Incorporating insects into ecotourism activities increases awareness of their importance in ecosystems. However, the inclusion of this group in ecotourism activities is still rare. In this context, we identified the perception of indigenous and non-indigenous leaders and residents about the potential of Odonata (dragonflies and damselflies) as key organisms for promoting community-based ecotourism (CBET) in the Tapajós-Arapiuns Extractive Reserve, Brazilian Amazon. We designed a semi-structured questionnaire and conducted interviews with 415 indigenous and non-indigenous residents (222 women and 193 men) from 73 communities and villages. When shown images of dragonflies (Anisoptera and Zygoptera), 98.55 % of respondents recognized them, predominantly identifying them as “jacinas” (55.11 %). Respondents noted differences between Anisoptera and Zygoptera based on body color and size, identified them as part of the insect group (45.78 %), and associated their habitat with forests and jungles (57.34 %). Most participants (96.38 %) indicated that current ecotourism activities do not include information about invertebrates, emphasizing the need for greater understanding of their biology and ecological significance (44.64 %), and management (29.16 %). They stated that seeing (99.52 %) and observing (99.04 %) dragonflies could attract tourists due to their striking appearance (57.10 %) and beautiful (39.03 %). Most respondents recognized the importance of dragonflies for the environment (99.52 %), culture (63.13 %), and economy (55.66 %), acknowledging their potential to generate income through tourism. Additionally, 89.88 % expressed a desire to participate in the development of ecotourism activities involving Odonata. The results reflect the enormous potential of dragonflies to be included as key organisms in the development of CBET, allowing for environmental awareness, biodiversity conservation, cultural appreciation, and income generation for local communities. Furthermore, the study highlights the need to implement educational and training programs on Odonata, along with the development and funding of public policies to ensure the success and sustainability of such initiatives.