The rapid adoption of artificial intelligence (AI) on the web platform across multiple sectors has highlighted not only its inherent technical hurdles, such as unpredictability and lack of transparency, but also significant societal concerns. These include the misuse of AI technology, invasions of privacy, discrimination fueled by biased data, and infringements of copyright. Such challenges jeopardize the sustainable growth of AI and risk the erosion of societal trust, industry adoption and financial investment. This analysis explores the AI system’s lifecycle, emphasizing the essential continuous monitoring and the need for creating trustworthy AI technologies. It advocates for an ethically oriented development process to mitigate adverse effects and support sustainable progress. The dynamic and unpredictable nature of AI, compounded by variable data inputs and evolving distributions, requires consistent model updates and retraining to preserve the integrity of services. Addressing the ethical aspects, this paper outlines specific guidelines and evaluation criteria for AI development, proposing an adaptable feedback loop for model improvement. This method aims to detect and rectify performance declines through prompt retraining, thereby cultivating robust, ethically sound AI systems. Such systems are expected to maintain performance while ensuring user trust and adhering to data science and web technology standards. Ultimately, the study seeks to balance AI’s technological advancements with societal ethics and values, ensuring its role as a positive, reliable force across different industries. This balance is crucial for harmonizing innovation with the ethical use of data and science, thereby facilitating a future where AI contributes significantly and responsibly to societal well-being.