The article deals with the problem of creating organizational and pedagogical conditions in the higher education system for the individualization of the educational process in order to provide each student with the opportunity to choose an individual educational path in accordance with personal and professional interests, needs and aspirations. To implement the idea of individualization as the most important conceptual basis of modern education, the author substantiates the importance of the process of designing individual educational activities of students, which puts students in a subjective position, actualizes their educational activity, initiative, independence and responsibility. The design of individual educational activities is understood as the interaction of a teacher and a student, during which the student determines the goals, objectives, directions, ways and means of his individual educational movement. As a mechanism for launching individual educational activities, the author suggests using the technology of educational mapping as a modern didactic tool that allows the subject of activity to objectify and comprehend his subjective reality. The experience of first-year undergraduates working with educational maps based on the "Educational Cartography" technology presented in the article is a practical example of ensuring students' conscious entry into the process of designing individual educational routes, plans, programs of personal and professional formation and development as separate components of the organization of individual educational activities.
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