Influence E-commerce Adoption Research Articles

أثر التجارة الإلكترونية على سلوك المستهلكين في قطاع تجارة التجزئة في المملكة العربية السعودية

E-commerce in Saudi Arabia is experiencing rapid growth, driven by technological advancements and government initiatives aligned with Vision 2030. This research aims to understand the impact of e-commerce on consumer behavior in the retail sector by examining factors influencing e-commerce adoption, the challenges consumers face, and how digital transformations affect traditional businesses. The study gathered data from consumer surveys, government reports, and previous studies, using analytical models to understand the relationships between variables and their impact on consumer behavior. Survey results revealed that e-commerce has significantly changed purchasing habits among Saudis, with many preferring online shopping due to convenience and a wide range of options. The key drivers for e-commerce adoption include convenience, time savings, and product variety, while economic factors like competitive pricing play a significant role in attracting consumers. Trust and security in e-commerce platforms are critical, as consumers seek assurance regarding the protection of their financial information and product quality. Consumers face challenges such as product description accuracy, return difficulties, and concerns about data privacy. Digital transformation pressures traditional businesses to adopt digital strategies to remain competitive. Small businesses face difficulties adapting but show potential for innovation through partnerships with major e-commerce platforms. Data shows a remarkable increase in e-commerce revenue in Saudi Arabia from SAR 38.8 billion in 2020 to SAR 204 billion in 2024, with the number of stores rising from 28,676 to 57,000 during the same period. To sustain this growth, companies need to invest in long-term strategies and diversify revenue streams. The Saudi government plays a crucial role in supporting this sector by improving digital infrastructure, enhancing cybersecurity, and supporting startups. By adopting these recommendations, the online shopping experience can be improved, ensuring customer satisfaction and the continued growth of this vital sector.

Cross-cultural exploration of determinants of e-commerce adoption: Perspectives from logistics service quality and payment driver

This study explores the overarching factors that influence e-commerce adoption across countries to understand how culture interweaves the determinants. Specifically, it examines the crucial online experiences related to logistics service quality (LSQ) and payment driver (PD). Employing a grounded theory approach, interviews were conducted with 41 respondents from Morocco. Secondary data from the US, China, and South Korea were utilised for comparative analysis. The results indicate greater diversity in PD determinants compared to those in LSQ across these countries. This empirical study provides insight into designing effective e-commerce experiences for emerging markets with diverse cultural backgrounds.

The Influence of Technological Factors on Adoption E-Commerce in SME: The Role of Trust

ABSTRACT Electronic commerce (e-commerce) plays an essential role in developing and growing small and medium-sized enterprises (SMEs). However, prior studies found inconsistent results, particularly in developing countries. Therefore, it is necessary to conduct more research to gain insight into this research field. Thus, this study aims to identify the impact of technological factors in the adoption of e-commerce based on the technology-organization-environment (TOE) framework, Diffusion of Innovation theory (DOI) theory, and the role of Trust (TR) in the relationship between technological factors and e-commerce adoption. A survey of 378 Iraqi SMEs was validated and tested using PLS-SEM. The findings of the study indicate that Relative Advantage (RA), Compatibility (COM), Social Media Networks (SMNs), and E-Payment Systems (EPs) significantly influence e-commerce adoption. Trust also plays a moderation effect with relative advantage, social media networks, and e-payment systems. This study contributes to identifying the technological factors affecting ensuring a correct path for adopting e-commerce in Iraqi SMEs and filling the gap by contributing to the e-commerce literature.

DETERMINAN ADOPSI E-COMMERCE DAN PENGARUHNYA TERHADAP KINERJA UMKM DI CILACAP

This research aims to examine and analyze the influence of technological (X1), organizational (X2), environmental (X3), and individual (X4) factors on e-commerce adoption (Y1) as well as the influence of e-commerce adoption on MSME performance (Y2) in Cilacap. The sample in this study amounted to 104 respondents taken based on the Slovin formula calculation. The data collection technique was carried out by distributing questionnaires. Data analysis techniques used include validity tests, reliability tests, Method Successive Interval (MSI), classical assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests, multiple linear and simple linear regression analysis, hypothesis tests including tests t, F test, analysis of the coefficient of determination (R2). The t-test results in this study show that technological factors partially do not affect e-commerce adoption, while organizational, environmental, and individual factors positively and significantly affect e-commerce adoption. And the adoption of e-commerce has a positive and significant effect on the performance of MSMEs. The results of the F test show that technological, organizational, environmental, and individual factors simultaneously influence e-commerce adoption.

Factors Influencing E-Commerce Adoption on Sustainability of MSME; A Multiple Holistic Approach

Factors Influencing E-Commerce Adoption on Sustainability of MSME; A Multiple Holistic Approach

Analysis of organizational culture and e-commerce adoption in the context of top management perspectives

Objectives: The aim of this study is to examine the factors influencing e-commerce adoption (ECA) among SMEs and evaluate its impact on their business performance. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with small and medium enterprises (SMEs) owners and managers across diverse industries and geographical locations.Methods: The analysis involved collecting and scrutinizing data from various organizations to provide a quantitative understanding of the relationship between organizational culture and ECA perceptions among top management. The factorability of the collected data was tested using the Bartlett’s test of sphericity and the Kaiser-Meyer-Olkin (KMO) test, which are commonly used to assess the appropriateness of data for factor analysis.Findings: This work underscores the importance of acknowledging the role of culture in ECA and emphasizes the significance of further research and strategies for fostering a culture that promotes and supports e-commerce within enterprises. Finally, barriers of ECA and Influencing and user satisfaction factors are identified and the conceptual framework of factors influencing ecommerce adoption in SMEs (Service sector) of ASSAM is developed.Novelty: Applying these tests specifically to the context of ECA in SMEs is a novel application.

E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore, knowing what factors encourage SMEs to adopt e-commerce is necessary. However, e-commerce research has only been carried out on large-scale businesses. In contrast, studies on SMEs companies, especially regarding adopting e-commerce, have not been widely conducted. So, this research is important to determine what factors drive the adoption of e-commerce and the effect on marketing performance in Palestinian SMEs. The study's theoretical foundation is based on the TOE framework with AI Integration, Innovation Culture, and Customer Tech-Savviness. Using a simple random sampling technique from an online questionnaire, 305 SMEs were chosen as the sample for the study. The data were evaluated using partial least squares structural equation modelling (PLS-SEM) to explore the relationships among exogenous, mediator, and endogenous variables. Based on the study's results, it can be concluded that AI Integration, Customer Savviness, innovative culture, competitive pressure and business partner pressure factors positively and significantly influence e-commerce adoption. In addition, adopting E-commerce positively and significantly affects SMEs' Marketing Performance. Based on the results of this study, theoretical implications for E-Commerce adoption in Palestinian SMEs and managerial implications are recommended accordingly.

Testing an Adapted Technology Acceptance Model (TAM) for Factors Influencing E-Commerce Adoption - A Lesotho Consumers’ Perspective

The purpose of this study is to investigate the factors that influence E-Commerce adoption from a Lesotho consumers’ perspective and further classify these under a cluster of either enabling or inhibiting factors of the technology in the context of study using an adapted Technology Acceptance Model (TAM) as a framework. TAM has been widely used to understand why some individuals embrace technology, while others reject the same. However, several studies have identified TAM’s inability to predict a purchase intention; hence the study proposed to test a conceptual framework adapted from (TAM) with the relevant constructs that influence E-Commerce adoption as identified by literature to compensate for the weaknesses. The investigation employed a quantitative research approach, and a survey was distributed online to collect data. 275 participants responded to the survey. Both snowball and purposive sampling techniques were used, and data was analysed using Confirmatory Factor Analysis (CFA). The research findings revealed: Attitude and Convenience, Time and Cost Savings, and Perceived Ease of Use as enabling factors, whereas Dependability, and Accessibility and Policy Initiatives were established as inhibiting factors in Lesotho. Meanwhile, descriptive statistics established that 74.6% of consumers have adopted the technology. Ultimately, a new conceptual framework was developed from the constructs that are unique to Lesotho and it was coined Mokhoro – Which is a Basotho rondavel or hut.

A systematic literature review on the factors influencing e-commerce adoption in developing countries

E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E-commerce assists with national development through the creation of jobs and import tax. However, developing countries are lagging in e-commerce adoption due to internet challenges, trust, and security issues about online payment facilities. Despite these challenges, this study aimed at understanding the factors influencing e-commerce adoption in developing countries. The factors are built from the benefits and challenges of adoption. To address the research aim, the study identified the challenges and benefits of e-commerce adoption in developing countries using a systematic literature review methodology.Systematic searches were carried out in 2021 in four databases (Ebsco host, ScienceDirect, SpringerLink, and Google Scholar) and Google Searches (for statistics). The included papers are 23 peer-reviewed studies and 2 reports published in English between 2014 and 2021. Thematic analysis was used to assess the papers and reports.Our findings identified technology, environment, and customer trust as the main challenges affecting e-commerce adoption. The environment, organization, and performance are seen as benefits developing countries can leverage to boost e-commerce adoption. We found that all challenges and benefits are interconnected. However, e-commerce can only be adopted if those in management perceive and understand its benefits and values.The research contributes to the theory by presenting a novel model of the factors influencing the adoption of e-commerce in developing countries and its ecosystem. Practically, having identified that the factors should be addressed collectively assists developing countries in identifying the strategies for eliminating e-commerce adoption challenges. The research contributes to SDG 8 and the body of knowledge on e-commerce adoption.

Examining the Drivers of E-Commerce Adoption by Moroccan Firms: A Multi-Model Analysis

In the context of an increasingly digitized global marketplace, this study seeks to shed light on its adoption in developing countries, focusing on Morocco. Applying logit, probit, and conditional mixed-process probit models to a sample of 807 Moroccan firms, we identify key factors that influence e-commerce adoption. The results show that younger, innovation-driven firms and those with a highly educated workforce tend to adopt e-commerce more readily. However, digital skills required in hiring do not significantly affect adoption, suggesting a complex relationship between digital skills and e-commerce use. The results also show that firms that are active on digital platforms and engage in innovative practices are more likely to adopt e-commerce. Therefore, this study argues for the need to improve digital skills training and for firms to establish a presence on digital platforms and promote innovation. On the policy front, the study suggests the promotion of supportive policies such as financial assistance, improved Internet infrastructure, and robust regulatory frameworks. As an important starting point for future research, these findings underscore the complexities of e-commerce adoption in Morocco and can guide further research, particularly in the context of similar emerging economies.

E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework

Small and Medium-sized Enterprises (SMEs) are key contributors to Indonesia’s economy. E-commerce can assist SMEs in gaining a competitive edge and is expected to be the largest contributor to the country’s digital economy by 2030. However, only 22% of SMEs in Indonesia have adopted E-commerce. Hence this study aims to investigate the criteria that influence E-commerce adoption by Indonesian retail SMEs and select the best strategy using the Decision-Makers, Technological, Organizational, and Environmental (DTOE) Framework and the Diffusion of Innovation (DOI) theory. This study aims to fill the research gap by examining the essential factors in E-commerce adoption by Indonesian SMEs in the retail industry and their key strategy to increase utilization. The influence and priorities between criteria were calculated using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) based Analytic Network Process (ANP) method. Furthermore, an E-commerce adoption strategy was selected using Complex Proportional Assessment (COPRAS) method. This research showed critical criteria for adopting E-commerce technology in retail SMEs, Decision Maker’s IT Knowledge, Innovativeness, and Complexity. In addition, developing or training Information Technology (IT) and E-commerce skills were identified as the best strategy to increase E-commerce adoption. This study can help raise the understanding of policymakers, E-commerce service providers, and retail SME decision-makers on influencing criteria in adopting the best strategy to be applied to increase this technology adoption.

Sustaining Consumer E-Commerce Adoption in Sub-Saharan Africa: Do Trust and Payment Method Matter?

The long-term sustainability of e-commerce usage for improving quality of life is dependent on several factors. Presently, trust and payment methods have emerged as critical factors influencing e-commerce adoption. Consequently, this study investigates the UTAUT determinants of consumer e-commerce adoption in Ghana by focusing on the mediating and moderating roles of trust and payment method. The study employs the Partial Least Square Structural Equation Model (PLS-SEM) to estimate the survey response of 535 purposively selected respondents from six regions in Ghana. The results corroborate a direct relationship between the UTAUT variables and e-commerce adoption. However, the payment method suggests no moderating effect on trust and e-commerce adoption connection. Nevertheless, trust significantly mediates the UTAUT variables and e-commerce adoption. Finally, the mediation was highest between social influence and trust but lowest between effort expectancy and trust. This challenges practitioners and managers of e-commerce platforms to consider the mediating role of trust to improve adoption and the sustainable usage of e-commerce.

Social Media and E-Commerce at the Global Level

The global proliferation of mobile devices coupled with the heightened use of social media has led to increasing levels of social interactions, electronic commerce, and the phenomena of social commerce. Whilst previous information systems literature has sought to examine the benefits and factors that influence e-commerce adoption at both the individual and firm level, studies on e-commerce adoption at the global level have seldom been undertaken. Furthermore, previous studies have failed to examine the mediating role social media use plays in examining the effects of ICT access and ICT skills on e-commerce. Founded on the technology-organization-environment framework, this study seeks to fill this gap by examining the effects of ICT access, ICT skills, and social media use on global e-commerce adoption on one hand and the mediating role of social media use on the other. The study relied on cross-sectional data from 135 countries globally for the year 2016. The data analysis using partial least square structural equation modelling (PLS-SEM) shows that ICT access, ICT skills, and social media use positively influence e-commerce adoption at the global level. Furthermore, social media use plays a significant role in mediating the influence of ICT access and ICT skills on e-commerce adoption. The results of this study provide fresh insights into the global adoption of e-commerce. The authors indicate some implications of the study for policy and practice.

Modeling e-commerce adoption factors among Gen-Z in a developing country: the case of Ghana

THE AIM OF THE PAPER This study aims to investigate the factors that influence e-commerce adoption among Gen Z in a developing country. METHODOLOGY A cross-sectional data were gathered from 522 Gen Z population in the most populous and industrious regions in Ghana. Partial Least Square- Structural Equation Modelling (PLS-SEM) was employed to assess the hypothesized relationships. MOST IMPORTANT RESULTS The findings indicate that effort expectancy, facilitating conditions, information quality, and system quality significantly affect the behavioral intention to adopt e-commerce among gen Z in Ghana. However, performance expectancy, social influence, and service quality had an insignificant effect on behavioral intention. This study is one of the few that have integrated the UTAUT model with DeLone and McLean IS success model to investigate e-commerce adoption. In a developing country context, and to the best of the author’s knowledge, this is the first research to investigate the e-commerce adoption of a particular generation (Gen Z) in Ghana. RECOMMENDATIONS The paper concludes that the ease of using online shopping applications, the readiness and availability of support service for online purchases, information quality, and the efficiency and reliability of e-commerce systems significantly influence gen Z adoption of e-commerce. As a result, e-vendors and website business designers should ensure that the design and layout of e-commerce websites must be easy for consumers to navigate, provide a 24-hour consumer support system, and ensure efficiency and reliability of the e-commerce system.

Factors that positively influence e-commerce adoption among professionals in Surulere, Lagos, Nigeria

Nigeria has a large population and growing consumer class, which makes it an attractive market for e-commerce. Despite the growing appetite for e-commerce in Nigeria, data shows that most Nigerians are still lagging in e-commerce evolution by continuing to dwell on traditional ways of shopping. If the full potential of e-commerce is to be reached, it is crucial to understand professionals’ perspective on e-commerce technology, because they have the spending capacity to adopt and use this technology. This study examined the factors that positively influence the adoption of e-commerce among professionals in the Surulere area of Lagos, Nigeria. A quantitative approach using a modified UTAUT2 framework was adopted. Data was collected from professionals in the Surulere area of Lagos by means of convenience sampling. The results show that behavioural intention is significantly influenced by performance expectancy, effort expectancy, social influence, the facilitating conditions, hedonic motivation, price value and perceived trust. The regression analysis showed that the model used accounts for 65% of the variance in e-commerce adoption in Nigeria. These findings provide online retailers and the Nigerian government important factors to enhance the adoption and usage of e-commerce in Nigeria, thus enhancing efficiency and effective productivity in the Nigerian economy.

Hierarchical Clustering for Functionalities E-Commerce Adoption

Web functionality is one driver for e-commerce adoption. It is appeared the level of technological capabilities as well as the accentuation of the strategy put on e-commerce by the organization. Web functionality is related to the level of e-commerce relocation. Website with more functionality will give way better benefits for shoppers and trade partners. Functionalities of web are components that support the achievement of adoption benefits. Hierarchical clustering and ranking availability of e-commerce functionality is a challenging task. Ward Linkage algorithm was used to measure distance. This study proposed to get a grouping of e-commerce functionalities that influence e-commerce adoption and to get the ranking of the groups that most influence the achievement of these benefits. Result shows that functionalities that supports the achievement of every benefit of e-commerce has been clustered into two or three clusters, where each cluster also has been ranked to facilitate the achievement of these benefits

The determinants of electronic commerce in saving and credit cooperative societies: An empirical study from Kenya

The study investigates determinants of e-commerce within the context of Kenyan SACCOs. The study was conducted in Nairobi County and all the licensed SACCOs under (SASRA) Sacco Society Regulatory Authority in Kenya were included in the study. Key findings indicated that 76% of the companies can be classified as adopters. The implication here is that nearly three out of every four SACCOs have adopted at least one form of e-commerce to support their business operations. The key factors identified in the study to influence e-commerce adoption in the participating SACCOs were technology cost (88%), available budget (41%), and senior management support that were captured from about 25% of the respondents. From the study, two critical barriers to effective utilisation of e-commerce for SACCOs in their business operations are the conservative organisation cultures that can be summed up as resistant to change and lack of peerage on the industry standards.

E-Commerce Adoption Research: A Review of Literature

The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012-2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e-commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.

Barriers to adopting e-commerce with small to mid-sized enterprises-SMEs in developed countries: an exploratory study in Australia

This paper aims to provide an insight about barriers affecting e‐commerce adoption with small to mid-sized enterprise—small and medium enterprises (SMEs) in Australia. The objective of this research is also to consolidate the factors and determine the level of influence, either positively or negatively from the adopter’s perspective, on the adoption decision. This study also examines the factors influencing e-commerce adoption decisions in SMEs in Australia. The finding says that one of the most vivid implications of e-commerce for SMEs is the potential for external communication and information gathering for market and product research. The study has found that the historical relationship problems between the business link and SMEs are still causing problems. The findings also show that in Australia, organisations and manager’s characteristics, perceived benefits, organisational culture, organisational IT competence, technological competency, IT support, availability of financial support, management commitment/support, external pressure and cost of adoption are significant predictors of e-commerce acceptance in the SMEs and have significant relationships with e commerce adoption in Australia. Keywords: E-commerce, barriers, Internet, small to medium‐sized enterprises-SMEs, adoption, Australia.

Factors influencing the implementation of e-commerce innovations: The case of the Nigerian informal sector

This paper investigated the factors influencing e-commerce adoption amongst small enterprises in Southwestern Nigeria with a view to contributing to debates on technological adoption in the informal sector.Primary data were collected from 387 enterprises engaged in furniture works, leather products, clothing and textiles through the use of questionnaire that were administered using multistage and simple random sampling technique. Data were analysed using logistic regression.The result showed that the significant technological factors influencing e-commerce adoption were the number of employees with ICT background (r = 0.654; p < 0.05), accessibility to good quality Internet bandwidth (r = 0.826; p < 0.05) and the availability of Internet security technologies (r = 0.809; p < 0.05) amongst others. The significant non-technological factors were basically e-readiness of customer and supplier for e-commerce (r = 0.612; p < 0.05), government policies (r = 0.684; p < 0.05) and the attitude of the owner of the enterprise towards e-commerce adoption (r = 0.598; p < 0.05). In addition, the non- technological factors had different influences on adoption when the enterprises were analysed by sector.The study concluded that factors influencing e-commerce adoption differs across the different categories of business in the informal sector; hence, there is the need for individual reassessment when designing policy towards technological adoption amongst small enterprises.