, self-congruity, and brand love. Brand experience, created by Starbucks in Banjarbaru, can be a positive or negative experience experienced by customers when interacting with the brand. A positive brand experience can make customers feel comfortable and happy to be in the cafe and satisfied with the quality of the products and services they receive. High self-congruity can make customers feel comfortable and happy interacting with a brand and make consumers more loyal to that brand. This research method uses a questionnaire with 165 Starbucks Banjarbaru customers as a sample and was selected from the entire customer population. Variable measurement uses the Likert Scale technique with a weight scale from 1 to 5. Data analysis uses partial least squares with the help of the SmartPLS program. The research results show that brand experience, brand loyalty, and self-congruity have a positive effect on positive word of mouth. Brand love mediates the influence of brand experience, brand loyalty, self-congruity on positive word of mouth.

Product Quality and Brand Experience on Repeat Purchase Interest in Implora Lipsticks

The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.

Pengaruh Brand Experience Terhadap Brand Trust Melalui Brand Reputation Sebagai Variabel Intervening

The purpose of this study is to determine the influence of brand experience on brand trust through brand reputation as a variable between PT. Lion Mentari Airlines in Padang. This study used causal research. The population of this study was residents of the city of Padang who used Lion Air airline with 97 samples. The data used is primary data obtained by distributing questionnaires. The analysis method used is path analysis with SPSS 15. The results showed that (1) brand experience has a significant and positive effect on brand reputation (2) brand experience has a significant and positive effect on brand trust (3) brand reputation has a significant effect and positive influence on brand trust (4) brand experience has a significant and positive effect on brand trust, if brand reputation as a variable.

How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants

Factors that influence the effect of the sensory experiences of restaurant customers on their behavioral intentions are of interest to both academia and industry. This study drew on the stimulus-organism-response framework in the development of a double-moderated mediation model designed to fill the gaps in existing research, with a specific focus on the context of cartoon-themed restaurants. We examined how and when sensory brand experience mediates the relationship between sensory perceptions and behavioral intentions. We further investigated the moderating effects of innovative image and perceived food healthiness on this same relationship. The proposed hypotheses were examined using data collected from 590 customers of a targeted cartoon-themed restaurant. The results indicate that sensory brand experience mediates the relationship between sensory perceptions and customer behavioral intentions. This relationship was further moderated by innovative image and perceived food healthiness. Specifically, the positive correlation between sensory perceptions and behavioral intentions was highest for high levels of innovative image and for low levels of perceived food healthiness.

The Influence of Brand Experience Towards Brand Trust on New Entry Sport Product

The purpose of this research is to determine the impact of brand experience towards brand trust, particularly in new entry products with the new entry product in the sports industry as a proxy, particularly in golf balls. The objective of this study is to research how a new entry product (in the sports market) could gain its brand trust based on its brand experience. This research collected and analyzed using numerical data through questionnaires and a total of 87 responses were considered valid for data analysis using SPSS. The hypothesis testing is done using linear regression, using brand experience as independent variable and brand trust as dependent one. The result shows that there is a linear correlation and positive influence from brand experience towards brand trust in the new entry golf product. Thus, it could be concluded that brand experience, especially in new entry products, is essential, since it could lead to customer trust towards the brand. Impllication of this research is findings emphasize the significance of brand experience as a driver of brand trust for new entry products. This suggests that companies entering competitive markets should prioritize creating positive brand experiences to establish trust among consumers. Managers can now tailor their strategies to enhance brand experiences, ultimately boosting brand trust and customer loyalty.

BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND

Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury products affect people's attitudes which ultimately lead to loyalty to product purchases and provide benefits to producers how the product is considered good by the public. The purpose of this paper is to find out how the influence of brand experience, brand attitude, and brand loyalty on brand equity in luxury fashion brands. The research method used in this study is collecting responses from consumers who have at least bought several luxury fashion brands (such as Hermes, Chanel, Yves Saint Laurent, Fendi, and other luxury fashion brands with a minimum of 2 purchases within 2 years. Data were collected from 188 respondents using a questionnaire with a Likert scale. The empirical results show that customer engagement positively encourages brand loyalty.

BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND

Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury products affect people's attitudes which ultimately lead to loyalty to product purchases and provide benefits to producers how the product is considered good by the public. The purpose of this paper is to find out how the influence of brand experience, brand attitude, and brand loyalty on brand equity in luxury fashion brands. The research method used in this study is collecting responses from consumers who have at least bought several luxury fashion brands (such as Hermes, Chanel, Yves Saint Laurent, Fendi, and other luxury fashion brands with a minimum of 2 purchases within 2 years. Data were collected from 188 respondents using a questionnaire with a Likert scale. The empirical results show that customer engagement positively encourages brand loyalty.

Behavioral Analysis of "Iphone" Brand Loyalty From Brand Experience Mediated by Brand Trust in Surakarta

The reason people have strong loyalty to smartphones "Iphone" different products is because the quality of the product and the operating system get full trust, recommend products, keep using products, Encourage people to use products to make products very attractive not unconditionally. 100 respondents were taken with Purposive sampling technique. Research results: The influence of Brand Experience on Brand Trust: Behavioral Experience and Sensory Experience hypotheses are accepted, while Intellectual Experience is rejected. The influence of Brand Experience on Behavioral Loyalty: Behavioral Experience, Intellectual Experience and Sensory Experience hypothesis is rejected while Brand Trust is accepted. The effect of Brand Trust on Behavioral Loyalty is hypothesized to be accepted.