Indonesian Products Research Articles

Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction

This study examines how the four dimensions of brand gestalt—story, sensescape, servicescape, and stakeholders—influence customer satisfaction and loyalty within a telecommunication company context. The research employed a descriptive quantitative design, collecting primary data through a survey of 232 respondents who use Telkomsel Indonesia's products and services. Data analysis was performed using Structural Equation Modeling (SEM) with the support of the SmartPLS statistical application. The findings reveal that the sensescape, servicescape, and stakeholder dimensions are crucial in determining customer satisfaction. Notably, only the sensescape dimension has a significant and positive impact on customer loyalty. These results suggest that Telkomsel should prioritize enhancing the sensescape, servicescape, and stakeholder components to improve customer satisfaction, with particular focus on sensescape to effectively boost customer loyalty.

Foreign Trade Representative Strategy In Building The Image Of Indonesian Products In Australia

Trade relations between Indonesia and Australia have been around for a long time. This is proven by the commitment of the two countries to improve trade relations. However, in 2020 trade between the two countries experienced a significant decline due to the Covid-19 pandemic. As representatives of Indonesian trade in Australia, the trade attaché and the Indonesia Trade Promotion Center (ITPC) are crucial institutions in bridging trade between the two countries. So, this research aims to discuss the strategy of Indonesian trade representatives in Australia in building the image of Indonesian products. This research uses qualitative research methods and data collection with literature studies such as previous research, books, and official documents, the concept used is economic diplomacy in analyzing problems. The results of this research show that the strategy of Indonesian trade representatives in Australia was carried out in several stages, namely economic salesmanship, economic networking, image building, and regulatory management.

Eksplorasi Minat Warga Korea Selatan terhadap Batik Indonesia

Globalization is a world development phenomenon where everything can be achieved instantly and makes things easier for humans in everything, whether in the use of technology or information obtained in gaining knowledge with just one click. However, in the 20th century, the development of this phenomenon became increasingly rapid and global. This is due to advances in technology and the ease with which information can be obtained via the internet which is used by almost all people in the world. Indonesian people take advantage of this phenomenon in distributing and introducing traditional Indonesian culture to foreign countries, especially South Korea. One of the Indonesian cultural products that can be exported is Indonesian batik which has been recognized by UNESCO as a world cultural heritage.This research aims to analyze the impact of globalization on Indonesian batik export opportunities to South Korea. This research uses a qualitative method with a phenomenological approach. The object of research is Indonesian batik which has successfully attracted the attention of the people in South Korea. This data was collected through interviews with local South Korean residents, observations, and literature studies.The research results show that globalization has had a positive impact on batik export opportunities in Indonesia. This can be seen from the increasing consumption of Indonesian products in South Korea and the interest of the South Korean people in learning Indonesian and its culture. Apart from that, through this research, other factors were found that influence the export opportunities of Indonesian batik to South Korea, including the quality of Indonesian batik, Indonesian and South Korean government policies, as well as the promotion of Indonesian batik in South Korea. Therefore, Indonesian business people need to take advantage of this opportunity to increase Indonesian batik exports to South Korea.

Analisis Pengaruh Kebijakan Moneter terhadap Perdagangan Internasional Indonesia

This study aims to analyze the impact of monetary policy on Indonesia's international trade using a literature review approach. The monetary policy implemented by Bank Indonesia, particularly concerning interest rates, inflation, and the exchange rate of the rupiah, significantly affects the performance of international trade. This study collects, evaluates, and synthesizes information from various relevant literature sources, including scholarly journal articles, books, research reports, and policy documents. The findings indicate that interest rates influence the competitiveness of export products through production costs, controlled inflation boosts foreign direct investment flows, and exchange rate stability supports long-term business planning and investment. Effective monetary policy can help create a stable trade environment, enhance the competitiveness of Indonesian products in the global market, and strengthen the country's economic position in the global supply chain.

Implementation of YOLOv8-seg on store products to speed up the scanning process at point of sales

<p>You only look once v8 (YOLOv8)-seg and its variants are implemented to accelerate the collection of goods for a store for selling activity in Indonesia. The method used here is object detection and segmentation of these objects, a combination of detection and segmentation called instance segmentation. The novelty lies in the customization and optimization of YOLOv8-seg for detecting and segmenting 30 specific Indonesian products. The use of augmented data (125 images augmented into 1,250 images) enhances the model's ability to generalize and perform well in various scenarios. The small number of data points and the small number of epochs have proven reliable algorithms to implement on store products instead of using QR codes in a digital manner. Five models are examined, i.e., YOLOv8-seg, YOLOv8s-seg, YOLOv8m-seg, YOLOv8l-seg, and YOLOv8x-seg, with a data distribution of 64% for the training dataset, 16% for the validation dataset, and 20% for the testing dataset. The best model, YOLOv8l-seg, was obtained with the highest mean average precision (mAP) box value of 99.372% and a mAPmask value of 99.372% from testing the testing dataset. However, the YOLOv8mseg model can be the best alternative model with a mAPbox value of 99.330% since the number of parameters and the computational speed are the best compared to other models.</p>

Study of SME employees’ awareness level on lean manufacturing and ergonomics implementation in Malaysian and Indonesian production environments

SMEs are small to medium-sized businesses with relatively fewer workers and lower revenues than large companies. However, SMEs also contribute to the local economic growth of a region, so the smooth production process needs to be considered to increase productivity. Applying lean manufacturing (LM) and Ergonomics concepts in the production process is critical because it can overcome smooth production and maintain the health and safety of SMEs workers. LM focuses on minimizing waste, while ergonomics focuses on humans as a source of energy in the smooth running of production activities. So, this study aims to measure the level of understanding of Malaysian and Indonesian SMEs workers on applying LM and Ergonomics concepts on the production floor and determine the effect of these two concepts using the SPSS and SmartPLS4 applications. SPSS serves to measure the validity, reliability and mean for the category of workers' understanding of LM and Ergonomics. SmartPLS4 helps us understand the influence of the two concepts. Based on the calculation of the mean for each variable of LM and ergonomics, it is found that Malaysian workers understand enough compared to Indonesian SMEs workers. As for the effect, Ergonomics has a significant influence on LM.

Strategy for Increasing Exports of Indonesian Palm Oil

Abstract Palm oil and its derivatives contribute to 13% of Indonesia’s total exports. Indonesia has a significant opportunity to become a major player in the global palm oil trade but faces threats in expanding market access and even maintaining existing markets. This research aims to analyse the strengths, weaknesses, opportunities, and threats in the plantation sector, especially palm oil, in Indonesia, using competitiveness analysis and Export Product Dynamic to formulate strategies for enhancing the export of palm products and derivatives. From this analysis, it is concluded that Indonesia has strength in its geographic conditions, but needs to strengthen human resources, especially in the agricultural sector, and add value to export commodities beyond raw materials. With the growth of the international market and the increase in the number of free trade agreements held by Indonesia, the potential for developing market access for palm and its derivatives is likely to expand. However, Indonesia also faces non-tariff barriers and environmental unfriendliness stigma, resulting in rejection or obstacles for Indonesian products to enter export destination countries. Strategies to be explored further include expanding into emerging markets while maintaining traditional markets, optimizing research and development for upstream efficiency and downstream derivative product diversification, improving sustainable palm oil industry governance, and enhancing domestic policies to support the palm oil industry.

Korean Celebrity Brand Ambassador in Indonesia Advertisement: A Study Exploring Figure of Speech and Communication Strategies

Effective communication in advertisements hinges on clarity and relatability. Choosing the right figures of speech and communication strategies can significantly enhance the effectiveness of an advertisement. This study aims to identify the types of figures of speech and communication strategies technique used in advertisements featuring South Korean celebrity brand ambassadors for Indonesian product. Using a descriptive qualitative method based on the theories of Kim Wook Dong (2002) and Tatang (2016), data source were collected from advertisements on social media YouTube by using the method of listening to the note-taking technique. An interactive analysis model was used to analyze the data. Based by predetermined criteria, data was reduced to a total of nine Indonesian product advertisements with containing South Korean celebrity brand ambassadors from 2016 - 2023. The findings reveal that various figures of speech and communication strategies were employed to evoke consumer emotions in conveying the message and the purpose of the advertisement. By employing figures of speech that evoke emotions, advertisers can increase the effectiveness of their campaigns by strategically selecting linguistic elements that resonate with the target audience.

Creating Sustainability Through Talent Management Improvement: PT USAHA DAGANG INDONESIA

This study analyzes the Human Resource (HR) challenges at PT Usaha Dagang Indonesia (ExportHub.id), a private company dedicated to promoting Indonesian products globally through a digital export ecosystem. Despite having a clear vision and mission, PT UDI faces significant HR issues, particularly in planning, recruitment, and people development. The company lacks defined values, a comprehensive HR roadmap, and structured job descriptions, resulting in high employee turnover and unclear career paths. Competency development and performance management systems are underdeveloped, leading to subjective performance evaluations and inadequate career development strategies. Interviews with HR personnel and an examination of internal and external factors revealed these issues. Recommendations include transforming HR functions from administrative to strategic, developing a comprehensive HR roadmap, and implementing objective performance management and career development programs. These strategies aim to enhance HR efficiency, retain talent, and align HR practices with the company's vision, mission, and business goals.

Visual Storytelling: A Contemporary Approach to Online Journalism for the Millennial Generation

This case study examines the topic of digital visual content, information dissemination, art, and culture for local Indonesian products on the Instagram account Folkative. Folkative is a company targeting a young audience, primarily millennials. Founded to inspire, inform, and represent the diverse creative culture of Indonesian youth, Folkative accomplishes this through the creation of content and interactive online events aimed at the youth of today. The communication style of the Folkative Instagram account has a significant impact on online activities and the evolution of millennial communication patterns. This research employs a qualitative approach using the case study method. The researcher conducted in-depth interviews with 5 informants selected through purposive sampling criteria. The results of this study indicate that the form of content, quality perception, and reader attitudes support the dissemination of content through the Instagram account Folkative. Visual design, which presents the power of images, has become a suitable medium for storytelling, and it is favored by the millennial generation, particularly in the context of journalism. This transformation has shifted the style of journalism from traditional audio and text-based formats to visual art that narrates current and meaningful information for the audience, thus enhancing the literacy interests of the digital native generation.

Review: Goat and Sheep Meat Production in Indonesia

This review describes the production systems and products pertaining to goats and sheep (GS) in Indonesia. These small ruminant species are found across 38 provinces in Indonesia. Almost 99% of the GS are farmed by smallholders, with the animals either being housed in an enclosure (small shed near the farmer’s house) or in a mix of both grazing and confinement. The livestock are typically fed natural and/or artificial feed. Two sheep types, thin-tailed and fat-tailed are the most popular with smallholder producers, while Bali, Etawah, Boerawa, Jawa Randu Kosta, and Gembrong are the dominant goat breeds. As one of the biggest Muslim countries in the world, Indonesian production and consumption of GS is influenced by culture and religious systems. The Halal slaughter method applied is described, as are the religious/cultural festivals in Indonesia, which have a significant relationship on the GS demand and consumption, such as Eid al-Adha and Aqiqah. The preparation, processing, and consumption of GS meat in Indonesia are strongly influenced by the use of spices, being part of the Moluccas archipelago, also known as the “Spice islands” with over 30,000 species of spices grown. Some traditional meats and meat processing technologies in Indonesia are presented to provide insight into how GS meat is processed. The main challenges in the processing of GS meat in Indonesia and some current research on the development of GS production are presented in this paper. Implications: Goat and sheep belong to the most widely consumed meats in the world after pork, poultry, and beef. There are some reasons why GS meat has become one of the more popular protein choices for many families, of which its low-fat levels are one. GS meat is also considered one of the only meats with minimal religious taboos in the world. For these reasons, GS meat is also favored by Indonesian people in the most populous Muslim-majority country. However, information regarding goat and sheep in Indonesia is still lacking. This review aims to provide information on the distribution of GS in Indonesia over 38 provinces, the breed types that grow there, their production, and Indonesian consumption behavior, highlighting the religious festivals that cause the highest demand for these meats. This review provides information to the stakeholders of goat and sheep production chains.

Analisis Pengambilan Keputusan Kementerian Perdagangan Republik Indonesia Dalam Larangan Impor Pakaian Bekas (Thrifting) Menurut Teori Rasional

The Ministry of Trade's decision making regarding the types of goods that are allowed to enter the country is based on consideration of several threats that have the potential to harm the nation. Three types of goods that are not allowed to enter the country based on Minister of Trade Regulation (Permendag) No. 40 of 2022 include used sacks, used bags and used clothes. The types of goods mentioned in the Minister of Trade Regulation (Permendag) are considered to cause many problems in various sectors of life including economic, social and environmental problems. This research uses the literature review method as an approach to explore and analyze phenomena related to the policy of banning used clothing imports. The research was carried out by searching scientific journals, articles, research reports and other related documents that discuss the consumption of used clothes, its impact and the policies taken by the government in responding to this phenomenon. This decision making is a rational action carried out by the government based on logical thinking and considerations. This prohibition was carried out because of the increase in textile waste in the country, obstruction of the market for Indonesian products and loss of state income which, if left unchecked without regulations, could result in disparities in various sectors of life.

Strategy for Increasing Exports Through ICT Development and Potential Market Mapping: Case Study of Indonesia Labor Intensive Industries

Purpose: This research aims to specifically identify the role of ICT in the export performance of Indonesia's la-bor-intensive industries and Mapping potential market for Indonesia's labor-intensive industries export.
 Design/methodology/approach: The analysis was carried out by developing a gravity model and estimated using the Pseudo Poisson Maximum-Likelihood (PPML) and Generalized Method of Moment (GMM) methods as robust-ness tests.
 Findings: The estimation results show that ICT, both from the quantity aspect and the quality aspect, has a positive and significant impact on the volume of Indonesian exports. The results of this estimation have been proven to be consistent through several tests by controlling the problems of endogeneity, simultaneity, and auto-correlation.
 Research limitations/implications: The model developed in the study tends to interact with variables from both countries, namely Indonesia as an exporter country and a partner country for importing Indonesian products. The application of this kind of interaction causes the results of the interpretation to be unable to specifically explain the effect of variables in each country.
 Originality/value: This study discussed the impact of ICT through the quality and quantity aspects, this study also used product-level data, so the interpretation results more specifically explained the impact of ICT. Further analysis in this study also contributes significantly to identifying which partner has a potential market as the main destination of Indonesia's exports.

Sentiment Analysis on a Large Indonesian Product Review Dataset

Background: The publicly available large dataset plays an important role in the development of the natural language processing/computational linguistic research field. However, up to now, there are only a few large Indonesian language datasets accessible for research purposes, including sentiment analysis datasets, where sentiment analysis is considered the most popular task. Objective: The objective of this work is to present sentiment analysis on a large Indonesian product review dataset, employing various features and methods. Two tasks have been implemented: classifying reviews into three classes (positive, negative, neutral), and predicting ratings. Methods: Sentiment analysis was conducted on the FDReview dataset, comprising over 700,000 reviews. The analysis treated sentiment as a classification problem, employing the following methods: Multinomial Naïve Bayes (MNB), Support Vector Machine (SVM), LSTM, and BiLSTM. Result: The experimental results indicate that in the comparison of performance using conventional methods, MNB outperformed SVM in rating prediction, whereas SVM exhibited better performance in the review classification task. Additionally, the results demonstrate that the BiLSTM method outperformed all other methods in both tasks. Furthermore, this study includes experiments conducted on balanced and unbalanced small-sized sample datasets. Conclusion: Analysis of the experimental results revealed that the deep learning-based method performed better only in the large dataset setting. Results from the small balanced dataset indicate that conventional machine learning methods exhibit competitive performance compared to deep learning approaches. Keywords: Indonesian review dataset, Large dataset, Rating prediction, Sentiment analysis

WTO International Trade Dispute Settlement System and Benefits for Indonesia

International trade is one of the essential pillars of the global economy. International trade can improve people's welfare through increased productivity, diversified production, and lower prices of goods and services. In international trade, it is not uncommon for disputes to occur between business actors from different countries. This study examines the international trade dispute settlement system in the World Trade Organization (WTO) and its benefits for Indonesia. This research uses normative legal research methods. The data collection technique used in this research is a literature study. The data analysis technique used in this research is qualitative analysis. The results show that the dispute settlement mechanism through the WTO is part of the WTO adjudication function as a world trade organization. The stages of dispute settlement involve consultations, panel formation, panel procedures, and ratification of panel reports, judicial review, and implementation. For Indonesia, participation in the WTO dispute settlement system brings several benefits, such as increasing legal certainty in international trade, protecting Indonesia's trade interests, and increasing the competitiveness of Indonesian products in the international market.

Linguistic aspects of English slogans in Indonesian products

Slogans use a variety of language features to entice potential purchasers. For Indonesian products to compete worldwide successfully, companies must engage in more efficient marketing strategies, such as using English slogans. This study examines the linguistic aspects of English slogans produced by Indonesian brands. The question addressed in this research is related to linguistic aspects that occur in slogans. We collected a slogan corpus data consisting of 225 slogans. The slogans were taken from the Indonesian company’s product websites and marketplaces. The data were classified manually based on the linguistic aspects covering phonological style (Wales, 2011), word formation process, figurative language (Knowles Moon, 2006), and speech acts (Searle, 2005). We present the data in both qualitative description and quantitative analysis using simple statistical measures. The results show that alliteration, hyperbole, and assertive statements are noticeable patterns that Indonesian companies use to promote their products. The reason why sound repetition occurs in slogans is to make the slogan more memorable. A simple morphological process is employed to generate slogans, which also helps readers remember them. Furthermore, the use of hyperbole makes the audience feel connected to the product. Finally, assertiveness as a primary pragmatic strategy promotes product quality and buyer benefits. From a linguistics perspective, our findings shed light on the criteria for slogans to be memorable.

BUSINESS CANVAS MODEL AND ITS APPLICATION TO INTERNATIONAL PRODUCTS: EXAMINING THE ELEMENTS THAT CONTRIBUTE TO COMPETITIVENESS AS IDENTIFIED IN PRIOR RESEARCH

The development of a business canvas for imported products in Indonesia is relatively straightforward due to the numerous trade barriers that still require significant improvement. This paper aims to explore the factors that contribute to competitive advantage, enabling Indonesian products to effectively compete with imports. The research methodology is grounded in relevant studies that focus on establishing a robust business canvas, which is essential for determining the reliable performance of companies. The utilization of NVivo software will facilitate the identification of key themes and subthemes that are critical considerations for business actors and firms in the context of global competition, while also providing an empirical overview of the exploratory findings. The conclusion of this paper offers valuable insights into business strategies based on the development of a business canvas, equipping Indonesian entrepreneurs with the necessary tools to compete against imported products.

The role of viral marketing relationship and customer reviews as mediating of consumer trust to purchase Indonesian products

The role of viral marketing relationship and customer reviews as mediating of consumer trust to purchase Indonesian products

Initial Business Development of PT CNG with Implementation of the Mutualism Network Strategy (Munets) Model

The development of a business by a company is determined by the ability to develop strategies. Every company needs to use a strategy to expand its business. Not only large companies but small companies or companies that are going to start a business should also use strategic management. CNG Indonesian Produk is one of many new distribution manufacturing companies working in fashion, food, and agriculture. Brands that are still relatively new can become a fundamental problem, thus hindering the marketing process to be carried out. This study aims to develop appropriate strategies for developing the CNG Indonesian Product business by expanding the company's network which will have an impact on increasing demand and company productivity. Mutualism Network Strategy (Munets) is the model used in this study. Munets is a marketing strategy that utilizes pre-existing networks and newly formed networks to produce a symbiosis of mutualism that is mutually beneficial for both business owners and parties involved in the network formed. In its application, the increase in sales demand increased 5x compared to before the implementation of Munets. So it can be concluded that the Munets model can expand the company's partner network which can increase sales demand and produce a mapping of the needs of each company division and strategic application proposals. Of course, it is necessary to control the implementation of the Munets model and the application of other business strategy methods in the development of the Indonesian CNG Product company.

The Electronic Industry Intra-Industry Trade Analysis in 10 Indonesian Trading Partners

The importance of international trade in the context of refrigerator products makes intra-industry trade intensity (IIT) a very relevant tool. In international trade policymaking, particularly concerning refrigerator products, IIT is essential for understanding global economic dynamics, trade patterns, and trade relations between Indonesia and its trading partners. The use of IIT can provide deep insights into the extent to which there is an exchange of similar or similar but different goods among countries involved in the trade of refrigerator products. Therefore, the focus of the problem in this context is the extent to which the Indonesian refrigerator industry depends on ten trading partners in terms of exports and imports of refrigerator products and how this degree of dependence affects the stability of the sector in the face of changing global trade conditions. Regarding exports, India is the most important trading partner with a significant contribution, indicating a dependency that requires special attention. India has also emerged as an essential supplier, albeit with a lower level of dependence. Diversifying export and import markets should be considered to reduce the risk of dependence on certain trading partners. IIT analysis can also provide insights into the competitiveness of Indonesian products in the international market —improvement of export success also depends on understanding intra-industry trade dynamics.